Corporate Sponsorship and Season Ticket Holder Attendees: An Evaluation of Changes in Recall Over the Course of One American Collegiate Football Season
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 June 2002
Abstract
The purpose of this study was to examine the level of sponsorship awareness of season ticket holders and the change in the awareness over the duration of one American collegiate football season through a sponsorship recall survey. The results showed that there were increases in the recall rates for eight of the nine actual sponsor companies used in the study from the beginning to the end of the season; however, only three of these differences were statistically significant.
Keywords
Citation
Slattery, J. and Pitts, B.G. (2002), "Corporate Sponsorship and Season Ticket Holder Attendees: An Evaluation of Changes in Recall Over the Course of One American Collegiate Football Season", International Journal of Sports Marketing and Sponsorship, Vol. 4 No. 2, pp. 56-79. https://doi.org/10.1108/IJSMS-04-02-2002-B006
Publisher
:Emerald Group Publishing Limited
Copyright © 2002 by Winthrop Publications Limited