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1 – 10 of over 2000
Article
Publication date: 9 July 2021

Shekhar Shukla and Ashish Dubey

Quantitative objective studies on the problem of celebrity selection are lacking. Furthermore, existing research does not recognize the group decision-making nature and the…

1044

Abstract

Purpose

Quantitative objective studies on the problem of celebrity selection are lacking. Furthermore, existing research does not recognize the group decision-making nature and the possibility of customer involvement in celebrity or influencer selection for social media marketing. This study conceptualizes celebrity selection as a multi-attribute group decision-making problem while deriving the final ranking of celebrities/influencers using interactive and flexible criteria based on the value tradeoff approach. The article thus proposes and demonstrates a quantitative objective method of celebrity selection for a brand or campaign in an interactive manner incorporating customer's preferences as well.

Design/methodology/approach

Each decision-maker's preferences for celebrity selection criteria are objectively captured and converted into an overall group preference using a modified generalized fuzzy evaluation method (MGFEM). The final ranking of celebrities is then derived from an interactive and criteria-based value tradeoff approach using the flexible and interactive tradeoff method.

Findings

The approach gives a different ranking of celebrities for two campaigns based on group members' perceived importance of the selection criteria in different scenarios. This group includes decision-makers (DMs) from the brand, marketing communication agency and brand's customers. Further, each group member has an almost equal say in the decision-making based on fuzzy evaluation and an interactive and flexible value tradeoff approach to celebrity selection for receiving a rank order.

Research limitations/implications

The approach uses secondary data on celebrities and hypothetical scenarios. Comparison with other methods is difficult, as no other study proposes a multi-criteria group decision-making approach to celebrity selection especially in a social media context.

Practical implications

This approach can help DMs make more informed, objective and effective decisions on celebrity selection for their brands or campaigns. It recognizes that there are multiple stakeholders, including the end customers, each of whose views is objectively considered in the aspects of group decision-making through a fuzzy evaluation method. Further, this study provides a selection mechanism for a given context of endorsement by objectively and interactively encapsulating stakeholder preferences.

Originality/value

This robust and holistic approach to celebrity selection can help DMs objectively make consensual decisions with partial or complete information. This quantitative approach contributes to the literature on selection mechanisms of influencers, celebrities, social media opinion leaders etc. by providing a methodological aid that encompasses aspects of interactive group decision-making for a given context. Moreover, this method is useful to DMs and stakeholders in understanding and incorporating the effect of nature or context of the brand and the campaign type in the selection of a celebrity or an influencer.

Details

Journal of Research in Interactive Marketing, vol. 16 no. 2
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 12 March 2018

Shekhar Shukla, B.K. Mohanty and Ashwani Kumar

The purpose of this paper is to highlight an innovative approach to explore and evaluate the sustainability perspectives in e-commerce channels for additive manufacturing (AM)…

1010

Abstract

Purpose

The purpose of this paper is to highlight an innovative approach to explore and evaluate the sustainability perspectives in e-commerce channels for additive manufacturing (AM). This approach helps the stakeholders to perform strategic planning dependent on a scenario-based analysis.

Design/methodology/approach

The paper structures the problem of understanding the sustainability perspectives of e-commerce channels for AM using value-focused thinking to identify the related fundamental objectives. These objectives assist in creating dynamic scenarios based on fuzzy cognitive maps of different e-commerce channels for AM.

Findings

To evaluate the proposed research methodology, four scenarios were developed for each e-commerce channel for AM. The exploration and evaluation of one of these scenarios assisted in explaining the whereabouts of the process to aid in strategizing decision situations and understanding these channels better from the sustainability perspective.

Practical implications

The approach presented in this paper can be used by the practitioners to perform strategic planning for prioritizing sustainability in e-commerce channels for AM; considering the consequences and trade-offs wrt the other factors. Moreover, the scenario-based analysis can be performed depending on the problem requirements of the stakeholder.

Originality/value

The paper addresses the gap of understanding the theoretical aspect of the sustainability perspective in e-commerce channels for AM and the practical aspect of exploring and evaluating them. A scenario-based analysis for each e-commerce channel based on the fundamental objectives of sustainability provides insights for implementation and directions for future research.

Details

Industrial Management & Data Systems, vol. 118 no. 2
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 13 September 2022

Abhishek Kashyap, Amarendra Kumar Yadav, Omkar Nandan Vatsa, Trivedh Naidu Chandaka and Om Ji Shukla

The purpose of this paper is to develop an interpretive structural modeling (ISM) model to investigate the critical success factors (CSF) and the extent of CSF's influence in the…

Abstract

Purpose

The purpose of this paper is to develop an interpretive structural modeling (ISM) model to investigate the critical success factors (CSF) and the extent of CSF's influence in the implementation of lean industry 4.0 in manufacturing supply chain.

