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The mere sight of Disney villains have struck fear into the hearts of many a child. From the Evil Queen, to Maleficent, to Ursula. From the black flowing capes to the ashen skin and pointy horns, the aesthetic of these villains alone is often enough to evoke a sense of dread in the audience. Ursula from The Little Mermaid (1989) may not be officially a queen in the Disney universe, but she is a notorious villain amongst fans. Although The Little Mermaid was released in 1989, the film, and thus Ursula, have a fanbase that has evolved and grown up to now, despite the film not being remade into a live-action version as yet. This chapter will analyse the comments of three fan-made YouTube videos regarding Ursula, and will examine the fan comments, with specific focus on the comments regarding Ursula's physicality or any positive comments about her. This will show fan positivity towards a villainous character, despite what may be depicted as a negative body image. Ursula, an octopus, looks quite different from other villains. The primary research methodology will include participatory culture and discourse analysis in order to understand why fans adore her, and how they do not necessarily accept her as a villain, but that there is an outpouring of positivity towards her body image.

The purpose of this paper is to introduce an approach for dynamically assessing the transition from partition to integration within a multi‐disciplinary research/urban regeneration project and its effect on the relative sustainability of interventions proposed.

Stated sustainability aims of the research project are deconstructed in discussion with the multi‐disciplinary teams and stakeholders involved to give transparency to values held. Indicators are defined separately by the teams and then collectively. A framework for assessment is developed from a combination of ideas in research and practice and from a social science perspective. The thesis of the project that there are “significant social, economic and environmental gains to be made by integrated and innovative interventions in urban river corridors” is iteratively tested against the framework in open discussions enabling the framework's continual refinement.

The dynamics of sustainability assessment as a process rather than a product are captured. A means of mapping the transition from multi‐disciplinary to inter‐ (or even trans‐) disciplinary research is proposed, which enables assessment of the effect of integrative working on the sustainability of interventions in complex systems of urban living.

Frameworks of assessment are self‐limiting because they lack the ability to truly describe context, yet they are needed by assessors of sustainability in order to provide structure to discussions.

Proposed visual representation of this technique using up‐to‐date models will support a deliberative, discussion‐led dialogue between stakeholders.

The paper presents a new approach to sustainability assessment capturing the dynamics of shared learning and progress towards greater sustainability, whilst retaining the flexibility to include issues of transitory importance.

This paper aims to provide information about the state of the art of University Social Responsibility (USR) from a regional perspective, based on a theoretical and practical development proposed by a wide net of Latin-American higher education institutions (HEIs): the USR Union of Latin America (URSULA).

The state of the art was performed through a two-year measurement process (2018–2019) conducted in 80 HEI from 12 Latin-American countries. The state of the art was constructed through a self-reported diagnosis concerning four HEI scopes of action, twelve goals, and sixty-six indicators to measure the accomplishment of USR goals.

The study's primary results were twofold: first, the verification of a dynamic model for USR consensual management and second, the understanding of USR's challenging nature for standard practices in HEIs.

This study's results contribute to creating a practical framework for USR measurement based on a regional context (Latin America). Moreover, this research underlines the discrepancy between HEIs' social performance and the need to commit to the 2030 UN sustainable development goals.

This is the first study to examine the state of USR in a region such a Latin America.

The chapter discusses an articulation detected in the Ursula School between the discipline/indiscipline logic (Rodrigues, 2007) and the contemporary cultural tone in which to be is to be perceived, be seen (Türcke, 2010), experienced by Brazilian adolescents. The pursuit of being seen/perceived was persistent in the statements of the students who participated in the research. An ethnographic perspective guided the methodology of the research. The text aims to describe articulations present in the Ursula School, the empirical locus of the investigation. The empirical data of the paper are presented through ethnographic discussions. The ethnography found students eager to be seen/perceived by their peers and/or school professionals. It reinforces the pleasure/power spirals (Foucault, 2012) contained in disciplining, being disciplined, or being undisciplined. At the same time, it highlights a game between seeing and being seen (Bhabha, 2004). Nevertheless, students’ behavior was ambivalent, as some ethnographic data show. The articulations described in the chapter enable us to discuss how adolescents have recently experienced school. As well as this chapter allows sociological considerations about a school that remains a pivotal institution in the lives of adolescents, but is traversed by externals logics, mainly derived from industrialized cultural elements. The Türcke (2010) assertion will be explored through a new question. Be is to be perceived and seen by who, and in which context?

