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Article
Publication date: 3 November 2022

Taofeeq Durojaye Moshood, Gusman Nawanir, Fatimah Mahmud, Mohd Hanafiah bin Ahmad, Fazeeda Mohamad and Airin AbdulGhani

This study aims to examine the young Malaysian consumers’ switching intention from synthetic to biodegradable plastics. This research shows the factors affecting young Malaysian…

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Abstract

Purpose

This study aims to examine the young Malaysian consumers’ switching intention from synthetic to biodegradable plastics. This research shows the factors affecting young Malaysian consumers’ switching intention towards biodegradable plastic rather than traditional plastic (synthetic plastics). In this study, there are three factors to be considered whether they influence the young consumers in Malaysia to change their intention towards biodegradable plastic. The three factors are environmental concern, knowledge and the perceived value of biodegradable plastic. However, biodegradable plastic’s switching intention is also affected by biodegradable plastic’s attitude, where the three factors influence this attitude. Thus, all variables are considered in this research to investigate the reasons for switching intention from synthetic to biodegradable plastics among young Malaysian consumers.

Design/methodology/approach

In line with the recent economic growth, especially in developing countries, human concern for the environment has increased over time. This paradigm shift has influenced Malaysians to pay more attention to the issues related to synthetic plastics, especially in Malaysia itself. To reduce the use of synthetic plastic in Malaysia, this research is conducted to identify the young consumer’s behaviour in Malaysia towards the use of biodegradable plastics. In this study, the theory of planned behaviour (TPB) is broadened into three additional factors that potentially enhance the young consumer’s attitude and increase switching intention towards biodegradable plastics: environmental concern, knowledge and perceived value. The data were collected using a structured questionnaire via an online survey method. The structural equation modelling with SmartPLS 3 was used to analyse the data from a total of 162 respondents. The study’s key findings confirmed that switching intention towards biodegradable plastics is significantly influenced by environmental concern, perceived value, and attitude. This study also provided empirical evidence that the attitude acts as a mediator for the relationship between environmental concern and perceived value towards the switching intention. These results could help the government establish a new policy to encourage citizens to use biodegradable plastics while reducing environmental pollution.

Findings

The study’s key findings confirmed that switching intention towards biodegradable plastics is significantly influenced by environmental concern, perceived value and attitude. Furthermore, this study extends the TPB to include the intention to switch from synthetic to biodegradable plastics, where attitudes towards the environment, environmental concern and perceived value all have an impact on the intention to switch from synthetic to biodegradable plastics in the first place. As an additional contribution to the existing body of knowledge, this study provides empirical data about the variables influencing decision-makers’ intentions towards the transition from synthetic to biodegradable plastics. The findings of this study may also be useful for future research by academic institutions, the Department of Research and Development and the government. As a result, this research is important for future academics who want to better understand the intentions of young Malaysian consumers when it comes to biodegradable plastics.

Originality/value

This research might provide direction to a firm considering implementing a new business strategy to develop creative and sustainable products that will contribute to the protection of the environment. More importantly, this research contributes to improving government policy and regulation in environmental preservation by integrating environmental knowledge and attitude into Malaysian cultural practices. Also possible are even greater levels of environmental awareness and environmentally friendly activities on the part of the government and the commercial sector, such as various initiatives and events to encourage green and environmentally friendly purchasing habits. As a result, given that sustainability has emerged as one of the most pressing issues facing society today, this research is important in that it provides insights for stakeholders (policymakers, marketers and others) to strategise the government’s plan to reduce the use of synthetic plastics and promote the use of biodegradable plastics. As the analysis of consumer behaviour is one of the most important aspects of improving the profitability of businesses, the collaboration between marketing and the research and development department to examine consumer behaviour is extremely important to meet the needs of consumers. This research could serve as a reference for them during the decision-making process, particularly in the plastics industry, which is highly recommended. Aside from that, the findings of the study may be used as a guide for the government in developing new policies to attain the objective of sustainable development in the future. As a result, it can aid in introducing environmentally friendly products and raising public knowledge about them.

Details

Journal of Social Marketing, vol. 13 no. 1
Type: Research Article
ISSN: 2042-6763

Keywords

Abstract

Details

Strategic Marketing Management in Asia
Type: Book
ISBN: 978-1-78635-745-8

Article
Publication date: 5 August 2014

Nouri Matar, Mohamad Y. Jaber and Cory Searcy

– The purpose of this paper is to present an original model for the production-recycling-reuse of plastic beverage bottles.

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Abstract

Purpose

The purpose of this paper is to present an original model for the production-recycling-reuse of plastic beverage bottles.

Design/methodology/approach

It is assumed that discarded two-liter plastic polyethylene terephthalate (PET) bottles are collected from the market. The bottles are then sorted into non-contaminated and contaminated streams. The non-contaminated PET bottles are either remanufactured or used as regrind mixed with virgin PET to produce new bottles to satisfy varying demand. The contaminated bottles are either sold to industries using low-grade plastic or disposed of in a landfill. Numerical studies are used to illustrate the behaviour of the model, with an emphasis on exploring the reduction of total system cost and the amount of bottles going into a landfill.

