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Examining the Influence of Corporate Identity on Corporate Reputation and Non-financial Brand Performance in the Context of Higher Education

^aUniversity of the West of Scotland, UK

^bMiddlesex University, UK

^cUniversity of Salerno, Italy

ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5

Publication date: 21 October 2022

Ali, A., Foroudi, P. and Palazzo, M. (2022), "Examining the Influence of Corporate Identity on Corporate Reputation and Non-financial Brand Performance in the Context of Higher Education", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 147-189. https://doi.org/10.1108/978-1-80071-897-520221015

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Emerald Publishing Limited