Search results

The purpose of this paper is to examine Kikkoman’s corporate social responsibility (CSR) communication with public schools associated with a new food education law in Japan. It describes how an internationally recognized soy sauce maker, Kikkoman, effectively entered a previously untapped market, public schools in Japan, and improved its corporate image using the vehicle of CSR activity.

Three traditional qualitative data sources were utilized: documents, interviews, and observations.

Social, political, economic, and environmental factors pushed Kikkoman to create a soy sauce lesson as a new CSR activity, which created challenges in corporate communication. The company, with the help of government, overcame the difficulties and was able to effectively communicate its CSR and improve its corporate image while promoting its signature product to children. This case presents a successful public relations strategy using a stakeholder approach as a framework.

It is difficult to generalize the findings to CSR communication in Japan because this is a single case study with interviews with one company representative and observations at two schools.

First, collaboration between business people and public schools teachers is on the rise. This may open new opportunities for socially responsible corporations to engage in effective public relations activity through CSR in Japan. Second, human resource development in CSR activities is strategic and employees can play a pivotal role in Japanese CSR.

This paper examines the unique activities of a Japanese food industry leader from multiple data sources including observations of actual corporate behaviors in schools.

This paper aims to examine the extent of corporate social responsibility (CSR) performance of small- and medium-sized enterprises (SMEs) in regional Japan. It also aims to examine the impact of firm size, industry, CSR awareness, firm origin and firm’s strategic focus on CSR.

The study measures the CSR performance using a CSR index and seven sub-indexes designed on the global CSR standard – ISO26000. Data were collected through a questionnaire survey of 146 firms. The indexes were analysed using Kruskal–Wallis one-way ANOVA and Mann–Whitney U tests.

The results indicate that CSR performance of firms in regional Japan is low across all main areas of CSR and is significantly lower in SMEs relative to large firms. Further, CSR performance of SMEs differs across various industries and firms established in the region display significantly lower CSR performance compared to their metropolitan counterparts.

Little research exists on the role SME’s play in improving CSR practices in Japan, especially regarding SMEs in regional areas. The findings highlight the need for improving CSR performance of SMEs and promoting the use of ISO26000 as a guiding tool for measuring CSR performance.

This paper is one of the first papers that critically examine the CSR performance of SMEs in regional Japan. It highlights that despite the recent CSR boom and regulatory initiatives in Japan, CSR performance of SMEs in regional Japan remained low.

The origins of corporate social responsibility (CSR) have been widely attributed to the work of scholars, and business managers as well, in North America and Western Europe. Inevitably, however, as the economic interaction of individual firms and entire nations has grown over the past several decades — call it globalization — so too has the concept and the practice of CSR spread throughout the world. It is certainly time to explore how CSR is being incorporated into the practice of business management in other regions and other countries. Therefore, in this chapter we will focus on Asia: specifically on Japan, South Korea, India, and China. It is interesting for academicians to understand how CSR is being absorbed and adapted into the business cultures of these four countries. Perhaps of even greater importance, it is vital that business managers know what to expect about the interaction between business and society as well as the government as their commercial activities grow in this burgeoning part of the world.

For each of these four countries, we will provide an overview of the extent to which CSR has become a part of the academic community and also how it is being practiced and incorporated in everyday management affairs. We will see that there are very significant differences among these countries which lead to the natural question: why? To answer this question, we will use an eight-part analytical framework developed specifically for this purpose. We will look at the history, the dominant religious beliefs, the relevant social customs, the geography, the political structures, the level of economic development, civil society institutions, and the “safety net” of each country. As a result of this analysis, we believe, academicians can learn how CSR is absorbed and spread into commercial affairs, and managers can profit from learning more about what to expect when doing business in this increasingly important region.

Corporate social responsibility (CSR) has become part of daily business for small- and medium-sized enterprises (SMEs) in Japan. The purpose of this study is to explore how management control systems (MCSs) can support the translation of activities into CSR actions using a case study of a SME in Japan.

The case is based on an interview with a CEO of a SME in Japan. The paper contributes to the discussion on CSR and MCSs and investigates the integration of CSR activities in SMEs in Japan through MCSs.

