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The case will help students to understand the challenges faced by the organisations with respect to implementing social reforms; develop an understanding in creating sustainable solutions to the social problems; identify leadership challenges faced by such enterprises; and understand grassroots challenges of establishing such enterprises in India.

The case deals with the dilemma and challenges of Col. Nirban Singh, in-charge of Midday meal of QRG Foundation at Alwar. The foundation was based on the vision of creating a positive impact in communities through social service. They follow a socially positive agenda and work consistently to contribute to the betterment of the society and its future. Their initiatives revolve around their concerns for the nutrition, health and education of children. It was decided that out of the three programmes on environment, sanitation and the mid-day meal (MDM) for school going children, the later will be the flagship CSR activity of Havells. The programme began with coverage of 1,500 students in 2005. In 2015, ten years since inception, the Havells MDM scheme catered to over 58,000 students from 688 schools every day in the Alwar region of Rajasthan. Till February 2017, Havells has served over 66 million meals to students and impacted lives of millions of Children (Source: Havells). The case illustrates innovative model of automation in food preparation and cooking operations adopted by the company with minimum human intervention, to maintain hygiene and thereby with the help of special vans owned by the company quickly distribute freshly cooked food to schools at lunch time. The case highlights the purpose behind this initiative, challenges that company face in day-to-day activities and the impact of this initiative on the children in Alwar district at Rajasthan. QRG is at the crossroad: Col. Nirban must identify the way forward without compromising on the quality of the services provided. His available options are replicate the programme in the new state, upscale their services in Rajasthan and focus on the existing project and work on the ways to make it sustainable.

The case can be used in both undergraduate and graduate levels in entrepreneurship, management and leadership classes to discuss corporate social responsibility, social entrepreneurship, NGO and responsible business. The case provides practical challenges faced by the social enterprises/NGOs in running the programme, implementing the policies on the ground, replicating and sustaining it. The case can be used in strategy, innovation and ethic classes.

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Management science.

This study aims to develop an optimized 3D laser point reconstruction using Descent Gradient algorithm. Precise and accurate reconstruction of 3D laser point cloud of the complex environment/object is a key solution for many industries such as construction, gaming, automobiles, aerial navigation, architecture and automation. A 2D laser scanner along with a servo motor/pan tilt/inertial measurement unit is used for generating 3D point cloud (either environment/object or both) by acquiring the real-time data from sensors. However, while generating the 3D laser point cloud, various problems related to time synchronization problem between laser and servomotor and torque variation in servomotors arise, which causes misalignment in stacking the 2D laser scan for generating the 3D point cloud of the environment. Because of the misalignment in stacking, the 2D laser scan corresponding to the erroneous angular and position information by the servomotor and the 3D laser point cloud become distorted in terms of inconsistency for measuring the dimension of the objects.

This paper addresses a modified 3D laser system assembled from a 2D laser scanner coupled with a servomotor (dynamixel motor) for developing an efficient 3D laser point cloud with the implementation of an optimization technique: descent gradient filter (DGT). The proposed approach reduces the cost function (error) in the angular and position coordinates of the servo motor caused because of torque variation and time synchronization, which resulted in enhancing the accuracy in 3D point cloud mapping for the accurate measurement of the object’s dimensions.

Various real-world experiments are performed with the proposed DGT filter linked with laser scanner and servomotor and an improvement of 6.5 per cent in measuring the accurate dimension of object is obtained while comparing with conventional approaches for generating a 3D laser point cloud.

This proposed technique may be applicable for various industrial applications that are based on robotics arms (such as painting, welding and cutting) in the automobile industry, the optimized measurement of object, efficient mobile robot navigation, precise 3D reconstruction of environment/object in construction, architecture applications, airborne applications and aerial navigation.

The study aims to determine the role of online retail website experience on brand happiness and willingness to share personal information using the theoretical lens of the Stimulus-Organism-Response (SOR) framework. Further, it explores the role of brand intimacy and brand partner quality in mediating the path between brand happiness and willingness to share personal information.

This study used a cross-sectional survey design to collect data from 439 online retail consumers in India, using an online questionnaire. The data were analysed using Structural Equation Modelling in IBM Amos.

The present study found that online retail website experience is significantly related to brand happiness. The finding also supports that brand happiness was positively and significantly related to ‘consumers' willingness to share personal information. This relationship was fully mediated by brand intimacy. Brand happiness also mediated the relationship between website experience and the willingness to share personal information.

This study contributes to the emerging literature on brand happiness and willingness to share personal information. It establishes a central role of brand happiness as a driver and a mediator of consumers' willingness to share personal information with e-commerce retailers, extending the stimulus-organism-response framework in the context of brand happiness and willingness to share personal information. Further, the study establishes the role of website experience as a marketer (and brand) led driver of brand happiness.

