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This paper aims to further the authors’ understanding of brand communities, and their role in brand co-creation, through empirical and theoretical contributions derived from researching the marketing dynamics operating within a successful but atypical form of brand community, Fairtrade Towns (FTT).

The paper reflects a pragmatic application of Grounded Theory, which captured qualitative data from key “insiders”, with a particular emphasis on FTT steering group members and their role as “prosumers”. Data were gathered via ethnographic involvement within one town and semi-structured interviews with participants in others.

FTTs, as brand communities, demonstrate elements of co-creation that go beyond the dominant theories and models within the marketing literature. They operate in, and relate to, real places rather than the online environments that dominate the literature on this subject. Unusually, the interactions between brand marketers and consumers are not the primary source of co-creation in FTTs. Instead, factors usually identified as merely secondary providers of additional brand knowledge become key initiators and sources of co-creation and active “citizen marketer” engagement.

This study demonstrates how brand co-creation can operate in physical geographical communities in ways that are formal without being managed by conventional brand managers. It conceptualises FTTs as a nested and “glocalised” brand and demonstrates how steering group members facilitate the process of co-creation as prosumers. It empirically demonstrates how FTTs have evolved to become unusually complex brand communities in terms of the variety of stakeholders and the multiplicity of brands involved, and the governance of the localised brand co-creation process.

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.

British New Towns represent not a single homogeneous set of experiences, but lessons learned derive as much from their differences as their similarities. The chapter studies two British New Towns– Harlow and Thamesmead – identifying the main features of their master plans and analysing their trajectories and outcomes as actually built.

Harlow could be regarded as a typical British New Town. Designated in 1947, it is one of the first New Towns built around London, following design principles of the first (Mark I) generation. In contrast, Thamesmead was built within the city limits of London, but could be included in the second generation of the New Towns.

The towns’ plans have a number of commonalities, in the provision of green areas, employment, commercial areas and services for their population; but their locations, urban structure, land use and physical relation to their surroundings are quite different as they followed different concepts and evolving planning ideas. Even more striking contrast may be found in the way that these towns have grown and matured in different ways. This chapter therefore scrutinises the two towns’ plans, and what was actually built, drawing lessons for New Towns more generally.

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

The history of the field of entrepreneurship and the entrepreneurship program at Saint Louis University is discussed, along with the descriptions of the Gateways to Entrepreneurship Conferences and the creation of the Advances in Entrepreneurship, Firm Emergence, and Growth (AEFEG) series given in relation to those national- and campus-level contexts. The growth and development of the AEFEG series is discussed and the editorial contributors are noted, which could be of use to those interested in editorial roles and processes. Based on these elements, the chapter concludes with observations on the field of entrepreneurship and some ideas about its future.

Film provides an alternative medium for assessing our interpretations of cultural icons. This selective list looks at the film and video sources for information on and interpretations of the life of Woody Guthrie.