Search results

1 – 10 of over 1000
Content available
Article
Publication date: 5 June 2017

Amanda Greene, Kason O’Neil and Gary Lhotksy

This paper is an account of collaborative action-based research that centered on a new NCAA Division I football program at a regional southeastern university, and the…

Abstract

Purpose

This paper is an account of collaborative action-based research that centered on a new NCAA Division I football program at a regional southeastern university, and the positive impacts the collaboration had on the multiple stakeholders involved in the research, which were the university’s sport management faculty, the athletic department, and sport management students. The paper aims to discuss these issues.

Design/methodology/approach

During the action research, these stakeholders moved through a cyclical process that involved reflection, planning, action, and evaluation. Through the action-based cyclical process that was utilized, each of these stakeholders were able to learn, adapt, participate, and make positive change.

Findings

Positive change occurred with the athletic department’s marketing efforts and game day operations, opportunities for sport management students to participate and learn, and development of relationships between two departments.

Research limitations/implications

The cyclical nature of this research model often leads to original hypotheses and research foci to be highly altered during various stages. Another limitation within collaborative action research can be the breakdown in communication among the many parties involved in carrying out this type of research.

Practical implications

While the significance of this study was initially to capture fan information surrounding a new NCAA Division I football program, the stakeholders quickly realized that the action-based research study had more to offer than producing marketing reports for the university athletic department. Inclusion of the students as equal stakeholders in this project proved vital to student learning and involvement. Having the students play such an important role throughout each cycle of the project allowed for additional networking outside the classrooms with potential employers, as well as in-depth discussions and involvement in the classroom when synthesizing and disseminating the marketing information that had been gathered.

Originality/value

The collaboration between two separate departments within a higher education institution was vital to the overall success of the research project. The overall intent of this paper is to provide a practical approach to collaboration among individuals working in different departments of an organization, as the findings from this research project revealed the overall success of the project was only possible through the collaborative effort and joining resources, abilities, areas of expertise, and capabilities.

Details

Journal of Work-Applied Management, vol. 9 no. 1
Type: Research Article
ISSN: 2205-2062

Keywords

To view the access options for this content please click here
Article
Publication date: 1 January 1984

Linda A. Catelli

Physical education, like most areas of education, is changing and taking on a new look for the 1980s. Physical educators, school administrators, and others making…

Abstract

Physical education, like most areas of education, is changing and taking on a new look for the 1980s. Physical educators, school administrators, and others making decisions about programs for children and young people are examining both current practices and forecasts for the future in this field. What they decide will profoundly affect the resources that should be a part of library collections for children and youth. Too often librarians and school media specialists have found it difficult to think about the kinds of materials appropriate for such collections because they do not have the knowledge necessary for sound selection. A major reason for this difficulty is that the area of physical education is usually separated from other subject areas in schools. Along with the industrial arts, domestic science, and the fine arts, physical education is categorized as a performative subject area. Classified as such, it is usually not thought of as something you ask young people to think about, talk about, or even read about; but rather, something you ask them to “do.” Yet, upon closer examination, there exists a small wealth of library materials for children.

Details

Collection Building, vol. 5 no. 4
Type: Research Article
ISSN: 0160-4953

To view the access options for this content please click here
Article
Publication date: 13 March 2017

Cynthia Miller Veraldo and Brody J. Ruihley

Women continue to be underrepresented in the athletic director (AD) position across all divisions of the National Collegiate Athletic Association in the USA (Acosta and…

Abstract

Purpose

Women continue to be underrepresented in the athletic director (AD) position across all divisions of the National Collegiate Athletic Association in the USA (Acosta and Carpenter, 2014). The purpose of this paper is to investigate the role of personal aspirations in pursing the AD position.

Design/methodology/approach

This qualitative examination focuses on the experiences of nine women who occupy senior associate AD positions and applies the theory of planned behavior (TPB) to examine how attitude, subjective norms, and perceived behavioral control influence their aspirations to pursue the AD role.

Findings

The authors suggest a combination of negative attitudes, subjective norms, and lack of perceived behavioral control negatively influencing a woman’s aspirations to pursue the AD position. These conclusions indicate women’s experiences of career advancement are constraining with regard to advancing to the AD position.

Research limitations/implications

Although this study lacks generalizability, TPB is helpful in understanding underrepresentation of women in the AD position.

Practical implications

Furthermore, the authors suggest organizational strategies that cultivate and value women’s experiences. These can equalize the hegemonic male environment of intercollegiate athletics and decrease underrepresentation of women in the most senior-level position in athletic administration.

