Search results

Conceptual and empirical research over the past 20 years has moved the social media (SM) literature beyond the embryotic stage to a well-developed academic discipline. As the lead article in the special issue in the Journal of Research in Interactive Marketing on Cutting-Edge Research in Social Media and Interactive Marketing, this review and agenda article has two key goals: (1) to review key SM and interactive marketing research over the past three years and (2) to identify the next wave of high priority challenges and research opportunities.

Given the “cutting-edge” research focus of the special issue, this review and research agenda paper focused on articles published in 25 key marketing journals between January 2021 and March 2024. Initially, the search request was for articles with “social media, social selling, social commerce” located in the article title, author-selected key words and journal-selected keywords. Later, we conducted searches based on terminology from articles presented in the final review. In total, over 1,000 articles were reviewed across the 25 journals, plus additional ones that were cited in those journals that were not on the initial list.

Our review uncovered eight key content areas: (1) data sources, methodology and scale development; (2) emergent SM technologies; (3) artificial intelligence; (4) virtual reality; (5) sales and sales management; (6) consumer welfare; (7) influencer marketing; and (8) social commerce. Table I provides a summer of key articles and research findings for each of the content areas.

As a literature review and research agenda article, this paper is one of the most extensive to date on SM marketing, and particularly with regard to emergent research over the past three years. Recommendations for future research are integrated through the paper and summarized in Figure 2.

Consumer welfare is one of the eight emergent content areas uncovered in the literature review. Specific focus is on SM privacy, misinformation, mental health and misbehavior.

New business density (NBD) is the ratio of the number of newly registered liability corporations to the working-age population per year. NBD is critical to assessing a country's business environment. The present work endeavors to discover and gauge the contribution of 28 potential socio-economic enablers of NBD for 2006–2021 across developed and developing economies separately and to make a comparative assessment between those two regions.

Using World Bank data, the study first performs exploratory data analysis (EDA). Then, it deploys a deep learning (DL)-based regression framework by utilizing a deep neural network (DNN) to perform predictive modeling of NBD for developed and developing nations. Subsequently, we use two explainable artificial intelligence (XAI) techniques, Shapley values and a partial dependence plot, to unveil the influence patterns of chosen enablers. Finally, the results from the DL method are validated with the explainable boosting machine (EBM) method.

This research analyzes the role of 28 potential socio-economic enablers of NBD in developed and developing countries. This research finds that the NBD in developed countries is predominantly governed by the contribution of manufacturing and service sectors to GDP. In contrast, the propensity for research and development and ease of doing business control the NBD of developing nations. The research findings also indicate four common enablers – business disclosure, ease of doing business, employment in industry and startup procedures for developed and developing countries.

NBD is directly linked to any nation's economic affairs. Therefore, assessing the NBD enablers is of paramount significance for channelizing capital for new business formation. It will guide investment firms and entrepreneurs in discovering the factors that significantly impact the NBD dynamics across different regions of the globe. Entrepreneurs fraught with inevitable market uncertainties while developing a new idea into a successful new business can momentously benefit from the awareness of crucial NBD enablers, which can serve as a basis for business risk assessment.

DL-based regression framework simultaneously caters to successful predictive modeling and model explanation for practical insights about NBD at the global level. It overcomes the limitations in the present literature that assume the NBD is country- and industry-specific, and factors of the NBD cannot be generalized globally. With DL-based regression and XAI methods, we prove our research hypothesis that NBD can be effectively assessed and compared with the help of global macro-level indicators. This research justifies the robustness of the findings by using the socio-economic data from the renowned data repository of the World Bank and by implementing the DL modeling with validation through the EBM method.

This study aims to explore the differences in the tourists’ perceived destination image on travel e-commerce platforms (e.g. Ctrip and Fliggy) and social media platforms (e.g. Xiaohongshu and Weibo).

This paper aims to illuminate the issue of workplace violence (WPV) against psychiatry residents. Workplace violence is known to negatively impact physical and emotional well-being, professional development and the quality of the care that mental health professionals provide to patients. The authors discuss the prevalence of, risk factors for and consequences of WPV against psychiatry residents, as well as the need for support and resources to help residents cope with the emotional challenges of their job.

