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The purpose of this paper is to examine Anzac Day commemoration in schools during World War 1.

Empirical research from newspapers and education department publications is used to illustrate key themes in these commemorations.

Despite claims made at the time that school commemorations did not promote militarism, the available evidence proves the fallacy of these assertions. Moreover, schools became very significant sites for the institutionalising of Anzac Day and shaping it in quite specific ways.

While other authors have examined the militarisation of schools in Australia in the early decades of the 20th century, no study has focussed on schools specifically in relation to Anzac Day.

The aim of this paper is to demonstrate how a historical event packaged as an iconic heritage cultural brand can be marketized and modified over time to ensure brand longevity and continued emotional commitment and loyalty through the leverage of stories and associations more closely aligned with modern-day audiences. The authors do this through examining the marketization of the New Zealand World War 1 (WWI) nurse to today’s audiences. The periods of study are WWI (1914–1918) and then the modern day. The New Zealand Army Nursing Service (NZANS) during WWI has previously had little attention as a key actor in the Australia and New Zealand Army Corp (ANZAC), Today ANZAC is held as pivotal in the birth of New Zealand’s perception of nationhood and as an iconic heritage cultural brand. The history and legend of the ANZAC plays an important role in New Zealand culture and is fundamental to the “Anzac Spirit”, a signifier of what it means to be a New Zealander.

A historical case study method is used. The primary source of data is 1914–1918, and includes contemporaneous articles, and personal writings: diaries, letters and published memoirs. More contemporary works form the basis for discussion of marketization as it relates to the NZANS. The article first presents conceptual framing, then the development of the Anzac brand and the history of the NZANS and its role in WWI before turning to discussion on the marketization of this nursing service to today’s audiences and as part of the ANZAC/Anzac brand.

Today the story of the WWI NZANS nurse, previously seldom heard, has been co-opted and is becoming increasingly merged as an integral part of the Anzac story. The history of the NZANS during WWI has a great deal of agency today as part of that story, serving many functions within it and providing a valuable lever for marketization.

To date, there is a scarcity of marketing analysis that examines the marketization of history. By focusing on New Zealand WWI nursing as a contributor to the Anzac story, the authors contribute to the understanding of how marketers package and contemporize history for appeal to audiences through both sustaining and reworking cultural branding.

Whilst the impact of motives on sports attendance has received due scholarly attention, one context that appears to have been overlooked is the growing trend towards playing domestic league fixtures in an international setting. The purpose of this paper is to address this oversight by exploring how four different categories of motives distinguished attendees from non-attendees for an Australian Rules football game played in New Zealand.

A stadium-intercept method at a St Kilda home game was used for the purposes of data collection. In total, 2,000 survey invitations had been distributed. Of these, 381 usable online surveys were received. The resulting data were analysed using structural equation modelling.

This study found that the lower fans’ expectations of their team winning, the less likely they were to travel internationally to watch their team play. Furthermore, it also support that sport tourism is influenced not only by the event itself but also non-event attractions offered by the host destination image.

The limitation applies to the research context in which the respondents were selected from one of the two competing teams.

This study confirms the importance of “special occasion” and highlights that an Australian Football League game played in New Zealand on ANZAC Day should continue to serve as a special occasion due to the historical significance of that day.

The results from this study confirm the importance of adding a fourth category of motives – contextual factors – to the existing list of push, pull and sports motives. The findings also support the obvious distinction between attending a domestic event vs attending an international one.

This article investigates Departmental representations of allies and enemies, especially in the Pacific Ocean, during the Great War. The first section provides an overview of the Department’s principal instruments “the School Paper and Education Gazette” in communicating representations as well as expected views and behaviours with regard to Empire, allies and enemies. The second section explores the Department’s positioning of Germany in the Pacific Ocean and in relation to Australia; the third looks at France; and both focus on children’s responses to the reporting. The final section investigates representations of New Zealand including those within the Australian and New Zealand Army Corps legend that the Department chose to acknowledge.

