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Anthropogenic activities such as unsustainable consumption pattern is one of the reasons responsible for the ongoing environmental issues. Although, consumers are becoming increasingly aware and concerned about environmental problems their attitudes are not resulting in sustainable consumption behavior (SCB). Celebrity institutional entrepreneurs can engage and inspire the public at large and contribute to institutional change. Hence, this study aims to explore the potential of celebrity institutional entrepreneurship in galvanizing mainstream SCB by increasing the awareness of environmental issues and their consequences.

This study examines the actor's influence by conducting a netnographic analysis of Leonardo DiCaprio's Instagram account. Further, qualitative interviews of account followers were also conducted to evaluate the influence of account on their awareness levels and consumption practices.

Our findings indicate that account had a significant impact on consumers' environmental awareness and engagement with environmental issues. However, a partial impact was seen in case of their sustainable consumption practices. Our study concludes that celebrity institutional entrepreneurship can help in addressing the attitude-behavior gap in sustainability research.

This study is amongst the few studies that attempted to explore the ways to reduce the attitude-behavior gap in SCB. It examines the potential of celebrity institutional entrepreneurship to galvanize mainstream sustainable consumption. The results of this study are useful to key stakeholders (policymakers, marketers, social-environmental groups etc.) in the development of more effective strategies for sustainable development.

The purpose of this paper is to highlight the strategies undertaken by “entrepreneurial” universities to leverage their bottom-line especially in response to withdrawals of public funding. Internationalisation has been the most prominent from setting-up overseas branch campuses to aggressive recruitment drives for international students, and more recently, the launch of new programmes to attract a wider market.

Based on a documentary analysis, this study explores the future of curriculum development in entrepreneurial universities, using narratives around an “unconventional course” launch as a case illustration.

The findings reveal an interesting interaction of innovation, opportunity recognition, risk taking and pro-activeness at play within a university environment. The study also highlights how instructors have, in the past, based their syllabi on celebrities – from the Georgetown University to the University of South Carolina, University of Missouri and Rutgers University cutting across departments from English through sociology to Women’s and Gender Studies.

Overall this study captures the relationship between hip-hop artistry and poetry, as well as meeting the demands of society – societal impacts – not the least, bringing “street cred” into the classroom.

The case illustration of a course launch at the University of Missouri linking hip-hop artists to curriculum development and pedagogy, opens up the discourse on the future trajectory of teaching and learning in higher education, with its attendant social implications – not the least for life after graduation.

This study provides fresh insights into the entrepreneurial potential of universities in co-branded/marketing activities with the hip-hop industry.

Elite individuals and groups constitute a distinctive, upper echelon and social grouping. In various shapes and forms, elites have been an enduring feature of many societies and in the contemporary era, the concept of elites and the related notion of celebrity have seen fresh interconnected developments. The purpose of the paper is to consider the literature on elite interviewing both generally and more specifically against a backdrop of an organization and management disciplinary setting. Importantly the paper examines and surfaces the role of context in relation to elite interviewing. In order to consider and illustrate this phenomenon the argument engages with the organizational environment and behaviours of the English professional football industry with the intention of offering fresh perspectives into the form and function of context in elite interviewing.

The paper's examination of the literature feeds into the fieldwork stage which employs an inductive and interpretivistic methodology. The key method employed within the methodology is semi‐structured interviews tailored for elites and conjoined with participant observation. The approach is applied within an elite interviewing process in the specific organizational context of the professional football industry.

The paper concludes that in relation to elite interviewing, there is scope to consider a contextualisation and recontextualisation of elite interviewing processes through the development of a potential range of novel conceptual and theoretical models. By engaging with interview frameworks, the paper draws heightened attention to the possibility of generating typologies for, and categorising elites operating within, those given contexts. The paper underlines the established notion of inter‐differences between elites in different sectors, and, more importantly, surfaces intra‐differences in elites within sectors. This issue of diversity of elites is currently not a factor that is clearly acknowledged or addressed in the extant literature. In the case of the present study this novel analysis and illustration are undertaken within the English professional football industry. Therein, the argument exemplifies how elites and elite interviewing may be understood in this specific context through the concepts of process, power and “positionality” and “knownness” identifying, for example, issues of arrogance, amateurism and the phenomenon of insider‐outsider.

