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This study discusses the evolution of supply chain and the growing importance of dual marketing strategies. To understand the concept of dual marketing, we present a scenario faced by property developers in Malaysia on the impact of public policy on dual marketing strategy. This study is to uncover (1) the reasons why and how property developers adopt dual marketing strategy, (2) the impact of housing policy on the developers' dual marketing strategy and how they strategise to cope with the policy.

Based on a case study of the Logan Renewal Initiative (LRI) in Queensland Australia, this chapter examines the competing aims bound up in programmes of urban renewal and the way different stakeholder groups advocate for one component of the programme while seeking to prevent another.

A qualitative case study approach is used based on interview and documentary material to elicit the competing views and opinions of local residents, state and local governments, housing providers and other stakeholders around a renewal programme.

It is found that there are two competing agendas bound up within the LRI, with gentrification at the heart of each. One focuses on the virtues of the social housing reform agenda, but sees gentrification as an unintended and undesirable outcome that needs to be carefully managed. The other is a place-improvement ambition that sees gentrification as an effective policy mechanism, but one that will be undermined by any increases in the stock of social and affordable housing.

The chapter emphasizes that programmes of renewal are rarely coherent policy tools, but are subject to change, contestation and negotiation as stakeholders compete to impose their own desired outcomes. In the case of the LRI, both outcomes will likely result in the marginalization of low-income groups unless their needs are placed at the forefront of its design.

The chapter engages critically with the widely held view that urban renewal is a means of gentrifying local neighbourhoods by showing how local conditions and circumstances render the relationship between renewal and gentrification far more complex that generally conceived.

Cities are continually built and unbuilt (Hommels, 2005), reflecting cycles of investment and disinvestment across space, the machinations of housing and urban policy interventions, and shifting patterns of household need, demand, choice and constraint. The drivers of change are fluid and reflect shifting political, institutional, technological, environmental and socio-economic contexts. Urban landscapes evolve in concert with these changes, but the built environment tends to be defined more in terms of spatial fixity and the path-dependency of physical fabric. Suburban neighbourhoods register this dynamism in different ways as they have flourished, declined and subsequently revalorised over time. Changes initiated through redevelopment, from large-scale public renewal to alterations and renovations by individual owner-occupiers, are long-standing signifiers of reinvestment (Montgomery, 1992; Munro & Leather, 2000; Whitehand & Carr, 2001). Our concern here relates to a particular form of incremental suburban renewal: the increasing significance of private ‘knockdown rebuild’ (KDR) activity. KDR refers to the wholesale demolition and replacement of single homes on individual lots. We are interested in the scale and manifestations of this under-researched process and, in particular, the new insights offered to debates regarding gentrification, residential mobility and choice, and in turn, potential implications for metropolitan housing and planning policy. Our focus is Sydney, Australia.

This chapter addresses housing policy in England since 2007 and changes in housing opportunities and inequalities. The credit crunch and its aftermath were experienced across the United Kingdom, and speeded the established trend to greater inequality. Many problems identified in England are relevant elsewhere, but the distinctive housing policies adopted in Scotland, Wales and Northern Ireland are not discussed here. The chapter argues that the policy direction adopted since 2010 failed in its ambition to increase housing supply and home ownership and further increased social and spatial inequalities.

This chapter provides a critical examination of the urban renewal process currently taking place in inner-city Johannesburg. It evaluates the effects of an approach to providing social housing which blends commercial, market-based practices with state intervention and regulation and discusses the implications these competing imperatives have for the area and academic understandings of urban renewal.

Findings are based on a qualitative research process, carried out over 9 months in inner-city Johannesburg. Research involved interviews with property developers, housing providers, government officials, and tenants living in renovated social and affordable housing developments.

The process is contradictory and overburdened, and attempts to fulfill competing goals and agendas. Some developmental ambitions are being realized as the supply of social and affordable housing is expanding. However, the benefits are limited, as poor communities are being displaced and, in many cases, commercial concerns trump social and developmental considerations.

Findings highlight the ways in which a range of political circumstances, policy decisions, and spatial conditions combine to create an approach to renewal which is neither entirely neoliberal nor developmental. The case study complicates narratives which stress the global dominance of neoliberal approaches to urban renewal and demonstrates that alternative developmental ambitions exist alongside commercial practices.

The chapter highlights the ambiguity and hybridity of localized approaches to housing provision. In doing so it adds nuance to debates about urban processes around the globe and draws attention back to the uncertainty, agency, and diversity which are continuously shaping urban societies.