Market efficiency suggests that price of the security must reflect its intrinsic value by impounding all the available and accessible information. Asset pricing in capital markets has been an exceptionally dynamic area of scholarly research and is considered as a barometer for assessing market efficiency. This phenomenon was very well explained by several market pricing models and theories over the last few decades. However, several anomalies, which cannot be explained by the traditional asset pricing models due to seasonal and psychological factors, were observed historically. The same has been studied by several researchers over the years and is well captured in the literature pertaining to market asset pricing. The purpose of this paper is to revisit the research studies related to a few asset pricing anomalies, collectively referred to as “calendar anomalies”, such as – day-of-the-week, turn-of-the-month, turn-of-the-year and the holiday effects. In this pursuit, a thorough survey of literature in this area, published over the last 80 years (from 1934 to 2016) across 24 prominent journals, has been made and presented in a comprehensive, structured and chronologically arranged major findings and learnings. This literature survey reveals that the existing literature do provide a great depth of understanding around these calendar anomalies often with reference to specific markets, the size of the firm and investor type. The paper also highlights a few aspects where the existing literature is silent or provides little support leaving a gap that needs to be addressed with further research in this area.

The goal of the study requires a comprehensive review of the past literature related to calendar anomalies. As a consequence, to identify papers which sufficiently represent the area of study, the authors examined the full text of articles within EBSCOHost, Elsevier-Science direct, Emerald insight and JSTOR databases with calendar anomalies related keywords for articles published since inception. Further, each article was classified based on the anomaly discussed and the factors used to sub-categorize the anomaly. Once all the identified fields were populated, we passed through another article by constantly updating the master list till all the 99 articles were populated.

It is also important to understand at this juncture that most of the papers surveyed discuss the persistence of the asset pricing anomalies with reference to the developed markets with a very few offering evidences from emerging markets. Thus leaving a huge scope for further research to study the persistence of asset pricing anomalies, the degree and direction of the effect on asset pricing among emerging markets such as India, Russia, Brazil vis-a-vis the developed markets. Further, regardless of the markets with reference to which the study is conducted, the research so far appears to have laid focus only on the overall market returns derived from aggregate market indices to explain the asset pricing anomalies. Thus leaving enough scope for further research to study and understand the persistence of these anomalies with reference to various strategic, thematic and sectoral indices in various markets (developed, emerging and underdeveloped countries) across different time periods. It will be also interesting to understand how, some or all of, these established asset pricing anomalies behave over a certain time period when markets move across the efficiency maturity model (from weak form to semi-strong to strong form of efficiency).

The main purpose of the study entails a detailed review of all the past literature pertinent to the calendar anomalies. In order to explore the prior literature that sufficiently captures the research area, various renowned databases were examined with keywords related to the calendar anomalies under scope of current study. Furthermore, based on the finalized articles, a comprehensive summary table was populated and provided in the Appendix which gives a snapshot of all the articles under the current assessment. This helps the readers of the article to directly relate the findings of each article with its background information.

The purpose of this paper is to explore the Australian tourist experience at Gallipoli in order to better understand how tourists approach and engage with battlefield sites and how the experience may transform them. Specific attention is paid to the role of interpretation in shaping these experiences.

A qualitative research method was employed, involving in‐depth interviews with Australians who had visited Gallipoli in a range of circumstances.

Australians visit Gallipoli for a variety of reasons, including national sentiment and personal connections. They engage with the site in a range of highly personal ways, with guides playing a crucial role in helping them to connect with the site physically, intellectually and emotionally.

The study relied on the participants recalling their experiences from some years past, although other research suggests that this is a minimal problem in the context of such memorable and moving experiences.

The paper provides valuable insights into how tourists experience battlefield sites of great national significance, and consequently how such sites should be managed sensitively and unobtrusively.

This research provides empirical support to conceptual studies on how tourists engage with battlefield tourism sites, and specifically explores the role of interpretation in shaping the overall experience. It further considers the ongoing effects of such experiences.

The purpose of this paper is to examine the ways that history curriculum has worked to legitimise dispossession through narratives that elide questions of Indigenous sovereignty, and which construct and consolidate white settler identity and possession.

