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Technology parks (TPs) are used as a tool to improve economic outlook of the region through innovation generation. This study aims to evaluate the perception of tenants of TPs to determine the gap in the expectation and identify types of firms preferring to locate in a TP.

This is the first study in Pakistan to collect data about perceived benefits of TPs in Pakistan from the decision-makers of 110 tenant firms. The cluster analysis and lift ratios are used to draw statistical inferences.

The firms can be classified into three clusters – commercial-orientation firms, science and technology-oriented firms and young tech firms – with distinct needs for survival and growth in a TP. Moreover, TPs should not just be treated as property projects for providing support services, also knowledge sharing, training and development opportunities and proximity to hubs of knowledge and markets is vital to attract a variety of industry.

Academia and policymakers have been equally interested in the potential impacts of these innovation hubs. However, there have been lack of empirical evidence on how and what to offer the incumbents of these TPs. The government of Pakistan is trying to build more TPs for promoting business activities under CPEC. Therefore, it is extremely important to determine the needs of tenants of TPs for successful utilization of huge amount of public money to be invested in TPs.

After completion of the case study, students will be able to critically appraise the strategic growth opportunities of an “eating out” industry brand; evaluate the role of customer relationship and retention management in sustaining a brand; and analyse the importance of developing core competencies for long-term business viability.

Since its inception in 2017, Urban Chowk was one of the pioneer places that successfully managed to create a hospitality format called “food and lifestyle park” which combined multiple food brands with good ambience and entertainment, all under the same roof. Although Urban Chowk was one of the popular brands in the given format, its USP was not difficult to challenge or copy. The owner, Mr Kartikey Rajput, anticipated a deluge of similar establishments in the near future. Urban Chowk led the pack in terms of footfalls compared to similar establishments, with Rajput looking to expand his brand beyond Ahmedabad. The case took 2022 as the timeline and brought forth the challenge that Urban Chowk faced. The primary challenge was retaining the existing customer base along with adding newer ones. Second, with the industry being extremely dynamic, it was important to determine how marketing analytics could be used to collect customer data and convert them into repeat customers, thus building a loyal customer base.

This case is applicable for teaching at undergraduate and graduate levels for understanding the concepts of brand development and strategic growth as well as creating and maintaining customer relationships, also helping the students in assimilating these concepts as a part of brand building.

Teaching notes are available for educators only.

CSS 11: Strategy.

Gillette’s historically successful “razor and blade” business model (RBM) has been a promising benchmark for multiple businesses across diverse industries worldwide in the past several decades. The extant literature deals with very few nuances of this business model notwithstanding the fact that there are several variants of this business model being put to practical use by firms in diverse industries in grossly metaphorically equivalent situations.

This study adopts the 2 × 2 truth table framework from the domains of mathematical logic and combinatorics in fleshing out all possible (four logical possibilities) variants of the razor and blade business model for further analysis. This application presents four mutually exclusive yet collectively exhaustive possibilities on any chosen dimension. Two major dimensions (viz., provision of subsidy and intra- or extra-firm involvement in the making of razors or blades or both) form part of the discussion in this paper. In addition, this study synthesizes and streamlines entrepreneurial wisdom from multiple intra-industry and inter-industry benchmarks in terms of real-time firms explicitly or implicitly adopting several variants of the RBM that suit their unique context and idiosyncratic trajectory of evolution in situations that are grossly reflective of the metaphorically equivalent scenario of razor and recurrent blades. Inductive method of research is carried out with real-time cases from diverse industries with a pivotally common pattern of razor and blade model in some form or the other.

Several new variants of the razor and blade model (much beyond what the extant literature explicitly projects) have been discovered from the multiple metaphorically equivalent cases of RBM across industries. All of these expand the portfolio of options that relevant entrepreneurial firms can explore and exploit the best possible option chosen from them, given their unique context and idiosyncratic trajectory of growth.

This study has enriched the literature by presenting and analyzing a more inclusive or perhaps comprehensive palette of explicit choices in the form of several variants of the RBM for the relevant entrepreneurial firms to choose from. Future research can undertake the task of comparing these variants of RBM with those of upcoming servitization business models such as guaranteed availability, subscription and performance-based contracting and exploring the prospects of diverse combinations.

Smart entrepreneurial firms identify and adopt inspiring benchmarks (like razor and blade model whenever appropriate) duly tweaked and blended into a gestalt benchmark for optimal profits and attractive market shares. They target diverse market segments for tied-goods with different variants or combinations of the relevant benchmarks in the form of variegated customer value propositions (CVPs) that have unique and enticing appeal to the respective market segments.

Value-sensitive customers on the rise globally choose the option that best suits them from among multiple alternatives offered by competing firms in the market. As long as the ratio of utility to price of such an offer is among the highest, even a no-frills CVP may be most appealing to one market segment while a plush CVP may be tempting to yet another market segment simultaneously. While professional business firms embrace resource leverage practices consciously, amateur customers do so subconsciously. Each party subliminally desires to have the maximum bang-to-buck ratio as the optimal return on investment, given their priorities ceteris paribus.