The results have implications for the role of the website in enhancing the consumer experience, which in turn is a driver of brand happiness. Further, managers need to promote brand happiness with the help of website experience to enable consumers’ willingness to share personal information and help organizations customize their marketing campaigns.

This is among the first studies to evaluate brand happiness from the perspective of an online retail website experience and consider consumers’ willingness to share personal information from a branding rather than a technological perspective. Additionally, the study introduces the SOR framework in the context of brand happiness, with website experience acting as a stimulus for consumers, resulting in brand happiness, which is mediated by brand partner quality and brand intimacy (organism), leads to consumers' willingness to share personal information with online retail brands (response).

Delivering vaccines to the children who need them requires a supply chain that is efficient and effective. In most of the developing countries, however, the unknown and unresolved supply chain issues are causing inefficiencies in distributing vaccines. There is, therefore, a great need in such countries to recognize the issues that cause delays in vaccine delivery. With this purpose, the present study aims to identify and analyze the key issues in the supply chain of basic vaccines required to immunize children in developing countries.

Based on a field survey of three states of India, in-depth review of relevant literature and experts’ opinions, 25 key issues were recognized as factors of the vaccine supply chain (VSC) and categorized into five main domains. Using integrated interpretive structural modeling and fuzzy analytic network process approaches, the issues have been prioritized to determine their relative importance in the VSC. In addition, a sensitivity analysis has been performed to investigate the priority stability of the issues.

The results of the analysis show that among the five domains of VSC issues, the economic domain with a weight of 0.4262 is the most important domain, followed by the management (0.2672), operational (0.2222), environmental (0.0532) and social (0.0312).

This study focuses on the prioritization of VSC issues; therefore, the results of the present study can provide direction to the decision-makers of immunization programs of developing countries in driving their efforts and resources on eliminating the most important obstacles to design successful vaccination programs.

To the authors’ knowledge, this paper is first to provide a direction to the decision-makers in identifying and managing important issues through the use of an analytical approach.

The purpose of this paper is to investigate the role of organizational image in engaging employees and improving their performance. The study has explored the role of employee’s perception about the organizational image, and its linkage with the investment of employee’s energies into their work roles resulting in employee engagement (EE) and hence performance.

Adopting a model that was built on the basis of research conducted in the form of surveys. By using cross-sectional data and following a quantitative research method, the study collected data from 701 managers in India holding various positions, in different industries. The study has used “Component-Based Structural Equation Modeling” by Smart PLS.

The key findings of the study help employees as well as employers to have a thorough, comprehensive understanding to improve EE and their performance by creating a positive and consistent organizational image.

This study will be very useful for employers and policymakers to understand the value of organizational image in engaging the workforce effectively. Aligning with the organizational behaviors theoretical support, this study yields some important and useful suggestions for managers to engage and retain their workforce in the present dynamic work environment.

The paper tries to focus on one’s perceptions of the organization and its linkage between EE and performance. The positive perception of employees reflects that they identify themselves and feel connected with the overall vision of the organization.

The purpose of this study is to examine Indian language journals published in Arts, Humanities and Social Sciences (AHSS) included in the UGC-CARE list, which is an initiative of the University Grants Commission (UGC) of India. This study argues that although these journals do not appear in international databases, they are valuable because they frequently publish and have published for years, opinions, memoirs and critical review articles, especially the local culture.

This study examines 298 journals categorised into two groups: monolingual (189) and multilingual (109). The first group included 189 journals published in 15 Indian languages. Monolingual journals were examined using five criteria: year of publication, subject area, frequency, language and geographical zone of the publisher. Multilingual journals analysed as per languages covered.

The analysis reveals that the UGC-CARE List includes journals published between 1899 and 2019. The most common languages are Hindi (67), Urdu (31), Sanskrit (9) and Marathi (26). The frequency of majority (114) of journals is quarterly. Associations, universities, individual publishers and learned societies as publishers are dominant. Analysis of multilingual journals indicated that the highest number of journals (34) are published in English and Hindi.

Journals that fulfil the stringer criteria of three UGC-CARE journal analysis protocols find a place in the CARE List. The list is dynamic and is updated quarterly to maintain its currency and therefore its credibility. The list is available at http://ugccare.unipune.ac.in and is the list preferred by Indian Higher Education Institutes.

UGC-CARE List includes journals published by Indian publishers especially in the fields of Arts, Humanities and Social Sciences. It is the first initiative to battle against the predatory journals and effort to bring the Indian legacy of journals on the world map of journals and periodicals.

This study aims to know whether board composition is effective in improving firm performance and particularly to determine whether this relationship varies across different levels of performance, that is, companies with very low performance, low performance, moderate performance, high performance and very high performance.

