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Book part
Publication date: 7 August 2017

Manuela Olagnero and Irene Ponzo

Based on a case study of conversion of real estate complexes built in Turin at the time of the 2006 Winter Olympic Games into public and subsidized housing, the chapter compares…

Abstract

Purpose

Based on a case study of conversion of real estate complexes built in Turin at the time of the 2006 Winter Olympic Games into public and subsidized housing, the chapter compares policy goals aimed at producing social mix through the mixing of housing tenure, with actual outcomes and thus identifies possible advantages, challenges, and pitfalls of this kind of intervention.

Methodology/approach

The analysis is based on a survey and semi-structured interviews with residents, in-depth interviews with key actors, and observation of daily interactions in public and shared places.

Findings

Regeneration policies and tenure mix seem to be most effective at preventing neighborhood stigmatization and attract private investments in facility development (area-based effects), but not to be “automatically” a source of mixed social relations and positive role models able to limit socially disapproved behaviors (people-based effects).

Social implications

The practical lesson which can be drawn from this chapter is that the achievement of people-based effects requires long-standing actions which go beyond the construction and allocation of new apartments.

Originality/value

The chapter engages critically with the idea that built environment has deterministic effects on social environment, and social mix resulted from regeneration and housing policies can work as a catch-all solution for activating and rehabilitating human and social resources in the target area. Specifically, we show how these processes require particular organizational and policy conditions that cannot be taken for granted.

Details

Social Housing and Urban Renewal
Type: Book
ISBN: 978-1-78714-124-7

Keywords

Abstract

Details

Mixed-Income Housing Development Planning Strategies and Frameworks in the Global South
Type: Book
ISBN: 978-1-83753-814-0

Book part
Publication date: 13 October 2008

Kathy Arthurson

Increasing concern about rising crime rates, high levels of unemployment and the anti-social behaviour of youth gangs that are concentrated within particular regions and…

Abstract

Increasing concern about rising crime rates, high levels of unemployment and the anti-social behaviour of youth gangs that are concentrated within particular regions and neighbourhoods of cities has prompted renewed interest in governments to frame policies to create socially mixed cities. Recent riots experienced on social housing estates, including in France (St Denis, Poissy, Clichy-sous-bois), Australia (Macquarie Fields, Redfern in New South Wales) and Britain (Bestwood, Nottingham) have reinvigorated public and community debate into just what makes a functional neighbourhood. The nub of the debate about dysfunctional neighbourhoods is whether part of the problem is to be found in the lack of social mix of residents, that is, the homogeneity of the neighbourhoods in aspects such as housing tenure, ethnicity and socioeconomic characteristics of residents.

Details

Qualitative Housing Analysis: An International Perspective
Type: Book
ISBN: 978-1-84663-990-6

Article
Publication date: 2 August 2022

Ibtissem Hallal and Tayeb Sahnoune

This study aims to identify the challenges of new urban housing zones in Algeria that have permitted the emergence of many habitat neighbourhoods deprived of all services. The…

Abstract

Purpose

This study aims to identify the challenges of new urban housing zones in Algeria that have permitted the emergence of many habitat neighbourhoods deprived of all services. The objective is to promote social interaction by departing from the zoning and introducing the notion of urban mix.

Design/methodology/approach

This study tries to catch different elements that contribute to promote the degree of social interaction. This step ultimately has led to the need to improve the quality conditions of the living environment and focus the analysis on urban mix advantages. The latter aims to organize space by balancing functional, social and spatial magnitudes. Different methods have been adopted to assess each dimension. Starting with the assessment of the functional mix, the functional mix coefficient (C.Mix f) was calculated in a quantitative approach, and attendance rates of various targeted functions were determined in a second qualitative one. However, regarding the social mix, several evaluation criteria were selected. Finally, the spatial mix was evaluated via three modes of occupation; mix on the islet, mix on the parcel and mix on the building.

Findings

The results of this research confirm that urban mix is imperative to counteract problems generated by zoning. It also concludes that urban mix can be assessed through a grid of indicators. The case study of Ayouf-Jijel revealed that it benefits from good coverage of amenities and businesses; the authors also found that most indicators present some qualitative rather than quantitative deficiencies. This concerns the location of businesses in collective and individual housing. This phenomenon is scattered in the neighbourhood’s development.

Originality/value

The objective of this paper is to contribute to the argument on how to develop neighbourhoods in a city in general and particular to the city of Jijel through the urban mix by taking into account several indicators under three measurements: functional, social and spatial. In addition, the paper contributes to discuss new methods for the evaluation and implementation of urban mix. Finally, this paper reveals an opportunity to rethink neighbourhoods regarding new approaches and reflections of cosmopolite development versus zoning.

