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The purpose of this paper is to explore the unique resources that Indian apparel exporting firms claim to have and the key resources that help provide competitive advantage to these firms.

A web-based content analysis of texts available on “About Us” or related sections of the Indian export firms was conducted. Text data were coded and interpreted.

Physical resources seemed to be one of the most critical resources for their competitive advantages for the study samples. The ability to provide affordable and competitive prices for their products and experience in exporting were recognized as important firm resource described by the study samples.

The study results supported the resource-based theory of the firm by showing additional key firm resources, such as ability to maintain domestic operations and to provide competitive prices that Indian apparel exporters claimed to have. Generalizability of the results is cautioned due to the content and analysis mode of the study data.

The results indicate that design capabilities, flexible production systems, and skilled labor are the key resources that provide Indian apparel industry the competitive advantage over its competitors. Therefore, Indian apparel exporters may want to continue to strengthen and emphasize these abilities to foreign buyers to complete in the global marketplace.

Given the importance of Indian apparel industry in the global market place, this study builds a knowledge base of the key resources possessed by the Indian apparel export firms.

This study aims to analyze the export competitiveness of Bangladesh's apparel industry by identifying the specific product categories that help sustain its export comparative advantage.

Compound annual growth rate (CAGR) and market share (MS) are calculated between 2011 and 2020 at the two- and four-digit level apparel product categories within the harmonized system (HS) to analyze the industry’s growth and export dominance. Trade competitiveness (TC) at the four-digit level, revealed comparative advantage (RCA) and normalized revealed comparative advantage (NRCA) at the two-, four- and six-digit-level apparel product categories are computed for the same 10-year period to investigate the industry’s export competitiveness. Major export destinations of the top 5 exporting product categories are identified to understand the factors facilitating the industry’s growth. A non-parametric Spearman rank correlation analysis evaluated the association between the RCA and NRCA indices.

Among the 34 product categories at the four-digit level, 29 consistently demonstrated an export comparative advantage, as did 34 out of 217 six-digit level sub-categories. In contrast, 12 sub-categories at the six-digit level consistently exhibited a comparative disadvantage in Bangladesh's export competitiveness. Furthermore, the TC measure identified 28 categories at the four-digit level with a robust comparative advantage. 30 categories displayed a positive CAGR, and Bangladesh asserted significant market dominance over 26 product categories at the four-digit level.

This study's implications are significant for various stakeholders in Bangladesh and other apparel-exporting industries, encompassing government entities, industry officials, policymakers, investors, researchers and students. Nevertheless, limitations arise from the study's reliance on RCA and NRCA as competitiveness indicators, particularly its adoption of a macro-level approach for measurement without exploring a micro-level perspective. This constitutes a notable constraint in the study's analytical framework.

This study contributed novelty and enrichment to the existing academic literature by identifying distinct apparel product categories that contribute to the industry's growth.

The purpose of this paper is to examine the distribution channels used by a Nigerian sample of apparel producers and investigate the association between the channels in use and the sample’s export involvement. In this era of sophisticated computer- and internet-mediated marketing practices, the larger proportion of entrepreneurs in developing economies still deploy largely informal marketing practices. Countries indeed have adopted the marketing revolution to varying degrees, consistent with prevailing level of development.

A structured interview schedule was used in collecting data from 111 apparel entrepreneurs.

Most of the respondents were domestic market-focused haute couture producers or low-volume producers of ready-to-wear (r-t-w) clothing who supply institutions or boutiques, using direct channels. Only a few export, mainly through ethnic-commercial networks involving overseas-based family/friends.

For now, current distribution channels seem adequate for the personal and business goals of these entrepreneurs. However, large-volume clothing exporting through formal global distribution channels is what drives industrialization and development. These apparel entrepreneurs therefore require institutional assistance to link up with formal global marketing channels. It is only then that the industry would serve similar development roles as witnessed in other emerging economies which have climbed the development ladder through export of labour-intensive manufactures like clothing.

The study confirmed earlier observations about apparel exporting in Nigeria, such as prevalent use of informal channels, and also draws attention to less-known details, including the existence of fledgling local trade intermediaries, “disappointed exporters” and an emerging group (yet miniscule) of exporters who utilize more formalized channels.

Case studies were conducted with two small apparel businesses in Mexico to determine the physical and human resources critically influencing full‐package apparel manufacturing and export. Data analysis deductively focused on the use of local resources, the role of technology, understanding of the export market and the ability to develop a product suitable for that market, business skills needed for production and delivery, and availability of capital. Based on the results, a study guide was developed for use by individuals, small business owners, cooperatives, and communities as they promote development and job creation in Mexico through apparel production and export under NAFTA.

Apparel exports by OECD countries and imports of developing countries, the counter‐flow of international trade in apparel, were examined. Application of a gravity model indicated that proximity was important in determining the marketing destinations of apparel exports of OECD countries. There was a large variation in apparel imports to the developing countries from the developed countries, and while generally increasing, there were also large fluctuations over time. The trade flow was explained by differentiation of products and inequality of income in the developing countries. Regression analysis was used to determine the factors which influenced apparel imports of developing countries from OECD countries. The result indicated that income level was the most important determinant, and that apparel imports were income elastic. Market conditions, and remarkably, market barrier, had no significant impact.