Design/methodology/approach

The study has been carried out with the help of the latest literature followed by brainstorming sessions with experts. The experts were the managers from the industries, assistant professors, and research scholars from academia working in this domain. Finally, a structured model is formed using ISM methodology for the analysis of the CSFs followed by matrice d'impacts croisés multiplication appliquée á un classment (MIAMAC) Analysis for the validation of the model.

Findings

The study identifies robotics, virtual and augmented reality and cloud computing as the main CSFs which are responsible to drive all the identified CSFs. However the CSF professional training and development (PTD) has been identified as the weakest driver but having the highest dependent power.

Research limitations/implications

The study has included nine CSFs and the contextual relationships between the CSFs are based on the knowledge and experience of the experts, which may be biased. Moreover, the paper has covered the ISM approach, and the same thing can be validated using the fuzzy-ISM and other multi-criteria decision-making (MCDM) techniques.

Originality/value

This investigation of the CSFs in the lean industry 4.0 is original and the identified CSFs are the result of the literature reviews and an extensive discussion from the experts. The paper uses the complete experience of the respective experts to make this work more effective and original.

Details

Management of Environmental Quality: An International Journal, vol. 34 no. 4
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 16 December 2021

Bipin Sony and Saumitra Bhaduri

The objective of this paper is to investigate the role of information asymmetry in the equity selling mechanisms chosen by the firms from an important emerging market, India…

Abstract

Purpose

The objective of this paper is to investigate the role of information asymmetry in the equity selling mechanisms chosen by the firms from an important emerging market, India. Specifically, the authors look into the choice between the two most popular mechanisms of equity issues – rights issue and private placement of equity.

Design/methodology/approach

This study introduces three analyst specific variables as proxies of information asymmetry as the conventional proxies are fraught with several disadvantages. First, the paper tests the choice between rights issue and private placement using a binary logistic model. In the second approach the authors use rights issue and segregate the private placements into preferential allotments and qualified institutional placements and test the impact of information asymmetry using a multinomial logistic regression.

Findings

The outcome of this empirical exercise shows that only those firms facing lesser information problems choose rights issue of equity. Private placements are chosen by firms facing higher information problems to circumvent information costs. The results remain invariant even after segregating the qualified institutional placements from private equity placement as the firms with information disadvantage choose to place equity privately.

Originality/value

In contrast to the conventional studies that focus on the debt-equity framework, the authors argue that the impact of information asymmetry is applicable even at disaggregated levels of equity selling mechanism.

Article
Publication date: 14 March 2023

Shalini Nath Tripathi, Deepa Sethi, Nishtha Malik, Aparna Mendiratta and Manisha Shukla

The study aims to develop an in-depth understanding of challenges faced by Indian women professionals during the pandemic and the human resource (HR) initiatives like effective…

552

Abstract

Purpose

The study aims to develop an in-depth understanding of challenges faced by Indian women professionals during the pandemic and the human resource (HR) initiatives like effective communication, taken by the organizations to mitigate the plight of these professionals.

Design/methodology/approach

A mix of two qualitative research methods namely focus groups in-depth and one-to-one in-depth interviews was used. A total of 32 females working with different organizations participated.

Findings

The thematic analysis revealed themes related to challenges faced by working women-gendered burnout, mental health issues, increased household responsibilities, job insecurity, work-life conflict, gender inequalities, reduced internal communication and financial independence, domestic violence and exploitation. The major themes that emerged for the organizational initiatives were flexible working hours, equal women representation in response to planning and decision making, driving transformative change for gender equality, paid leaves for family care, caregiving bonus, leadership development seeds, increased female recruitments, transparent communication and counseling sessions.

Research limitations/implications

The study establishes a holistic understanding of the plight of Indian women professionals and the consequent organizational interventions accompanied by transparent communication. It adds rigor to the evolving literature on COVID-19 and enriches the theoretical narrative of policy adaptations by industry practitioners for aligning them with employee needs. This helps in routing the policy design and implementation in light of the challenges faced.

Originality/value

The study presents an in-depth understanding of challenges faced by women employees; and provides a foundation for identifying human resource management (HRM) interventions customized for working females. It also proposes a framework implementable in the recovery phase, deploying critical strategic shifts like reflection, recommitment and re-engagement of the women workforce in order to maximize their efficacy for rapidly evolving organizational priorities.