Findings

Numerical analyses conducted on the model found that the amount of bottles collected had the largest influence on the outcome of the total system unit time cost. Alternative materials to PET are surveyed and used to demonstrate a significant reduction in the cost of landfill disposal due to their more rapid degradation in the landfill.

Research limitations/implications

Several areas for future work are highlighted. Potential modifications to the model could focus on accommodating bottles made of material other than plastic, incorporating the effects of learning on manual tasks, and on accommodating shortages or excess inventory.

Originality/value

The model incorporates several unique aspects, including accounting for the cost of land use and associated environmental damage through the calculation of a present value that is charged to the manufacturer.

Details

The International Journal of Logistics Management, vol. 25 no. 2
Type: Research Article
ISSN: 0957-4093

Keywords

Article
Publication date: 5 July 2021

Desiderio Gutiérrez Taño, Janet Hernández Méndez and Ricardo Díaz-Armas

Approaches based on social marketing have led to the proposal of systemic interventions to achieve individual behaviour that takes into account the benefits for society as a…

Abstract

Purpose

Approaches based on social marketing have led to the proposal of systemic interventions to achieve individual behaviour that takes into account the benefits for society as a whole. The use of plastics is having significant negative effects on the environment and so numerous policies such as the use of biodegradable packaging, have been implemented to ensure sustainable production and consumption patterns (Sustainable Development Goal 12). This paper aims to analyse the background factors that explain consumer intention to use bioplastics with the aim of guiding company and government social marketing campaigns designed to encourage such behaviour.

Design/methodology/approach

To gather data, a survey was carried out using a sample of 3,612 people obtained via an online panel made up of participants over 18 years of age. The model and its hypotheses were tested by structural equations with the PLS technique using six independent variables obtained from the literature review.

Findings

The results of the variables “attitude towards bioplastics”, “subjective norms” and “activity to reduce plastic use” show a significant influence on intention to use bioplastics. This paper will also discuss the implications for governments and environmental managers to be taken into account when developing social marketing campaigns.

Social implications

Given the importance of perceived social pressure in terms of behaviour regarding the use of recyclable bioplastics, social marketing campaigns may be developed to encourage environmentally-responsible behaviour amongst different social agents such as consumers, businesses, governmental organisations and suppliers.

Originality/value

This study demonstrates the factors that explain intentions to use bioplastics, which until now had been subject to very little research.

Details

Journal of Social Marketing, vol. 12 no. 1
Type: Research Article
ISSN: 2042-6763

Keywords

Abstract

Details

Pigment & Resin Technology, vol. 38 no. 5
Type: Research Article
ISSN: 0369-9420

Book part
Publication date: 15 June 2020

Thomas Walker, Dieter Gramlich and Adele Dumont-Bergeron

In 2017, global plastic production reached 348 million tonnes. Despite growing concerns about the environmental challenges associated with both plastic production and plastic

Abstract

In 2017, global plastic production reached 348 million tonnes. Despite growing concerns about the environmental challenges associated with both plastic production and plastic waste, recent estimates suggest that plastic production and subsequent waste is expected to double by the year 2035 (European Commission, 2018). To help reduce the amount of plastic waste that litters the oceans and damages the environment, the European Union has recently commissioned a study about the feasibility of levying a tax on plastic products (New Economic Foundation for the Rethink Plastic Alliance, 2018). However, very few academic articles currently exist that critically examine the arguments for or against a plastic tax and thereby enlighten government and regulators on the subject. This chapter investigates whether plastic taxes can be used as an economic disincentive for plastic products and explores its advantages and disadvantages within a circular economy. It explores whether a plastic tax is the right economic instrument to limit the use of plastics, generate design and technical innovations for bio-based materials and degradable/recyclable plastics, create other economic incentives to optimize the value of plastic and its waste collection, and increase public awareness and responsibility. We find that a plastic tax may be a suitable solution as it is likely to influence the design, production, consumption, and waste sectors if designed properly. Yet, the tax should be carefully implemented and combined with other instruments to obtain the desired outcomes and reduce the occurrence of unfavorable side effects.

Content available
Book part
Publication date: 15 June 2020

Abstract

Details

Sustainability
Type: Book
ISBN: 978-1-83867-374-1

Article
Publication date: 30 September 2014

Mohammad Reza Sarkar Arani, Yoshiaki Shibata, Kim-Eng Christine Lee, Hiroyuki Kuno, Masami Matoba, Fong Lay Lean and John Yeo

The purpose of this paper is to reveal the cultural script of the teaching of a lower secondary science lesson on the topic “Classification of Non-living Things” in Singapore…

Abstract

Purpose

The purpose of this paper is to reveal the cultural script of the teaching of a lower secondary science lesson on the topic “Classification of Non-living Things” in Singapore through the eyes of Japanese and Singaporean researchers and teachers. In particular, the study analyzes the structural content, i.e. organization of learning activities of a lower secondary science lesson of Singapore and the culture of teaching, i.e. views about teaching held as tacit knowledge of science teachers. It focusses on students’ inquiry skills in a participative and problem-driven science lesson in the Singapore classroom.

