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Corporate Brand Communication: Identity, Image and Reputation

^aCoventry University, UK

^bNewcastle University, UK

ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5

Publication date: 21 October 2022

Joseph, A. and Gupta, S. (2022), "Corporate Brand Communication: Identity, Image and Reputation", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 245-262. https://doi.org/10.1108/978-1-80071-897-520221019

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Emerald Publishing Limited