This paper is a review of the literature on WPV against psychiatry residents, and includes studies on its prevalence, associated risk factors and consequences.

Psychiatry residents face a heightened risk of WPV, including physical and verbal attacks, which can harm their mental and physical health and disrupt their continuity of care. Factors that contribute to WPV against psychiatry residents include exposure to aggressive or violent behaviors, inadequate training in WPV, understaffing, the stigmatization of mental illnesses, and discriminatory treatment. Furthermore, psychiatry residents who encounter WPV may develop negative emotions and attitudes toward their patients, which can compromise the care they provide.

The inherent heterogeneity of study designs highlighted in this review could hinder the establishment of definitive conclusions about the impact of workplace violence on psychiatry residents. A focus on studies published in English may inadvertently exclude relevant literature in other languages, potentially limiting the comprehensiveness of study findings.

This paper highlights resident physicians’ personal experiences with and perceptions of WPV encountered during residency training. In response, potential solutions are proposed to address WPV, including increased support for resident physicians, mandatory reporting of WPV incidents, and a cultural shift toward zero tolerance for WPV. In addition, the paper raises awareness of the limited research on this topic and the importance of further investigation.

This study examines green absorptive capacity as an important intervening variable that elucidates the relationship between green supply chain management (GSCM) practices (specifically, green purchasing, customer cooperation and investment recovery) and firm performance.

Drawing from the theoretical underpinnings of the natural-resource-based view theory and information processing theory, a research model is developed and tested using data obtained from 368 manufacturing firms in Ghana. Data analysis was conducted using structural equation modeling.

The results indicate that green purchasing, customer cooperation and investment recovery have a direct positive and significant effect on firm performance. Additionally, green purchasing and customer cooperation have a positive and significant effect on green absorptive capacity but investment recovery does not. Further, the results show that the paths from green purchasing and customer cooperation to firm performance are positively mediated by green absorptive capacity.

The study reveals to supply chain managers that green absorptive capacity is an important conduit through which firms can achieve enhanced firm performance from GSCM initiatives.

This study makes a contribution by integrating the absorptive capacity literature and green management literature and establishes green absorptive capacity as a mechanism through which GSCM practices enhance firm performance.

The current work aims to understand the consumers’ adoption of electric vehicles (two-wheelers) from their value perspective by utilizing the value-based adoption model.

The study considered data from 302 potential electric two-wheeler customers and tested the hypotheses using structural equation modeling.

The outcomes showed that perceived economic benefits, social image, enjoyable acceleration and enhanced fun and perceived environment (positively) and perceived physical safety risk, perceived cost of ownership and range and charging risk (negatively) influenced the customers’ perceived value linked with electric two-wheeler (ETW) adoption. Only low engine noise emission and infrastructure issues did not affect perceived value.

Most of the respondents considered in the study were less than 35 years old. Hence, the model can be tested for other age groups.

The study’s outcomes will help ETW marketers, manufacturing companies and governments (state and central) to provide a more convenient environment for electric two-wheelers' adoption and help them curate appropriate strategies.

The current work offers a better understanding of potential customers' ETW adoption by employing a value-based trade-off.

The study specifically focused on ethical leadership and help seeking during innovation and tested the moderating effect of happiness on the path from help seeking to innovation.

In this longitudinal study, 472 employees from an HR outsourcing company in China participated in the first survey. However, only 184 employees completed two surveys (1 month apart). We used path analysis to test all hypotheses through Mplus.

We found that ethical leadership, through help-seeking, is correlated to innovation. We also found that one’s happiness level is related to innovation, and when employees are chronically happy, the positive effect of help-seeking on innovation is stronger.

Working in an ethical environment, employees are comfortable acknowledging mistakes, hearing feedback and making corrections, which fosters continuous innovation. Conversely, without the influence from ethical leaders, employees may choose to remain silent and abandon continuous innovation due to the concern of losing “face” the context of China.