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Service innovation benefits hospitality organizations’ service quality and competitive advantages. However, how and when team culture amplifies team service innovation is still not fully comprehended. Thus, this study aims to reveal the mediation and moderation mechanisms behind the team-level culture and service innovation nexus.

This study used both quantitative and qualitative methods to validate the research model. The authors collected data from leaders and their members working in the hospitality sector in China.

The results demonstrated the positive nexus of developmental culture and team service innovation. This nexus was sequentially mediated by aggregated creative role identity and aggregated creative self-efficacy and was also strengthened by task interdependence.

The results indicated that hospitality practitioners should consistently instill the values of developmental culture into their members to trigger their teams’ service innovative endeavors. They should also design more tasks requiring intensive teamwork and encourage members to complete these tasks collaboratively.

This study advances the understanding of the direct, mediating and moderating effects behind team service innovation.

The image of cyclists has been increasingly recognised as an important factor in social marketing programmes aimed at increasing cycling. The purpose of this paper is to present findings from a multi‐stage research project exploring image incongruencies between cyclists and non‐cyclists in the UK.

The theoretical framework of self‐image congruency was used to explore a possible “image gap” between the current image(s) of cyclists and the self concept of the GB population. The first stage of the research was a quantitative nationally representative survey of 3,855 British adults. The second phase involved a qualitative study involving ten in‐depth interviews and nine focus groups (n=60) exploring the image of cyclists with groups of non‐cyclists, lapsed cyclists, occasional cyclists, sports cyclists and utility cyclists.

Quantitative findings indicated that a gap exists between the perceived image of cyclists by GB adults and their collective self concept. Qualitative findings suggested that cyclists images were frequently viewed as negative or sometimes “out of reach” for non‐cyclists.

Social marketers have a role to play in overcoming self‐image incongruencies of this type. The authors' intention was to enable social marketers to encourage non‐cyclists to view cycling in a more positive light by encouraging a perceptual shift in their image of cyclists in the UK. The implication is that this would form a bridging mechanism that narrows the gap between non‐cyclists' current image of cyclists and their image of themselves.

This work prompts reflections on the nature of self‐image congruency within the social marketing field. Initial observations are made as to the contribution that self‐image congruency may play in behaviour change.

In this chapter, I develop a model concerning effects of paternalistic organizational control on group creativity. I develop the model on the basis of a diverse set of literatures, including research on individual and group creativity, paternalistic leadership, self-systems theory, and its implications for impact of choice on intrinsic motivation. According to this model, (a) paternalistic organizational control enhances work group creativity for groups in the East; (b) the impact of paternalistic organizational control on group creativity is mediated by groups’ intrinsic motivation; and (c) national culture (i.e., East versus West) moderates the relationship between organizational control and group intrinsic motivation (and subsequently, group creativity) in such a way that organizational control would enhance intrinsic motivation (and creativity) for groups in the East, but it would inhibit intrinsic motivation (and creativity) for groups in the West.

The purpose of this paper is to address the question of cultural production, consumption and intermediation in the context of digital music.

This research adopts an interpretivist, ethnoconsumerist epistemology along with a netnographic research design combined with hermeneutic analysis. Interpreting both the text view and field view of an ethnoconsumerist approach, the netnographic research design includes participant observation across multiple social media platforms as well as virtual interviews and analysis of media material. The context of application is a digital music subculture known as Vaporwave. Vaporwave participants deliberately distort fundamental aspects of modern and postmodern culture in a digital, musical, artistic and storied manner.

Hermeneutic analysis has identified a critical and nostalgic narrative of consumerism and hyper-reality, evident as symbolic parallels, intertextual relationships, existential themes and cultural codes. As a techno savvy community embracing lo-fi production, self-releasing promotion and anonymity from within a complexity of aliases and myriad collaborations, the vaporous existentialism of Vaporwave participants skirts copyright liability in the process. Accordingly, Vaporwave is documented as blurring reality and fantasy, material and symbolic, production and consumption. Essentially, Vaporwave participants are shown to be digital natives turned digital rebels and heretical consumers, better described as cultural curators.

