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Upon completion of the case study, the students will be able to conceptualize the importance of brand differentiation; suggest the implications of brand differentiation in the context of the traditional Chikan art form; examine the aspect of a brand’s product portfolio management; and critically analyse the competitive advantages of the brand using the VRIO framework.

The Chikankari art form gained worldwide recognition. In fact, it also received a geographical indication (GI) tag which is important for international branding. The case is centred around an entrepreneur, Mr. Vinod Punjabi, who redefined the essence of the existing Chikan art form by value addition in terms of intricate designs, patterns and exclusivity. He founded the brand Ada in 2015 aimed at preserving the traditional art form while curating elegance and exclusivity in its product portfolio. The case outlined Punjabi’s journey. The protagonist carefully analysed the open and unorganized Chikankari market and adopted the strategy of brand differentiation to stand apart from the competitors. Punjabi’s daughter, the chief operations officer of Ada, described the aspects. The journey was arduous, but over the years, Ada emerged as a successful name in the Chikankari market. The brand’s intent of becoming synonymous with Chikankari was successful owing to its authentic and exclusive hand-crafted products in the competitive environment of machine-made replicas. Furthermore, the brand also consistently worked on the aesthetic appearance of its store to attract a wide range of customers. Punjabi ensured that the brand was an amalgamation of all the essential elements for its survival in the long run.

The case is aimed for students pursuing bachelor’s and master’s degrees in business administration/diploma in management, marketing and entrepreneurship. Furthermore, it will assist the management trainees in gaining valuable insights.

Teaching notes are available for educators only.

CSS 8: Marketing.

I examine Bogdanov’s notion of Tektology within the context of modern communication systems and political agendas.

The practicality of Tektology from the perspective of 21st century sensibilities.

I argue that, like the implications of creating a suitable environment in Red Star, the practicality of enabling tektology in the 21st century is unlikely.

Tektology was an idea created in the early 20th century and the social conditions of that era-especially in Russia. The work associated with it is Stafford Beers VSM – an idea of combining the two was suggested by Jackson in 2023. Clearly, the early ideas rely on the source material of that era which are taken within the context of now. A mixture of early 20th and 21st century references are referred to. To limit such a topic as this to the word limits of the journal necessitates reducing discussion, for example the link between Tektology and Happiness.

It is not possible to test these ideas in a practical sense. The discussion relies upon what Tektology proposes and the way in which ICT is used in the 21 century. The only practical attempt of using technology as a major control system is that of Beer’s Chilean project but Tektolgy was more ambitious; it was aimed at creating a new society. The paper can only relate to observations about the way ICTs are used and controlled presently

The paper highlights the way that communication platforms are used and controlled in western society and elsewhere.

While attempts have been made to link Tektology to modern communication technologies few consider it within the context of 21st century cultural, political and media experience.

Our study explored and mapped cisgender female consumers' motivation and shopping experience for cross-sexual fashion, i.e. people shopping for clothes that are not designed or marketed for their biological sex.

Using a qualitative method, this study explored and mapped consumers' motivation and shopping experience for cross-sexual fashion. Thirteen cisgender female millennials were interviewed about their memories and perceptions of their pre-purchase, purchase and post-purchase experiences.

The findings defined the model of cross-sexual shopping behaviour in cisgender women with the following: (1) two pre-purchase schemes, i.e. fashioned gender schema and nonconformity motivation; (2) one pivotal and main purchase factor, i.e. time invested in the experience itself; and (3) two post-purchase schemes, i.e. use for comfort and use for protection. Practical marketing approaches in advertising and in-store experiences were identified in order to better target cross-sexual consumers.

Unisex fashion (or degendered fashion) has pioneered a fashion trend considered a growing trend in younger generations. To our knowledge, this study is the first research exploring regendered fashion (i.e. going beyond the cisgender and same-sex purchase approach of fashion consumerism) through the lens of cross-sexual consumer behaviour.

The general attitude of the ancient theatre conservation strategies and policies is still concerned primarily with their architectural physical appearance without considering their authentic scientific acoustical qualities. The paper attempts to illustrate and discuss how to enhance their acoustic heritage to arouse the audience's interest and needs. Thus, supporting their reconstruction based on recent acoustical research and community needs-related concerns and opportunities for ancient theatre's modern use.

