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Sustainable development in support of cultural heritage has become one of the major issues on UNESCO’s agenda. As policy documents are issued, heritage environmental sustainability, local stakeholders’ development and participation and heritage in cases of interregional conflict are the situations they analyze. As such, policy documents will be employed as guidelines for past and future UNESCO World Heritage site registrations. They have been used for the present study of sustainable development within mostly Thai cultural heritage context, with a few cases relating to Cambodia due the lack of research on this topic in the region. Employing qualitative method analysis, most of the heritage sites studied here suffer from a lack of protection against encroachment, natural elements and, more rarely, overuse. Furthermore, the implementation of heritage management plans sees local stakeholders excluded from any participation in the heritage they live in, which may cause conflicts in Southeast Asia.

This study aims to investigate the association between mental health and religion among Thailand’s elderly population. The role of religion and culture remains limited despite the significant number of devout followers of religions in Thailand. Thai cultural and religious contexts have a dominant and persuasive influence on the lives of Thai older adults.

Data was collected in 2018 via face-to-face interaction using a structured questionnaire by the Thailand National Statistical Office. The sample consisted of 67,454 individuals, with 13,800 elderly Thai people aged 60 years or older selected for the study.

The results showed logistic regression with the association between religious activities and mental health in the understudied context of Buddhist elderly in Thailand. The variables were significantly associated with mental health at a 95% confidence level.

The model revealed that particular demographic and socioeconomic factors (age, education and marital status) were related to mental health for older adults. Regression analysis also revealed Buddhist religious activities (giving food to monks, mediation, monkhood, New Year praying, learning Dhamma for solving life’s problems, belief in Buddhism and practicing Buddhist principles) were significantly associated with the mental health of the older adult population in Thailand.

The purpose of this paper is to measure the capacities and identify the vulnerabilities of the communities to contribute to their flood disaster risk management.

Questionnaire-style surveys and interviews in the four target communities and 25 critical facilities have been used. Their flood experience is also collected to explore the practical risk management solutions and preserve those as their local assets.

Findings show the capacity gaps among the target communities. For instance, the relatively populated urbanized communities tend to have high capacities. On the other hand, the not-so-populated farmer-based communities have low capacities, tending to focus more on droughts than floods, and lack scientific information. This research also identifies vulnerability groups and critical facility locations on the map with narratives.

The findings enable the communities to clarify their updated capacities, examine the vulnerabilities, identify the risks with possible hazard information and guide them to cope with flood risk to protect them with self, mutual and public help. This study can contribute to other industrial parks/estates in Thailand and anywhere in the world as an insightful reference to build resilient industrial complex areas.

Posting and sharing about food on social media has surged in popularity amongst younger generations such as Millennials and Generation Z. This study aims to analyse and compare food-tourism sharing behaviour on social media across generations. First, this study specifically investigates the factors influencing the intention to share food experiences on social media; second, it examines the impact of sharing intention on actual behaviour and loyalty; and third, it determines whether Millennials and Generation Z differ in these relationships.

A survey was carried out of Millennial and Generation Z travellers who shared food experiences on social media. Structural equation modelling (SEM) and multi-group analysis were performed to examine the cause-and-effect relationship in both generations.

The findings reveal differences in motivation, satisfaction, sharing intention, sharing behaviour and loyalty between generations (Millennials and Generation Z).

This study contributes to the literature on the antecedents of food-sharing behaviour in online communities by indicating factors that influence the sharing of culinary experiences and brand or destination loyalty across generations. Suggestions for future research include exploring online food-sharing behaviour through cross-cultural comparisons in various regions.

As Millennials and Generation Z will expand their market share in the coming years, the findings of this study can help improve marketing strategies for culinary tourism and generate more intense food experiences for both generations.

The outcome of the research provides new insights to develop a conceptual model of food-sharing behaviour and tourism on social media by drawing comparisons across generations.

The occupational stress is a disadvantage resulting in mental health illnesses that have been found when looking at those migrants who were young adults and migrated to work in the urban areas, leaving behind their aging parents to live alone at home. The purpose of this paper is to compare the causal relationships of job stress between Thai immigrant employees with and without rearing aging parents.