Details

International Journal of Disaster Resilience in the Built Environment, vol. 14 no. 2
Type: Research Article
ISSN: 1759-5908

Keywords

Article
Publication date: 16 July 2021

Paul Blaise Issock Issock, Mercy Mpinganjira and Mornay Roberts-Lombard

This study aims to provide empirical evidence and a different perspective on the relevance of the traditional marketing mix in social marketing programmes. This is a response to…

1209

Abstract

Purpose

This study aims to provide empirical evidence and a different perspective on the relevance of the traditional marketing mix in social marketing programmes. This is a response to the ongoing debate about the (in)compatibility of the traditional marketing mix (the 4Ps) in the field of social marketing. In doing so, this study examines the important role that the stages of behaviour change play in influencing the effectiveness of traditional marketing mix elements in the context of recycling in South African households.

Design/methodology/approach

This study follows a quantitative method, relying on a survey of 699 heads of households in South Africa. Multigroup analysis and structural equation modelling were applied to test the impact of stages of changes on the potential effect of marketing mix elements on the intention to recycle household waste.

Findings

The results established that although the traditional marketing mix elements have a marginal effect on the intention to recycle household waste, further analyses revealed that this impact of the marketing mix is contingent on the stage of change in which the target audience is found. Thus, the findings indicated that the marketing mix elements significantly influence the intention to recycle when the target audience is at the contemplation and preparation phases.

Originality/value

Whilst both critics and proponents of the adoption of the traditional marketing mix in social marketing initiatives have provided relevant arguments, the debate had remained largely theoretical. This study discusses the limitations of the traditional marketing mix in behaviour change programmes and the need for a segmented approach based on the stages of behaviour change when using the 4Ps. However, given the hegemony of the 4Ps in the social marketing literature, this study sheds light on the appropriate “Ps” to activate to influence recycling behavioural intention at different stages of change.

Details

Journal of Social Marketing, vol. 11 no. 4
Type: Research Article
ISSN: 2042-6763

Keywords

Book part
Publication date: 7 August 2017

Peer Smets

This chapter aims at providing insight into how social mixing plays out in the Transvaal neighborhood in Amsterdam — a neighborhood which has gone through various rounds of urban…

Abstract

Purpose

This chapter aims at providing insight into how social mixing plays out in the Transvaal neighborhood in Amsterdam — a neighborhood which has gone through various rounds of urban renewal — in the context of nationwide polarization between native-Dutch and Moroccan-Dutch.

Methodology/approach

This chapter is based on research with a neighborhood focus — daily interactions, urban renewal, and use of public space — which took place during 2007–2010. Methods used include participant observation, semistructured interviews, and focus groups.

Findings

The physical renewal implies renovating and pulling down social housing, and building new social or owner-occupier housing. This study provides insight into how residents of different ethnic and income backgrounds live together in the neighborhood, also taking into account the impact of social polarization at the national level.

Social implications

By knowing how people with different ethnic and class backgrounds live together in Transvaal neighborhood, it contributes to the formulation of evidence-based policies for the improvement of social cohesion, livability, safety of the neighborhood, and social capital of local residents.

Originality/value

This study looks at social mix in the context of national-level social polarization between native-Dutch and Moroccan-Dutch. This creates a new viewpoint seen against how the general literature on renewal and social mixing tends to do two things: firstly it usually explicitly or implicitly is also a tenure mix strategy, and secondly the policy focus of the social mix is usually around class issues, that is, the mixing of poor social housing tenants with richer owners.

Details

Social Housing and Urban Renewal
Type: Book
ISBN: 978-1-78714-124-7

Keywords

Article
Publication date: 22 September 2020

Ville Lahtinen, Timo Dietrich and Sharyn Rundle-Thiele

The marketing mix has been extensively criticised by scholars and practitioners, which has led marketing scholars to redefine the original 4P concept, expand the 4Ps with…

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Abstract

Purpose

The marketing mix has been extensively criticised by scholars and practitioners, which has led marketing scholars to redefine the original 4P concept, expand the 4Ps with additional Ps and develop new concepts to replace the marketing mix. However, there is very limited empirical testing assessing the effectiveness of the original marketing mix (4Ps).

Design/methodology/approach

This research applies a field experiment to assess whether the application of a full marketing mix (4P) is more effective than a promotion only campaign (1P) when aiming to increase fruit and vegetable (FV) intake of 6–13-year-old Finnish children. A total of 15 schools were randomly assigned to 4P, 1P and control settings. Data was collected from schoolchildren using the Day in the Life Questionnaire.

Findings

A repeated measures analysis involving 1,076 children demonstrated that a full application of the marketing mix (4P) is more effective than a promotion only (1P) campaign in increasing FV intake within children.

Originality/value

To the best of the authors’ knowledge, this study is the first empirical test of the effectiveness of the commercial marketing mix against a promotion only strategy in social marketing.

Details

Journal of Social Marketing, vol. 10 no. 3
Type: Research Article
ISSN: 2042-6763

Keywords

Article
Publication date: 10 December 2018

Angelo P. Bisignano and Imad El-Anis

The purpose of this paper is to discuss how informal migrant entrepreneurs with different legal statuses interpret their mixed-embeddedness in social and economic contexts. Legal…

Abstract

Purpose

The purpose of this paper is to discuss how informal migrant entrepreneurs with different legal statuses interpret their mixed-embeddedness in social and economic contexts. Legal status represents a key determinant in shaping accessible social networks and market opportunities that in turn influence entrepreneurial choices.