Details

Corporate Communications: An International Journal, vol. 28 no. 4
Type: Research Article
ISSN: 1356-3289

Keywords

Content available
Book part
Publication date: 16 August 2023

Abstract

Details

Resilient and Sustainable Destinations After Disaster
Type: Book
ISBN: 978-1-80382-022-4

Article
Publication date: 14 September 2021

Lee-Andra Bruwer, Nkosivile Welcome Madinga and Nqobile Bundwini

The purpose of this paper is to determine the key factors influencing the adoption of grocery shopping and to examine the moderating effect of education between antecedents of the…

1962

Abstract

Purpose

The purpose of this paper is to determine the key factors influencing the adoption of grocery shopping and to examine the moderating effect of education between antecedents of the adoption of grocery shopping apps and user attitude and intention to purchase.

Design/methodology/approach

This study adopted partial least squares structural equation modeling (PLS-SEM) to evaluate the relationship between the latent variables: perceived usefulness, perceived ease of use, attitude and intention to use grocery shopping apps. Partial least squares multigroup analysis (PLS-MGA) was used to examine the moderating effect of education. A total of 305 grocery shopping apps users were surveyed using a structural questionnaire.

Findings

The results indicated that all the factors considered in the framework were significant in predicting the intention to use the grocery shopping apps. The findings show that education has no significant impact on any relationship.

Practical implications

A better understanding of the factors that affect the acceptance of mobile grocery shopping apps is important for developing better strategic management plans.

Originality/value

This is one of the first studies to research the adoption of grocery shopping apps in a developing country, as well as the first to focus on consumers in South Africa.

Details

British Food Journal, vol. 124 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 3 January 2017

Sheetal Jain, Mohammed Naved Khan and Sita Mishra

Even though the Indian luxury market is predicted to grow as much as the Chinese one over the coming years, limited research has been conducted on luxury consumer behavior. The…

20834

Abstract

Purpose

Even though the Indian luxury market is predicted to grow as much as the Chinese one over the coming years, limited research has been conducted on luxury consumer behavior. The purpose of this study is to examine the purchasing behavior for luxury fashion goods using the framework of the theory of planned behavior.

Design/methodology/approach

A total of 257 respondents were included after distributing a structured questionnaire by surveying real luxury consumers in Delhi. Data were analyzed using structural equation modeling.

Findings

The results of the study indicated that subjective norm was the most important determinant of the purchasing intentions for luxury fashion goods, followed by attitude. Perceived behavioral control was not found to have a significant relationship with purchasing intentions, but it showed a strong positive relationship with actual purchasing behavior.

Originality/value

This study provides new theoretical insights regarding luxury consumer behavior in India. It explains the motivating factors behind purchasing intentions for luxury goods among Indian consumers. The findings of the study will provide great help to global luxury companies in formulating their penetration and expansion strategies in the Indian market.

Details

Journal of Asia Business Studies, vol. 11 no. 1
Type: Research Article
ISSN: 1558-7894

Keywords

Article
Publication date: 28 October 2008

John D. Murphy and Deepak Khazanchi

Group Support Systems (GSS) have been used and studied in the support of facilitated ideation sessions for years. The norm for these sessions has been for participants to work…

Abstract

Group Support Systems (GSS) have been used and studied in the support of facilitated ideation sessions for years. The norm for these sessions has been for participants to work individually at GSS workstations. A review of applicable literature suggests that pairing participants at GSS workstations could result in higher quality ideas and participant satisfaction. This paper reports the results of a lab experiment that tested for differences between paired and unpaired facilitated GSS sessions. These results suggest that pairing participants can yield higher quality ideas from facilitated ideation without negative consequences.

Details

American Journal of Business, vol. 23 no. 2
Type: Research Article
ISSN: 1935-5181

Keywords

Book part
Publication date: 25 October 2023

Archana Shankar and Rebecca Natrajan

The purpose of this chapter is to develop academic answers to the key rural areas and smart villages and digital agriculture. This chapter analyses the National level initiatives…

Abstract

The purpose of this chapter is to develop academic answers to the key rural areas and smart villages and digital agriculture. This chapter analyses the National level initiatives of Government of India Mission to convert rural areas into smart cities. The Union Ministry of urban development collaborates with State Government and nominate a particular city or cities in their state. Financial incentives or benefits will be provided to enhance the quality of the city. Coimbatore being a cosmopolitan city it is also a combination of rural villages and urban township. The main objective of this chapter is to identify and explore the initiatives of SMART CITIES MISSION a joint venture activity initiated by Government of India and State Government of Tamil Nadu. The results clearly indicate how digital technologies play a pivotal role to enhance the quality of eco-friendly initiatives and to improve the smart villages and agriculture. The key recommendations are the lessons learnt from other smart cities initiatives in other states and how Coimbatore can be an example and adopt key takeaways from other states and cities around the world.

Details

Technology and Talent Strategies for Sustainable Smart Cities
Type: Book
ISBN: 978-1-83753-023-6

Keywords

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