This research demonstrates a more complex notion of cultural production, consumption and intermediation, argued to be more accurately described as cultural curation.

As digital heretics, Vaporwave participants challenge traditional notions of modernity, such as copyright law, and postmodern notions such as working consumers and consuming producers.

Vaporwave participants present a case of digital natives turned digital rebels and consumer heretics, who are actively curating culture.

This interpretive ethnoconusmerist study combining netnography and hermeneutic analysis of an online underground music subculture known as Vaporwave shows digital music artists as cultural curators.

This paper examines the prospects of developing rational policy processes. The approach taken is to examine two components of policy processes. First, the paper analyses the way in which rationality has been applied to three different models, or modes of public administration: Weberian bureaucracy; market or rational actor political behaviour; and managerialism. The analysis suggests that “rational” approaches to public administration are inherently value‐laden, emphasising norms such as institutional integrity, representation or efficiency. Second, analysis is undertaken of policy implementation which is one phase of the policy process. The paper examines “top‐down”, “bottom‐up”, institutional and statutory‐coherence approaches to policy implementation. Contrasts amongst these competing models of policy implementation reinforce previous findings that there appears to be little prospect of achieving policy rationality because of the inability of the current approaches to policy analysis to enable reconciliation of fundamental normative assumptions underpinning the approaches. The current methods utilised by policy analysts do not appear to be able to provide either the tools or the structures required to achieve instrumental rationality in policy sciences.

During these unprecedented times, acts of charity are deemed essential to help individuals in need and support the social safety net. Given the importance of prosocial behavior for survival through the coronavirus disease 2019 (COVID-19) outbreak, the authors investigate the effects of partitioning experiential consumption and self-construal on consumer responses.

Based on the literature on partitioning and self-construal, the findings across three experimental studies provide novel insights into the interplay between partitioning and self-construal, and offer psychological processes on prosocial and behavioral intention.

Individuals with predominantly independent (vs. interdependent) self-construals and those primed with independent (vs. interdependent) self-construals showed higher prosocial intention when the experiential product ad was in an aggregated (vs. partitioned) format. The fit between the type of format and self-construal leads to the high control coping mechanism, and ultimately prosocial intention.

Partitioning experiential consumption has not been directly examined using self-construal, providing novel insights into consumer reactions during the pandemic. This paper provides practical implications to practitioners and researchers to better understand and adapt to shifting digital consumption patterns.

Concrete, the second most used material in the world, surpassed only by water, relies on a vast amount of cement. The process of cement production emits substantial amounts of carbon dioxide (CO₂). Consequently, it is crucial to search for cement alternatives. Geopolymer concrete (GC) uses industrial by-product material instead of traditional cement, which not only reduces CO₂ emissions but also enhances concrete durability. On the other hand, the disposal of concrete waste in the landfills represents a significant environmental challenge, emphasising the urgent need for sustainable solutions. This study aimed to investigate waste concrete's best form and rate as the alternative aggregates in self-compacting and ambient-cured GC to preserve natural resources, reduce construction and demolition waste and decrease pertinent CO₂ emissions. The binding material employed in this research encompasses fly ash, slag, micro fly ash and anhydrous sodium metasilicate as an alkali activator. It also introduces the best treatment method to improve the recycled concrete aggregate (RCA) quality.

A total of25%, 50% and 100% of coarse aggregates are replaced with RCAs to cast self-compacting geopolymer concrete (SCGC) and assess the impact of RCA on the fresh, hardened and water absorption properties of the ambient-cured GC. Geopolymer slurry was used for coating RCAs and the authors examined the effect of one-day and seven-day cured coated RCA. The mechanical properties (compressive strength, splitting tensile strength and modulus of elasticity), rheological properties (slump flow, T500 and J-ring) and total water absorption of RCA-based SCGC were studied. The microstructural and chemical compositions of the concrete mixes were studied by the methods of energy dispersive X-Ray and scanning electron microscopy.