Prior studies on the RBM have explicitly captured only a few variants of the razor and blade model. This study is perhaps the first of its kind that ferrets out many other variants (more than ten) of the razor and blade model with due simplification and exemplification, justification and demystification.

Purpose: Process innovations are becoming increasingly significant in a changing digital society. The goal of this study is to focus on the service industry, particularly on how this sector has lately been influenced by sustainable development and digitalisation. The main focus will be on education. The cohabitation of three aspects (innovation, digitalisation, and sustainability) is declared as a fact in the competitive landscape.

Methodology: This study uses a multi-case approach emphasising the new system of processes in educational institutions in Canada, Ontario. These case studies are relevant to exceptional results consistently produced by various educational institutions.

Findings: The Waterloo region is known as a digitalisation triangle in Canada. Personal experiences and research findings serve as an example of the value of the global digitalised economy as a partnership principle in the educational and entrepreneurship fields.

Significance: The obtained experience and the attempt to share the knowledge and results of this work and research will be useful in future for other academic environments, cities, and countries.

Practical Implications: Cohesion between the purpose of this study and practice is explained as a need to see educational institutions as an important factor of innovation and economic development. In this case, the author shows how this successful case of Ontario, Canada created a stronger base for competitiveness and economic growth.

Comfortable outdoor workspaces are important for employees in business parks and urban areas. Prioritizing a pleasant thermal environment is essential for employee productivity, as well as the improvement of outdoor spaces between office buildings to enhance social activities and quality of outdoor workplaces in a hot arid climate has been subjected to very little studies Thus, this study focuses on business parks (BPs) landscape elements. The objective of this study is to enhance the user's thermal comfort in the work environment, especially in the outdoors attached to the administrative and office buildings such as the BPs.

This research follows Four-phases methodology. Phase 1 is the investigation of the literature review including the Concept and consideration of BP urban planning, Achieving outdoor thermal comfort (OTC) and shading elements analysis. Phase 2 is the case study initial analysis targeting for prioritizing zones for shading involves three main methods: social assessment, geometrical assessment and environmental assessment. Phase 3 entails selecting shading elements that are suitable for the zones requiring shading parametrize the selected shading elements. Phase 4 focuses on the optimization of OTC through shading arrangements for the prioritized zones.

Shading design is a multidimensional process that requires consideration of various factors, including social aspects, environmental impact and structural integrity. Shading elements in urban areas play a crucial role in mitigating heat stress by effectively shielding surfaces from solar radiation. The integration of parametric design and computational optimization techniques enhances the shading design process by generating a wide range of alternative solutions.

While conducting this research, it is important to acknowledge certain limitations that may affect the generalizability and scope of the findings. One significant limitation lies in the use of the shade audit method as a tool to prioritize zones for shading. Although the shade audit approach offers practical benefits for designers compared to using questionnaires, it may have its own inherent biases or may not capture the full complexity of human preferences and needs.

Few studies have focused on optimizing the type and location of devices that shade outdoor spaces. As a result, there is no consensus on the workflow that should regulate the design of outdoor shading installations in terms of microclimate and human thermal comfort, therefore testing parametric shading scenarios for open spaces between office buildings to increase the benefit of the outer environment is very important. The study synthesizes OTC strategies by filling the research gap through the implementation of a proper workflow that utilizes parametric thermal comfort.

Achieving good sustainability performance requires balancing higher economic profits with better environmental and social performance. Knowledge plays a key role in improving corporate sustainability performance, but this knowledge is becoming increasingly complex, specific and dispersed among many scientific, technological and business actors. Science and technology parks (STPs) are infrastructures designed to host varying types of organizations that can bring together new, disruptive knowledge. Our purpose is to unveil how these spaces can be drivers of sustainability performance for companies.

We test our hypotheses on a longitudinal database of Spanish companies over the period 2009–2016 using structural equation models (SEMs).

This research confirms that a firm’s location in an STP helps improve its sustainability performance, provided that conditions are optimal in the STP. These optimal conditions are based on an abundance of knowledge spillovers available to the firm and the firm’s ability to harness them, especially those of a more disruptive nature, through absorptive capacity.

Results of this study yield implications for academia in the form of future lines of research and practical implications for policymakers and managers of both STPs and the organizations that host them.