Originality/value

This study is one of the first to apply TPB to explain career advancement of women in senior management positions in athletic administration.

Details

Sport, Business and Management: An International Journal, vol. 7 no. 1
Type: Research Article
ISSN: 2042-678X

Keywords

To view the access options for this content please click here
Article
Publication date: 9 March 2012

Gary N. Powell

The purpose of this paper is to review six different ways that have been used to “see the elephant” that constitutes the intersection of sex, gender, and leadership.

Abstract

Purpose

The purpose of this paper is to review six different ways that have been used to “see the elephant” that constitutes the intersection of sex, gender, and leadership.

Design/methodology/approach

The proportions of women in positions of power and authority, leader preferences, leader stereotypes, attitudes toward women as leaders, linkages of leadership theories to gender stereotypes, and sex differences in leader behaviour and effectiveness are reviewed.

Findings

The managerial playing field continues to be tilted in favor of men and behaviours associated with the masculine gender stereotype, a phenomenon that occurs despite what leadership theories and field evidence would suggest.

Research limitations/implications

Future research should continue to track trends in proportions, preferences, stereotypes, attitudes, behaviour, and effectiveness pertaining to the intersection of sex, gender, and leadership. Scholars should not limit themselves in the kinds of research methods they apply to this task.

Practical implications

The challenge for organisations is to take advantage of and develop the capabilities of all individuals in leader roles and then create conditions that give leaders of both sexes an equal chance to succeed. The goal should be to enhance the likelihood that all people, women and men, will be effective in leader roles.

Social implications

Leader behaviour should have no gender.

Originality/value

This review encourages scholars to share what they have learned from their own ways of seeing, in this journal and elsewhere, and to listen carefully to what other scholars have to share.

Details

Gender in Management: An International Journal, vol. 27 no. 2
Type: Research Article
ISSN: 1754-2413

Keywords

To view the access options for this content please click here
Article
Publication date: 9 March 2015

Coyte Cooper, Erianne A Weight and Nick Fulton

The purpose of this paper is to survey National Collegiate Athletic Association (NCAA) Division I administrators (N=437) in the USA to identify the organizational values…

Abstract

Purpose

The purpose of this paper is to survey National Collegiate Athletic Association (NCAA) Division I administrators (N=437) in the USA to identify the organizational values that are deemed as having the highest priority by administrators when carrying out the mission of their athletic department.

Design/methodology/approach

The research utilized an online survey to examine the organizational values within NCAA athletic departments. The surveys were distributed during a one-month time period.

Findings

The data demonstrated that academic excellence, student-athlete experience, and health/safety were rated as the organizational values with the highest priority in athletic departments. In addition, the study also illustrated that that the priority level of the individual values varied when focussing on the different levels of administrators.

Originality/value

The understanding of value systems within sport organizations and proper implementation of value-driven leadership can enhance organizational efficiency through providing guidance to practitioners in decision-making processes and strategy development, and through providing consistent organizational philosophies that can influence employee behavior. Additionally, this paper builds upon empirical research exploring values within the intercollegiate athletic industry in the USA through a variety of theoretical frameworks including Schein’s organizational culture model (2010), Fishbein and Ajzen’s theory of reasoned action (1975), and Collins and Porras’s vision framework (2000).

Details

Sport, Business and Management: An International Journal, vol. 5 no. 1
Type: Research Article
ISSN: 2042-678X

Keywords

To view the access options for this content please click here
Article
Publication date: 3 December 2020

Jamee Pelcher, Brian P. McCullough and Sylvia Trendafilova

The purpose of this paper is to examine higher education institutions’ participation in association for the advancement of sustainability in higher education’s (AASHE’s…

Abstract

Purpose

The purpose of this paper is to examine higher education institutions’ participation in association for the advancement of sustainability in higher education’s (AASHE’s) Green Athletics category in the sustainability tracking, assessment and rating system (STARS) sustainability report while assessing how well collegiate athletic departments engage with their respective aspects.

Design/methodology/approach

This general review used quantitative content analysis to determine the number of NCAA Divisions I–III institutions that actively report Green Athletics categories in their AASHE STARS reports. The data collection process compiled current reports from the STARS website and the National Collegiate Athletic Association database. Green Athletics categorical and accumulated point attempts and outcomes were analyzed.

Findings

Of the 335 institutions that actively use the STARS reporting tool, the NCAA accounted for 247 rated institutions of which only 50 attempted points in Green Athletics while only 21 institutions succeeded. This paper discusses the lack of participation from institutions in Green Athletics and propose an alternate to better engage collegiate athletics in STARS reporting.