The case company’s formal control systems incorporate environmental and social aspects that are reflected in its top-down, stakeholder-centered approach into CSR through a formal CSR policy. An informal control system is evident and reflected in the CEO’s emphasis on creating shared value by implementing CSR. An interactive control system, a type of formal control system, is useful in the interactions between CEOs and employees and in translating the opinions of stakeholders into CSR actions. Formal control systems can be supported by informal control systems in the implementation of CSR activities.

This research contributes to the management accounting literature by showing that formal and informal control systems can support the motivation of employees and the integration of stakeholders’ opinions on the implementation of SMEs CSR activities in Japan. The MCS approach also contributes to SMEs in Japan that seek to address the demographic and economic challenges.

The purpose of this paper is to examine how clarity of corporate social responsibility (CSR) orientation of Japanese small and medium enterprises (SMEs) achieves constructive firm performance outcomes.

On the basis of the literature review, the authors present a research model that defines key constructs and provide propositions that explain the interrelationships with theoretical rationale and practical implications. Using careful selection criteria, the authors have further conducted the in-depth interviews of the executives of two prominent Japanese SMEs.

The results suggest that CEOs with strong CSR orientation are more likely to influence their firms to achieve effective firm performance. If CSR philosophy is strategically formulated, clearly communicated, and widely accepted, then such firm is more likely to attain desirable business performance outcomes for larger stakeholders. Furthermore, CSR implementation of SMEs is not necessarily too costly; in fact, the long-term rate of return on SMEs’ CSR investment, with proper priority and prudent focus, is quite competitive.

In spite of the specificity of the two case studies, the research model and the study findings give valuable insight on the role of CEO’s philosophy on CSR implementation in the international market. The linkage mechanism between business operation and CSR by these SMEs is applicable to many innovative entrepreneurial firms that target beyond domestic markets.

The authors highlight how the clarity of CSR philosophy in terms of firm orientation and linkage mechanism aids SMEs in overcoming their resource constraints. Furthermore, well-implemented CSR activities may become instrumental in achieving long-term desirable performance in the form of customer loyalty, employee’s sense of pride, and corporate socio-economic reputation.

This paper aims to examine the impact of three key factors — corporate social responsibility (CSR) awareness, CSR affordability and CSR management system (CSRMS) sophistication—on the CSR performance of Japanese firms.

Using responses to 36 items developed on the Global CSR standard of ISO26000, two CSR indexes were constructed to assess the CSR management system sophistication and performance of Japanese firms. The relationship between the three key variables (CSR awareness, affordability and management system sophistication) and CSR performance was then examined through a partial least squares (PLS)-based structural equation model. Data were collected through a questionnaire survey of 146 firms.

The results of the study found a positive relationship between CSR performance and three exogenous variables (CSR awareness, affordability and management system sophistication). Furthermore, the study found that CSRMS sophistication played a mediating role in the relationship between CSR performance and firms' CSR awareness and affordability.

The study was limited to examining the CSR practices of a major province in Japan, which may hinder the generalisation of the findings to the rest of the country. Moreover, the data used for assessing the variables in this study were self-reported by the participating firms, in addition to being cross-sectional. The findings of this study clarified areas that policymakers, including Japan's business associations–Keidanren and Keizai Doyukai, and other relevant parties need to focus on for further improving CSR performances of Japanese firms.

This study highlights the role CSR awareness, affordability and CSRMS sophistication play in improving CSR performance. On the one hand, it identifies the critical role CSRMS plays in mediating the relationship among CSR performance, awareness and affordability. On the other hand, it advances CSR theory providing insight for practitioners to generate positive CSR outcomes.

The purpose of this paper is to examine how and why disclosure of corporate social responsibility (CSR) information was influenced by independent directors in Japan and the USA.

The author used a pooled cross-sectional data set of 498 Fortune Japanese and American firms between 2006 and 2011 and fixed effects estimation method. The author analysed the results by employing a comparative approach between the two national contexts.

This study found that independent directors in Japanese firms had a significant positive effect on CSR disclosure whilst no evidence was found in the US firms, although the proportion of independent directors on American boards traditionally and largely outnumbers that of the Japanese counterparts.

