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With the move towards a consumer-orientated approach in the hospitality market, this article investigates the impact of the servicescape on female's hotel experiences and examines the helpfulness of the hotel grading to their female customers. The findings suggest that the hotel's products arguably did not adequately meet female travellers’ expectations, especially for businesswomen, and that the hotel grading offers scant information about the quality of hotel service and facilities catering for female customers. The industry needs to address its currently male-oriented service products to meet the needs of women travellers, particularly as they are anticipated to be the fastest growing segment of the travel market for the next century.

Although entrepreneurial capacity building is a keenly debated topic in migration and diaspora research, the concept of female entrepreneurial capacity and the framing of highly skilled migrant women has remained underexamined. This chapter, therefore, addresses knowledge gaps related to migrant women entrepreneurs (MWEs) by focusing on the entrepreneurial experiences of highly skilled female migrants from both developed and developing countries. Specifically, we turn the ‘disadvantage’ lens towards migrant women’s inherent entrepreneurial dimension, an issue that deserves greater research attention, linking migrant women and their entrepreneurship to the entrepreneurial host context and business environment. Building on rich qualitative data collected via six semi-structured interviews with MWEs based in Finland, we also make practical suggestions for how MWEs can best engage with their entrepreneurial ecosystem as well as suggestions to policy-makers regarding how to improve gender awareness and migrant inclusivity aspects of entrepreneurial ecosystems.

The mere sight of Disney villains have struck fear into the hearts of many a child. From the Evil Queen, to Maleficent, to Ursula. From the black flowing capes to the ashen skin and pointy horns, the aesthetic of these villains alone is often enough to evoke a sense of dread in the audience. Ursula from The Little Mermaid (1989) may not be officially a queen in the Disney universe, but she is a notorious villain amongst fans. Although The Little Mermaid was released in 1989, the film, and thus Ursula, have a fanbase that has evolved and grown up to now, despite the film not being remade into a live-action version as yet. This chapter will analyse the comments of three fan-made YouTube videos regarding Ursula, and will examine the fan comments, with specific focus on the comments regarding Ursula's physicality or any positive comments about her. This will show fan positivity towards a villainous character, despite what may be depicted as a negative body image. Ursula, an octopus, looks quite different from other villains. The primary research methodology will include participatory culture and discourse analysis in order to understand why fans adore her, and how they do not necessarily accept her as a villain, but that there is an outpouring of positivity towards her body image.

The main purpose of this chapter is to analyze the women entrepreneurhip status in Afghanistan. The study comprises and analyzes three levels, namely, individual, societal, and institutional. All zones in Afghanistan are covered under this study. A total number of 104 women entrepreneurs are interviewed and filled out questionnaires. To ensure the appropriateness of data and accuracy of the model the authors used the required test. Reliability statistics, KMO and Bartlett's Test of Sphericity, and goodness of fit tests are applied. Factor analysis and structural equation modeling are used as econometric models to obtain the results. Two processes are applied, i.e., for motivational and psychological factors. Motivational factors and psychological factors are the latent variables where every latent variable has four and three observed variables, respectively. Factor loadings for observed variables were well above 0.5 and hence significant. The results show desire for achievement, desire for wealth, and desire for independence are motivational factors for women entrepreneurs. Furthermore, propensity to risk and locus of control are found to be the psychological drivers for women entrepreneurship in Afghanistan. The Government of Afghanistan needs to provide an environment for women entrepreneurs where they feel safe and undisturbed. Additionally, education, technical know-how, and financial support require serious government and institutional attention.

This paper argues for the following sensitizing proposition. At its core, much of consumer behavior that involves brand meanings is an attempt to influence, or symbolically mark, interpersonal relationships.

This paper presents a conceptual argument based on a literature review.

First, I argue that our pervasive concern with other people is a basic genetic component of human beings, and discuss some possible evolutionary pressures that may have led to this result. Then I discuss how this pervasive concern influences consumer behavior related to brand meanings. This discussion is structured around two aspects of social relationships: interpersonal closeness and social status. Relationship closeness is discussed with regard to brand communities, gifts, special possessions and brand love, and the often hidden ways that social relationships permeate everyday consumer behavior. Social status is discussed with reference to materialism. Materialism is sometimes misunderstood as an obsession with physical object, or as occurring when people care more about products than they do about people. In contrast, I argue that materialism is better understood as a style of relating to people.

This paper integrates a range of disparate findings in support of a broadly applicable generalization that nothing matters more to people than other people. This generalization can function as a sensitizing proposition that managers and researchers can bear in mind as they seek to interpret and understand how brand meaning influences consumer behavior.

In this chapter, Lituchy, Reavley, and Bryer report on their interviews with women entrepreneurs from the Czech Republic, Poland, and Japan. Eastern European respondents expressed a desire for and the importance of business training. Many who had attempted to get bank loans were refused for lack of collateral or because their business plans were inadequate. Japanese respondents felt that experience was most valuable. They stated that gender adversely affected their financing prospects. Human resources issues as well as dealing with clients or suppliers from other cultures were concerns for all the women. Discussion and implications are presented.

A personal narrative of my escape from Kosovo, and the genocide and ethnic cleansing that occurred there are presented. My time as a refugee and my efforts to be resettled in the US are chronicled. An account of my life in the US, highlighting the enormous generosity I received from my sponsors and others along with personal and professional conflicts I encountered in the US, is reported. My narrative ends with my hopes for Kosovo and my fears about the future of refugees in the US.

Purpose – To discover and unravel the contribution of women to innovation and invention. This chapter builds upon a book published in 2003, called, Ingenious Women. The purpose of the book was to discover the invisible women inventors and patent holders operating between 1637, when the first patent was awarded to a woman, and the outbreak of war in 1914. For the purpose of this essay, the time frame has been extended to the present.

Methodology – Historical patents are used as the main research base, supported by searches of other relevant databases, directories and specialist archives (census records, registered designs, company records, museum collections) as well as specialist literature.

Findings – The research illustrates that women and men were often part of a wide network of discoverers and innovators and were able, by using the latest technologies and materials available, to resolve problems both large and small.

Research limitations/implications – This categorisation on patent databases or directories and searches were by female first names or by object type. his categorisation highlights the historical assumption that women are not inventors. Although this search method highlighted hundreds of women, there must be many still undiscovered.

Practical implications – Not all the ideas went into production and some have now become obsolete. Others continue to be produced and have formed the basis of successful companies. Many women became entrepreneurs and developed businesses based on their inventions and some, as widows, successfully ran their deceased husbands' companies.

Social implication – The women in this hidden history often had to navigate a path through social attitudes and legislative frameworks. They are all an example to women today that anyone, regardless of gender, can be innovative and entrepreneurial. What is crucial is that the ideas being developed are unique and have a purpose.