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The purpose of this paper is to develop a process model for the role transformation of vulnerable consumers through support services.

The study is based on four years of participant observation at a community-based support service and in-depth interviews with the consumers. Visual ethnography was used to document the process of the consumers' role transformation through service exchanges.

The main outcome of this study is a consumer transformation model, describing consumers' role transformation processes, from recipients to generic actors. The model demonstrates that vulnerable consumers will transform from recipients to quasi-actors before becoming generic actors.

Vulnerable consumers' participation in value cocreation can be promoted by providing social support according to their dynamic roles. By enabling consumers to participate in value cocreation, social support provision can become sustainable and inclusive, especially in rural areas affected by aging and depopulation. Transforming recipients into generic actors should be a critical aim of service provision in the global challenge of aging societies.

Beyond identifying service factors, the research findings describe the mechanism of consumers' role transformation process as a service mechanics study. Furthermore, this study contributes to transformative service research by applying social exchange theory and broadening service-dominant logic by describing the process of consumer growth for individual and community well-being.

The research objective is rooted in the principle of providing new insights and a collective perspective regarded as Supply Chain Quality Management 4.0 (SCQM4.0), an integration of all three concepts – Industrie 4.0, quality management and supply chain management.

A thorough review of historical developments and existing integration trends among Industrie 4.0, quality and supply chain approaches along with future research directions outlined in the main literature, was conducted. This work establishes a knowledge base on research topics, issues of integration and synergies with a concentration on the potential for deeper integration with supply chain operations.

This article not only introduced the term SCQM4.0 and proposed a definition for it, but also contributed a novel conceptual SCQM4.0 framework and evolutionary perspective through the SCQM4.0 maturation model. Stemming from the gaps, opportunities and benefits identified in the literature, the conceptual SCQM4.0 framework builds on the high potential of the SCQM4.0 constructs to achieve successful governance and implementation. Under the SCQM4.0 maturity framework, it provides a clear evolutionary path underpinned by the SCQM4.0 constructs.

In the effort toward a successful SCQM4.0 implementation, the proposed SCQM4.0 maturity frameworks will be a “road map” for businesses to develop fully and actively in supply chain operations, bringing quality products and services for the company. Industry practitioners are encouraged to perform gap analysis and direct the implementation of the strategy to establish an excellent SCQM4.0.

This is one of the pioneering studies integrating all three concepts (Industrie 4.0, quality management and supply chain management), connecting the link and discovering more synergies to support the future development of more holistic management models. SCQM4.0 is expected to expand on the strengths, synergies and established relationships between technologies 4.0, quality and supply chain, contributing toward a pioneering and quality supply chain.

With respect to two new subjects, i.e. nanofluids and microchannels, in heat transfer systems and modern techniques used for building them, this paper aims to study on effect of using aluminum oxide nanoparticles in non-Newtonian fluid of aqueous solution of carboxy-methyl cellulose in microtube and through application of different slip coefficients to achieve various qualities on surface of microtube.

Simultaneously, the effect of presence of nanoparticles and phenomenon of slip and temperature jump has been explored in non-Newtonian nanofluid in this essay. The assumption of homogeneity of nanofluid and fixed temperature of wall in microtube has been used in modeling processes.

The results have been presented as diagrams of velocity, temperature and Nusselt Number and the investigations have indicated that addition of nanoparticles to the base fluid and increase in microtube slip coefficient might improve rate of heat transfer in microtube.

The flow of non-Newtonian nanofluid of aqueous solution of carboxy methyl cellulose-aluminum oxide has been determined in a microtube for the first time.

Water/Al₂O₃ nanofluid with volume fractions of 0, 0.3 and 0.06 was investigated inside a rectangular microchannel. Jet injection of nanofluid was used to enhance the heat transfer under a homogeneous magnetic field with the strengths of Ha = 0, 20 and 40. Both slip velocity and no-slip boundary conditions were used.

