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Article
Publication date: 12 April 2011

Jennifer Grafton, Anne M. Lillis and Habib Mahama

The purpose of this paper is to set the scene for this special issue by synthesising the vast array of literature to examine what constitutes mixed methods research, and…

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Abstract

Purpose

The purpose of this paper is to set the scene for this special issue by synthesising the vast array of literature to examine what constitutes mixed methods research, and the associated strengths and risks attributed to this approach.

Design/methodology/approach

This paper takes the form of a literature review. The authors draw on extensive methods research from a diverse range of social science disciplines to identify and explore key definitions, opportunities and risks in mixed methods studies. They review a number of accounting studies that adopt mixed methods research approaches. This allows the authors to analyse variance in how mixed methods research is conceptualised across these studies and evaluate the perceived strengths and limitations of specific mixed methods design choices.

Findings

The authors identify a range of opportunities and challenges in the conduct of mixed methods research and illustrate these by reference to both published studies and the other contributions to this special issue.

Originality/value

With the exception of Modell's work, there is sparse discussion of the application and potential of mixed methods research in the extant accounting literature.

Details

Qualitative Research in Accounting & Management, vol. 8 no. 1
Type: Research Article
ISSN: 1176-6093

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Book part
Publication date: 9 July 2013

Audrey Rouzies

For several years, scholars studying mergers and acquisitions (M&A) regret their incapacity to fully capture and understand this complex phenomenon. Several authors have…

Abstract

For several years, scholars studying mergers and acquisitions (M&A) regret their incapacity to fully capture and understand this complex phenomenon. Several authors have called for multidisciplinary approaches to improve our research. We believe that, instead of focusing on theories and multidisciplinarity, a complementary line of attack could be to put into question the methods used to study M&As. The purpose of this chapter is to show how mixed methods research can be a relevant design to open the black box of M&A and improve our understanding of M&A integration processes. Indeed, a key feature of mixed methods research is its methodological pluralism or eclecticism, which frequently results in superior research compared to mono-method research. In this chapter, we first define mixed methods research; we then review the literature on M&A using mixed methods and finally show the pros and cons of this research design to advance our understanding of M&A.

Details

Advances in Mergers and Acquisitions
Type: Book
ISBN: 978-1-78190-836-5

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Book part
Publication date: 7 October 2019

Markus Seyfried and Florian Reith

Mixed methods approaches have become increasingly relevant in social sciences research over the last few decades. Nevertheless, we show that these approaches have rarely…

Abstract

Mixed methods approaches have become increasingly relevant in social sciences research over the last few decades. Nevertheless, we show that these approaches have rarely been explicitly applied in higher education research. This is somewhat surprising because mixed methods and empirical research into higher education seem to be a perfect match for several reasons: (1) the role of the researcher, which is associated with strong intersections between the research subject and the research object; (2) the research process, which relies on concepts and theories that are borrowed from other research fields; and (3) the research object, which exhibits unclear techniques in teaching and learning, making it difficult to grasp causalities between input and results. Mixed methods approaches provide a suitable methodology to research such topics. Beyond this, potential future developments underlining the particular relevance of mixed methods approaches in higher education are discussed.

Details

Theory and Method in Higher Education Research
Type: Book
ISBN: 978-1-83867-842-5

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Article
Publication date: 4 September 2019

Christiaan Lamprecht and Timothy C. Guetterman

This study aims to advance mixed methods as a research methodology in accounting through three research objectives: develop a typology of mixed methods research (MMR…

Abstract

Purpose

This study aims to advance mixed methods as a research methodology in accounting through three research objectives: develop a typology of mixed methods research (MMR) features from current literature, analyse accounting papers published in two leading South African journals against these features, and offer recommendations for best practice going forward.

Design/methodology/approach

This paper follows five elements for a MMR review study: identify the methodological aim and choice of discipline; identify the relevant accounting MMR literature and collect the data; develop a codebook and analysis procedures to assess the reviewed papers against; report on the MMR findings; and discuss the findings and make recommendations.

Findings

The use of MMR as a methodological approach is increasing; however, in many instances published papers revealed limited methodological detail. Furthermore, most accounting MMR studies use a convergent MMR design, with data collected qualitatively using interviews/focus groups and quantitatively using questionnaires. Finally, accounting education studies is the topic within accounting research that mostly use MMR.

Research limitations/implications

The study is limited to a five-year period and the prevalence of applicable MMR articles during that period in two journals.

Practical implications

This paper presents advantages of using MMR in accounting studies and offer recommendations for best practice to answer the complex accounting research questions of today.

Originality/value

This study is the first systematic examination of how mixed methods is used in accountancy research as reflected in South African journals.

Details

Meditari Accountancy Research, vol. 27 no. 6
Type: Research Article
ISSN: 2049-372X

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Article
Publication date: 26 July 2011

Roslyn Cameron and Jose F. Molina‐Azorin

The purpose of this study is to examine the prevalence of mixed methods research across several business and management fields and to gauge the level of acceptance of mixed

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5169

Abstract

Purpose

The purpose of this study is to examine the prevalence of mixed methods research across several business and management fields and to gauge the level of acceptance of mixed methods within these fields.