It is evident from the test observations that 100% replacement of natural aggregate with coated RCA using geopolymer slurry containing fly ash, slag, micro fly ash and anhydrous sodium metasilicate cured for one day before mixing enhances the concrete's quality and complies with the flowability requirements. Assessment is based on the fresh and hardened properties of the SCGC with various RCA contents and coating periods. The fresh properties of the mix with a seven-day curing time for coated RCA did not meet the requirements for self-compacting concrete, while this mix demonstrated better compressive strength (31.61 MPa) and modulus of elasticity (15.39 GPa) compared to 29.36 MPa and 9.8 GPa, respectively, for the mix with one-day cured coated RCA. However, incorporating one-day-cured coated RCA in SCGC demonstrated better splitting tensile strength (2.32 MPa) and water absorption (15.16%).

A potential limitation of this study on SCGC with coated RCAs is the focus on the short-term behaviour of this concrete. This limited time frame may not meet the long-term requirements for ensuring the sustained durability of the structures throughout their service life.

This paper highlights the treatment technique of coating RCA with geopolymer slurry for casting SCGC.

Fracture properties of concrete are mainly influenced by specimen shape, size and type of testing method. The study aims to identify the characteristic divergence in fracture – evaluating testing methods, i.e. three-point bend test and wedge splitting test for fibrous self-compacting concrete.

A total of nine mixes with three different coarse aggregate sizes (20, 16 and 12.5mm) and three coarse to fine aggregate quantities (40–60, 45–55 and 50–50) were considered to examine the influence of materials on fracture parameters of fibrous self-compacting concrete. For three-point bend test, size effect method was considered to analyze the fracture properties.

The experimental investigation revealed that fracture energy calculated from wedge splitting test was reasonably on higher side for maximum coarse aggregate-based specimens for all coarse to fine aggregate quantities, while for the size effect method, fracture energy value was maximum for least coarse aggregate sized specimens.

The fracture properties of fibrous self-compacting concrete obtained from wedge splitting test method was higher than the size effect method. This is due to the consideration of only peak load for determining the fracture properties in size effect method analysis.

This study aims to present the results of an experimental evaluation of low (M30), mid (M40) and high (M50) grade self-compacting concrete (SCC) with three nominal maximum aggregate sizes (NMAS), namely, 20 mm, 16 mm and 12.5 mm, with Bailey gradation (BG) in comparison with Indian standard gradation (ISG).

This study was conducted in a laboratory by testing the characteristics of fresh and hardened properties of self-compacting concrete.

Rheological and mechanical properties of SCC were evaluated in detail and according to the results, a concrete sample containing lower NMAS with BG demonstrated improvement in modulus of elasticity and compressive strength, while improving the rheological properties as well. Meanwhile, SCC demonstrated poor performance in split tensile and flexural strengths with lower NMAS gradations and a direct correlation was evident as the increase in NMAS caused an increase in the strength and vice-versa.

Upon comparison of BG with ISG, it was revealed that BG mixes succeeded to demonstrate superior performance. From the material optimization, rheological and mechanical performance study, it is recommended that BG with NMAS 16 mm can be used for conventional SCC.

The purpose of this study is to investigate the behaviour of M40 grade of self-compacting concrete (SCC) with high volume of ground granulated blast furnace slag (GGBS) (50%) and recycled concrete aggregate (RCA) content up to 100% to assess the mechanical properties of SCC. As per guidelines of IS: 383 – 2016, the RCA can be replaced up to 20% of natural coarse aggregate up to M25 grade of concrete. This study assesses the mechanical properties of SCC beyond 20% of RCA content. Based on the experimental investigations, the compressive strength of mixes decreases as the content of RCA increases. It is found that concrete mixes with 20% RCA and shows the maximum compressive strength at 56 days.

The fresh properties as per EFNARC and IS: 10262–2019 guidelines, ultrasonic pulse velocity testing, mechanical properties and microstructure analysis have been conducted to evaluate the performance of SCC with RCA for practical applications.

From the experimental investigations, it is found that up to 50% of recycled coarse aggregate can be used for structural applications.

The environmental pollution and dumping of waste on green land can be reduced by effective utilization of recycled coarse aggregate and GGBS in the production of SCC.