Design/methodology/approach

This exploratory study adopts a cultural approach of viewing teaching and learning and compares classroom practice in two countries – Japan and Singapore. Contextually, the cultural differences in beliefs and values define how educators learn about what is “good” teaching.

Findings

The cultural script of teaching of the science lesson case values the setting of learning tasks that encourage a variety of ideas. It also sets a tone of inquiry-based learning where students are open to questioning, the formulation of ideas and the presentation of solutions. In the science lesson case, the teacher aimed at providing opportunities for students to think for themselves and to engage in group discussion. This study identifies key aspects of the science lesson for revealing the teaching script based on a cross-cultural lesson analysis. Figure 1 summarizes such facets of teacher teaching and student learning in detail as a result of the lesson analysis. Furthermore, it draws attention to recognizing areas of the lesson script which the Japanese team found effective/ineffective as well as identifying the Singaporean team's reflections on feedback from Japanese educators.

Research limitations/implications

Through this study, the research team raises the following questions. Are there common practices that make for effective learning and if so what are these? From the perspectives of Japanese and Singaporean researchers and educators, what might be the different elements of teaching that will bring about better student learning?

Originality/value

An important avenue for inquiry in teaching is how to create teaching-learning processes that nurture students’ ability to deal with the unexpected as well as their application skills – competencies that are required of students to function in the twenty-first century. The research team suggests a cross-cultural analysis approach for future research investigating the cultural script of teaching.

Details

International Journal for Lesson and Learning Studies, vol. 3 no. 3
Type: Research Article
ISSN: 2046-8253

Keywords

Article
Publication date: 15 February 2024

Manager Rajdeo Singh, Aditya Prakash Kanth, Madhuri Sawant and Rajesh Ragde

The present work highlights the outstanding properties of Cannabis sativa that can be harnessed for various utilitarian functions and its climate friendly properties.

Abstract

Purpose

The present work highlights the outstanding properties of Cannabis sativa that can be harnessed for various utilitarian functions and its climate friendly properties.

Design/methodology/approach

In this paper, the authors reviewed current research on all possible utilities from household work to manufacturing of various products that are environmentally sustainable. The authors have presented some of their research on this materials and also exploration of hemp as an archaeological material based on the findings from wall paintings of Ellora caves.

Findings

There are references of hemp use in mixing with earthen/lime plaster of western Indian monuments. Around 1,500 years of Ellora’s earthen plaster, despite harsh climatic conditions, survived due to the presence of hemp in the plaster that adds durability, fibrosity and its capacity to ward off insects and control humidity. Furthermore, the outstanding quality of Cannabis as carbon sequestrant was harnessed by Indians of ancient times in Ellora mural paintings.

Research limitations/implications

This work discusses some relevant literature on the potential use of hempcrete aligned with Agenda 2030 of sustainable development goals.

Practical implications

There are several research going on in producing sustainable materials using hemp that have the least environmental impact and can provide eco-friendly solutions.

Social implications

The authors impress upon the readers about multifarious utility of the hemp and advices for exploration of this material to address many environmental issues.

Originality/value

This paper presents both review of the existing papers and some components coming directly from their laboratory investigations.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-1266

Keywords

Article
Publication date: 8 February 2021

Dwi Suhartanto, Ani Kartikasari, Raditha Hapsari, Bambang Setio Budianto, Mukhamad Najib and Yackob Astor

This study aims to assess young customers’ repurchasing intentions toward green plastic products by incorporating green trust model into green purchase intention model. It also…

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Abstract

Purpose

This study aims to assess young customers’ repurchasing intentions toward green plastic products by incorporating green trust model into green purchase intention model. It also evaluates the role of gender moderation in the green repurchase intention formation model.

Design/methodology/approach

A total of 314 young consumers of green plastic products in Bandung, Indonesia were determined for this study. This study used variance-based partial least squares (PLS) to evaluate the proposed model and examine the hypothesized relationship, by means of SmartPLS 3. The construct validity and reliability were evaluated by testing the measurement model, while the proposed hypotheses were examined by testing the structural model.

Findings

The assessment of the proposed model using PLS reveals that the incorporation of green trust model increases the prediction strength of green repurchase intentions model on green plastic products. Further, this study shows that, in general, gender did not moderate the formation of green repurchase intentions.

Research limitations/implications

Besides broadening the green repurchase intention theory, this finding offers a direction for green plastic businesses to improve their capability and their marketing strategies. This study offers an important contribution in understanding young consumers’ intentions to buy green plastic products, although it has several drawbacks. In the future, to increase its generalization, this study can be replicated on young consumers in other developing and developed countries, and this model can also be tested in other segments.

Originality/value

To the best of the authors’ knowledge, there are no published studies that have tested the repurchase intention model for green plastic products, and none of the past studies have incorporated these models to explain repurchase intention toward green plastic products. Furthermore, the inclusion of gender roles in green repurchase intentions for green plastic products is important to be explored.

Details

Journal of Asia Business Studies, vol. 15 no. 3
Type: Research Article
ISSN: 1558-7894

Keywords

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