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This concluding chapter summarises the main themes and topics discussed in this book, synthesising the key issues facing contemporary anti-racism efforts. It reflects on a possible anti-racist future(s) in a context of greater sociocultural affiliations and more interconnected local and global environments. Ideas about race and ethnicity have adapted, and racial hierarchies, structures and processes continuously shape the way social groups engage, interact and live with difference. This raises questions regarding the enduring influence of race and racism. What will the state of multiracial societies be in the evolving digital economy that has transformed the structural and institutional environment affecting everyday life? What kind of an anti-racist future can be imagined that will contribute to ensuring greater social equity? This chapter ponders on a range of possibilities to chart directions towards an anti-racist future that fosters increased intercultural understanding for relational engagements across difference. It draws conclusions and lessons for an anti-racist future and lays out some directions for future research.

This chapter is one of five chapters dedicated to anti-racism, specifically focusing on its conceptual foundations. Drawing from critical scholarship on ideas that have inspired political debates and policies about racism, I address key questions pertaining to anti-racism as an idea, policy framework and as a catalyst for sociopolitical action. This chapter engages with the fundamental principles that underpin anti-racism endeavours, ranging from community engagement to political activism and civil rights movements. It critically examines the ongoing debates on whether the goals of anti-racism, such as racial justice and dismantling of institutional racism/privilege, align with existing sociopolitical order. In addition, this chapter contributes to anti-racism scholarship that has evolved over the past five decades, by synthesising how anti-racism relates to various societal goals. Furthermore, this discussion incorporates themes such as the promotion of tolerance, equality, social justice and recognition within the context of anti-racism.

Anti-racism has been practiced in various ways, with varying degrees of effectiveness. This chapter engages with the body of scholarship that focuses on approaches aimed at promoting anti-racist actions, policies and social change. It discusses some of the main anti-racism strategies that have been deployed across different countries and examines anti-racism practices in interpersonal, intergroup and community settings. These approaches encompass civil rights campaigns, legislative and policy interventions, affirmative action, diversity and inclusion training, prejudice reduction, intergroup contact, organisational development and holistic anti-racism approaches. Some anti-racism practices and policies, such as awareness campaigns, social marketing and diversity training, also extend to digital platforms, with social media and multimedia networks deployed to broaden the reach and impact of anti-racist endeavours. This chapter specifically engages with local anti-racism movements and draws principles for broader implementation of anti-racism policy and practice. It concludes with a brief discussion of the effectiveness of contemporary anti-racism approaches.

The purpose of this study is to measure the impact of a novel anti-racist educational video-based intervention designed by the author, with advice from leading experts, on campus administrators’ prevailing beliefs, philosophies and practices about racial equity and justice. A single research question guided the project: what effect, if any, does an anti-racist educational intervention have on college administrators’ awareness, beliefs and knowledge about race (i.e. racial ideologies), equity-mindedness and justice, compared to peers in two control groups?

This paper is based on a study that employs a quasi-experimental approach, using a pre- and post-test design, to assess the impact of a brief video intervention on college administrators’ awareness, beliefs, and knowledge about anti-racism generally and racial ideologies, equity-mindedness and justice orientations specifically.

Multivariate analyses suggest the efficacy and effectiveness of the novel anti-racist educational video-based intervention in increasing campus administrators’ racial consciousness, empathy, understanding and equity-mindedness, although no effect was found for justice orientations.

As colleges and universities continue to work toward creating inclusive and equitable workspaces and learning environments, this study suggests that targeted interventions can be used to promote important values and beliefs among campus administrators. Specifically, video-based interventions may be useful tools for staff development programs, implicit bias trainings, diversity and inclusion initiatives, graduate education courses, leadership fellowships, upskilling and micro-credentials, to name a few.

This paper fills an identified need to study anti-racism among campus administrators, the efficacy of scalable interventions that can be easily adapted or integrated into existing campus/staff programming and ways to foster anti-racist awareness, knowledge and actions.

This paper illuminates the mechanisms through which marketing practice and institutions produced, normalized and institutionalized systemic racism in support of imperialism, colonization and slavery to provide impetus for transformational change. Critical race research is drawn on to propose paths toward decolonial and anti-racist research agenda and practice.

The paper integrates multidisciplinary literature on race, racism, imperialism, colonialism and slavery, connecting these broad themes to the roles marketing practices and institutions played in creating and sustaining racism. Critical race theory, afro pessimism, postcolonial theories, anti-racism and decoloniality provide conceptual foundations for a proposed transformative research agenda.

Marketing practices and institutions played active and leading roles in producing, mass mobilizing and honing racist ideology and the imagery to support imperialism, colonial expansion and slavery. Racist inequalities in market systems were produced globally through active collusion by marketing actors and institutions in these historical forces creating White advantage and Black dispossession that persist; indicating an urgent need for transformative anti-racists and decolonial research agendas.

