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1 – 10 of 368
Article
Publication date: 20 September 2023

Hei-Chia Wang, Army Justitia and Ching-Wen Wang

The explosion of data due to the sophistication of information and communication technology makes it simple for prospective tourists to learn about previous hotel guests'…

Abstract

Purpose

The explosion of data due to the sophistication of information and communication technology makes it simple for prospective tourists to learn about previous hotel guests' experiences. They prioritize the rating score when selecting a hotel. However, rating scores are less reliable for suggesting a personalized preference for each aspect, especially when they are in a limited number. This study aims to recommend ratings and personalized preference hotels using cross-domain and aspect-based features.

Design/methodology/approach

We propose an aspect-based cross-domain personalized recommendation (AsCDPR), a novel framework for rating prediction and personalized customer preference recommendations. We incorporate a cross-domain personalized approach and aspect-based features of items from the review text. We extracted aspect-based feature vectors from two domains using bidirectional long short-term memory and then mapped them by a multilayer perceptron (MLP). The cross-domain recommendation module trains MLP to analyze sentiment and predict item ratings and the polarities of the aspect based on user preferences.

Findings

Expanded by its synonyms, aspect-based features significantly improve the performance of sentiment analysis on accuracy and the F1-score matrix. With relatively low mean absolute error and root mean square error values, AsCDPR outperforms matrix factorization, collaborative matrix factorization, EMCDPR and Personalized transfer of user preferences for cross-domain recommendation. These values are 1.3657 and 1.6682, respectively.

Research limitation/implications

This study assists users in recommending hotels based on their priority preferences. Users do not need to read other people's reviews to capture the key aspects of items. This model could enhance system reliability in the hospitality industry by providing personalized recommendations.

Originality/value

This study introduces a new approach that embeds aspect-based features of items in a cross-domain personalized recommendation. AsCDPR predicts ratings and provides recommendations based on priority aspects of each user's preferences.

Open Access
Article
Publication date: 31 July 2020

Omar Alqaryouti, Nur Siyam, Azza Abdel Monem and Khaled Shaalan

Digital resources such as smart applications reviews and online feedback information are important sources to seek customers’ feedback and input. This paper aims to help…

9783

Abstract

Digital resources such as smart applications reviews and online feedback information are important sources to seek customers’ feedback and input. This paper aims to help government entities gain insights on the needs and expectations of their customers. Towards this end, we propose an aspect-based sentiment analysis hybrid approach that integrates domain lexicons and rules to analyse the entities smart apps reviews. The proposed model aims to extract the important aspects from the reviews and classify the corresponding sentiments. This approach adopts language processing techniques, rules, and lexicons to address several sentiment analysis challenges, and produce summarized results. According to the reported results, the aspect extraction accuracy improves significantly when the implicit aspects are considered. Also, the integrated classification model outperforms the lexicon-based baseline and the other rules combinations by 5% in terms of Accuracy on average. Also, when using the same dataset, the proposed approach outperforms machine learning approaches that uses support vector machine (SVM). However, using these lexicons and rules as input features to the SVM model has achieved higher accuracy than other SVM models.

Details

Applied Computing and Informatics, vol. 20 no. 1/2
Type: Research Article
ISSN: 2634-1964

Keywords

Article
Publication date: 29 December 2023

B. Vasavi, P. Dileep and Ulligaddala Srinivasarao

Aspect-based sentiment analysis (ASA) is a task of sentiment analysis that requires predicting aspect sentiment polarity for a given sentence. Many traditional techniques use…

Abstract

Purpose

Aspect-based sentiment analysis (ASA) is a task of sentiment analysis that requires predicting aspect sentiment polarity for a given sentence. Many traditional techniques use graph-based mechanisms, which reduce prediction accuracy and introduce large amounts of noise. The other problem with graph-based mechanisms is that for some context words, the feelings change depending on the aspect, and therefore it is impossible to draw conclusions on their own. ASA is challenging because a given sentence can reveal complicated feelings about multiple aspects.