若要取得良好的可持續發展績效，我們必須以更佳的環境和社會績效來平衡更高的經濟利潤。知識在改善企業的可持續發展績效上發揮關鍵作用; 但知識對很多科學的、技術性的和商業的參與者來說，變得越來越複雜、特殊和分散。科技園是為集合嶄新而帶有顛覆性知識的各種不同組織提供軟硬體支援而設計的基礎設施。本研究擬顯露這些設施和場地如何能為企業推動其永續發展績效。

我們以結構方程模式、去測試有關涵蓋2009年至2016年期間西班牙企業的縱向數據庫的研究假設。

研究結果確認了只要在科技園內有最優良的環境和條件，企業在園內的位置是有助改善其永續發展績效的。這些最優良環境和條件是基於企業可得到的豐富的知識外溢，以及它們可透過其吸收能力去控制知識外溢的能力，特別是那些具更強顛覆性本質的知識外溢。

研究結果為學術界就未來的研究領域提供了啟示; 研究結果亦為科技園和主辦機構的政策制定者和經理、提供了實務方面的啟示。

Science and technology parks (STP) are established to facilitate innovation and the rapid development of cutting-edge technologies. The innovation performance of tenants is the primary feature of all successful STPs globally. The purpose of this study is to investigate firms’ innovation and economic performance at the National Science and Technology Park (NSTP), Islamabad, Pakistan.

The CDM (the acronym of the three authors’ names, Crépon, Duguet and Mairesse) model following a two-stage approach was used to analyze the survey data of 105 tenants. The innovation performance of tenants was estimated through probit regression at Stage 1, and the economic performance of tenants given their innovation performance was examined at Stage II using Tobit regression and the Heckman model.

The findings suggest that compatibility of innovation with the existing competitive advantage of a firm increases the innovation performance of firms, whereas collaboration of firms with NUST for research and development has only a marginal effect on innovation performance. However, the tenant’s business and social networking were weak, possibly due to the short time spent on NSTP.

These STPs are expected to be hubs of technology development and transfer by fostering open innovation through internal and external collaborations. To the best of the authors’ knowledge, this is the first study to estimate the innovation performance of tenants at NSTP, the first fully integrated STP in Pakistan. Despite shortcomings, the innovation and economic performance of NSTP tenants warrant further public policy support to inculcate open innovation culture.

As the size of the population is growing and the capacity of the planet Earth is limited, human beings are searching for sustainable and technology-enabled solutions to support society, ecology and economy. One of the solutions has been developing smart sustainable cities. Smart sustainable cities are cities as systems, where their infrastructure, different subsystems and different functional domains are virtually connected to the information and communication technologies (ICT) and internet via sensors and devices and the Internet of Things (IoT), to collect and process real-time Big Data and make efficient, effective and sustainable solutions for a democratic and liveable city for its various stakeholders. This chapter explores the concepts and practices of sustainable smart cities across the globe and explores the use of technologies such as IoT, Blockchain technology and Cloud computing, etc. their challenges and then presents a view on business models for sustainable smart cities.

The purpose of this study is to identify how firms' sustainability performance is affected by external knowledge sources and absorptive capacity, accounting for the influence of being located in a science and technology park (STP).

Drawing on data from the Spanish Technological Innovation Panel, the authors estimate the determinants of sustainability performance using fixed effects multiple linear regression models with robust standard errors. The analysis covers the period 2009–2016, with a total panel of 8,874 companies and a total sample of 47,870 observations.

This study highlights the heterogeneity in on-park firms’ sustainability performance, which can be explained by the different capacities of these firms when it comes to embedding themselves in STP networks and processes and effectively absorbing the knowledge from the many knowledge sources that may be on offer in the park.

This paper contributes to the literature by examining the influence of external sources of knowledge and absorptive capacity, and the relationship between them, on sustainability performance. This study approaches sustainability performance as an aggregate measure of firms’ competitiveness and potential for long-term survival from the triple bottom line perspective. In addition, this study examines the effect that location in an STP can have on business sustainability performance and, more specifically, the mediating effect that knowledge sources and absorptive capacity can exert on this relationship.

This study aims to examine two innovation zones in China, including the Suzhou Industrial Park and Tianjin Eco-city, to gain a comprehensive understanding of city locations attributes and its relationship to inward foreign direct investment (FDI) from multinational enterprises (MNEs) in innovation zones embedded in nonhub cities in China.

This research incorporates two site visits and in-depth interviews with 39 personnel working with innovation zones. Thematic analysis is used to analyze interview data and documents.

The results highlight that cities can use innovation zones as a strategy to build high scale knowledge community precincts to connect MNEs and other global actors. As an important institutional feature of city locations, innovation zones increase within-city connectivity and connect cities in global networks resulting in cross-city connectivity to attract FDI from MNEs. From a dynamic knowledge community perspective, this research also compares active and passive approaches toward building knowledge communities and identifies several elements of knowledge communities within innovation zones in China.

The research results could be further explored in other institutional and economic contexts, to understand the interplay of city locations, FDI and innovation zones, and the dynamics of building knowledge communities.

This research has several implications for policymakers and administrators who work with municipal economic development and the development and enhancement of innovation zones. It offers recommendations for MNEs to consider where to make foreign investments and the advantages innovation zones may offer to support FDI.

This research contributes to the literature related to economic development and how nonhub cities can attract FDI and join global networks. It offers empirical insights drawn from two successful innovation zones located in nonhub cities in China.