Covering these significant historical forces inevitably leaves much room for further inquiry. The paper by necessity “Mango picked” the most relevant research, but a full coverage of these topics was beyond the scope of this paper.

Marketing practitioners found themselves at the epicenter of a crisis during the Black Lives Matter protests. This paper aims to foster anti-racist ad decolonial research to guide practice.

This paper addresses systemic and institutional racism, and marketplace inequalities – urgent societal challenges.

To the best of the authors’ knowledge, the paper is the first in marketing to integrate multidisciplinary literature on historical forces of imperialism, colonization and slavery to illuminate marketing’s influential role in producing marketplace racism while advancing an anti-racist and de-colonial research agenda.

This paper aims to identify how white preservice teachers’ inability to imagine an equitable space for Black and Brown children contributes to the ubiquity of whiteness in English education. Further, the authors contend that the preservice teachers’ responses mirror how the larger field of English education fails to imagine Black and Brown life.

Using abolitionist teaching as a guide, the authors use reflexive thematic analysis to examine the rhetorical moves their preservice teachers made to defer responsibility for anti-racist teaching.

The findings show preservice teachers’ rhetorical moves across three themes: failure to imagine Black and Brown humanity, failure to imagine a connection between theory and practice, and failure to imagine curriculum and schooling beyond whiteness.

By highlighting how preservice teachers fail to imagine spaces for Black and Brown youth, this study offers another pathway through which teacher educators, teachers and English education programs can assist their faculty and students in activating their imaginations in the pursuit of anti-racist, abolitionist teaching.

The purpose of this paper is to shed some light on the paradoxes of mainstream French anti- racism regarding Islamophobia. The authors focus on the driving role played by French republican values in the recurring inability of anti-racist activism, and anti-islamophobia in particular, to act upon the structural character of racism in France.

The authors’ analysis draws on a longitudinal and qualitative investigation of the “Sud-Education 93” controversy (SE93). The authors use the analytical framework provided by controversy studies in order to focus on the aftermath, in the public sphere, of the organisation by a French labour union of a minority-only workshop designed to provide teachers with a space for expression and purposeful guidance, in order to face Islamophobia and racism issues within French public schools. The authors collected an exhaustive set of data about the comments, criticisms and debates that emerged in the public sphere as a reaction to the workshop. The authors drew on situational analysis methodology, providing controversy analysts with several power-mapping techniques, in order to conduct a discursive analysis of the statements and claims made by the protagonists of the controversy.

First, the authors’ insights point out that French Islamophobia relies on the myth of the universal republican citizen that acts as a context-specific form of colour-blindism. Second, the authors shed light on the discursive and relational mechanisms that characterise the denial of Islamophobia undertaken by political actors who use “reverse racism” arguments as a form of backlash, i.e. a strategy of “fragility” (DiAngelo, 2018) consisting in maintaining artificially a never-ending controversy over Islamophobia. Finally, the authors discuss the role played by these strategies of fragility in the recurring rejection of anti-islamophobia activism in France and the limitations and prospects they embody for future forms of anti-racist strategies.

The Latourian perspective adopted in the paper focuses on the implications of the controversy over Islamophobia within the public sphere. The authors’ fieldwork suggests, however, that the internal dynamics of minority-only organisations embodies sites and répertoires of micro-contestation capable of bypassing on the short run, and perhaps overthrowing, the power of French hypocrisy about anti-racism and the backlash processes the authors observed in the public sphere.

The authors’ contribution lies in the in-depth analysis of “reverse racism” rhetorics as a strategy of fragility and its implications in terms of colour-blindism and backlash.

Currently, urban social movement studies pay much attention to the emergence of ‘new’ anti-racist and post-colonial transnational urban protest networks and protest formations. Drawing on ethnographic research, I illustrate such developments with reference to autonomous/anarchist Left-wing urban protest in Vienna during the last decade. I thereby combine (Neo-)Marxist critical urban theory and the discursive and cultural studies' inspired approach of radical democracy. I argue that this perspective on urban protest allows for an integrated analysis of its material and discursive groundings. Such an approach would point to material/ist, spatial and cultural aspects of urban protest politics and could thus be fruitful for further discussion, political analysis and political action.

I propose in this chapter that the dominant practice of critical management studies (CMS) is characterised by white masculinity, where theorising tends to assume a white universal norm while commodifying difference. This approach treats diversity as something CMS has, rather than is. In order to disrupt the prevailing practice, I explore how anti-racist feminisms (a term I use here to refer to the diverse movements of postcolonial feminism and feminisms of colour) may shape CMS towards a more reflexive and meaningful engagement with difference. In reflecting on my own performance of white masculinity as an aspiring critical management scholar, I suggest that an anti-racist feminist approach bears the potential to challenge relations of domination within CMS and reinvigorate our pursuits for emancipation. It is my hope that the anti-racist feminist perspective advanced in this chapter may offer an opportunity for critical management scholars to ‘do’ critique differently through a radical inclusion of previously marginalised perspectives.