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Exploring the Open Source Product Development Bazaar

Balaji Rajagopalan

Review of Marketing Research

ISBN: 978-0-7656-2125-2, eISBN: 978-0-85724-727-8

Publication date: 1 January 2009

Citation

Rajagopalan, B. and Bayus, B.L. (2009), "Exploring the Open Source Product Development Bazaar", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 5), Emerald Group Publishing Limited, Leeds, pp. 58-74. https://doi.org/10.1108/S1548-6435(2008)0000005007

Publisher

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited