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Corporate Social Responsibility Communication: Towards a Phase Model of Strategic Planning

Communicating Corporate Social Responsibility: Perspectives and Practice

ISBN: 978-1-78350-795-5, eISBN: 978-1-78350-796-2

ISSN: 2043-9059

Publication date: 28 July 2014

Abstract

Originality/value

This chapter facilitates a comprehensive understanding of strategic CSR communication as part of CSR reflected in the development processes of communication concepts.

Keywords

Citation

Walter, B.L. (2014), "Corporate Social Responsibility Communication: Towards a Phase Model of Strategic Planning", Communicating Corporate Social Responsibility: Perspectives and Practice (Critical Studies on Corporate Responsibility, Governance and Sustainability, Vol. 6), Emerald Group Publishing Limited, Bingley, pp. 59-79. https://doi.org/10.1108/S2043-9059(2014)0000006022

Publisher

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Emerald Group Publishing Limited

Copyright © 2014 Emerald Group Publishing Limited