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The purpose of this paper is to explore how firms organize to engage in nonmarket strategy. To achieve this end, we explore the organization of nonmarket strategy via a formal model of the firm. The model is motivated by a qualitative study of the organization of nonmarket strategy of 25 large, US firms. Firms either integrate nonmarket strategy activities throughout the firm or create stand-alone business units that specialize in nonmarket strategy activities. We find that the advantage of integration over specialization is U-shaped in the importance of nonmarket strategy to the firm’s market strategy. We identify several other factors that predict the advantage (and disadvantage) of integration over specialization. The value of this paper is that it is (to the best of our knowledge) the first to identify the factors that should cause a firm to either integrate or specialize the organization of its nonmarket strategy. It also develops an original typology of the organization of nonmarket strategy.

While weaknesses for students with learning disabilities (LD) may exist in basic reading skills, difficulty understanding text goes beyond reading the words on the page. The complex nature of reading requires educators to provide struggling readers with reading strategies that support active engagement with text, comprehension monitoring, and a means to organize their understanding before, during, and after reading. In this chapter we describe collaborative strategic reading (CSR), a multicomponent model for teaching reading comprehension strategies. CSR has been associated with reading gains for students with LD as well as low- and high-achieving students, and English language learners. We provide information about teaching reading strategies as well as suggestions for overcoming possible stumbling blocks to implementation.

I use a controlled experiment to examine, in the context of Corporate Social Responsibility (CSR) crises, whether investors' investment judgments are influenced by a firm's CSR reputation and CSR crisis response strategy. I find that for good CSR reputation firms, the use of a rebuild or deny crisis response strategy does not lead to improvements in investment judgments. However, for bad CSR reputation firms, the use of a deny response strategy leads to improvements in investment judgments while the use of a rebuild strategy does not.

Despite the relevance of firm size in the analysis of corporate social responsibility (CSR) engagement, there is still much to know about the specific impact of firm size on CSR formalisation. Moreover, in order to better understand such a relation, the interaction effects of development strategies on which companies may base its growth, namely diversification and internationalisation, will be also taken into account. Specifically, this work contributes to shed light on these issues by combining theories related to external and internal drivers of CSR. Using a sample of Spanish listed firms, the results show that firm size affects positively CSR formalisation, and that this effect is stronger in the case of adopting a diversification strategy, while no evidence was found for the moderating effect of internationalisation strategy.

This chapter furnishes empirical evidence on CSR rating used by socially responsible investment (SRI). It analyzes data provided by CSR rating agencies as well as raw data, raw information disclosed. It thus suggests a new definition of CSR, based on the CSR measurement attempts and pitfalls generated for and by socially responsible investors.

This chapter presents two sets of empirical data analysis. The first set of data is drawn from the WBCSD best case studies from 1992 to 2005 and focuses on the good practices of companies. The aim is to analyze the motivations of companies and their set of stakeholders. The second data set is drawn from the Sustainalytics controversy database and focuses on the bad practices of companies. The aim is to analyze the set of stakeholders of companies.

The first empirical research clearly shows that the main strategic target is license to operate, including compliance. The second empirical research shows that the main stakeholder is the government. These empirical works confirm the many examples provided and the philosophical backgrounds reminded in the chapter.

This chapter also draws some conclusions on corporate social responsibility and suggest a reframing of the concept on a set of two agency relationships: shareholder–manager (for private goods) government–manager (for public goods). This enables to define the way to optimize the agency relationship according to the different conditions of information and technology, as described in the case of environmental regulation and corporate strategies (Schneider-Maunoury, 1999).

Practically this chapter incites stakeholders to focus CSR issues on public policy definition (goal setting and implementation) in order to define corporate targets to achieve. Socially responsible investors could therefore define the impact they want to finance (as it already happens for green or “social business” funds).

This scheme enables a better understanding of CSR related issues by focusing on the main players. Other stakeholders, such as NGOs and employees are considered as elements of a political process with government. This scheme identifies more clearly the pitfalls of environmental and social policies.

This chapter is a unique attempt to go beyond usual criticisms of CSR ratings and other socially responsible investment methods. Drawing the consequences of these problematic measurements of CSR enables to reframe and redefine CSR, by identifying the key players and a theoretical framework to analyze their relationships.

