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Publication date: 21 October 2022

Introduction: Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation

Pantea Foroudi, Bang Nguyen and T.C. Melewar

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The Emerald Handbook of Multi-Stakeholder Communication

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Publication date: 21 October 2022

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The Emerald Handbook of Multi-Stakeholder Communication

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Publication date: 21 October 2022

Linking Customer-Integration and Co-Production to Service-Quality-Performance: The Importance of Quality-Control Initiatives

Zyad M. Alzaydi, Chanaka Jayawardhena, Bang Nguyen, Pantea Foroudi and Maria Palazzo

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The Emerald Handbook of Multi-Stakeholder Communication

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Publication date: 21 October 2022

Examining the Influence of Corporate Identity on Corporate Reputation and Non-financial Brand Performance in the Context of Higher Education

Amad Ali, Pantea Foroudi and Maria Palazzo

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The Emerald Handbook of Multi-Stakeholder Communication

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Publication date: 21 October 2022

Corporate Brand Communication: Identity, Image and Reputation

Abraham Joseph and Suraksha Gupta

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The Emerald Handbook of Multi-Stakeholder Communication

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Publication date: 21 October 2022

Islamic Branding: Examines the Concept of Religious Branding and How Beliefs Influence Brand Loyalty, Word-of-Mouth and Purchase Intention

Waleed Yousef and Ahmed Alhabashi

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The Emerald Handbook of Multi-Stakeholder Communication

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Publication date: 21 October 2022

From Digital Content Marketing Toward Brand Engagement

Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri and Pari Ahadi

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The Emerald Handbook of Multi-Stakeholder Communication

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Publication date: 21 October 2022

Corporate Brand Communication in the Higher Education Sector

Jane Hemsley-Brown and Izhar Oplatka

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The Emerald Handbook of Multi-Stakeholder Communication

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Publication date: 21 October 2022

The Role of Wayfinding in Healthcare: Making the Environment Healthier

Ann Petermans and Luciana Mattiello

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The Emerald Handbook of Multi-Stakeholder Communication

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ISBN: 978-1-80071-898-2

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Publication date: 21 October 2022

Corporate Brand Reputation and Ethic, Sustainability and Inclusion. The Shift in Post Pandemic Corporate Narrative: From Corporate Brand Reputation to Corporate Sustainability

Nina Overton-de Klerk and Clarissa Muir

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The Emerald Handbook of Multi-Stakeholder Communication

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ISBN: 978-1-80071-898-2

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Book part (49)

1 – 10 of 49

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Introduction: Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation

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Prelims

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Linking Customer-Integration and Co-Production to Service-Quality-Performance: The Importance of Quality-Control Initiatives

Abstract

Details

Examining the Influence of Corporate Identity on Corporate Reputation and Non-financial Brand Performance in the Context of Higher Education

Abstract

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Corporate Brand Communication: Identity, Image and Reputation

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Islamic Branding: Examines the Concept of Religious Branding and How Beliefs Influence Brand Loyalty, Word-of-Mouth and Purchase Intention

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From Digital Content Marketing Toward Brand Engagement

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Corporate Brand Communication in the Higher Education Sector

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The Role of Wayfinding in Healthcare: Making the Environment Healthier

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Corporate Brand Reputation and Ethic, Sustainability and Inclusion. The Shift in Post Pandemic Corporate Narrative: From Corporate Brand Reputation to Corporate Sustainability

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