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The aim of this research is to explore the relationship between destination supply-side factors, visitor demand-side factors and the role of local government authorities in supporting the drive tourism market with effective interventions. A mixed methods approach was used to gather qualitative data from 14 destination stakeholders, which informed the development of a survey of 397 drive tourists to the Atherton Tablelands, in the far north of Australia. The findings identified stakeholder concerns about fragmented regional promotions by different regional entities, weakened destination branding and infrastructure needs. Drive tourist surveys indicated that although the destination provides a competitive tourism experience, there were concerns about the availability of information. This research highlights the danger of destination disunity, and the theoretical and practical contributions of the learning destination concept to understanding the importance of destination-wide, stakeholder collaboration, although it may be difficult to implement.

The tourism has become more responsible in terms of tourists choosing environmentally friendly alternatives and resorting to green options in food, travel, and purchase. In view of this, “ecotourism” appears as a sustainable means of promoting tourism in the less explored areas which are endowed with esthetic beauty of nature. Ecotourism is based on the pillars of biodiversity, wildlife, natural wealth, rivers, and authentic cuisine. The proposed chapter is an attempt to explore the ecotourism potential of the Southern Rajasthan in India which has a rich heritage of natural wealth and cultural diversity.

The role of children and young people is not outlined in the sustainability transitions literature. The aim of this work is to illustrate the significance of young people's agency by showcasing Hare Krishna eco-farms organising cultural/eco-spiritual events. This work forms part of a wider sustainability study focussing on food in spiritual communities in Europe. Data were collected through observation and interviews on three Hare Krishna farms. The agency of children and youths and the significance of their presence at eco-events emerged as an unexpected theme. Findings show that Hare Krishna events in Europe are visited by a relatively high number of children and young people who learn about more sustainable practices through extracurricular activities. By describing the cognitive and experiential encounters, the authors draw attention to the significance of children's involvement in ecologically geared events in the context of sustainability transitions.

As the consumer-centric approach is evolving in the 21st century, especially in the post-COVID-19 era, people seek unique experiences. Adopting co-creation in promoting a destination implies involving tourists, stakeholders and organisers in creating value for a product or service. The innovative strategy of co-creating experiences encourages tourists' engagement, leading to destination promotion. Some notable examples of co-creation in tourism are gastronomic tours, virtual tours and travel guides. This chapter aims at the significance of co-creating experiences at events that lead to destination promotion. Co-creation of experiences at events brings the spotlight from the stage to the audience and is considered the future of the experience economy. The study presents a case study of Jal Mahotsav in Madhya Pradesh, India. The study highlights the multi-stakeholder approach adopted by the authorities to co-create the event experience.