It is based on reviewing the main issues related to reconstruction in the international charters and conventions and how to infuse ancient theatres with their full role. It discusses the dilemma and debates regarding the theatre stage wall, colonnade (portico) restoration and anastylosis. Is it sufficient enough to recover the theatre sound volume? Or to rethink for full physical reconstructions of these missing related acoustical theatre architectural elements to their original level and layout as in ancient times in parallel to their virtual reconstruction?

The cultural significance of the authentic theatre's acoustical qualities needs to reform the conservation strategies and policies for a more flexible and resilient approach. It should be postulated, re-examined and advocated parallel to their 3D virtual reconstruction in the related international charters and conventions.

The paper's implications are not immediate; it is far-reaching. It suggests the importance of acoustics in analysing historic theatre performance venues and reforming conservation strategies and approaches. This issue is especially critical for architects, conservators, the heritage community and the public audience.

Recommendations are made for potential bold reconstruction actions that may be taken to achieve further sustainability, comfort, and permeability in modern theatre-use performances. Their physical reconstruction for improving the performance of contemporary theatre use regarding retaining the acoustic cultural significance should be more flexible and resilient in the charters.

This study aims to empirically analyze the symmetries and asymmetries among the critical factors affecting building information modeling (BIM) implementation between countries with different income levels. To achieve that aim, the study objectives are to identify: critical factors affecting BIM implementation in low-, lower-middle-, upper-middle- and high-income countries; overlapping critical factors between countries with different income levels; and agreements on the critical factors between countries with different income levels.

This study identified potential BIM implementation factors using a systematic literature review and semi-structured interviews with architectural, engineering and construction (AEC) professionals. Then, the factors were inserted into a questionnaire survey and sent to AEC professionals in Afghanistan, India, Malaysia and Saudi Arabia. The collected data was analyzed using the following techniques and tests: mean, standard deviation, normalized value, Kruskal–Wallis, Dunn and Mann–Whitney.

Five critical factors overlap between all countries: “availability of guidelines for implementing BIM,” “cost-benefit of implementing BIM,” “stakeholders’ willingness to learn the BIM method,” “consistent views on BIM between stakeholders” and “existence of standard contracts on liability and risk allocation.” Also, the criticality of the factors often differs between income levels, especially between low- and high-income countries, suggesting a significant gap between low- and high-income countries in BIM implementation.

This study differs from prior works by empirically analyzing the symmetries and asymmetries in BIM implementation factors between countries with different income levels (i.e. low-, lower-middle-, upper-middle- and high-income countries).

In light of the recent changes in the internal audit (IA) landscape, the role of auditors has undergone a significant transformation. This paper aims to investigate the effects of applying Lean Six Sigma (LSS) techniques on the effectiveness and efficiency of IA.

The study used a quantitative approach, surveying Iranian internal auditors with a sample size of 384 participants. Data analysis involved confirmatory factor analysis and structural equation modeling.

The analyses demonstrate a significant association between LSS application and IA effectiveness and efficiency. In addition, an exploratory analysis indicates that the application of LSS techniques by less experienced internal auditors had a reverse effect on IA function quality as a component of IA competency. However, IA motivation factors, including education and position, did not mediate the impact of LSS on IA effectiveness and efficiency.

This study was conducted with Iranian internal auditors, which may limit the generalizability of the findings to other countries. However, the primary academic implication of this research lies in its novel perspective on emphasizing the concept of continuous improvement in IA through the use of LSS techniques. By focusing on the need for internal auditors to add value to the business in new ways, this research contributes to the literature on IA quality.

This study has significant implications for the effective management of IA departments. By promoting the application of LSS techniques in IA, lean auditing is enhanced, and IA can create value by improving the quality of its functions. Moreover, IA regulators can benefit from this study as it emphasizes providing guidance and training on LSS techniques to enhance IA skills.

This research is pioneering in applying LSS methodology to enhance the effectiveness and efficiency of internal auditing. It also considers the integration of lean thinking into current audit practices, making it unique and valuable in internal auditing research.