Design/methodology/approach

The methodology employed for this study involved synthesizing the findings from six large‐scale methodological scans of business and management discipline journals in seven fields: marketing, international business, strategic management, organizational behaviour, operations management, entrepreneurship and human resource management.

Findings

The study finds that quantitative studies dominate all seven fields (76 per cent of empirical articles) followed by mixed methods (14 per cent of empirical articles) and qualitative studies (10 per cent of empirical articles). In applying the framework for acceptance levels, it would seem there exists minimal acceptance of mixed methods across these fields.

Research limitations/implications

The study has limitations related to the coverage of different disciplines and differences in sample sets. More extensive research is planned for the future and will involve an expanded mixed method prevalence rate study across additional business and management fields.

Practical implications

The growing use of mixed methods has practical implications for research training and capacity building within business schools. The study points to the need to develop research capacity through the introduction of postgraduate courses in mixed methods and advanced research skills training for existing researchers.

Originality/value

Mixed methods is a relatively new and emerging methodological movement. This paper attempts to gauge the use and level of acceptance of mixed methods across a diverse range of business and management discipline areas.

Details

International Journal of Organizational Analysis, vol. 19 no. 3
Type: Research Article
ISSN: 1934-8835

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Article
Publication date: 12 April 2011

Ivo De Loo and Alan Lowe

The purpose of this paper is to identify some of the dilemmas involved in the debate on the how, when and why of mixed methods research.

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4420

Abstract

Purpose

The purpose of this paper is to identify some of the dilemmas involved in the debate on the how, when and why of mixed methods research.

Design/methodology/approach

The authors' starting point is formed by developments in the philosophy of science literature, and recent publications on mixed methods research outside of the management accounting domain.

Findings

Contrary to recent claims made in the management accounting literature, the authors assert that uncovering points of disagreement between methods may be as far as researchers can go by combining them. Being reflexive can help to provide a deeper understanding of the research process and the researcher's role in this process.

Research limitations/implications

The paper should extend the debate among management accounting researchers about mixed methods research. One of the lessons drawn is that researchers are actively immersed in the research process and cannot purge their own interests and views. Accepting this lesson casts doubt on what the act of research may imply and achieve.

Practical implications

The paper shows that combinations of research methods should not be made based on a “whatever works” attitude, since this approach ultimately is still infused with ontological and epistemological considerations that researchers have, and should try to explicate.

Originality/value

The value of this paper lies in the provision of philosophical underpinnings that have not been widely considered in the management accounting literature on mixed methods to date.

Details

Qualitative Research in Accounting & Management, vol. 8 no. 1
Type: Research Article
ISSN: 1176-6093

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Book part
Publication date: 9 October 2012

Kass Gibson

Purpose – The chapter outlines mixed methods as a recursive and co-operative approach to research. In doing so, it challenges the dominant conception of ‘real’ mixed

Abstract

Purpose – The chapter outlines mixed methods as a recursive and co-operative approach to research. In doing so, it challenges the dominant conception of ‘real’ mixed methods research as requiring the use of methods from both qualitative and quantitative frameworks by outlining not only logistic and pragmatic issues requiring the attention of researchers but also the underlying philosophical tensions inherent in mixed method designs.

Design/methodology/approach – The process of designing a mixed methods project that investigated the sociological and phenomenological impact of running shoes is outlined with reference to the various pragmatic and epistemological considerations of the project.

Findings – Many researchers require mixed methods to draw on both quantitative and qualitative techniques. However, this chapter demonstrates that such an understanding of mixed methods marginalises critical and interpretivist techniques. It is argued that studies of sport and physical culture have frequently used more than one research method. However, in order for these to be considered mixed methods studies, an explicit attempt is required to connect each technique of data collection and analysis, regardless of the research paradigm in which they operate.

Research limitations/implications – The limitations of mixed methods designs are discussed in relation to pragmatic and logistic concerns as well as the difficulty of connecting methods that present different underlying philosophical assumptions.

Originality/value – This chapter demonstrates the design of a mixed methods project from the initial process of identifying a research problem through to data collection, analysis and publication.

Details

Qualitative Research on Sport and Physical Culture
Type: Book
ISBN: 978-1-78052-297-5

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Article
Publication date: 14 March 2016

Ethné Swartz, Frances M. Amatucci and Susan Coleman

The purpose of this study is to explore an optimal research design for research on women entrepreneurs involved in negotiating term sheets for private equity capital. This…

Abstract

Purpose

The purpose of this study is to explore an optimal research design for research on women entrepreneurs involved in negotiating term sheets for private equity capital. This research explores new ways for researchers to connect with such current “invisibles” through the use of a mixed method and mixed mode research design to expand sampling options and secure respondent participation. The authors discuss existing data sets that have been used as secondary sources for data on financing of companies and consider their inadequacy for research questions about process issues in negotiation. The authors present process-related findings regarding the efficacy of the research design.