Originality/value

This study is one of the first known examinations of the tangible results of collaborations on college campuses to integrate the athletic department’s sustainability efforts into the overall sustainability reporting of the institution. This study can better inform STARS on how to more fully engage college athletic departments and boost the sustainability efforts in all corners of campus.

Details

International Journal of Sustainability in Higher Education, vol. 22 no. 2
Type: Research Article
ISSN: 1467-6370

Keywords

To view the access options for this content please click here
Book part
Publication date: 3 June 2015

Morris R. Council, Lori S. Robinson, Robert A. Bennett and Prince M. Moody

There is a great deal of discussion involving Black male college athletes, particularly at Division I colleges and universities in revenue-generating sports. However…

Abstract

There is a great deal of discussion involving Black male college athletes, particularly at Division I colleges and universities in revenue-generating sports. However, there is little discussion with regard to the unique role and complex challenges faced by Black male personnel who have the task of supporting student-athletes, especially athletes who are also Black males. The authors of the chapter extensively review the role of student-athlete academic support departments and the competencies needed to work in the profession. In addition, the chapter authors discuss how Black male identity can affect the Black male’s role in academic support positions.

Details

Black Males and Intercollegiate Athletics: An Exploration of Problems and Solutions
Type: Book
ISBN: 978-1-78441-394-1

Keywords

To view the access options for this content please click here
Article
Publication date: 1 June 2002

Jennifer Slattery and Brenda G. Pitts

The purpose of this study was to examine the level of sponsorship awareness of season ticket holders and the change in the awareness over the duration of one American…

Abstract

The purpose of this study was to examine the level of sponsorship awareness of season ticket holders and the change in the awareness over the duration of one American collegiate football season through a sponsorship recall survey. The results showed that there were increases in the recall rates for eight of the nine actual sponsor companies used in the study from the beginning to the end of the season; however, only three of these differences were statistically significant.

Details

International Journal of Sports Marketing and Sponsorship, vol. 4 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article
Publication date: 3 June 2019

Niclas Erhardt, Carlos Martin-Rios and Elisa Chan

Co-creation as a collaborative process between organizations and customers generates unique value for both internal and external stakeholders for the company. Research…

Abstract

Purpose

Co-creation as a collaborative process between organizations and customers generates unique value for both internal and external stakeholders for the company. Research generally examines and portrays customer-company co-creation as a balanced and harmonious relationship. However, a successful co-creation strategy involves understanding the shared interests of the parties and resolving tensions between internal and external stakeholders to avoid co-destruction. This study aims to draw on the intersection of organizational behavior and marketing literature and to examine shared interests and conflicting tensions involved in the co-creation in the context of sports entertainment. This context allows the researchers to unpack and present a more complex process of co-creation that fosters co-creativity and innovation.

Design/methodology/approach

Based on a qualitative case-based approach of a major university in the USA, the authors draw on interviews and observations from their athletic administration and fans engaged in a men’s Division I team through an entire season.

Findings

This qualitative study illustrates an alternative, more complex dilemma of co-creating emotional and symbolic value based on shared interests while reconciling conflicting internal and external stakeholder interests. The findings suggest a tug of war based on tensions, where management adopted contrasting managerial strategies ranging from attempting to reconcile tension through organic co-creation to controlled manufactured creation.

Research limitations/implications

Emotional and symbolic game experience value is an interdependent process which cannot be created without consumer engagement. Both emotional and symbolic values are enhanced during games to the extent consumers perceive participation in the creative pre-game stages.

Originality/value

This study draws on sports entertainment to identify sources of tension in co-creation and discuss type of solutions among internal and external stakeholders.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 11
Type: Research Article
ISSN: 0959-6119

Keywords

To view the access options for this content please click here
Article
Publication date: 1 July 2010

Ryan K Zapalac, James J Zhang and Dale G Pease

There are few studies examining the marketing characteristics of intercollegiate women's volleyball spectators. The purpose of this paper is to examine intercollegiate…

Abstract

There are few studies examining the marketing characteristics of intercollegiate women's volleyball spectators. The purpose of this paper is to examine intercollegiate women's volleyball spectators from the perspectives of sociodemographics, market demand and consumption. Spectators (N=265) from seven intercollegiate women's volleyball games at three National Collegiate Athlete Association Division-I universities participated in the study. The findings indicate that there is a need to emphasise the market demand factors when marketing intercollegiate women's volleyball games.

Details

International Journal of Sports Marketing and Sponsorship, vol. 11 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

1 – 10 of over 1000