Search results

In the aftermath of disasters, humanitarian actors need to coordinate their activities based on accurate information about the disaster site, its surrounding environment, the victims and survivors and the supply of and demand for relief supplies. In this study, the authors examine the characteristics of radio frequency identification (RFID) technology and those of disaster relief operations to achieve information visibility and actor coordination for effective and efficient humanitarian relief operations.

Building on the contingent resource-based view (CRBV), the authors present a model of task-technology fit (TTF) that explains how the use of RFID can improve visibility and coordination. Survey data were collected from humanitarian practitioners in India, and partial least squares (PLS) analysis was used to analyze the model.

The characteristics of both RFID technology and disaster relief operations significantly influence TTF, and TTF predicts RFID usage in disaster relief operations, providing visibility and coordination. TTF is also a mediator between the characteristics of RFID technology and disaster relief operations and between visibility and coordination.

The many recent humanitarian disasters have demonstrated the critical importance of effective and efficient humanitarian supply chain and logistics strategies and operations in assisting disaster-affected populations. The active and appropriate use of technology, including RFID, can help make disaster response more effective and efficient.

Humanitarian actors value RFID technology because of its ability to improve the visibility and coordination of relief operations. This study brings a new perspective to the benefits of RFID technology and sheds light on its antecedents. The study thus expands the understanding of technology in humanitarian operations.

Sports advertisements such as the Super Bowl showcase products and brands that have invested increasingly large sums financially to gain viewers’ attention. However, how audio features in advertisements impact viewers' behavior remains unexplored.

Using the lens of signaling theory, this research uses advanced data analytics of voice and music audio in Super Bowl advertisements to examine its impacts on viewers.

Results show that advertisement viewers prefer more voiced frames and have a greater liking behavior of voiced frames with a low intensity (less loud) and a higher F1 frequency, which is typically associated with male vocal tracts. A fast music tempo works better for longer advertisements. The model controls for various types of ad appeals. The research underlines the importance of voice and music in signaling successful brand features that are likely to increase the ad-liking behavior of consumers (positive effect).

The current research implies that brands advertising through sports ads must carefully select voice actors and music in order to provide the most positive signals for a brand to have the most significant effect and, thus, a greater return on the high sums invested in the ads.

First, this research contributes in terms of a new research process for using audio analytics in advertising. The detailed research process outlined can be used for future research examining audio and music from advertisements. Second, our findings provide additional support to the important role of voice features (e.g. intensity and frequency) as signals in inducing responses from consumers (Biswas et al., 2019; Hagtvedt and Brasel, 2016). Third, the study surfaces a new theoretical association: the effect of tempo in moderating the relationship between duration and propensity to like an ad.

To realize full benefits without sacrificing the practicality of such projects, the decision-making process for residential building construction needs to include sustainability principles at every level. Therefore, this paper aims to investigate the applicability of radio frequency identification (RFID) and identify the barriers that impede its successful adoption in construction projects to achieve sustainability.

This paper opted for a quantitative approach by using a structured questionnaire survey. A total of 107 responses were collected from Nigerian construction practitioners involved in private and public construction businesses.

The results showed the high cost of RFID implementation, with a mean score of 4.42 as the top-ranked barrier, followed by lack of security, maintenance, power availability and inadequate training. This study further deployed Ginni’s mean difference measure of dispersion and revealed that the stationary barrier to adopting RFID technology is the lack of demand.

The findings of this research can assist decision-makers in improving the sustainability of all building projects by implementing RFID.

The findings of this study will serve as the basis for comprehension and critically evaluate the numerous barriers preventing the widespread adoption of RFID technology.

The purpose of this paper is to provide a comprehensive overview of the key risks and challenges of Short-Term Study Abroad (STSA), so higher education practitioners and global mobility providers can design effective and safe STSA programmes. The Institute of International Education defines STSA as programmes of up to eight weeks in length, with this standard now widely accepted by both practitioners and scholars (Iskhakova and Bradly, 2022).

This study draws from a comprehensive review of STSA risks literature, cases of published “incidents”, “safety practices”, “risk lists” and examples by global mobility professionals. The paper also draws upon the extensive practical experiences that the authors have acquired through their management of risks while delivering numerous STSA international business programmes for undergraduate students across seven different global destinations (India, USA, UAE, Russia, Croatia, Slovenia and Vietnam).

Through the analysis, the authors identify 42 types of risks and challenges that may be encountered in the delivery of STSA programmes that we group into 12 categories.

The results serve as an effective guide for planning, designing and delivering effective and safe STSA programmes for global mobility practitioners worldwide. The authors also provide an agenda and specific directions for future research on the topic to global mobility scholars.

For those designing STSA programmes, an in-depth understanding of the nature and range of risks during study tours is needed, including how to ensure in-country experiences are safe for all participants while achieving the intended learning outcomes.