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The aim of this paper is to demonstrate how a historical event packaged as an iconic heritage cultural brand can be marketized and modified over time to ensure brand longevity and continued emotional commitment and loyalty through the leverage of stories and associations more closely aligned with modern-day audiences. The authors do this through examining the marketization of the New Zealand World War 1 (WWI) nurse to today’s audiences. The periods of study are WWI (1914–1918) and then the modern day. The New Zealand Army Nursing Service (NZANS) during WWI has previously had little attention as a key actor in the Australia and New Zealand Army Corp (ANZAC), Today ANZAC is held as pivotal in the birth of New Zealand’s perception of nationhood and as an iconic heritage cultural brand. The history and legend of the ANZAC plays an important role in New Zealand culture and is fundamental to the “Anzac Spirit”, a signifier of what it means to be a New Zealander.

A historical case study method is used. The primary source of data is 1914–1918, and includes contemporaneous articles, and personal writings: diaries, letters and published memoirs. More contemporary works form the basis for discussion of marketization as it relates to the NZANS. The article first presents conceptual framing, then the development of the Anzac brand and the history of the NZANS and its role in WWI before turning to discussion on the marketization of this nursing service to today’s audiences and as part of the ANZAC/Anzac brand.

Today the story of the WWI NZANS nurse, previously seldom heard, has been co-opted and is becoming increasingly merged as an integral part of the Anzac story. The history of the NZANS during WWI has a great deal of agency today as part of that story, serving many functions within it and providing a valuable lever for marketization.

To date, there is a scarcity of marketing analysis that examines the marketization of history. By focusing on New Zealand WWI nursing as a contributor to the Anzac story, the authors contribute to the understanding of how marketers package and contemporize history for appeal to audiences through both sustaining and reworking cultural branding.

The purpose of this paper is to focus on Sarajevo, the capital of Bosnia and Herzegovina, giving a general overview of its urban context through five historical periods, as part of a research study on its modernist architectural heritage.

Designed to mimic the theatrical process which unfolds through acts and intervals, the paper combines literary, architectural, journalistic and historical sources, to sketch the key periods which characterise the city’s urban morphology.

The sequence of acts and intervals points to the dramatic historic inter-change of continuities and ruptures, in which the ruptures have often been less studied and understood. This explains the frequent conceptualising of Sarajevo through East–West binary, which synthesises it as a provincial capital from Ottoman and later Habsburg rule, a regional centre within two Yugoslav states and a capital city of a young state of Bosnia and Herzegovina. This highlights the need to study the ruptures as clues to the flow of continuities, in which the care and after care for built environment provide a field of evidence and possibilities for diverse perspectives of examination.

Corroborated by secondary sources, the paper examines the accounts of urban heritage destruction in the 1990s war, as recorded by a writer, an architect and a journalist, and outlines a pattern of unbroken inter-relations between urban and architectural space (tangible) and sense and identity of place (intangible).

This discourse is relevant to the current situation where the city of Sarajevo expands again, in the complexity of a post-conflict society.

Challenged by the political divisions and the laissez-faire economy, the public mood and interest is under-represented and has many conflicting voices.

Inspired by Italo Calvino’s Invisible Cities and the accounts from the siege of Sarajevo in the 1990s, this conceptual paper contributes to the formulation of a cross-disciplinary discursive prism through which the fragments of the city and its periods come together or apart, adding, subtracting and changing layers of meaning of the physical space.

This article investigates Departmental representations of allies and enemies, especially in the Pacific Ocean, during the Great War. The first section provides an overview of the Department’s principal instruments “the School Paper and Education Gazette” in communicating representations as well as expected views and behaviours with regard to Empire, allies and enemies. The second section explores the Department’s positioning of Germany in the Pacific Ocean and in relation to Australia; the third looks at France; and both focus on children’s responses to the reporting. The final section investigates representations of New Zealand including those within the Australian and New Zealand Army Corps legend that the Department chose to acknowledge.

To apply the theories of project management to the transformation of the British Expeditionary Force (BEF) from the colonial‐style army of 1914 into the victorious continental‐style armies of 1918.

The methodological approach examines ten elements in the transformation. They range from the resources required to the necessary governmental changes. Emphasis is given to analysing the application of the new technologies, the political and social changes needed for eventual success, and the learning achieved.

Transforming the BEF was not to be an easy process. Obviously, the German nation, allies and armies did all they could to thwart this transformation. The “total war” waged is the ultimate form of “competition”. Thus, difficult lessons of strategic management, people (both men and women) management, and resources utilisation had to be learned. Through the many innovations, the experience curve was climbed to achieve mastery over the German field army.