The research was a cross-sectional survey. The sample for this study included 600 Thai immigrant employees (300 cases per group) in 2016. Measures included individual characteristics, working conditions, and a Thai Job Content Questionnaire (Thai-JCQ) on related job stress. The model was verified using a path model by Mplus software.

The distance traveled between the house and the workplace, wages, working conditions had a direct effect on job stress. Working conditions among Thai immigrants employees with rearing aging parents had the most direct effect on job stress with a standardized regression weight of 0.552 (p-value <0.05) as well as working conditions among their without rearing aging parents had the most direct effect on job stress with a standardized regression weight of −0.292.

This research demonstrated that working conditions were an important factor.

The purpose of this research is to identify a province in Thailand where total transportation cost for shipping grocery goods from this province to customers in all other provinces is the lowest.

Transportation distances among provinces, freight rate and the number of population in each province were gathered. Total transportation cost was computed by taking distance, tapering freight rate and population including that in original province into account.

Based on pre-set assumptions, it reveals that Saraburi province has the lowest total transportation cost.

This research emphasizes only transportation cost. For future research, other monetary and non-monetary factors such as land, labor, investment incentive, local government regulation should be considered together.

This is an industry-based research especially for retail and fast-moving consumer goods businesses.

This practitioner paper is one of the first to identify population, freight rate and distance-based warehouse location which can be determined as a location for Thailand’s logistics hub, particularly for retail or fast-moving consumer goods business in Thailand.

Throughout the course of its history, Thailand has thrived on international commerce and interacting with global forces. During the past two centuries, Thailand has faced a progression of events threatening its self-definition requiring very conscious educational and cultural reform policies to offset the advances of globalized movements. The first series of reforms began to take place in the late 19th century and served as a defensive measure to fend off the onslaught of European colonial activity and to unify a disjointed society. This reform was used to primarily centralize the cultural and religious authority and power of the kingdom, while assimilating the local/regional/rural areas through education. The most recent reform in late 20th century was devised to fend off global market forces and to unify a disjointed society through a strategy of decentralization and educational reform. Both these reforms were countered with strong resistance movements that reflect a resistance heritage that aspires to civil society.

Along the 14th parallel, day and night oscillate exactly between predictable twelve hour divisions and months pass with little change in temperature barely affected by the earth's axial tilt. However between May and October, a shift in atmospheric currents brings monsoon rains from the Indonesian archipelago north to the mountain ranges ringing northern Thailand whose runoff feeds the Mae Nam Chao Phraya River Basin and Bangkok sprawling across its flat, silted tidal delta. Seasonal cycles of precipitation rather than temperature extremes of winter and summer bring rhythm to life just above the equator, putting into motion human cycles of planting, harvest and migration, as well as shaping Thai beliefs and rituals (Fig. 1).

This paper aims to investigate the history and distribution of trade ceramics in Southeast Asia over a thousand-year period stretching from the ninth to the early nineteenth century CE.

The study takes a material culture approach to the writing of marketing history by researching the ceramics trade from the starting point of artifacts and their social context. It draws from literatures on Chinese and Southeast Asian ceramics art history and archaeology. It also is informed by first-hand experience inspecting surviving artifacts in shops, talking to dealers and taking in museum displays.

After a brief historical overview of the ceramics trade in Southeast Asia, the research further explores topics in physical distribution (transportation routes, hubs and local marketplaces and ships, cargo and packing) and product assortments, adaptation and globalization of consumer culture.

The art history and archaeological literatures provide a good overview of the ceramics trade and analysis of surviving material artifacts, but only limited information about distribution and consumption. Many questions remain unanswered.

This study contributes to international business and marketing history by documenting a thousand years of trade among China, mainland and insular Southeast Asia, and a long-standing cultural exchange facilitated by seaborne commerce. It also shares a marketing perspective with the fields of Southeast Asian art history and archaeology. Research in marketing history has neglected this region. To fully understand the development of marketing in the pre-industrial era, accounts from civilizations outside the West must be included.