Design/methodology/approach

This research proposed an optimized attention-based DL model known as optimized aspect and self-attention aware long short-term memory for target-based semantic analysis (OAS-LSTM-TSA). The proposed model goes through three phases: preprocessing, aspect extraction and classification. Aspect extraction is done using a double-layered convolutional neural network (DL-CNN). The optimized aspect and self-attention embedded LSTM (OAS-LSTM) is used to classify aspect sentiment into three classes: positive, neutral and negative.

Findings

To detect and classify sentiment polarity of the aspect using the optimized aspect and self-attention embedded LSTM (OAS-LSTM) model. The results of the proposed method revealed that it achieves a high accuracy of 95.3 per cent for the restaurant dataset and 96.7 per cent for the laptop dataset.

Originality/value

The novelty of the research work is the addition of two effective attention layers in the network model, loss function reduction and accuracy enhancement, using a recent efficient optimization algorithm. The loss function in OAS-LSTM is minimized using the adaptive pelican optimization algorithm, thus increasing the accuracy rate. The performance of the proposed method is validated on four real-time datasets, Rest14, Lap14, Rest15 and Rest16, for various performance metrics.

Details

Data Technologies and Applications, vol. 58 no. 3
Type: Research Article
ISSN: 2514-9288

Keywords

Article
Publication date: 3 February 2020

Nikola Nikolić, Olivera Grljević and Aleksandar Kovačević

Student recruitment and retention are important issues for all higher education institutions. Constant monitoring of student satisfaction levels is therefore crucial…

1026

Abstract

Purpose

Student recruitment and retention are important issues for all higher education institutions. Constant monitoring of student satisfaction levels is therefore crucial. Traditionally, students voice their opinions through official surveys organized by the universities. In addition to that, nowadays, social media and review websites such as “Rate my professors” are rich sources of opinions that should not be ignored. Automated mining of students’ opinions can be realized via aspect-based sentiment analysis (ABSA). ABSA s is a sub-discipline of natural language processing (NLP) that focusses on the identification of sentiments (negative, neutral, positive) and aspects (sentiment targets) in a sentence. The purpose of this paper is to introduce a system for ABSA of free text reviews expressed in student opinion surveys in the Serbian language. Sentiment analysis was carried out at the finest level of text granularity – the level of sentence segment (phrase and clause).

Design/methodology/approach

The presented system relies on NLP techniques, machine learning models, rules and dictionaries. The corpora collected and annotated for system development and evaluation comprise students’ reviews of teaching staff at the Faculty of Technical Sciences, University of Novi Sad, Serbia, and a corpus of publicly available reviews from the Serbian equivalent of the “Rate my professors” website.

Findings

The research results indicate that positive sentiment can successfully be identified with the F-measure of 0.83, while negative sentiment can be detected with the F-measure of 0.94. While the F-measure for the aspect’s range is between 0.49 and 0.89, depending on their frequency in the corpus. Furthermore, the authors have concluded that the quality of ABSA depends on the source of the reviews (official students’ surveys vs review websites).

Practical implications

The system for ABSA presented in this paper could improve the quality of service provided by the Serbian higher education institutions through a more effective search and summary of students’ opinions. For example, a particular educational institution could very easily find out which aspects of their service the students are not satisfied with and to which aspects of their service more attention should be directed.

Originality/value

To the best of the authors’ knowledge, this is the first study of ABSA carried out at the level of sentence segment for the Serbian language. The methodology and findings presented in this paper provide a much-needed bases for further work on sentiment analysis for the Serbian language that is well under-resourced and under-researched in this area.

Article
Publication date: 18 April 2024

P. Pragha, Krantiraditya Dhalmahapatra, Murali Sambasivan, Pradeep Rathore and Esha Saha

The study intends to evaluate students’ intention to shift from cash payment to mobile payment system for academic fee payments through push, pull and mooring framework. Push…

Abstract

Purpose

The study intends to evaluate students’ intention to shift from cash payment to mobile payment system for academic fee payments through push, pull and mooring framework. Push factors comprise risk and service-related factors, pull factors consist of subjective and aspect-based factors and mooring factors include cost and cognitive factors.