Elites and celebrities constitute longstanding phenomena that have endured into the twenty‐first century and, as a consequence, merit on‐going close analysis. Equally replete in contemporary life are the multifarious organizational and managerial domains and contexts in which given elites reside and operate. Given the potential impact of elites and their actions on people, it would seem worthwhile and important to seek heightened understanding of them. The professional football industry is one particular instance for study given that it is high profile, represents a substantial business sector in its own right, and, plays a central role in the lives of many members of the public.

The work is an original study of the contextual issues surrounding interviewing elites in the organizational and management setting of the English professional football industry. In a more specific sense, the paper contributes insights into the issue of typologies within elite interviewing, the role of elites in English professional football and makes progress in redressing a general paucity of commentary on elite in the overall business and management research methodology literature.

This study aims to understand the career path to the pinnacle of professional life. What does it take for an entrepreneur to become a global celebrity in one’s profession? The authors explore the career motivation, trajectory and outcomes of a niche population who made it to the top of their careers.

A qualitative method was applied, using publicly available, prerecorded interviews of a documentary series on a unique sample of 30 top global chefs who gain Michelin-stars or equivalent. The authors used a qualitative approach to analyze the data alternating data and theory.

The authors identify a unique pattern, which the authors label as the “two-steps” trajectory, where these successful chefs went through a dual-hurdle process: first, delving into formal training and establishing themselves; then moving to a top chef status through innovation inspired by their history, chance events and treating their work as an artistic oeuvre and an experience.

The authors provide an observed pattern for what is required to be a top global chef.

This study advances career theory and entrepreneurship studies via integrating the two perspectives. The authors offer a theoretical contribution by identifying the relevance and importance of “new careers” for entrepreneurs, recognizing critical success factors and reinstating the balance between the agency of the entrepreneur and their context.

The main purpose of the paper is to critically review the studies in the area of management and entrepreneurship. Secondly, the study aims to identify various performance measures used by researchers to evaluate short and long-term IPO performance.

The author used systematic database survey procedures recommended in previous studies for the review (Short, 2009; Uberbacher, 2014). The review of the study includes articles published in top management and entrepreneurship journal published after 2008 (January 2009 to December 2020). The source of the collection of articles is the Web of Science and Scopus databases. The search included keywords: initial public offering(s) and IPO(s). The study considers the top journals in the area of management, which includes Administrative Science Quarterly, Journal of Management, Journal of Management Studies, Organization Science and Strategic Management Journal. In entrepreneurship, the author included: Entrepreneurship Theory and Practice, Journal of Business Venturing and Journal of Small Business Management. After careful consideration of each article, the search returned 104 articles, of which (92 articles) were empirical studies.

The outcome of the study will recommend research gaps and questions for future studies. The review will also recommend prominent performance measures to evaluate IPO performance.

The study contributes to the literature of management and entrepreneurship in two folds. First, the study critically reviewed the three themes (“Corporate governance”, “Upper echelons” and “Social influence”). Second, the author also reviewed various IPO performance measures used the management and entrepreneurship scholars from IPO context. Finally, the study identifies the research gap/research question in the three themes as well as five new themes, which can be a valuable addition for future studies. The author hopes that this study will further help future scholars to enhance the understanding of IPO in the area of management and entrepreneurship.

Celebrity endorsement is a preferred marketing communication strategy adopted by business firms. The present study suggests theoretical underpinnings for investigating the effect of celebrity endorsement on individual investors' intentions to invest in the shares of companies. The study integrates marketing communication and behavioural finance theories to understand investor behaviour in the stock market.