This study aims to assess Ethiopia’s export performance and emerging exporters of textile and apparel products.

Descriptive research designs were used to investigate textiles and apparel export performance. Quantitative secondary data were collected from the International Trade Center database for 19 years (2004–2022). Data analysis was performed using percentage, Revealed Comparative Advantage (RCA) and Independent t-test using Excel and SPSS version 20.

Findings show that Ethiopia and emerging exporters of textiles and apparel have fluctuating export performance both in absolute value and percentage of growth. The RCA results revealed that Ethiopia, South Africa, Japan, Russia, Australia and Ghana had comparative disadvantages at first, and then Ethiopia’s index showed improvement to weak and medium levels. Meanwhile, countries such as Madagascar and Cambodia have a stronger comparative advantage than Ethiopia and other countries considered in this study. In addition, the findings also show significant differences between Ethiopia and other emerging exporters of textile apparel, except Egypt.

The findings of this study have significant ramifications for scholars, professionals in the textile sector and decision-makers in legislation.

This study established new trends and extended the application of the RCA index across regions.

The purpose of this paper is to examine the differential effects of national export promotion policies (EPPs) on firms’ early internationalization using the institution-based view (IBV) as our theoretical foundation. Early or speedy internationalization is an important topic for academics, executives and policy makers. However, the effect of the regulatory dimension of institutions incorporating governmental policies on firms’ early internationalization remains unexplored in the literature.

The study was survey-based and the authors engaged in quantitative analysis using data drawn from the apparel industry in a least-developed country (LDC), i.e. Bangladesh. The authors employed 174 valid questionnaires in the analysis. To test the proposed hypotheses, an ordered-logistic regression modeling technique was used.

The findings reveal a positive effect of those national policies focusing on market development, guarantee-related and technical support schemes. Two individual elements of direct finance-related assistance, namely, bank loans and cash subsidy are also found to be influential.

The study contributes to the literature and extends the IBV by establishing that the industry-specific regulatory policies designed by home country governments can play a critical role in international expansion of new ventures from an LDC. In particular, the study established the critical role of national EPPs in driving firms’ early internationalization and thereby, contributing to the international marketing and international entrepreneurship (IE) literature. Least-developed countries provide different institutional environments for entrepreneurship. They thus provide an atypical context within the field of IE. By incorporating sample firms from an LDC, the authors address the knowledge gap related to those countries. The implications of the authors’ findings for national and enterprise development policies are also considered.

The economic deregulation, in 1984, in New Zealand was followed by an influx of cheap imports which most affected the apparel industry. Firms which wanted to survive decided to export. Studies the dimensions of internationalisation of those firms. A modified version of Welch and Luostarinen’s model is used as it provides a broad framework to study internationalisation. Five case studies of small to medium‐sized manufacturing firms provide an overview of the dimensions of internationalisation and propose that a firm can be more internationalised in some dimensions than in others. Psychological and geographical distance still plays an important role in a firm’s internationalisation. The study confirms that regional trading agreements and economic deregulation have expedited the internationalisation of firms.

Discussions about the elimination of apparel quotas have focused on countries that obviously benefit or are harmed by their demise. Little attention has been paid to countries for which the post-quota environment is uncertain – and vital. As quotas were lifted in January 2005, uncertainty loomed particularly large for Turkey, the world's fourth largest apparel exporting nation. This paper utilizes secondary data and a survey to chronicle Turkish apparel exporters’ strategic expectations, preparations, and responses to the post-quota environment. The case details the unexpected consequences of quota elimination for the industry, including how the new competitive environment catalyzed many manufacturers to locate production in foreign lands.

The purpose of this paper is to investigate the contingent relationship between government marketing assistance for export and the performance of early internationalizing firms in a developing country’s low-tech industry.

The authors employ hierarchical multiple regression based on the data obtained from Bangladesh, a south Asian developing country and a leading exporter of apparel products worldwide. The authors used a sample of 224 early internationalizing apparel firms to test the hypotheses.

Research describes the relationship between export assistance and performance as direct. Recently, some researchers have suggested moderators between them. The authors argue that the relationship between the two is contingent on the level of export commitment. The authors find that neither informational nor experiential marketing assistance is directly related to export performance. The relationship between informational assistance and export performance is significantly, but (unexpectedly) negatively, moderated by export commitment. The effect of experiential assistance is positively, but only marginally, moderated by export commitment.

Contrary to researchers’ overarching focus on a direct relationship, the authors investigate the moderation on the relationship between export informational and experiential marketing assistance, and early internationalizing firms’ performance in a developing country’s low-tech industry setting. The authors use export commitment as the moderator; it is one of the most important internal determinants of export performance and extremely relevant in early internationalizing firms. The differential impact of informational and experiential assistance provides additional insights.