Design/methodology/approach

Sample of the study consists of around 296 undergraduate and postgraduate students from different higher educational institutions located in India. The questionnaire for data collection comprises 21 Likert scale-based items distributed among seven constructs. Partial least square structural equation modeling is used to identify the significant factors influencing students’ intentions.

Findings

Five of the factors, namely, risk, service, subjective, aspect and cognitive significantly influence student’s intention to switch to mobile payment system for academic fee payments. Moderation analysis indicates that the impact of the push and pull factors on switching intention towards mobile payments has a more positive influence among male students.

Originality/value

This study is probably the only study that tested the specific push, pull and mooring factors influencing intention to switch to mobile payment from cash payment in the Indian education system based on the incentive, Fogg behavior and status quo bias theory for academic fee payment.

Details

Journal of Applied Research in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-7003

Keywords

Article
Publication date: 5 February 2018

Biliang Luo

Based on the brief historical review, the purpose of this paper is to expound the target and bottom line for the farmland institutional reform of in China, analyze the “Chinese…

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Abstract

Purpose

Based on the brief historical review, the purpose of this paper is to expound the target and bottom line for the farmland institutional reform of in China, analyze the “Chinese scenes” and historical heritage of farmland institutional arrangement, evaluate the policies and their effects over the last four decades and outline the keynotes and possible direction of the future reform.

Design/methodology/approach

The paper builds the analytical clue of “institutional target – institutional heritage – policy effort – realistic dilemma – future direction” and review and forecast the Chinese farmland institutional reform.

Findings

The farmland institution is an important issue with Chinese characteristics. Over the last four decades, the farmland institutional reform in China has focused on “stabilizing the land property rights” and “promote the farmland transfer.” As the study indicates, the promotion of farmland transfer has not effectively improved the scale economy of agriculture and stabilizing land property rights by titling may restrain the development of farmland transfer market because farmland transfer is of special market logic.

Originality/value

It depends on the revitalization of farmland management rights to resolve the transaction constraint of personal property and its endowment effect in farmland transfer. And, classifying the land management property to involve farmers into the economy of division can be reference for the reform of traditional agriculture worldwide.

Details

China Agricultural Economic Review, vol. 10 no. 1
Type: Research Article
ISSN: 1756-137X

Keywords

Article
Publication date: 18 June 2024

Yan Guo, Qichao Tang, Haoran Wang, Mengjing Jia and Wei Wang

The rise of artificial intelligence (AI) and machine learning has largely promoted the emergence of “autonomous decision-making” (ADM). This paper aims to establish a personalized…

Abstract

Purpose

The rise of artificial intelligence (AI) and machine learning has largely promoted the emergence of “autonomous decision-making” (ADM). This paper aims to establish a personalized artificial intelligent housekeeper (AIH) that knows more about our hobbies, habits, personality traits, and shopping needs than ourselves and can replace us to do some habitual purchasing behavior.

Design/methodology/approach

We propose an AI decision-making method based on machine learning algorithm, a novel framework for personalized customer preference and purchase. First, the method uses interactive big data to predict a potential consumer’s decision possibility. Then, the method mines the correlation between consumer decision possibility and various factors affecting consumer behavior. Finally, the machine learning algorithm is used to estimate the consumer’s purchase decision according to the comprehensive influencing factors data of the target consumer.

Findings

The experimental results show that the method can predict the regular consumption behavior of consumers in advance and make accurate decision-making behavior. It can find correlations from a large amount of data to help predict many simple purchase decisions in our life, and become our AIH.

Originality/value

This study introduces a new approach that not only has the auxiliary decision-making function but also has the decision-making function. These findings contribute to the research on automated decision-making process of AI and on human–technology interaction by investigating how data attributes consumer purchase decision to AI.

Details

Industrial Management & Data Systems, vol. 124 no. 8
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 4 January 2013

Mahmoud O. Elish, Mojeeb AL‐Rahman AL‐Khiaty and Mohammad Alshayeb

The purpose of this paper is to investigate the relationships between some aspect‐oriented metrics and aspect fault proneness, content and fixing effort.

275

Abstract

Purpose

The purpose of this paper is to investigate the relationships between some aspect‐oriented metrics and aspect fault proneness, content and fixing effort.