To turn the BEF from a force of 120,000 at the battle of Mons to nearly 2 million at the Armistice on the western front was a remarkable achievement. Despite the strains imposed by German military prowess, the many elements were combined successfully. Although applying warfare principles to company management has become popular in the past decade, this paper avoids coming to simplistic conclusions. Rather it presents the transformation as a case study and suggests linkages to modern project management practices though leaving it to the reader to consider how these might be best applied.

The National Insurance Joint Authority, in conjunction with the Treasury so far as relates to matters with regard to which the Treasury have so directed, in exercise of powers conferred by sections 50 and 51 of the National Insurance Act 1965 and of all other powers enabling them in that behalf, and for the purpose only of consolidating the regulations hereby revoked, hereby make the following regulations:—

Introduction: It is commonly observed that the ratio of food prices during the war times had become significantly more important than usual periods within the countries including Turkey, known as the Ottoman Empire that previously defeated in Balkans just before the Great World War. The scope of the study is to analyze increased or decreased wheat prices together with price fluctuations during the war period.

Aim: This study investigates the food pricing progress during The Great World War and its relationship with wheat prices.

Method: A model for the behavior of time series is applied to compare the important days of the war data against the timeline of wheat prices for British, German, and French. The statistical test named Holt–Winters uses exponential smoothing technique to encode the various values from the past and predicts “typical” values for the present and the future.

Findings: As a result, it can be said that wheat prices had anomaly patterns during the specific dates in war for French, British, and German sides. Great Britain’s wheat prices increased significantly on April 1915 when landings began on the Gallipoli Peninsula. Wheat prices in Great Britain and Germany dropped significantly just before on July 1916 when the first Battle of the Somme began. However, it increased in Great Britain whilst decreased considerably in Germany in March 1918 when the Soviet Government signed a separate peace agreement with the Central Powers. A significant increase for France was observed only at the end of this war.

The purpose of this paper is to stimulate thought on the management of business alliances by considering the mismanagement of relationships between the allies, particularly France and Great Britain, in World War I.

The paper is not intended to be a work of history, although such works are used extensively, but, given the limitations of such a paper, an exhaustive analysis of the events in World War I is infeasible. Errors in selection of data are the responsibility of the paper's author.

The war did not develop as expected and the physical stalemate on the Western Front proved intractable to the routine thinking of the generals. The war involved the total economy of the nations involved in a way never before encountered and the steps the politicians had to take to gear up their nations brought them into conflict with the military. Although the nations opposing the Central Powers were allied, there was no single strategy, rather a series of national initiatives that were barely co‐ordinated with their partners. Unity of military command was achieved in the final months of the war and led to a greater effectiveness of the Entente armies. Firms that ally themselves need to overcome this tendency to concentrate on their own operations and be prepared to appoint an “alliance manager” with the power to make the partners work effectively as a team. The absence of clear thinking in strategy formulation and effective joint command in 1914‐1918 resulted in a Pyrrhic victory and terrible casualties and vast expenditure. Firms cannot afford such a “victory”.

The case is a warning to those forming business alliances that their aims must be harmonised with those of their partners, that the strategy is for the benefit of all partners, and some “sovereignty” must be sacrificed in the wider interests o the alliance.

This approach aims to cast an unusual perspective on alliances from which the value of existing theory is reinforced.

The purpose of this paper is to recount the history of the marketing of the maritime passenger industry (known today as the cruise industry). This is a unique industry that has survived and thrived for almost 175 years despite dramatic environmental changes. This history focuses on passenger shipping in and out of the USA first from/to European ports, later focusing on cruises from the USA to the Caribbean, today’s most popular cruise destination.

This study adapts the Hollander et al. (2005) approach and incorporates primary data such as fare lists, advertisements and promotional materials, as well as secondary data from a variety of expert works and government reports.

This study finds that the industry’s marketing history can be divided into six periods or phases: immigration and luxury (mid-nineteenth century to 1914); World War I (1914-1918); tourism, alcohol and luxury (1918-1939); World War II (1939-1946); jet age emergence (1946-1970); and cruising for all (1970 to the present day). Continuing industry growth; increasing focus on new geographic, and every-smaller demographic and psychographic markets; promotional emphasis on cuisine and activities; and positioning as a mass-consumed luxury are trends for the future.

Space constraints limit the information mostly to Europe-to-North America sailings of British and German transatlantic lines early in the paper, and to USA-to-Caribbean cruises in later phases.

This study illustrates how an industry can completely reinvent all elements of its marketing strategy in response to changing social and technological forces. It adds to a growing body of industry marketing histories.

Although much has been written about maritime history, no known work has examined the history of the marketing of the maritime passenger industry. It augments the growing body of industry-specific marketing histories.