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Survival strategies of hightech corporations: applicable insights from executive narratives

George K. Chacko (Professor of Systems Management at the Malaysian Graduate School of Management (MGSM), Universiti Putra Malaysia, Serdang, Kuala Lumpur)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Article publication date: 1 June 1999

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Abstract

Gives an in depth view of the strategies pursued by the world’s leading chief executive officers in an attempt to provide guidance to new chief executives of today. Considers the marketing strategies employed, together with the organizational structures used and looks at the universal concepts that can be applied to any product. Uses anecdotal evidence to formulate a number of theories which can be used to compare your company with the best in the world. Presents initial survival strategies and then looks at ways companies can broaden their boundaries through manipulation and choice. Covers a huge variety of case studies and examples together with a substantial question and answer section.

Keywords

Citation

Chacko, G.K. (1999), "Survival strategies of hightech corporations: applicable insights from executive narratives", Asia Pacific Journal of Marketing and Logistics, Vol. 11 No. 2/3, pp. 1-312. https://doi.org/10.1108/13555859910764606

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited