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This paper aims to interpret the multidimensional Asian American identity of immigrant Indians in terms of pan-ethnicity, gender and religion.

The social construction and experience of race in the US and the intersection of multiethnic Asian American identity with race, gender and religion will be used in critically commenting on the interview of primary ethnic identity of Indian Americans including the pan-ethnic identity of Indians in the US as Asian Americans, the Mar Thoma Church community, the second-generation Patel family's union formation in terms of gender identity.

The future directives include Asian American Movement (AAM) which is trying to incorporate Indians as pan-ethnic identity assimilation and the process of holding American identity as primary identification of Indians.

Policy recommendations are that the US Census Bureau should include Indian Americans as separate ethnic identity for Indian immigrants like the Chinese Americans. USCIS (US Citizenship and Immigration Services) should reform policies to include the wives of H-4 visa holders. The Department of Homeland Security (DHS) should provide secure living environment for Indian immigrants. The US Department of Labor should provide equal opportunities for women in their immigration policies.

This paper will critically analyze the interview results of primary ethnic identity and justify the hypotheses of Asian American identity of Indians, whether (1) they merge with the American identity as part of cultural assimilation or (2) retain their Asian identity beyond Americanized identity or (3) go beyond both American and Asian identity to restate their Indian ethnicity.

The paper examines relationships between acculturation, affective attitude toward the advertisement (Aad), and purchase intention (PI) of Asian‐Indian immigrants. Our results indicate that (i) Aad as well as PI of Asian‐Indian immigrants for the Indian versus the American advertisements vary within and across the stages of acculturation: low, moderate, and high, and (ii) there is a strong positive relationship between Aad and PI. Our results imply that the degree of acculturation (DA) should be considered in advertising. Low and moderate acculturated Asian‐Indians would be more effectively reached by developing Indian advertisements depicting Indian cultural themes rather than American advertisements showing mainstream American culture. High acculturated Asian‐Indian immigrants should be reached by American advertisements rather than Indian advertisements. Our findings also confirm that the more consumers like an advertisement the more likely they are to indicate an intention to purchase the advertised product.

Though female labour force participation (FLFP) rates have been widely analysed across countries, the analysis of migrant women's participation has been consistently ignored in the literature. The few studies that have been conducted concentrate largely on sociological and anthropological aspects of migrant women (see Foner (1976)). This article will investigate immigrant FLFP rates, which are generally found to be different from their counterparts in the immigrants' country of origin. To evaluate the immigrant FLFP rate we analyse and quantify the nature and significance of its various demographic, socio‐economic and cultural determinants.

Religion's influence in consumer research remains under‐researched. This paper aims to explore religiosity's effect on culture and consumption by comparing Indians living in Britain, with Asian Indians and British Whites. The paper is relevant to both academics and practitioners who wish to understand the role of religion's influence regarding culturally determined consumer behaviours.

A questionnaire measuring family, self‐identity, materialism, possessions as status symbols and reference groups was administrated in London and Mumbai. Religiosity was measured by religious institution attendance and the importance of religion in daily life. A total of 415 questionnaires were submitted to factor analysis, identifying six factors. These factors were then submitted to Multinomial Logistical Regression (MLR), with the two religiosity themes used as influencing variables on the factors.

The analysis indicated that Indians living in Britain and British Whites sample groups were culturally less group‐ and consumption‐oriented than Asian Indians. Declining levels of religiosity produced mixed results for Indians living in Britain, when compared to Asian Indians, indicating that: attendance at a religious institution is not akin to viewing religion as an important aspect of daily life, a diversity of religiosity determined consumer behaviours across the Indian sample groups, and religion is an acculturation agent. The research, however, is limited owing to the small sample group and the need to maintain cross‐cultural methodologies.

Marketing practitioners should recognise the importance of religion in culture in Eastern cultures, while in Western cultures they should focus on the centrality and the need to use consumption to maintain the individual's sense of individuality.

The USA is culturally and ethnically diverse and becoming more so. This diversity is reflected in the variety of cuisines available both in stores and in restaurants. Trends show a movement towards trying out new and exotic foods, increasing interest in vegetarian items, as well as a growing use of spices, herbs, and hot peppers. Asian foods are getting more popular with cuisines from China, Thailand, and Japan in the lead. Indian cuisine is hot, spicy, flavored with herbs, and offers many vegetarian options. This study examines the perceptions of White Americans, South Asians, and those of other ethnic origins in their perceptions of the food and service in Indian restaurants in the USA. The findings of this study suggest that there are universal likes/dislikes as well as differential perceptions between ethnic groups. Implications for researchers and operators of Indian restaurants are provided.

There is anecdotal evidence that ethnic minority physicians are underrepresented in managed care contracts. The purpose of this paper, therefore, is to determine ethnic Asian‐Indian physician‐managed care organization experience and job satisfaction in the USA by age, gender, region and percent of patients in managed care organizations.

A random (nation‐wide) mail survey was conducted of 254 physicians who were American Association of Physicians of Indian Origin (AAPI) members during the period 1998 to 2000. Managed care experience was categorized into physician satisfaction; service quality rating; service limitations; difficulties acquiring and maintaining managed care contracts; and financial impact.

Physicians in solo and group practice relied heavily on managed care enrolled patients. Limitations providing care to patients was a more serious problem than for those in staff‐model health maintenance organization and hospital/clinic‐based practices. Physician satisfaction was not significantly related to board certification, practice type, region and managed care participation. However, practice staff participating in managed care had the highest number of board‐certified physicians.

There was a low response rate (37 percent) to data collection using questionnaires.

The paper underlines ethnic minority physicians' capability to get managed care contracts.

This is the first national study of Asian‐Indian physicians and their managed care organization experience. Asian‐Indian physicians are over‐represented in the medical profession and hence the paper will interest those working and dealing with managed care organizations and their patients.

Academic scholarship on the White Australia Policy (WAP) has highlighted the history of Asian migration, early perceptions and policy-making initiatives. Prominent scholars have also pointed out the impact of the British Empire and WAP on Australia–India relations and early Indian migrants in Australia. Drawing on the debate concerning international students in Australia, our purpose in this article is to recover the role of Indian students in the story of Australian–Indian connections.

The article aims to highlight the reasons behind the involvement of the Australian government in the provision of scholarships and fellowships to Indian students and researchers at Australian universities during the period of WAP. To achieve this, it uses contemporary Australian newspaper reports to explore the popular representations of sponsored Indian students and researchers in Australia from 1901 to 1950.

The article concludes that the prevalence of this racially discriminatory immigration policy created a dissatisfaction among Indians, and some Australian sources of agitation, that helped chip away at the Australian government’s admission policies and the gradual demise of WAP.

This article contributes to the historiography and the effects of colonialism on Australian–Indian relations and debates on policy formation based on ideas of whiteness.

The racial diversity of the Caribbean stemmed directly from the historical processes of colonialism, imperialism, slavery, and indentureship. Since the early 17th century, slaves have been imported from Africa to work in the Caribbean. In the British West Indies, slavery was abolished in 1834 but these African slaves worked on the sugar estates until the apprenticeship was abolished on August 1, 1838. Even before 1838, planters frequently complained of labor shortages and appealed to Britain for the approval of imported labor. Thus, there were attempts by the planters in colonies, such as Trinidad, to introduce Chinese labor to the plantations. As early as 1806, there was the importation of 192 Chinese from Macao and Penang into Trinidad. However, this experiment soon failed. In 1834 and 1839, laborers from Portugal were imported into Trinidad. This soon ended as Portuguese workers could not withstand the rigorous conditions of the contract labor system.

Purpose – This study examined the impacts of racial discrimination on the self-reported health among Asian Americans.

Methodology/Approach – This study investigated a subsample of 1,090 Asian Americans from the 2008 National Asian American Survey. Three-category measure of self-reported health was constructed ain. Racial discrimination experiences encompassed (1) interpersonal discrimination, (2) institutional racism, and (3) hate crime. Ordered logistic regression models were employed to test the association between self-reported health and experiences of racial discrimination among Asian Americans.

Findings – With respect to ethnic origin, South Asians showed lower levels of self-reported health than East Asians/Asian Indians. Although the baseline effect of each discrimination indicator was insignificant, there was an interactional effect between ethnic origin and racial discrimination, indicating the more interpersonal discriminatory experiences, the worse health status for South Asians.

Research limitations – There remained some limitations including data and the measures of racial discrimination.

Originality/Value of Paper – Despite the limitations, this study revealed that as a risk factor, how experiences of racial discrimination shape health disparities among ethnic groups in the United States, focusing on the heterogeneity within Asian Americans.

The main purpose of paper is to analyse the political, military and strategic significance of China’s rising power and its influence on Sino-Indian relations, while addressing the question as to why India has not been able to develop a long-term, stable and friendly relationship with China.

The paper is structured as follows: historical overview of India-China relations; various tools of China’s policy in Indian sub-continent; and India’s response. The paper employs a qualitative analysis of secondary literature, with media reports, official documents and public statements providing important sources for understanding the dynamics underlying bilateral relationship.

India needs to be prepared to face challenges as China’s charm offensive in India’s neighbourhood is primarily aimed at establishing a new Asian order in which Beijing would play the leading role. As China institutionalizes its military presence in South Asia and the Indian Ocean, India should adopt an innovative response mechanism, also involving counter-presence in areas considered China’s traditional sphere of influence.

The primary value of the paper lies in the fact that it covers most of the key dimensions of bilateral ties that impair a stable relationship between India and China. A proper understanding of the dynamics underlying bilateral ties may help the policymakers, scholars and academics to suggest ways to reduce sources of tensions, while also helping the Indian Government to prepare effective countermeasures.