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Based on experience working with a manufacturer of ceramic sanitaryware, whose Chief Executive has recognized the need to introduce more (some?) marketing orientation and more (some?) design skills into the organisation. A marketer and a designer were recruited simultaneously and tasked with bringing about the introduction of new models of bathroom suites. Designed to involve students in the kind of culture and interface issues which in real life often present challenges equal to those posed by the marketing environment itself. Verbatim comments from different functional areas illustrate departmental perspectives. The case also raises some issues relating to the organisation of the new product development (NPD) process, particularly to marketing research and branding.

Nobody concerned with political economy can neglect the history of economic doctrines. Structural changes in the economy and society influence economic thinking and, conversely, innovative thought structures and attitudes have almost always forced economic institutions and modes of behaviour to adjust. We learn from the history of economic doctrines how a particular theory emerged and whether, and in which environment, it could take root. We can see how a school evolves out of a common methodological perception and similar techniques of analysis, and how it has to establish itself. The interaction between unresolved problems on the one hand, and the search for better solutions or explanations on the other, leads to a change in paradigma and to the formation of new lines of reasoning. As long as the real world is subject to progress and change scientific search for explanation must out of necessity continue.

Gives an in depth view of the strategies pursued by the world’s leading chief executive officers in an attempt to provide guidance to new chief executives of today. Considers the marketing strategies employed, together with the organizational structures used and looks at the universal concepts that can be applied to any product. Uses anecdotal evidence to formulate a number of theories which can be used to compare your company with the best in the world. Presents initial survival strategies and then looks at ways companies can broaden their boundaries through manipulation and choice. Covers a huge variety of case studies and examples together with a substantial question and answer section.

Infrastructure construction has experienced significant recent advances in automation. Such advances will only accelerate in the future. They are founded on enabling technologies such as positioning systems, advanced control methods, and graphical interfaces. This paper begins by describing the relevance of these enabling technologies to automation in infrastructure construction. It then focuses on classes of applications, including earth moving, compaction, road construction and maintenance, and trenchless technology. Because of the less regulated, relatively repetitive, and well‐financed nature of such work, it is likely to experience quicker progress than other application domains.

Maggie III is an integrated system that supports a public access catalog, cataloging interface, bibliographic maintenance, circulation, electronic mail, and community information databases. Acquisitions and serials modules are under development. The system, available from the Eyring Research Institute, is based on software created for the Colorado Alliance of Research Libraries (CARL). Sidebars describe 1) the structure of the community information databases, 2) the planned use of the CARL software by other libraries in Colorado, and 3) the mounting and use of the non‐bibliographic database, “A Matter of Fact”, on the CARL system.

The purpose of this paper is to report exploratory research into UK music festival attendees awareness of, and attitude towards, brands that sponsor music festivals. Sponsorship is an important revenue stream for music festivals, and, conversely brands perceive music festivals to be an effective channel through which to reach young target audiences. Further, there have been concerns expressed about the impact of alcohol sponsorship on drinking and health, but very little research has been conducted in this area.

A questionnaire was used as the primary method of data collection in order to investigate brand recall, brand awareness, brand use, brand attitude and any concerns about the potentially negative impacts of sponsorship, and specifically alcohol sponsorship.

There is evidence to suggest that brand sponsorship of music festivals has an impact on brand recall, awareness and attitude to the brand, but little evidence of impact on brand use. On the other hand, there are variations between brands and festivals. The values associated with sponsoring brands are largely positive. Some respondents indicated concerns about the consequences of sponsorship, particularly in relation to alcohol sponsorship.

This exploratory study has started a long overdue investigation into music festival attendees views on sponsorship. There is considerable scope for a larger scale study to investigate the impact of sponsorship over a larger number of brands and festivals, and to learn more about the sponsorship arrangements that have the most impact.

Previous research on classroom uses for political cartoons identified two negative trends: creative stagnation (as teachers utilized them solely for interpretation) and age limitation (as researchers suggested they fit best with gifted and older students). Recent scholarship has addressed both trends by enabling young adolescent students to creatively express newly generated understandings through construction of original political cartoons. During such authentic assessment activities, students demonstrated high levels of criticality by using effective and efficient technologies to create original political cartoons, which then elicited constructive whole class interpretative discussions. This prior research did not detail specific methodological steps that positively influenced students’ original political cartoons. This paper compares students’ original political cartoons generated from two methodological approaches that differ in two small, yet consequential steps. One teacher required students to utilize concept maps and substitution lists prior to original political cartoon construction while the other did not. Based on the collected data, these two steps enabled the former teacher’s students to more effectively incorporate intricate and complex encoded messages through the use of abstract symbolism and complementary textual statements. The findings prove meaningful for teachers and researchers interested in enabling students’ creative and critical expressions of historical thinking.

Social marketing initiatives designed to address the UK's culture of unhealthy levels of drinking among young adults have achieved inconclusive results to date. The paper aims to investigate the gap between young people's perceptions of alcohol consumption and those of government agencies who seek to influence their behaviour set within a contextualist framework.

The authors present empirical evidence from a major study that suggests that the emphasis of recent campaigns on individual responsibility may be unlikely to resonate with young drinkers. The research included a meaning‐based and visual rhetoric analysis of 261 ads shown on TV, in magazines, on billboards and on the internet between 2005 and 2006. This was followed by 16 informal group discussions with 89 young adults in three locations.

The research identified the importance of the social context of young people's drinking. The research reveals how a moral position has been culturally constructed around positioning heavy drinking as an individual issue with less regard to other stakeholders and how the marketing agents function in this environment. Calls to individual responsibility in drinking are unlikely to succeed in the current marketing environment.

The qualitative research was limited to three geographical locations with young adults between the ages of 18 and 25.

The authors explore implications for social marketing theory and for UK alcohol policy. In particular, the authors suggest that the social norms surrounding young people's drinking need to be acknowledged and built into “sensible” social marketing campaigns. The authors suggest that shame, fear and guilt appeals should be replaced with more constructive methods of ensuring young people's safety when they drink.

From the theoretical perspective of contextualism, the paper brings together empirical research with young adults and a critical analysis of recent social marketing campaigns within the commercial context of a “culture of intoxication”. It provides both a critique of social marketing in a neo‐liberal context and recognition of issues involved in excessive alcohol consumption.

Many of the situational factors affecting career motivation are under the boss's control. The perception of several bosses of their role in management development in two companies is examined. The cases are derived from interviews with bosses of young first‐line managers. Interviews were also conducted with one subordinate of each boss. Company A did not have a management development programme, company B did. The boss's role in a subordinate's management development should be viewed in relation to the career development policies and programmes of the organisation. He or she can have a positive effect on career motivation even in an environment which is not conducive to career development. Boss training should focus on how to enhance subordinates' career motivation by encouraging individual contribution and personal growth. Bosses should be evaluated on the attention they give to subordinate career development.

When organizations implement continuous quality improvement (CQI) programs, managers and employees are faced with massive change, often requiring a renegotiation of the psychological contract between employer and employee. This paper discusses generational differences in reactions to major change initiatives as well as change management issues in public and nonprofit organizations. Its specific focus is an organizational unit in the nonprofit sector whose CQI program, which required more employee involvement, was met with varied reactions among older veterans of its small workforce. Observations of the unit and its employees are used to develop a typology of reactions to major change among long‐time, older workers. Strategies are provided to managers who must develop methods to deal with adverse reactions to major organizational changes such as CQI. The typology may be useful to management development specialists who are attempting to transform organizations with significant age diversity.