The authors use a data set covering 213 Indian companies registered on S&P Bombay Stock Exchange 500 Index over the period 2001 to 2019 by using Tobin's Q as a performance parameter. The study applies the quantile regression technique and compares the results with fixed effect generalized least squares (GLS) regression.

The findings reveal that board size positively affects the company's performance across all quantiles. Independent directors negatively impact the performance of companies across all quantiles. However, the strength of these relationships increases with increase in performance, thereby supporting agency theory and stewardship theory, respectively. The effect of executive directors on the performance of the companies varies across quantiles. The effect is adverse at moderate and high quantiles only.

The findings provide some grounds for regulators to exercise caution while designing board composition guidelines, keeping in mind the unique internal environment of each company which ultimately affects their performance levels. Similarly, Indian companies are also suggested to compose their boards keeping in mind their performance levels.

The study contributes towards the debate on the board composition and firm performance relationship by adding to the agency theory and stewardship theory that all the companies cannot have the similar board composition. Rather its composition depends upon the performance levels of the companies.

The study is positioned at the crossroads of transformative social marketing and social innovation literature through the lens of participatory design (PD). This exploratory study aims to explore how social enterprises in India engage economically marginalized people in transformative social marketing and innovation for sustainable development through PD.

The study includes a case study with a matched pairs analysis approach. The data analysis reports three themes depicting the role of PD in different stages of the social innovation process (codiscovery, codesign and scaling-up), the challenges faced in the process and the outcomes of the PD process.

The authors propose that social enterprises can act as sustainable development catalysts for more inclusive sustainable development through their proactive and creative uses of PD. Still, PD also has limitations for addressing the challenges stemming from marginalized contexts, which requires effective social marketing strategies to overcome.

The study contributes to the emerging dialogue on PD with marginalized users and widens the scope of studies on transformative social marketing and innovation. The findings also provide practical insights for PD practitioners on how designers can learn from diverse PD practices in the context of economically marginalized people.

This study aims to investigate the consumer behavior toward telemedicine services in India during the COVID-19 pandemic onset. With lockdown restrictions and safety concerns in visiting brick-and-mortar clinics or hospitals during the pandemic, Telemedicine had emerged as a potent alternative for seeking redressal to health issues. Based on theory and focus interviews with the telemedicine users, the researchers proposed a model to understand the intent and actual usage of telemedicine in India.

The cross-sectional study undertaken used a questionnaire designed on a seven-point Likert scale and administered to respondents with the objective of identifying the determinants of intent and actual usage of telemedicine services. Simple random sampling was used to collect primary data. The data was cleaned and finally a sample of 405 responses complete in all respects was considered for analysis. The questionnaire comprised of 34 items and following the recommendation of Hair et al. (2016), which says the minimum sample size in structural equation modeling should be ten times the number of indicator variables, a sample size of 405 was deemed adequate.

The research paper finds that performance expectancy, attitude, credibility and self-efficacy positively impact the intention of consumers to use telemedicine services. As the effort expectancy or risk perception toward telemedicine increases the intent and actual usage of telemedicine decreases. The intention to use telemedicine emerged as a strong predictor of the actual usage of telemedicine. Intent to use telemedicine was explained 81.4% by its predictors of performance expectancy, effort expectancy, attitude, risk, credibility and self-efficacy, and actual usage was explained 79.9% by its predictors. This study also reports that telemedicine was found to be popular among chronic as well as episodic patients though the preference was skewed in favor of the episodic patients. One of the advantages of telemedicine is its availability round the clock, and the study found that 8 a. m. to 12 noon time slot as the most preferred slot for seeking telemedicine services.

Chang (2004) opined that telemedicine can fulfill the needs of all stakeholders: citizens, health-care consumers, medical doctors and health-care professionals, policymakers, and so on. Considering the promise telemedicine holds, this realm must be studied and leveraged to the full potential. The study found that patients were using telemedicine even for their day-to-day aliments. This indicates a growing popularity of telemedicine and as such an opportunity for telemedicine companies to leverage it. In India, pharmaceutical companies cannot give commercial advertisements for medicines, and the same can only be sold through a registered medical practitioner’s prescription. As such there is total dependency on the medical practitioner for the sale of medicines. Telemedicine companies offer services of home delivering medicines clubbed with medical consultation thus giving them forward integration in their business models. Using telemedicine the patients had control over the timings of the services offered, and as such the waiting time to get a consultation and subsequent treatment was reduced considerably. Best medical advice from across the globe is available to the patient at less cost. Medical practitioners also stand to benefit as they can treat a variety of cases, collaborate among the medical fraternity and give consultation safely in case of fatal contagious diseases.

This study points to a definite growing popularity of telemedicine services not only in episodic patients but also chronic patients. Telemedicine with its unique advantages holds the promise to grow exponentially in the future and is a compelling health-care segment to focus on for delivering health-care solution to the geographically distant consumers.