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The purpose of this paper is to propose and empirically examine a consumer perceived value (CPV) formation model in the context of the US casual sportswear market. The effects of investigated contingency factors on perceived values are empirically determined.

CPV was measured by four dimensions: price, quality, social and emotional values. The investigated contingency factors included gender, age, race, income level, and retailer type. The primary data were gathered by a nation‐wide survey of US consumers and the applied statistical techniques were exploratory factor analysis, confirmatory factor analysis, and multiple regression analysis.

The statistical analysis of 4,949 eligible survey responses shows that four value dimensions accounted for 77 percent of CPV variance. For the effects of contingency factors, race did not significantly affect the formation of any perceived values. In contrast, gender, income level, and retailer type significantly affected perceived price and emotional values, while perceived quality value was significantly affected by all contingency factors except race, and perceived social value was only significantly affected by age and income level.

Incorporation of gender, income level, and retailer type information in developing marketing strategies can help companies more effectively convey price and emotional values to consumers. In contrast, information relating to gender, age, income level, and retailer type should be considered in marketing quality value to consumers, while age and income level information is more critical for properly marketing social value to consumers.

Companies need to know, more than ever, about how consumers are redefining their values, as the current economic crisis has dramatically changed consumer preference. This study responded to this emerging need and provided timely empirical evidence.

Air permeability of knitted fabrics is normally measured for the samples in their unstretched state. But, this air permeability values indicate the ability of these garments to allow air through them when they are not in use. But, the real-time condition is different and certainly the knitted garments mentioned above will subject to a degree of stretch during their usage. So, the measurement of air permeability under stretch and the fabric properties which would influence the air permeability of weft-knitted fabrics in their stretched state is of paramount importance. The paper aims to discuss these issues.

The aim of this research work is to investigate the change in air permeability values under the incremental extension of cotton tubular weft-knitted fabrics produced from the yarns of different spinning systems.

From the results, it is evident that the pique fabric samples of compact spun yarn displayed the highest air permeability values during the incremental stretch at all the three relaxation states. It is followed by the pique samples of ring spun yarn. Next to pique samples, the jersey samples made from the compact yarn and ring spun yarn revealed more air permeability, respectively. The core spun pique samples and core spun jersey samples displayed the least air permeability values, respectively. But, the pique and jersey samples made up of ring yarn and compact yarn showed gradual reduction in their air permeability towards the incremental stretch and the core spun pique samples and core spun jersey samples were uniformly seen with gradual increase in their air permeability during the incremental stretch.

Very limited quantity of research has been carried out in this area. So, a novel attempt has been made in this research work to investigate the influence of incremental stretch on air permeability of single knit structures.

Sportswear within the clothing market has shown the strongest growth in the 1990s (Mintel 1998a), despite slow growth in the ‘general’ clothing sector.

Chinese consumers' brand preferences are shifting from foreign sportswear brands to domestic ones. This indicates an increasingly strong relationship between Chinese consumers and domestic sportswear brands. The purpose of this study is to explore the spillover effect of Chinese domestic sportswear brands’ relationship quality to uncover the psychological mechanisms driving this preference shift.

The study used a brand relationship quality scale based on Chinese Confucian yuanfen culture, considering it as a second-order reflective-formative construct. The survey generated 326 valid responses online. Due to the presence of second-order reflective-formative construct in the variables, SmartPLS 4.0 was used for hypothesis testing.

Interaction belief, intimate interaction and happiness as formative dimensions of Confucian yuanfen brand relationship quality are validated, while emotional expression and tolerance are not. The Confucian yuanfen brand relationship quality has a spillover effect on product origin image and domestic sportswear brand preference. Product origin image has a mediating role between Confucian yuanfen brand relationship quality and domestic sportswear brand preference. However, consumer xenocentrism does not moderate the spillover effect of Confucian yuanfen brand relationship quality on domestic sportswear brand preference.

This study tests brand relationship quality from Confucian yuanfen perspective as a second-order reflective-formative construct. It contributes to understanding how Chinese consumers perceive their relationships with domestic sportswear brands. The results advance the current body of knowledge on brand relationship quality and spillover effect in sports marketing, indicating that Chinese sportswear brands can explore the possibility of co-opetition to achieve mutual benefits.

The activewear industry would benefit from an evidence-based understanding of how activewear is incorporated into women’s lives and their changing participation in physical activity. Activewear brands may be missing the trend of women moving from organised sport to non-organised and individualised sport and recreation. The purpose of this paper is to explore the degree to which academic and industry research understood patterns and influences on female’s activewear consumption and identified what significant gaps are evident in understanding the drivers and industry trends that pertain to female consumers of activewear.

The systematic literature review sought academic and industry research papers. Articles were selected if they included female participants; and/or addressed consumer related information; and focussed on active wear. Article findings were thematically analysed.