The study used a questionnaire based on a conjoint analysis technique. The retail investors from India filled out the questionnaire. The authors developed an orthogonal design to generate retail investors' investment intentions and applied the full-profile conjoint method.

The results reveal that investors prefer to invest in technology-related firms when they employ entertainment celebrities to endorse their products. Investors prefer that entertainment celebrities' personalities match the single brand only they are endorsing. Further, investors choose to invest during corrective market trends in emerging economies, such as India.

The study offers practical implications for corporate entities and marketing professionals by analysing retail investors' investment intentions in financial markets.

Cultural entrepreneurship research is on the rise, with a growing community of scholars paying attention to the cultural processes and outcomes involved in entrepreneurship, strategic innovation, and change. To further develop this community, in this volume we assemble a collection of contributions showcasing two promising advances. In Section A, a first set of papers puts culture in cultural entrepreneurship by highlighting a multi-faceted view of culture and exposing new ways by which culture shapes and is shaped by entrepreneurial action. In Section B, another set of papers takes cultural entrepreneurship beyond entrepreneurship – that is, the prevalent yet narrow focus on new venture legitimation and resource acquisition – by broadening the scope of what cultural entrepreneurship entails and explains. In this introductory paper, we discuss how contributions within each section move the conversation forward and identify cross-cutting themes that can be found in both sections of this volume.

As a social construct, entrepreneurship is portrayed as an unashamedly masculine endeavour. This forms the basis for much feminist research in entrepreneurship. Despite a sustained research effort in the field of gendered entrepreneurship research this polarised viewpoint remains under researched from the perspective of masculinity. Rather than perpetuate the polarity this short article aims to consider the concept of gendered entrepreneurial regimes as an explanatory variable.

Using documentary analysis techniques this article seeks to document the existence of a particular gendered local regime in the form of “Essex‐Boy culture”.

The findings although tentative indicate that as a recognised gendered local regime Essex‐Boy identity manifests itself physically at a conceptual, gendered, geographic, community and cultural level. Semiotically it can be expressed as a legitimate business identity, a criminal identity, a celebrity status, a political identity, as parody, caricature and as metaphor. It can be expressed as an ideology, a doxa, class position, a culture or as an initiating dream. It also exists at a narrative level via memoires, biographies, jokes or scripted insult.

Given that this is a preliminary study based on secondary documents there is clearly scope for other studies to be conducted into this interesting phenomenon.

The study has implications for what can be legitimately studied under the rubric of gendered entrepreneurial research.

This study is original in its exclusive use of documentary research/analysis to uncover gendered aspects of an under studied entrepreneurial regime.

Building on the social marketing theory, this study aims to examine the relationship between family units and obesity in Nigeria; and the social marketing interventions used to reduce and prevent obesity in the Nigerian society.

This study adopted a semi-structured interview research design with 42 obese individuals in Nigeria.

The study findings show that the family unit an individual grows up in influences their consumption behaviour, which drives their obesity. The findings reveal that obese Nigerian citizens are willing to live a healthier lifestyle due to the direct and indirect medical costs associated with obesity. Furthermore, the findings disclose the social marketing interventions – local celebrity endorsements, healthy lifestyle promotions, reduced gym membership and affordable access to healthy foods and services – used to prevent and reduce the rising obesity rates in the Nigerian society.

The findings have important theoretical implication given the focus on consumption behaviour and obesity.

The study findings provide an avenue to guide government officials, policymakers and social marketers in shaping their public policy and social marketing interventions to encourage healthier consumption and lifestyle behaviours among families and individuals in the Nigerian society.

To the best of the authors’ knowledge, this is the first research study to investigate how family units in the emerging market of sub-Saharan Africa drive obesity and the social marketing interventions used to reduce and prevent obesity. Theoretical and practical implications are discussed.