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Since the late 1980s, the Brazilian Psychiatric Reform, alongside the anti-asylum movement, has promoted a change in the way of treating people with mental suffering in the country. This process produced transformations in the flows and forms in which individuals with mental illnesses use the city, intending to make the city itself less unequal.

Taking into account that accessibility measures must consider individual, temporal, transportation and land-use elements as relevant, this study will focus on the relation between mobility and access, looking at subjects who were submitted to prolonged psychiatric hospitalisation and got discharged to live in the Residential Therapeutic Services – RTS, in Belo Horizonte, Brazil. In order to do that, the study used focus groups, observation, shadowing and in-depth interviews as methodologies strategies.

The results of the study demonstrate that: (a) there are a variety of ways of accessing the city; (b) displacements outside the facilities are characterised by the proximity of the destinations and by being made, mostly, on foot; (c) there is a restriction regarding the use of public transport system; and (d) access to money is a determinant factor for the accomplishment of mobility practices in city spaces. However, it is also observed that the mobility and access to the city can exert an effect of autonomy by allowing governance of the subjects’ own time and destination.

Political parties and marketers have for centuries employed visuals as effective means of conveying their messages. Yet surprisingly, little has been written on the evident interplay between the visual rhetoric of political campaigns and destination image. Influenced by Foucault’s notion of subjectivity and drawing on critical discourse analysis, this chapter analyzes the visual rhetoric of the radical right-wing Swiss People’s Party campaign posters in order to explore the relationship between political rhetoric and destination image. It is concluded that while this image of Switzerland may be negatively influenced by the rhetoric of the party, the reflex of the state may inadvertently perpetuate cultural fundamentalism and exclusion.

Due to globalization and latest immigration patterns, ethnic subgroups are emerging in almost all the advanced countries resulting in significant increase in ethnic food consumption; to which many issues are attached which are not adequately addressed in marketing literature. Recently, marketing researchers have started paying attention to different perspectives of ethnic consumption in intra-national contexts. Halal is one of such fastest growing ethnic food in western societies. The purpose of this paper is to quantitatively study Halal food consumption in majority ethnic groups in relation to possible resistances and acculturation in multicultural society of UK.

The questionnaire survey was used to collect data.

The model was developed by using structural equation modeling (SEM) which shows that both consumer animosity and consumer racism negatively affect willingness to buy Halal food by majority ethnic groups whereas ongoing acculturation moderates these relationships.

The main limitation of this study is use of a combination of convenience sampling and snowball sampling.

The findings can guide ethnic researchers and food marketers to devise prudent marketing strategies to deal with ethnic food consumption issues.

This study will bridge a gap in ensuring intercultural harmony by dealing with a market reality.

This work has a potential to instigate future research in much needed area of changing food consumption behavior in multicultural societies and its implications.

The purpose of this paper is to report on the point of view of architecture of an interdisciplinary research on housing and social integration of people with severe mental disorder (SMD) in Brazil after deinstitutionalization. It first aims to present the need for a qualitative evaluation of the way people with SMD deal with their living spaces (house and city); then to describe the method adopted to approach people living under control – in therapeutic residential services (SRTs) proposed by the State as the only alternative model for those leaving psychiatric institutions – and people living alone – with little psychiatric assistance and no dwelling support provided by the State. It aims to conclude with a discussion of the observed dwellings pointing towards the need to accommodate differences in any housing model adopted by the State.

The qualitative evaluation enabled the focus of participant observation on the way people interact with each other and with their living space. The authors followed the routines of chosen people with SMD in three different cities in Brazil and provided reports for the whole group to analyze them.

It was found that those living in SRTs are much more obstructed by institutional control than those living alone. Despite the difficulties and fragilities of those living alone because of the lack of support, they end with more possibilities for autonomy and social integration.

Most research on the subject approaches objective housing issues focusing on statistical results. This research evaluates qualitative dwelling issues, summarizing little pointers for future health policy on housing for people with SMD.