The laminar flow was studied using Reynolds numbers of 1, 10 and 50. The results showed that in creep motion state, the constricted cross section caused by fluid jet is not observable and the rise of axial velocity level is only because of the presence of additional size of the microchannel. By increasing the strength of the magnetic field and because of the rise of the Lorentz force, the motion of fluid layers on each other becomes limited.

Because of the limitation of sudden changes of fluid in jet injection areas, the magnetic force compresses the fluid to the bottom wall, and this behavior limits the vertical velocity gradients. In the absence of a magnetic field and under the influence of the velocity boundary layer, the fluid motion has more variations. In creeping velocities of fluid, the presence or absence of the magnetic field does not have an essential effect on Nusselt number enhancement.

In lower velocities of fluid, the effect of the jet is not significant, and the thermal boundary layer affects the entire temperature field. In this case, for Hartmann numbers of 40 and 0, changing the Nusselt number on the heated wall is similar.

This paper aims to present a black-box fuzzy system identification method coupled with genetic algorithm optimization approach to predict the mixture thermal conductivity at dissimilar temperatures and nanoparticle concentrations, in the examined domains.

WO3 nanoparticles are dispersed in the deionized water to produce a homogeneous mixture at various nanoparticles mass fractions of 0.1, 0.5, 1.0 and 5.0 Wt.%.

The results depicted that the models not only have satisfactory precision, but also have acceptable accuracy in dealing with non-trained input values.

The transmission electron microscopy is applied to measure the mean diameters, shape and morphology of the dry nanoparticles. Moreover, the stability of nanoparticles inside the water is evaluated by using zeta potential and dynamic light scattering (DLS) tests. Then, the prepared nanofluid thermal conductivity is presented at different values of temperatures and concentrations.

This paper aims to study the fluid flow and heat transfer through a spiral double-pipe heat exchanger. Nowadays using spiral double-pipe heat exchangers has become popular in different industrial segments due to its complex and spiral structure, which causes an enhancement in heat transfer.

In these heat exchangers, by converting the fluid motion to the secondary motion, the heat transfer coefficient is greater than that of the straight double-pipe heat exchangers and cause increased heat transfer between fluids.

The present study, by using the Fluent software and nanofluid heat transfer simulation in a spiral double-tube heat exchanger, investigates the effects of operating parameters including fluid inlet velocity, volume fraction of nanoparticles, type of nanoparticles and fluid inlet temperature on heat transfer efficiency.

After presenting the results derived from the fluid numerical simulation and finding the optimal performance conditions using a genetic algorithm, it was found that water–Al₂O₃ and water–SiO₂ nanofluids are the best choices for the Reynolds numbers ranging from 10,551 to 17,220 and 17,220 to 31,910, respectively.

This article traces the transformation of hát bội, a form of traditional opera in Southern Vietnam, from its primary role as entertainment into a religious activity after the Reform (Đổi Mới) were enacted in 1986.

This research is based on ethnological fieldwork complemented by a review of historical documents and of the available literature on hát bội, cultural policies and on data collected from interviews with artists and spectators at the festival at the shrine to the Lady of the Realm.

Before 1986, hát bội was performed either as a stand-alone entertainment during the fair portion of community festivals or as part of religious ceremonies. The Reform and the accompanying relaxation of state control over religion and culture promoted the resurgence of popular religious fairs across the nation. New opportunities for hát bội to revive opened, artists left state-sponsored troupes to join private companies that catered to religious festivals. But almost exclusive involvement in religious rites has led to artistic stasis for private hát bội troupes.

This research constitutes novel insights of how the Reform in Vietnam affects the transformation of a traditional performance form.

The purpose of this paper is to concern the community festival of a Jing minority village in the China–Vietnam border area. Since it was designated as a national-level Intangible Cultural Heritage in 2006, the festival has undergone many changes. The festival has steadily expanded and evolved, assuming characteristics of globalization. How is the globalized character of the Wanwei festival manifested? What are the forces behind the elevation of this local festival onto the register of national events and how did it turn into an event organized by the township?