Design/methodology/approach

This paper reviews research on research methodology, incorporating a discussion of practices outside of the entrepreneurship discipline to discover effective practices for identifying respondents and data not currently captured in entrepreneurship data sources. The respondents were found through social media sites, angel networks, University networks and via identification through a proprietary financial intelligence database.

Findings

An optimal research design to identify women business owners of growth-oriented firms who have negotiated private equity should consider mixed methods designs and mixed modes, including the use of digital networks that signal to potential respondents that research is being done.

Research limitations/implications

Although the authors developed the multi-method, mixed mode (MMMM) research design, the sample size is still relatively small. This raises concerns about generalizability to the larger population and limits statistical analysis more suitable with larger data sets. However, the MMMM research design has enabled the authors to reach a difficult target sample. It has proven effective, although a longer time frame would have been helpful.

Research limitations/implications

All of the large scale databases in entrepreneurship have limitations in providing optimal sampling frames for process-related research. The present research study was able to use conventional networks, social media sites and angel networks to connect with women business owners who have raised private equity, but who lack visibility in current data sets. The study shows that through the use of multiple methods, women entrepreneurs can be researched and some will share their experiences about process issues. The sample size was small and the quantitative data cannot be generalized. However, the methodology works and allows researchers to explore experiences that are not captured in existing data sets.

Social implications

Entrepreneurship researchers can connect with “invisibles” by becoming more “social” and using social media sites that are used by women entrepreneurs. Researchers may not have immediate access to women entrepreneurs through these means, but rather they need to develop interpersonal contacts, build a social presence and trust to recruit respondents to complete online questionnaire studies about substantive topics such as negotiating term sheets for equity investments in their companies.

Originality/value

This paper summarizes the “research on research methodologies” in entrepreneurship, reviews secondary data sources and discusses their limitations for specific types of research questions. A review of the value of MMMM research designs and best practices in online survey research outside of entrepreneurship provides insights into the incorporation of digital tools in other disciplines.

Details

International Journal of Gender and Entrepreneurship, vol. 8 no. 1
Type: Research Article
ISSN: 1756-6266

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Article
Publication date: 29 April 2014

Gary D. Holt and Jack S. Goulding

The use of mixed-methods research (MMR) within building and construction research (BCR) is studied in detail. A new MMR paradigm, defined as ambiguous mixed-methods…

Abstract

Purpose

The use of mixed-methods research (MMR) within building and construction research (BCR) is studied in detail. A new MMR paradigm, defined as ambiguous mixed-methods research (AMMR), is conceptualised within a BCR context. The paper aims to discuss these issues.

Design/methodology/approach

Informal and inductive methodology combines experiential and anecdotal knowledge with synthesis of extant literature, to detail a cogent representation of the BCR research paradigm continuum. From this, the AMMR design is presented and its conceptualisation highlighted by reference to a small sample of published BCR studies.

Findings

Paradoxically, the BCR paradigm continuum is dichotomous in its quantitative and qualitative extremes; while between these, coalesced paradigms permeate it. Influenced predominantly by worldview, many BCR researchers select a methodology that aligns with either continuum extreme. But, the authors conceptualise, in practice this often relies on ambiguous AMMR characteristics.

Research limitations/implications

AMMR offers BCR research and beyond, a new approach for making, designing and defending methodological decisions.

Originality/value

The AMMR paradigm was designed by the authors and is therefore entirely novel.

Details

Journal of Engineering, Design and Technology, vol. 12 no. 2
Type: Research Article
ISSN: 1726-0531

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Article
Publication date: 24 May 2011

Uma D. Jogulu and Jaloni Pansiri

This paper seeks to examine two management doctoral research projects to highlight the advantages in mixed methods as the primary research design.

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8212

Abstract

Purpose

This paper seeks to examine two management doctoral research projects to highlight the advantages in mixed methods as the primary research design.

Design/methodology/approach

This paper summarises the methods of data collection and analysis which were used by two doctoral students in their management research. The researchers used mixed methods approaches (quantitative and qualitative) to explore different areas of management.

Findings

The paper supports the view that triangulation of research methods strengthens the findings and inferences made for understanding social phenomena in more depth, compared to using a single method.

Research limitations/implications

The paper relies excessively on two doctoral research projects which utilise sequential mixed methods. Therefore, arguments made in the paper are specific because other doctoral projects that have used different methods from those employed in the two projects were not considered.

Practical implications

Early researchers, in particular students commencing doctorate studies, should apply mixed methods research because it develops skills in the two most dominant data collection methods used in management research. This paper is a practical guide on how this could be done effectively.

Originality/value

The paper is drawn from two unique doctoral research projects. The paper's originality and value is in providing experiences and practical insights on how mixed methods research is undertaken.

Details

Management Research Review, vol. 34 no. 6
Type: Research Article
ISSN: 2040-8269

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