The Dudley Beauty case illustrates a contemporary branding, management and marketing challenge facing many companies that are 50 plus years old. Movahhed (2016) highlights the six elements to consider during brand strategy: the target audience, the brand promise, brand perception (past, current and future), brand values, brand voice and brand positioning. The times have changed with changing macroenvironmental factors including political, economic, sociological, technological, legal and other environmental (PESTLE) changes that affect a business but which the business does not directly control.

The case is based upon an interview with Dudley Beauty CEO and President Ursula Dudley Oglesby and secondary sources.

The “A Makeover for Dudley’s Q+” case explores the challenges of a second-generation textured hair care and personal care company in the direct selling channel as it faces an aging market and changing business and economic environment. A Black-owned company, begun in 1967 by her parents, Dudley Beauty is led by the founders’ daughter, Harvard College and Harvard Law School-educated, Ursula Dudley Oglesby. At over 50 years old, the company has continually created new textured hair products and has high brand awareness among older Black consumers but has not adequately addressed changing hair trends and shifting communication preferences of younger consumers. The company is at a critical point needing to reach a younger, larger market to survive. The business situation supports marketing, management, strategy, and/or entrepreneurship undergraduate students in understanding how macroenvironmental forces and internal structures affect businesses.

This case is intended primarily for use by undergraduates in a variety of courses. It is suitable for courses in Principles of Marketing, Entrepreneurial Marketing, general Entrepreneurship and Marketing Strategy courses covering topics such as direct selling, the role of environmental factors in business, rebranding efforts using digital and social media marketing and women/minority business owners.

In recent years, the topic of maternal imprisonment has experienced a significantly raised profile, generating new knowledge and understanding surrounding the impact of maternal imprisonment on mothers and their children (Baldwin, 2015, 2017, 2018; Baldwin & Epstein, 2017; Booth, 2017; Lockwood, 2017, 2018; Masson, 2019). However, the long-term impact of maternal imprisonment and subsequent resettlement, particularly in relation to maternal identity and emotion, is less well-researched or understood. This chapter, drawing on the authors research from across two projects with 46 post imprisoned mothers, highlights the significant impact, as described by the mothers, on their reintegration into their families and the persistent pains of maternal imprisonment. Mothers sometimes, decades post release, describe their ongoing trauma at being separated from their children, sometimes permanently. Those who remain in their children's lives describe how they feel ‘tainted’, ‘watched’, ‘judged’ and ‘permanently changed by their imprisonment’. For the mothers in the study who were also grandmothers, the effects appeared magnified, producing what grandmothers described as ‘layers of shame’. The chapter describes how this change, often negative perception of themselves as mothers, can interplay with mothers' ability to engage in rehabilitative processes and ultimately their desistance.

The chapter concludes with recommendations to avoid, wherever possible, the criminalisation of mothers, resulting in fewer imprisonments. In the event of imprisonment, greater consideration must be afforded to maternal experience and emotions. To maximise success, early resettlement work, starting within and continuing through the prison gates is essential. Failure to do so may impact negatively on mothers' themselves and their ability to engage in rehabilitative planning/supervision and therefore desistance, which will ultimately broaden the impact to their children and wider society.

The use of data for instructional improvement is prevalent in today’s educational landscape, yet policies calling for data use may result in significant variation at the school level. The purpose of this paper is to focus on tools and routines as mechanisms of principal influence on data-use professional learning communities (PLCs).

Data were collected through a comparative case study of two low-income, low-performing schools in one district. The data set included interview and focus group transcripts, observation field notes and documents, and was iteratively coded.

The two principals in the study employed tools and routines differently to influence ways that teachers interacted with data in their PLCs. Teachers who were given leeway to co-construct data-use tools found them to be more beneficial to their work. Findings also suggest that teachers’ data use may benefit from more flexibility in their day-to-day PLC routines.

Closer examination of how tools are designed and time is spent in data-use PLCs may help the authors further understand the influence of the principal’s role.

Previous research has demonstrated that data use can improve teacher instruction, yet the varied implementation of data-use PLCs in this district illustrates that not all students have an equal opportunity to learn from teachers who meaningfully engage with data.

The purpose of this paper is to describe how, as part of a national initiative led by NHS England and key partners, it is transforming lives by helping people with a learning disability, autism or both to live more independent and better quality lives in their own home rather than spending many years in hospital unnecessarily.

The methodology applied was to capture the real experience of a person with a learning disability, autism or both who successfully moved from long-term hospital care to home. This was achieved through developing a narrative story by capturing their experiences in their own words and the words of the individual’s support team who made this life changing event possible.

This story shows how with the right planning and support, people with a learning disability can live in their own homes, gain their independence and be supported to take risks.

This is an original case study that has not been published previously and has been written for the sole purpose of this journal.