The paper is based on the results of the author’s research on the culture of Kinh people in Wanwei from 2000 to the present. From the anthropological approach, the author mainly uses method of participant observation and in-depth interviews. The author has observed the Wanwei communal festival from 2000 to the present, interviewing about 40 villagers in Wanwei in depth, they can be leaders, intellectuals, civil servants, officials or working people.

The paper is a case study of the new aspect of globalization of a village festival. The author argues that globalization can lead to a spread of global flows but in this process of globalization, villagers also want to define the local identity, they reinvent the tradition, rewrite history, create new nuances for the gods with many different purposes. Practicing the current Wanwei village festival is a vivid example of globalization from below and the politics of tradition.

The paper adds a theoretical dimension to current globalization research. The paper also points out the political, economic and social dynamics that govern the transformation of a village festival in particular and the village culture in general in the border areas. The paper is a testament to the dynamism and flexibility of villagers when participating in the current globalization process.

This study aims to dispense a concrete and coherent picture on the role of digitalization of accounting information (DOAI) among the small and medium-sized enterprises (SMEs) through a statistically reliable and parsimonious paradigm for procuring the impact of DOAI on sustainable innovation ecosystem (SIE) and public value (PV) generation. With this cue, the geographical scope of this tentative manuscript was framed in SMEs of developing countries.

A three-pronged methodology was disposed in this research, namely, literature review, expert interviews and self-administered survey. Qualitative data was procured from a series of semi-structured in-depth interviews. The quantitative data was drawn on a self-administered survey in which the closed-ended questionnaires were conveniently circulated to a cross-sectional sample of 583 respondents. The data captured from quantitative approach was processed and analyzed via covariance-based structural equation modeling with AMOS 26.0.

The outcomes analysis highlighted that there were significant positive associations between the hypothesized constructs regarding significance and effect size. These interlinks were also partially mediated through the mediation of quality of information on financial reports and SIE.

This research was bounded by geographical provenance emphasis on one country and relative smallness of the data set procured through anonymous survey-based approach drawn from a convenient sample of digitally savvy respondents working in one sub-sector resulted in the reduction in the robustness and generalizability of the observations. Nevertheless, these above-mentioned limitations could thus offer the starting points for novel avenues creation for the future research.

The practitioners would definitely have valuable benefits from in-depth insights on the obtained findings. Concretely, as lifting the degree of understandings on the magnitude of long-term cooperation and superior coordination within the SIE would enable practitioners to enlarge their business viewpoints to better cope with the challenges of complicated business settings, facilitating them to co-create PV for all their key stakeholders through giving priority to implementing DOAI.

Society could benefit from this study if policymakers and the influencers of government focus on innovative features and assure the possible environment for innovation deployment through embarking on introducing policies that would facilitate the digitalization as well as stimulate and incentivize establishing the SIE for PV generation. It would be good for both the SMEs and society when SMEs could thrive in community settings as well as this togetherness.

Unpacking the potential of DOAI has been considered as the promising research avenues that are outlined not only to redress the shortfall in the research stream in relation to the digitalization among SMEs but also provide the right directions for sustainable development among SMEs.

Vietnam is an emerging economy in the South East Asia region. Its Generation Z is gradually taking the lead in the country. But rather than breaking away from the previous generations, this generation also shows a strong preference towards local values and solid commitment to social issues. Thus, traditional culture elements are increasingly integrated in every aspect of Generation Z’s life, such as advertising and fashion. Instead of hanging out at coffee places, they go for bubble tea. They still appreciate the traditional values but integrate them within a modern context. Brands chase after these young people by adapting their values into their products and services. In the work place, the Vietnamese Generation Z is less confident. They are partially lost in career development with poor career counselling in the education system. They desire new experience and new learning opportunities. Generation Z, who were born beginning in 1995, emerges in Vietnam as a fresh and promising force.