Design/methodology/approach

The paper adopts an interpretative stance to explore how migrant entrepreneurs interpret mixed-embeddedness. It draws on the empirical evidence from a cross-sectional sample of 26 asylum seekers that engaged with enterprising activities in the city of Nottingham in the UK. A recursive hermeneutic process guided the iterative readings of the accounts to develop theoretical insights on how these agents reinvent their relationship with structure.

Findings

A novel theoretical framework emerges from the data analysis to present how these particular migrants use understandings of community and notions of capital to make sense of their mixed-embeddedness. The main theoretical contribution of the framework is to illustrate how groups with different legal statuses produce unique interpretations of mixed-embeddedness. This, in turn, reflects onto specific forms of enterprising and innovative entrepreneurial choices. The framework also produces an empirical contribution as it re-centres the analysis of mixed-embeddedness around the migrant entrepreneur from previous meso- and macro-level perspectives that dominated recent research.

Research limitations/implications

The paper expands knowledge on the notion of mixed-embeddedness by providing insights on how informal migrant entrepreneurs make sense of it. This can form the basis for allowing scholars to address empirically how migrant entrepreneurs reconcile their embeddedness in both social and economic contexts. In terms of practical implications, the paper paves the way for policy-makers to re-evaluate the current approach to the right of asylum seekers to pursue entrepreneurial activities.

Originality/value

The notion of mixed-embeddedness is central to research on informal migrant enterprising. Nevertheless, the concept remains fuzzy and difficult to operationalise. The paper offers an opportunity to understand how migrant entrepreneurs make sense of mixed-embeddedness so that future scholars can better explore how mixed-embeddedness reconciles agency and structure.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 25 no. 5
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 28 February 2023

Nezih Burak Bican

This study attempts to reveal the contemporary tools of spatial design – policy, planning, urban design and architecture – for social mix (SMX) and social mixing (SMXG) by…

Abstract

Purpose

This study attempts to reveal the contemporary tools of spatial design – policy, planning, urban design and architecture – for social mix (SMX) and social mixing (SMXG) by focusing on the recent undertakings in Denmark, the case in point being Copenhagen.

Design/methodology/approach

The study applies a combined research methodology consisting of qualitative strategies. By making use of regulatory document reviews and interviews with key respondents, the study puts together the tools for SMX which are, otherwise, disorganised. Dwelling on reviews of municipal local plans, site visits and semi-structured interviews with municipal agents in charge, it provides a comparative urban morphology analysis of three recently developed neighbourhoods on the basis of SMX and SMXG.

Findings

This study presents the untitled “toolbox” of Danish authorities to regulate the SMX policies and spatial efforts within a variety of planning/design scales to facilitate SMXG among the inhabitants of the neighbourhoods. The examination of successive cases manifests that SMX strategies have been integrated with those of SMXG, with a gradual upwards inclination, since mixing different tenures, types, sizes and prices have not been successful in guaranteeing social interaction. In doing so, the “in-between” zones have become the primary realm of control with an observable differentiation in the studied cases.

Originality/value

Studies are scant concerning the spatial design efforts regarding social mix and mixing. The present work contributes to filling this gap by examining a cutting-edge practice in a mature milieu and describing it in a thorough and comparative manner.

Details

Open House International, vol. 48 no. 4
Type: Research Article
ISSN: 0168-2601

Keywords

Book part
Publication date: 7 August 2017

Javier Ruiz-Tagle

In this chapter, I focus on stigmatization exercised and experienced by local residents, comparing two socially-diverse areas in very different contexts: the Cabrini Green-Near…

Abstract

Purpose

In this chapter, I focus on stigmatization exercised and experienced by local residents, comparing two socially-diverse areas in very different contexts: the Cabrini Green-Near North area in Chicago and the La Loma-La Florida area in Santiago de Chile.

Methodology/approach

Data for this study were drawn from 1 year of qualitative research, using interviews with residents and institutional actors, field notes from observation sessions of several inter-group spaces, and “spatial inventories” in which I located the traces of the symbolic presence of each group.

Findings

Despite contextual differences of type of social differentiation, type of social mix, type of housing tenure for the poor, and public visibility, I argue that there are important common problems: first, symbolic differences are stressed by identity changes; second, distrust against “the other” is spatially crystallized in any type and scale of social housing; third, stigmatization changes in form and scale; and fourth, there are persisting prejudiced depictions and patterns of avoidance.

Social implications

Socially-mixed neighborhoods, as areas where at least two different social groups live in proximity, offer an interesting context for observing territorial stigmatization. They are strange creatures of urban development, due to the powerful symbolism of desegregation in contexts of growing inequalities.

Originality/value

The chapter contributes to a cross-national perspective with a comparison of global-north and global-south cities. And it also springs from a study of socially-mixed areas, in which the debate on concentrated/deconcentrated poverty is central, and in which the problem of “clearing places” appears in both material (e.g., displacement) and symbolic (e.g., stigmatization) terms.

1 – 10 of over 96000