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Self-presentation is an important aspect of influencer marketing. Drawing upon self-presentation theory and source credibility theory, this study aimed to unravel how the self-presentation strategies of a layperson, opinion leadership and micro-celebrity influence source credibility (i.e. trustworthiness, expertise, physical attractiveness and social attractiveness) and how source credibility, in turn, affects brand responses.

An online experiment among female participants (N = 229) was conducted. Participants were shown a sponsored blog in which the influencer presented herself as either a layperson, an opinion leader or a micro-celebrity.

The study demonstrated that the presentation strategy of a layperson was more persuasive than a micro-celebrity presentation because of higher levels of (1) trust and (2) social attractiveness. In addition, opinion leaders were perceived as having more expertise than laypeople and, therefore, positively enhanced brand responses.

The current findings provide relevant insights into the theoretical mechanisms (i.e. expertise, trustworthiness and social attractiveness) that explain the effects of self-presentation strategies on brand responses.

Our findings imply that credibility perceptions determine the persuasiveness of the SMI. This study showed that layperson and opinion leadership self-presentation strategies are relatively more persuasive.

This study is the first to show that influencers’ self-presentation strategies determine how people respond to the brands that influencers promote. In addition, we show that these effects are explained by the influencers’ trust, social attractiveness and expertise.

The article aims to investigate how washing practices focused on appeasing sceptics of diversity work in for-profit organizations play out in corporate online communication of diversity and inclusion efforts, and how these enable communication to a wide audience that includes social equity advocates.

Online corporate communication data of diversity and inclusion themes were compiled from the websites of eight Swedish-based multinational corporations. The data included content from the companies’ official websites and annual reports and sustainability reports as well as diversity and inclusion-themed blog posts. A thematic analysis was conducted on the website content.

The study showcases how tensions between conflicting external demands are navigated by keeping the communication open to several interpretations and thereby achieving multivocality. In the studied corporate texts on diversity and inclusion, this is achieved by alternating between elements catering to a business case audience and those that appeal to a social justice audience, with some procedures managing to appease both audiences at the same time.

The article complements previously described forms of washing by introducing an additional type of washing – business case washing – an articulation of the business case rhetoric that characterizes the diversity management discourse. While much has been written about washing to satisfy advocates of social change and equity, washing to appease shareholders and boardroom members, who are focused on profit and economic growth, has received less attention. The article suggests that online corporate communication on diversity and inclusion, by appeasing diverse audiences, can be seen as aspirational talk.

The purpose of this study is to examine the “Top 100” articles that received the highest online attention in 2023.

The author examined data obtained from the Dimensions database. They determined the top 100 articles with the highest Altmetric Attention Score published in 2023 using the Dimensions database. The search was done on December 31, 2023, and the publication type was limited to articles. Furthermore, articles were analyzed to identify online attention platforms, subject categories, publication sources, access types and authorship patterns. The data were organized in Microsoft Excel for eventual examination.

The most discoursed article in 2023 has an Article Attention Score of 26156. The “Top 100 List” is dominated by COVID-19-related studies. X (249,064), Mendeley (2,445) and News (1,977) are the most prominent sharing and discussion platforms. There is an unequal distribution of articles in 28 subject categories. The top 100 articles were published in 67 journals. The majority of articles are accessible under the open-access model. The top 100 articles are written by 1,323 authors, with an authorship range of 1 to 308. The majority of articles are the result of collaborative work, and the correlation analysis between citations and AAS indicates a weak positive correlation possibly because of different factors influencing each metric and their methods of measuring scholarly impact.

To the best of the authors’ knowledge, this study is the first to present online attention to academic articles published in 2023. This study examines the effect of online attention platforms on research, which may be used as a measure of research outcome.

Urban villages are prevalent informal settlements within Chinese cities, arising from urban expansion. These areas frequently face systematic demolition during urban renewal due to their disorderly layout and outdated appearance. Urban village renovation (UVR) entails balancing diverse interests and navigating complex conflicts, particularly within China’s dual property rights system encompassing urban and rural land. The purpose of this study is to avoid the fierce interest conflict of UVR.

This study utilized the theoretical framework of value co-destruction. Initially, text mining and literature analysis were employed to identify concept nodes and interaction relationships. Subsequently, the structural equation model (SEM) was used to verify the causal model. Finally, the fuzzy cognitive map (FCM) was developed to dynamically simulate value co-destruction scenarios within UVR across various hypothetical situations.

The concept nodes influencing value co-destruction in UVR form a complex system with multiple levels. This includes three cause nodes and one result node. Among these, actor-to-actor emerges as a primary and underlying cause influencing value co-destruction in these projects. Furthermore, strategies for UVR should prioritize integrated interventions that enhance actor-to-actor relationships.

This study introduced a novel mixed methodology aimed at systematically simulating the dynamic process of value co-destruction during UVR. It also provided a fresh perspective on reverse assessment to mitigate the prevalent interest conflicts in UVR, thereby contributing to theoretical advancements and practical strategies for UVR.

This paper intervenes in the consequences of a myth propagated in academic discourse about the dancesport world, according to which half of the men in Latin dancesport are gay. I challenge two assumptions that surround this myth: that cisgender gay men do not contribute to the reification of the heteronormative gender binary, and that the dancesport scene is inclusive of gay people. These assumptions are based on a blatant lack of understanding of the position of gay men within the dancesport world – that is, the ways in which subjects are constituted through the effects of power.

This work is based on empirical research I conducted in the dancesport community, including ethnographic and autoethnographic fieldwork, extant documents (e.g. books, blogs, Judging Regulations) and interviews with experts and participants of the dancesport scene (2021/2022). To analyse the data, I relied on the principles of dispositive analysis, grounded theory and dance analysis.

I show that gay dancers have turned to assimilation as their only available strategy. I discuss the negative consequences of assimilation as a political strategy and how it impacted queer dancers – between invisibilisation, residual shame and a failure to challenge the heteronormative gender binary. This led gay dancers to rationalise and perpetrate harm based on the systems of oppression they had internalised.

I conclude the paper by highlighting a way beyond assimilation for queer dancers.

This paper addresses a critical gap in research on LGBT + inclusion in dancesport.

The research goal is to summarize the insights from an investigation of the higher education institutes (HEIs) and university's educational services promotion strategy, which incorporates social media as a medium for keeping in touch with important people throughout time. The study centered on the impact of promotional efforts done by higher education Institutes (HEIs) on social media on students’ decisions for their selection of HEIs and universities as well as the study focus factors that influence the students' decisions. In the third quarter of 2022, based on a carefully chosen sample, researchers used an internet questionnaire to conduct an empirical study. The assessment of the outcomes focused on identifying the significant aspects and their significance in the marketing endeavours conducted on social media platforms, which serve as predictors of student decision-making. Three important predictors Social Media Engagement, Content Contribution, and Stakeholders Review were identified and their significant impact on social media marketing by HEI are hypothesized and tested. All the study variables confirm the existence of a significant relationship with the dependent variable. The study concluded that these factors were identified as significant influences on the choice of study and higher education institution. Gaining new followers, prominence content display and stakeholders' feedback builds long-lasting linkages with the immediate environment. As a foundation for creating successful social media marketing strategies for higher education institutions, this research is useful for marketers since it elucidates the dynamics of the market and the habits of potential pupils.