Since the 2015 introduction of the United Nations Global Goals, also referred to as the sustainable development goals (SDGs), we have witnessed a movement toward inclusion of goal-related initiatives listed under CSR strategy and in CSR sustainability reports. At the time of writing this chapter, the United Nations were presented a speech by young activist Greta Thunberg and many other activists commenced riots in major cities. All are pointing toward, what they perceive, as a lack of effort to solve issues related to climate warming. At the same time new research has revealed that targets for the SDGs are falling behind levels expected for 2030. There has also been concern for the potential of “SDG washing,” reported in the academic literature. This would greatly decrease the credibility of the goals over time. For this reason, it is vitally important to measure the impact of initiatives introduced to fit each SDG category and label. This will also assist with funding SDG implementation at a much faster rate. This chapter commences with a brief introduction of the SDG framework and discusses the United Nations and OECD methodology and the development and implementation of key global goals. Various research reports are discussed alongside a tracking study on uptake of the SDGs, and the need for SDG metrics to create transparency and evaluation. The chapter ends with example case studies of CSR strategy implementing and measuring the SDGs, alongside a discussion of financial vehicles released to support further development. The chapter also makes suggestions for future research opportunities to assist SDG progression.

The chapter develops a phase model of strategic planning in integrated corporate social responsibility (CSR) communication by presenting CSR as a mindset in communication processes.

The chapter provides rationales for establishing a new phase model of strategic planning in CSR communication by adapting existing models of strategic communications. In this context, the main focus is on the need to involve stakeholders in CSR communication processes (Morsing & Schultz, 2006).

The chapter argues that in the sense of CSR communication, stakeholders should be involved in the strategic planning process from the beginning, with respect to the issues that the corporation and targeted stakeholder groups have in common.

The chapter concentrates on selected key aspects of CSR and CSR communication. In particular the aspects such as reputation, credibility, ethical alignment and stakeholder involvement are considered as prerequisites for understanding the construction of the phase model.

This chapter provides practical implications for developing communication concepts in CSR communication in daily business practice.

This chapter facilitates a comprehensive understanding of strategic CSR communication as part of CSR reflected in the development processes of communication concepts.

The purpose of this chapter is to carry out a theoretical review of the state of the art in relation to Latin American Small and Medium Enterprises' (SMEs) communication practices and Corporate Social Responsibility (CSR) from 2009 to 2016. A range of recently published papers (2009–2016) is retrieved in a literature search of the Web of Science and Google Scholar under keywords such as ‘CSR’, ‘SME’, ‘Communication’, and ‘CSR in Latin America’. This chapter provides information about CSR in SMEs, indicating what can be found on this topic and how the management of CSR communication can help those firms. It also recognizes the lack of any real formation in SMEs to solve their problems in this area. This chapter emphasizes that, in general terms, SMEs are aware of CSR management opportunities but, because of the aforementioned constraints, their current CSR communications practices are absolutely basic and their management is still limited and short-term. Instead of a generalized exhaustive study, this is an approach to develop new studies in the future. It does not contain empirical results but rather practical information for reflections on CSR and communication in Latin American SMEs. A useful source of information for SME managers. CSR communications policies generate no value unless they have been taken into account in the overall design of corporate CSR policy, particularly if there is no clear vision of how new stakeholders may be more valuable strategically than operationally. This chapter fulfils an identified information/resources need and offers indications for future lines of research.

Employees as citizens and companies as part of our society have to deal with the implications of grand challenges such as the global climate change or the COVID-19 pandemic in this turbulent twenty-first century. Internal versus external Corporate Social Responsibility (CSR) acquires an integrative element of sustainable business strategies. Human Resource Management (HRM) contributes by defining modern internal Workplace CSR concepts for supporting sustainable business strategies. The focus of the sustainable HRM strategy is the employees as the key asset of companies, applying especially to those who are particularly talented as future leadership successors and CSR ambassadors. On the basis of the current Green HRM and Workplace CSR review, theoretical and practical implications are concluded to foster Workplace CSR strategy as part of a modern working culture and an integrative HRM frame. The COVID-19 pandemic as an accelerator of Green and social transformation is also discussed in the context of this sustainable HRM framework.

Corporate social responsibility (CSR) is often characterized as a voluntary approach, but CSR policy is on the rise: Governments have started to promote CSR by raising awareness, launching partnerships and platforms, providing financial incentives and requiring environmental and social reporting (Albareda, Lozano, & Tamyko, 2007; Gond, Kang, & Moon, 2011; Steurer, 2010; Steurer, Martinuzzi, & Margula, 2012). This chapter describes how the German government facilitates CSR, that is it analyses the main instruments at the national level and takes a look at the motivation of the German government.

Based on the framework of CSR policy developed by Steurer, Margula, and Berger (2008) and Steurer (2010), the chapter examines CSR initiatives in five areas: informational or endorsing instruments, partnering instruments, hybrid instruments, financial or economic instruments and soft legal instruments. The analysis rests on a documentary review of various sources referencing German CSR initiatives.

German CSR policy comprises all sorts of instruments, whereas hybrid instruments play an important role: the Strategy for Sustainable Development, the National CSR Forum and National Action Plan on CSR as well as the National Action Plan for Business and Human Rights.

This chapter contributes to the rising literature on public policies on CSR by discussing the manifold measures that the German government has developed to support CSR.