The study results offer an insight that independent directors could be evaluated in terms of effectiveness and efficiency in CSR disclosure. The findings support the stakeholder theory in Japanese globalised companies while challenging the theory in the US context, thereby calling for further research into the stakeholder engagement models, particularly in the USA.

This study explores the variance in investor responses to the corporate social responsibility (CSR) performance of firms, as influenced by information sources and investor types.

This study applies a short-term event study and cross-sectional analysis with unique CSR datasets obtained from newspaper articles and the Dow Jones Sustainability Index.

Investor reactions are significantly shaped by their sources of information. Individual investors are found to predominantly respond to accessible news announcements, whereas institutional investors show heightened sensitivity to adverse news from both scrutinized sources. Foreign investors, mirroring institutional investors' patterns, uniquely react positively to index additions.

Investors’ assessment of CSR activities varies due to the differing sources of information obtained; further, it is affected by the type of investor.

The findings guide public relation managers in strategizing CSR communication toward diverse investor types. This includes recommending targeted approaches for Japanese individual investors through newspapers and TV, exercising caution in disseminating adverse news to Japanese institutions, and promoting and justifying CSR actions to foreign investors. It underscores the need for a strategic investor relations frameworks that considers accessibility, literacy, and investors' interests.

This study examines the relationship between sources of information for CSR activities and investors’ responses, an area under-represented in the literature. The author uses CSR announcement data, collected from newspapers to make the results more accurate and relevant.

The purpose of this paper is to evaluate corporate social responsibility (CSR) reporting in six large banks each from Japan, China, Australia and India over the period of 2005-2011.

CSR and banks’ annual reports and websites were analysed using a comprehensive disclosure framework to evaluate the themes of ethical standards, extent of CSR reporting, environment, products, community, employees, supply chain management and benchmarking.

Over the seven years, bank CSR disclosure improved in all four countries. Australian banks were found to have the best scores and Indian banks demonstrated maximum improvement. Despite the absence of legislative requirements or standards for CSR, this paper finds that CSR reporting continued to improve in quality and quantity in the region on a purely voluntary basis.

This study indicates that financial institutions have a commitment to CSR activities. The comparison between financial institutions in developed and developing economies suggests that the motivation for such activities is complex. A review of the studied banks suggests that strategic rather than economic drivers are an important influence.

Asia-Pacific Governments need not mandate bank CSR reporting standards as the banks improved their CSR reporting consistently over the seven years despite the Global Financial Crisis (GFC).

A disclosure framework index is used to assess the comprehensiveness of bank practice in relation to CSR reporting. This approach enables cross-sectional and cross-country comparisons over time and the ability to replicate and apply to other industries or sectors.

The purpose of this paper is to investigate the relationship between level of environmental disclosure and establishment of a legitimacy image of operation among Japanese firms after implementation of the Kyoto Protocol.

This study uses a sample consisting of 208 firms listed in the Japan Nikkei Stock Index 500 and adopts three-stage least-squares (3SLS) to explore the relationship between environmental news exposure, environmental disclosure in corporate social responsibility (CSR) reports, and environmental legitimacy.

Results indicate that firms from environmentally-sensitive industries can significantly improve their perceived legitimacy by releasing CSR reports; firms with better prior environmental legitimacy will be more active in environmental disclosure and establish better environmental legitimacy in the next period; firms with better carbon reduction performance tend to have higher levels of environmental disclosure. In terms of carbon reduction performance, Japanese firms in the sample may reduce carbon dioxide emissions by 49.636 tons by allocating one million yens (approximately 9,670.3 euros or 12,328 US dollars) to environmental expenditure.

The top three items of environmental disclosure in most Japanese firms ' CSR reports are environmental management, development of alternative energies, and ecological information. These results reveal environmental behavior of sample firms in Japan to mitigate global warming. The managers should understand that the impact of substantive actions for environmental management on legitimacy is greater.

Environmental management has become an important component of business management beliefs for most firms, and Japanese firms that belong to environmentally-sensitive industries are even more active in using CSR reports as an effective tool to establish their legitimacy image.