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In der Nummer 2 des ersten Jahrganges dieser Zeitschrift ist ein Artikel aus meiner Feder über “L'hötel et son Système de calcul” erschienen. Schon die Formulierung des Titels in französischer Sprache fordert geradezu zu einer historischen Betrachtung zum Hotel‐Rechnungswesen auf. Das ist die wörtliche Uebertragung von “Das Hotel und sein Rechnungswesen”. Jeder Französischsprachige wird heute darüber den Kopf schütteln: Impossible! Diese Unmöglichkeit findet aber eine ganz spezifische Erklärung in der damaligen Zeit.

Als in den 40er Jahren die Betriebsabrechnung für Hotels propagiert wurde 1), handelte es sich um das Verfahren der Vollkostenrechnung. Damals war praktisch kein anderes Kostenrechnungsverfahren bekannt.

Brand pages are a very popular tool for companies to communicate with consumers in SNSs. Although brand pages could be considered virtual brand communities, they differ in several aspects. Thus, this chapter reviews the literature on brand pages attending to the main differences with other virtual communities, the motivations to join brand pages and its consequences for consumers and brands.

The studies reviewed have allowed us to identify the main characteristics of brand pages as a communication tool, as well as the definition of an important research agenda for this topic.

We have identified the main unique aspects that characterize brand pages as a virtual brand community. The motivations to become members of brand pages are analyzed as well as the positive consequences of these pages on the marketing variables. We also identified the research needs on brand pages.

This chapter can be useful to both, marketers, by showing them how brand pages work and what motivate consumers to join it; and researchers, by showing them the main gaps on brand pages that should be addressed in future studies.

This chapter highlights the role of brand pages as a communication tool. It constitutes an attempt to review the literature and organize knowledge on brand pages. The characteristics of brand pages and virtual brand communities, the motivations to participate, the consequences for the brand and an important research agenda are developed.

This study aims to investigate the impact of Hurricane Sandy from the perspective of interdependence among different sectors of critical infrastructure in New York City and to assess the interconnected nature of risks posed by such a hurricane.

This study uses indirect damages of each sector to estimate the degree of functional interdependence among the sectors. The study examines the impact of the hurricane on different critical infrastructures by combining hazard maps of actual inundation areas with maps of critical infrastructure. The direct damages of each sector are calculated from the inundation areas in the flood map. The indirect damages are estimated by considering the areas that were not inundated but affected by Sandy through the interconnected infrastructure.

The electricity sector was the key sector to propagate risks to other sectors. The examination of new initiatives to increase the resilience of critical infrastructures in New York City after Sandy reveals that these initiatives focus primarily on building hard infrastructures to decrease direct damages. They understate the importance of interdependent risk across sectors. Future disaster risk reduction strategies must address interdependent infrastructures to reduce indirect damages.

This paper focuses on estimating the direct and indirect damages caused by Hurricane Sandy in each critical infrastructure sector, using GIS mapping techniques. It also introduces a Bayesian network as a tool to analyze critical infrastructure interdependence.

The health industry is rapidly adopting digital services and face-to-face offerings are being replaced by e-services. One example is peer-to-peer survivor networks for cancer patients. This study investigates the virtual exchanges in survivor networks and whether these exchanges are valued for economic, symbolic, or expressive worth. The research seeks to address whether the alleviation of loneliness is possible.

The qualitative work in this study utilizes netnographic explorations and in-depth interviews with cancer survivors, average age 62, to investigate the social exchange continuum in peer-to-peer online patient survivor networks.

This study shows that technological innovations can aid survivorship when the exchanges are meaningful. Meaningful interactions within gift systems are valued for expressive worth and are established upon the notion of selfless gifts where the giver expects nothing in return. For networks to operate via expressiveness, informants must be open and vulnerable to others. Findings show that biographical narratives are useful tools for creating an expressive environment and givers become more giving after engaging in selfless acts. The intangibility and immaterial nature of virtual gifts creates a collective identity and fosters an aggregate extended self.

Implications emphasize the need among survivors of trauma to connect with others. Digital technologies allow connections on a global scale, so survivors can find others with similar needs. Peer-to-peer networks provide a way for survivors to meet, interact with, and extend their aggregate selves through other survivors, while experiencing a transcendent sense that they are part of something bigger than self alone.

Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a result, the concept of consumer–brand relationship has been of great interest for marketers. Indeed, consumer–brand relationships are very complex and multidimensional in nature. A common perception is that brand management should create ultimate offerings and communication to have successful relationships with its consumer base. However, how consumers construe their relationships with brands is mostly out of the brands’ control. It is an emotion-intense realm and necessitates careful study of the consumers as well as the context. After summarising the current literature on brand relationships, we focus on Turkish consumers’ relationships with brands.

By focussing on a range of global and local brand studies, this chapter offers a comprehensive and well-informed analysis of the issues and practices involved in consumer–brand relationships in the Turkish context. The chapter is organised into three parts. The first part focusses on antecedents of consumer–brand relationships such as the global or local identity of the brand and brand personality. The second part presents detailed explorations of various brand relationships such as brand love and brand trust. The third and the final part focusses on an important phenomenon, the stage for various brand relationships, being online brand communities. The chapter concludes with the future research directions in these three main areas together with a discussion of offline and online branding opportunities in the Turkish market.

The purpose of this paper is to survey existing inter-organisational information security research to scrutinise the kind of knowledge that is currently available and the way in which this knowledge has been brought about.

The results are based on a literature review of inter-organisational information security research published between 1990 and 2014.

The authors conclude that existing research has focused on a limited set of research topics. A majority of the research has focused management issues, while employees’/non-staffs’ actual information security work in inter-organisational settings is an understudied area. In addition, the majority of the studies have used a subjective/argumentative method, and few studies combine theoretical work and empirical data.

The findings suggest that future research should address a broader set of research topics, focusing especially on employees/non-staff and their use of processes and technology in inter-organisational settings, as well as on cultural aspects, which are lacking currently; focus more on theory generation or theory testing to increase the maturity of this sub-field; and use a broader set of research methods.

The authors conclude that existing research is to a large extent descriptive, philosophical or theoretical. Thus, it is difficult for practitioners to adopt existing research results, such as governance frameworks, which have not been empirically validated.

Few systematic reviews have assessed the maturity of existing inter-organisational information security research. Findings of authors on research topics, maturity and research methods extend beyond the existing knowledge base, which allow for a critical discussion about existing research in this sub-field of information security.

The purpose of this paper is to assess the state of the art in social media and pharmaceutical marketing through empirical analysis of online consumer conversations. Proliferation of social media has significantly changed traditional one-way, marketing-controlled communications. Balance of power has shifted to consumers, who use social networking sites, blogs and forums to obtain extensive brand and product information, often from each other. This prompts companies towards more intimate, transparent and constant two-way consumer engagement. Pharmaceutical marketing and direct to consumer advertising (DTCA) are not immune to this pervasive, disruptive cultural/technological phenomenon, which poses particular challenges given regulatory, legal and ethical constraints on their marketing.

This research uses “netnographic” data collection of online conversations occurring in social media and develops an explanatory framework using grounded theory analytical methods.

This research shows that significantly impactful and pervasive bonding among consumers, bloggers and unofficial “experts” about pharmaceutical offerings is widespread, and occurs regardless (and perhaps in spite of) pharmaceutical companies’ involvement.

Considering the structure and nature of online consumer bonding, a way forward is proposed for pharmaceutical companies to implement social media strategies as part of their pharmaceutical marketing and DTCA efforts through an intermediary and interactive online presence arising from disease and health care education.