Most literature exploring activewear consumption fails to take gender into consideration or explore unique female consumer profiles. Females are bringing activewear into other parts of their wardrobe and place more value on fashion, even for sports attire. Research identified the need for activewear brands to consider lifestyle, emotional and personality elements of consumer behaviour. However a specific focus on women’s branding was absent. Women’s age and generation influenced their activewear consumption. Although some industry reports discussed the shift in use of activewear, no studies explored the impact of the critical shift in women’s physical activity patterns on the activewear industry.

This review identifies the gap in knowledge regarding women’s activewear consumption patterns and needs, and the importance of reflecting the changes in female physical activity participation. It also links marketing and design of women’s activewear to the needs of female consumers based on their actual patterns and trends in physical activity. The findings are relevant to activewear researchers, brands, marketers and producers.

Elastane yarns contribute significant elastic properties to all types of fabrics and these properties for very important for wears including tights, sportswear, under wear, casual wear, swimwear, corsetry, etc. in terms of appearance, comfort and duration of wear. The paper aims to discuss this issue.

It is investigated with this study strength, fatigue and bagging properties of plated plain knitted fabrics containing different rates of elastane.

The study showed that single jersey, not having elastane and having the lowest fabric tightness, has the lowest bursting strength, the highest fatigue loading values in high extensions, the lowest fatigue height values and the worst bagging behavior. On the contrary of single jersey, full elastane fabric has the exact opposite characteristics considering the fabric properties examined.

Fabric with 1×1 elastane and fabric with 2×1 elastane is similar, and these fabrics show bagging behavior better than single jersey and worse than full elastane fabric whereas the other properties of these fabrics are close to full elastane fabric.

China represents around 20% of the world's population, and her economy is still performing well under economic crisis. Historical events have shaped different parts of China with different economic developments and cultural encounters. The most prominent difference is between Hong Kong and the Mainland. This chapter would like to examine the development and issues of fashion retailing in China. For better understanding, this chapter starts with a brief discussion on apparel industry development and fashion culture in Hong Kong and the Mainland, follows by historical development and then presents systems of fashion retailing in both Hong Kong and the Mainland. Desktop research and exploratory research techniques were employed. Stores of international fashion luxury brands in Hong Kong, Shanghai and Beijing were visited. Comparison of branding issues, particularly for luxury market in Hong Kong and the Mainland are discussed, so are future directions of fashion retailing in these places.

After the good results achieved during the last decade, the Italian apparel industry is encountering new problems. On one side, changed customers' tastes and the crisis of the ‘griffe’ have contributed to heavily reduce the attractiveness of the ‘made in Italy’ label. On the other, the increasing globalisation and the growth of low wage competition have made a direct presence abroad essential. To tackle this intriguing situation many companies have reconsidered their business strategy by looking for new competitive arrangements. This paper presents the results of a multi‐case analysis concerning the process of strategic orientations started by several Italian clothing firms. More specifically, it tries to identify and describe the strategic responses that a substantial group of important and widely known enterprises have recently given; the aim is to understand if there is a common guideline that inspires them.

The US apparel industry continues to be a large, mature industry that is intensely competitive. It is also highly fragmented and is undergoing restructuring and operational changes that further accentuate past trends. The principal drivers of change continue to be the increasing levels of low‐cost imports, but also include dramatic changes in retailing following consolidation of the retail sector, new technology, changing work habits and demographic changes (principally the ageing of the baby boomers). In addition, trade and tax legislation that confers special status on firms operating in certain Caribbean countries has resulted in the growth of outward processing that in turn has led to further domestic firm operational restructuring.

The study seeks to classify retailer‐driven clothing supply networks to provide new insights on their structure and operation and examine whether or not differences are evident in the types of networks operated by different types of retailer.

A large‐scale empirical investigation is conducted of 73 supply networks operating with 26 Sri Lankan apparel manufacturers, representing 39 major retailers. In‐depth interviews and survey methods are used, representing qualitative and quantitative approaches, respectively.

Six primary types of clothing supply network are identified. A strong association is shown between retailer type and network type, specifically for networks operated by established brand retailers and by value players such as supermarket retailers. The typical attributes of the supply networks of each type of retailer are compared.

Although the empirical study is large, it is limited to supply networks with prime manufacturing partners located in Sri Lanka. The country is important in global clothing production, serving many prominent global retailers. Studying and comparing supply networks anchored in other regions will provide a valuable comparison with the findings here.

The study has implications for clothing retailers in analyzing, managing and developing their networks. For manufacturers, it provides insights to understand the network structures operated by different types of retailer for different classes of garment. The study also offers insights for policy makers in clothing producing regions.

A new empirically based classification is presented for clothing supply networks. The diversity in network types has not previously been shown. The comparison of networks of established brand retailers and value players provides empirical evidence of differences not reported previously. The findings enrich both the theoretical and empirical bases for sector‐specific supply network studies.