Design/methodology/approach

An exploratory case study was conducted using an open source aspect‐oriented software consisting of 76 aspects, and 13 aspect‐oriented metrics were investigated that measure different structural properties of an aspect: size, coupling, cohesion, and inheritance. In addition, different prediction models for aspect fault proneness, content and fixing effort were built using different combinations of metrics' categories.

Findings

The results obtained from this study indicate statistically significant correlation between most of the size metrics and aspect fault proneness, content and fixing effort. The cohesion metric was also found to be significantly correlated with the same. Moreover, it was observed that the best accuracy in aspect fault proneness, content and fixing effort prediction can be achieved as a function of some size metrics.

Originality/value

Fault prediction helps software developers to focus their quality assurance activities and to allocate the needed resources for these activities more effectively and efficiently; thus improving software reliability. In literature, some aspect‐oriented metrics have been evaluated for aspect fault proneness prediction, but not for other fault‐related prediction problems such as aspect fault content and fixing effort.

Details

International Journal of Quality & Reliability Management, vol. 30 no. 1
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 27 June 2024

Bo Wang, Xin Jin and Ning Ma

Existing research has predominantly concentrated on examining the factors that impact consumer decisions through the lens of potential consumer motivations, neglecting the…

Abstract

Purpose

Existing research has predominantly concentrated on examining the factors that impact consumer decisions through the lens of potential consumer motivations, neglecting the sentiment mechanisms that propel guest behavioral intentions. This study endeavors to systematically analyze the underlying mechanisms governing how negative reviews exert an influence on potential consumer decisions.

Design/methodology/approach

This paper constructs an “Aspect-based sentiment accumulation” index, a negative or positive affect load, reflecting the degree of consumer sentiment based on affect infusion model and aspect-based sentiment analysis. Initially, it verifies the causal relationship between aspect-based negative load and consumer decisions using ordinary least squares regression. Then, it analyzes the threshold effects of negative affect load on positive affect load and the threshold effects of positive affect load on negative affect load using a panel threshold regression model.

Findings

Aspect-based negative reviews significantly impact consumers’ decisions. Negative affect load and positive affect load exhibit threshold effects on each other, with threshold values varying according to the overall volume of reviews. As the total number of reviews increases, the impact of negative affect load diminishes. The threshold effects for positive affect load showed a predominantly U-shaped course of change. Hosts respond promptly and enthusiastically with detailed, lengthy text, which can aid in mitigating the impact of negative reviews.

Originality/value

The study extends the application of the affect infusion model and enriches the conditions for its theoretical scope. It addresses the research gap by focusing on the threshold effects of negative or positive review sentiment on decision-making in sharing accommodations.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 9 September 2014

Tung Thanh Nguyen, Tho Thanh Quan and Tuoi Thi Phan

The purpose of this paper is to discuss sentiment search, which not only retrieves data related to submitted keywords but also identifies sentiment opinion implied in the…

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Abstract

Purpose

The purpose of this paper is to discuss sentiment search, which not only retrieves data related to submitted keywords but also identifies sentiment opinion implied in the retrieved data and the subject targeted by this opinion.

Design/methodology/approach

The authors propose a retrieval framework known as Cross-Domain Sentiment Search (CSS), which combines the usage of domain ontologies with specific linguistic rules to handle sentiment terms in textual data. The CSS framework also supports incrementally enriching domain ontologies when applied in new domains.

Findings

The authors found that domain ontologies are extremely helpful when CSS is applied in specific domains. In the meantime, the embedded linguistic rules make CSS achieve better performance as compared to data mining techniques.

Research limitations/implications

The approach has been initially applied in a real social monitoring system of a professional IT company. Thus, it is proved to be able to handle real data acquired from social media channels such as electronic newspapers or social networks.

Originality/value

The authors have placed aspect-based sentiment analysis in the context of semantic search and introduced the CSS framework for the whole sentiment search process. The formal definitions of Sentiment Ontology and aspect-based sentiment analysis are also presented. This distinguishes the work from other related works.

Details

Aslib Journal of Information Management, vol. 66 no. 5
Type: Research Article
ISSN: 2050-3806

Keywords

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