The paper uses two case studies to compare history education documentation and materials at key moments where dominant narratives of settler legitimacy were challenged in public discourse: (1) the post-war humanitarian agenda of fostering “international understanding” and; (2) the release and educational recommendations of the 1997 Bringing them Home Report.

The paper shows that in two moments where narratives of settler legitimacy were challenged in public discourse, the legitimacy of settler possession was reiterated in history curricula in various ways.

This research suggests that the prevailing constructivist framework for history education has not sufficiently challenged criticisms of the representation of Aboriginal history and the history of settler-colonialism in the history syllabus.

The paper introduces two case studies of history curriculum and shows how, in different but resonant ways, curricular reforms worked to bolster the liberal credentials of the settler state.

The purpose of this paper is to present the opportunities for and challenges of the trademark protection of country brands.

Insights into the challenges and possibilities of country brand trademark protection are identified using New Zealand as a case study. This evaluation is divided into four sections. In the first section, the relations and differences between brands and trademarks are discussed in the context of the country trademark. Then, possible sources of country trademarks are identified. Next, the benefits and challenges of creating and managing country trademarks are discussed based on the case of the New Zealand Fern Mark. The final section addresses the determiners of country trademark implementation and offers recommendations for country brand managers.

This study makes the case that a nation's heritage is a rich source of country trademarks. The selection of country trademarks must ensure that the chosen symbol conveys meaning and associations that serve a country's often broad range of offerings and resonate with a diversity of stakeholder audiences.

Governance structures need to be established to manage a country trademark to ensure the country brand's integrity. This includes a licensing system and protocols to prevent successive governments from altering the brand's essence which would destroy its equity built up over time.

This paper extends the concept of trademarks, once the domain of products and service brands, to the emerging field of place brand management.

The purpose of this paper is to examine and understand the experiences of travelers to Gallipoli, by analyzing their online comments and reviews.

The data were garnered from the well-known online user blog TripAdvisor. Data, concerning visiting the Gallipoli Peninsula, were retrieved from (n=330) travelers’ reviews and comments, and were examined using content analysis to elicit and identify their experiences.

Overall, the travelers’ reviews and comments mostly conveyed emotional and nostalgic experiences. Further, the travelers’ nostalgic experiences of Gallipoli emerged as historical nostalgia deriving from the personal attachment of travelers to the site.

The data have shown that the experiences of travelers to Gallipoli can mostly be identified as emotional, which are generally consistent with the current literature. This paper utilized traveler reviews and comments on TripAdvisor, left by tourists who had previously visited Gallipoli, and this represents the limitation of the present study. Thus, to better understand the experiences of travelers visiting Gallipoli, with regard to their psychological aspect, future research should be conducted with travelers either through face-to-face interviews or via a survey.

Despite its significance for dark tourists, limited research has been carried out that deals with the experiences of travelers visiting the Gallipoli battlefield. As such, this is the first research project designed to highlight the experience of dark tourism, under the concept of nostalgic tourism, by providing valuable data and a deeper understanding of the field.

Museums and academics collaborating to create knowledge and learning opportunities is a current innovative strand of museum theory and practice. Working together across boundaries, incorporating a range of communication tools both inside and outside of the exhibition, the objective is to make the past more accessible to adults and children alike. The paper reflects the authors’ respective recent experiences of presenting alternative perspectives and interpretations on history that mattered, namely, a unique exhibition and publication entitled Recovery: Women’s Overseas Service in World War One. The authors offer a number of “signposts” for museums and academics to consider ahead of embarking on collaborative projects. The paper aims to discuss these issues.

Theorising and reflecting on the research and curation of a public history museum exhibition that included high levels of community engagement.

The authors offer a number of “signposts” for museums and academics to consider ahead of embarking on collaborative projects utilising a collective impact framework and argue that these “signposts” are likely pre-requisites for successful museum-academic partnerships.

Successful partnerships and collaborations between the museum and the tertiary sector do not happen through goodwill and shared philosophies alone. This paper reflects the authors’ respective recent experiences of presenting alternative perspectives and interpretations on history that mattered, namely, a unique exhibition and publication entitled Recovery: Women’s Overseas Service in World War One.