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Economic anthropology of bazaar-type markets for material goods has developed a model of markets under uncertain conditions through microscopic analyses of seller–buyer relationships. The model implies that serious lack of information makes the individuals highly risk-averse and leads to long-term, balanced clientelization. Presented in this chapter is another model of uncertain market conditions. In a bazaar-type market of interpersonal service the individuals are likely to be both chance-seekers as well as risk-averters. Such an attitude derives from a combination of unique service characteristics and uncertain market conditions. Transactions of commodified sexual services (termed here “interpersonally embedded services”) among chance-seekers in bangkok go-go bars often result in disequilibration, rather than equilibration, of the seller–buyer relationship.

There is a paucity of knowledge on how visual sensory cues impact consumers’ purchase behaviour and their satisfaction, especially in Ramadhan street food bazaar context. This study aims to investigate the effect of Muslim consumer’s visual sensory cues on Ramadhan street food purchase behaviour and satisfaction.

This study surveyed 367 Malaysian Muslim consumers to depict their purchase behaviour and satisfaction based on visual sensory cues during their visit to the Ramadhan street food bazaar.

The findings show that visual sensory evaluations of texture and appearance influence Ramadhan street food bazaar customers’ purchase behaviour. Meanwhile, visual cues of texture and taste of the street bazaar food significantly influenced satisfaction.

The result offers practice guidelines for small food operators to enhance their product placement and display to encourage consumer purchase behaviour. The findings highlight the importance of visual cues in foodservice businesses and how they affect consumers’ desire to consume Ramadhan street bazaar’s food products.

Paying attention to food presentation would allow the sellers to obtain customers’ attention and purchase intention. Subsequently, it allows the Ramadhan street bazaar food sellers to be more competitive and effective in their business operation techniques and services, eventually impacting their survivability and sustainability.

The subject area is retailing in the Indian business context.

The case is suitable for an MBA course on retail marketing. Positioning is that of an advanced elective, trying to educate, apply and synthesize the facets of learning, thinking and assimilating concepts with practicalities.

The case elucidates the trials and tribulations of Bharat Bazar, one of the top contenders in the Indian retail scene. It explores the journey of brand making and customer patronage. Under consideration is a set of options for the retailer's next stage of growth. While the decisions are not to be mutually exclusive, it is clear that the firm has neither the capacity to scale up without proper locations nor unlimited management resources for economic viability. The retailer naturally has to choose the best direction possible and dedicate all efforts to bring the firm to the next level of growth. The strategy has to be robust in any case.

The case will help students to: appreciate Indian macro retail variables; analyse business decisions of a retailer based on location, merchandise, and profitability; and explore future strategy options from the growth perspective as well as a socially responsible player.

Socially, the case is nourishing and enriching as it connotes not only a wealth creation angle, but also a green and efficient supply chain one. Retailers must cater for the choice pattern of the society, whether essential or non essential items of consumption.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

This article illustrates the significance of pathways in cultural landscapes. It does so via an in-depth analysis at the paths in the historic community of Masulih, located in the Iranian province of Gilān. The town of Masulih, including its surrounding landscape, has an inter-connected systems of pathways that serve to tie the area together as coherent whole, making it an excellent site to explore the significance of path systems. On a functional level the neighbourhoods and homes, bazaar, teahouses, mosques, and Imāmzādih, in addition to the grazing lands and paths connect shrines outside the community. However, the paths of Masulih are significant beyond their mere utilitarian function as travel routes. This paper finds that various attributes of the paths are interrelated: the relation of path to topography; the cyclical and seasonal usage of paths; the path's function as connector of the bazaar and tea houses where individuals meet and socialize; paths serve as an stage during the lunar rituals that allows for further socializing; lands near and far are connected by the network of paths. Finally, this paper documents the dynamic connections between paths, landscape, built environment, and individuals in Masulih.

Marketing, Retail Marketing and E-commerce.

Graduate and Post-graduate.

The Future Group is the most profitable retailer in India without having any foreign direct investment (FDI). In September 2013, the retailer launched its online retailing platform, “Big Bazaar Direct” (BBD). BBD is a franchisee-based model which aims to partner with people having rich customer networks to reach more shoppers. This novice idea of BBD is the result of Big Bazaar’s greater mind share over its market share. Mr Kishore Biyani, CEO Future Group, has lot of expectation from this business model.

The outcomes include: to familiarize students with Indian Retail Industry; to develop student’s skills in critically analyzing an online retail-based new business model; and to explain key factors that work for success of a retail-based business model.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing

Sustainability is one of the major factors in the way of creating new structures in historical contexts. The economic principle plays a very significant role in sustainability besides the environmental and social components. Tabriz Historic Bazaar that has been inscribed on the World Heritage list has witnessed various developments in its surrounding area over recent years. The purpose of this study is to analyze the infill structure indicators in this region in terms of economic sustainability.

First, based on related literature reviews and approaches, the indicators that should be considered in the creation of infill structures in historical contexts were collected. Later, by considering the vicinity zone of Tabriz Historic Bazaar, the effect of each indicator on the economic sustainability of the building was gathered by means of AHP questionnaires and in-person interviews with experts and analyzed by the Expert Choice software.

The findings present a guideline which indicates that the type of materials being used is the most important factor in order to create an economically sustainable infill structure in this setting. Accordance with the Climate of the region ranks second place and the Cultural land-use as the Suitable land use for this site goes for the third. The mentioned guideline includes 25 indicators and can help designers with a clear path.

This paper clarifies the order of indicators' importance for enhancing the design and consequently function of infill structures, being built in this historic context, with the aim of economic sustainability. The prioritization of indicators in this research depends mainly on their relevance to the conditions of the study area, but the methodology can be used helpfully in similar cases.

This article adopts Ray Oldenburg's definition of third places and argues that the eight characteristics of third places are demonstrated in the tea houses of Masulih. In many vernacular communities, participating in informal public gathering places, or third places, is one of the daily routines of local inhabitants. The male inhabitants–including seniors and shopkeepers, as well as the shepherds who migrate seasonally with their herds from plateau of Gilan to Masulih–regularly visit and socialize in Masulih's tea houses. Recently, tourists also have become regular visitors of the tea houses. Qualitative research methods were conducted during extended field work in Masulih during 2008 to 2015. In-depth interviews with local inhabitants placed them as local experts. This allowes for a deeper understanding of the use of the tea houses as third places. In addition, research was conducted through visits to the tea houses at various times of the year in order to record their seasonal usage. While not every vernacular settlement in Iran is a tourist destination, Masulih, with its tea houses integrated in the bazaar, sees regular and steady tourist visitation. Masulih's rich cultural, architectural, and tourist landscape generates a complex research ground. This article suggests that tea houses, as third places, are vital for informal regular gathering of local Masulih residents, seasonal visitors, and tourists.