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1 – 10 of over 1000
Article
Publication date: 30 August 2022

Tanvir Ahmed, Waseem Ahmad and Bashir Ahmad

Mobile phone network third-generation (3G) and fourth-generation (4G) modes are the most commonly used modes in many developing countries. This study aims to assess the impact of…

Abstract

Purpose

Mobile phone network third-generation (3G) and fourth-generation (4G) modes are the most commonly used modes in many developing countries. This study aims to assess the impact of these network modes and other mobile phone attributes on their retail prices in Pakistan, the fifth most populous and developing country.

Design/methodology/approach

This study has been conducted in Punjab province, which shares about 53% of the Pakistan’s population. Hedonic price analysis was carried out on all new mobile phone attributes sold in Punjab’s markets at the retail level. Various econometric tests, that is, Ramsey regression equation specification error, Breusch–Pagan/Cook–Weisberg and variance inflation factor, were calculated to check the robustness of the results.

Findings

Results of this study indicated that the mobile phone prices were significantly higher for the sets having 4G network mode than the 3G mode. In addition to this, other mobile phone attributes that significantly influenced their prices were brand, weight, camera, random access memory (RAM), memory size, operating system, battery capacity and display size.

Research limitations/implications

This study has implications for mobile phone sales and marketing strategies of the manufacturers, importers, retailers and others involved in the mobile phone business in developing countries like Pakistan. Mobile phone manufacturers/importers can increase their profits by producing/importing the 4G enabled devices.

Originality/value

Although many studies in the literature estimated the implicit price of mobile phone attributes, none of these had explicitly assessed the impact of network mode generation of mobile phones on their prices.

Details

Digital Policy, Regulation and Governance, vol. 24 no. 4
Type: Research Article
ISSN: 2398-5038

Keywords

Article
Publication date: 1 December 2001

Lara Srivastava

Outlines Japan’s journey to third‐generation mobile (3G). Posits a number of factors have been responsible for driving Japan in the direction of 3G. Examines developments in 3G

Abstract

Outlines Japan’s journey to third‐generation mobile (3G). Posits a number of factors have been responsible for driving Japan in the direction of 3G. Examines developments in 3G mobile phones and the situation reached in that country. Sums up that there are a number of lessons to be learned from the Japanese experience, notably on market structure.

Details

info, vol. 3 no. 6
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 1 November 2003

Fred Robins

This paper is about the marketing of the next generation of mobile phones. It begins with comments on the state of the telecom industry and draws attention to elements of…

10347

Abstract

This paper is about the marketing of the next generation of mobile phones. It begins with comments on the state of the telecom industry and draws attention to elements of technological and product convergence, highlighting the point that while industry convergence on digital technology is a fact, today’s mobile telephony marketplace is nonetheless characterised by three generations of technology and the latest generation, 3G, embraces three related but competing standards. The paper examines 2G, 2 and a half G and 3G developments around the world and identifies factors relevant to the marketing of 3G, including recognition of geographical and user diversity and the consequent need for marketers to keep these various user perspectives in mind. There is recognition of the financial pressure on telephone operators and of the sometimes emotional and fickle preferences of telephone users. However, customer desire for personalisation, including personalised 3G services, are important features of the marketplace, as will be the availability of simple, secure payment systems.

Details

Marketing Intelligence & Planning, vol. 21 no. 6
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 1 June 2003

Morna S.Y. Lee, Peter J. McGoldrick, Kathleen A. Keeling and Joanne Doherty

Telecommunications companies world‐wide are developing 3G mobile phones and applications. In the UK, mobile banking is considered to be one of the most value‐added and important…

7261

Abstract

Telecommunications companies world‐wide are developing 3G mobile phones and applications. In the UK, mobile banking is considered to be one of the most value‐added and important mobile services available. However, the adoption rate of using 3G mobile phones for financial services is yet to be determined. The current research examined both innovative attributes and customers’ perceived risk in order to understand customers’ behaviour and motivation toward this innovation. It has advanced the theoretical frameworks of innovation and customers’ risk perception as new attributes and risk dimensions were identified. The findings provide banking executives with a better understanding of what are the perceived advantages and disadvantages of 3G mobile banking services, helping them to plan marketing strategies and promotion approaches for 3G mobile banking services in the future.

Details

International Journal of Retail & Distribution Management, vol. 31 no. 6
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 7 March 2016

Rongwei Ren, Lei Yu and Yunxia Zhu

This paper aims to study the evolution of innovation-based dynamic capabilities in informal copycat-style firms. As a kind of informal economical organizations, copycat-style…

1056

Abstract

Purpose

This paper aims to study the evolution of innovation-based dynamic capabilities in informal copycat-style firms. As a kind of informal economical organizations, copycat-style firms in many emerging economies play an important role in their development of the economics. The development of Shanzhai firms, Chinese-style copycat firms, from imitation to innovation has become an important micro-foundation of China’s economic growth and the manufacturing development. With the cluster development of the Chinese mobile phone industry as the macro and industrial environment background, this paper chose Beijing Tianyu Communication Equipment Co. Ltd as the typical example of innovation in Shanzhai firms and studied the evolution of innovation-based dynamic capabilities in this company.

Design/methodology/approach

This paper chose Beijing Tianyu Communication Equipment Co. Ltd as the typical example of innovation in Shanzhai firms and studied the evolution of innovation-based dynamic capabilities in this company by adopting the leading-edge dynamic capability theory, innovation theory and industrial cluster theory. The authors further discussed how to improve the dynamic capabilities in Shanzhai firms in China.

Findings

It is finally suggested that Shanzhai firms should reduce innovation failures and lower damage degree of dynamic capabilities through consistent innovation and paying attention to their innovation improvement.

Originality/value

It will be very significant to research the survival or diminishing of Shanzhai firms from a theoretical perspective, which will eventually enhance property right protection and innovation development in China.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 8 no. 1
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 1 August 2016

Sajad Rezaei, Muslim Amin, Minoo Moghaddam and Norshidah Mohamed

The purpose of this study is to examine the impact of service quality, perceived usefulness and users’ cognitive satisfaction to determine the third-generation (3G) mobile phone

Abstract

Purpose

The purpose of this study is to examine the impact of service quality, perceived usefulness and users’ cognitive satisfaction to determine the third-generation (3G) mobile phone users’ behavioural retention in using 3G telecommunications services.

Design/methodology/approach

A total of 243 valid questionnaires were collected from 3G users in the Klang Valley, Malaysia. The combination of partial least squares (PLS) path modelling approach and structural equation modelling (SEM; PLS-SEM) technique was used to analyze the measurement and structural model.

Findings

Our empirical assessment supports the proposed research hypotheses and further suggests that service quality is a second-order reflective construct comprising navigation and visual design, management and customer service and system reliability and connection quality.

Originality/value

Prior studies have examined the impact of service quality, perceived usefulness, overall users’ satisfaction and behavioural intention on an information system in general. This study is among the few studies that have attempted to gain insights into 3G users’ post-adoption experience with telecommunications services.

Details

Nankai Business Review International, vol. 7 no. 3
Type: Research Article
ISSN: 2040-8749

Keywords

Article
Publication date: 1 January 2006

Nor Shahriza Abdul Karim, Siti Hawa Darus and Ramlah Hussin

This study seeks to explore the utilization of mobile phone services in the educational environment, explore the nature of mobile phone use among university students, and…

12213

Abstract

Purpose

This study seeks to explore the utilization of mobile phone services in the educational environment, explore the nature of mobile phone use among university students, and investigate the perception of university students on mobile phone uses in library and information services.

Design/methodology/approach

The study used a review of literature to investigate about the nature of wireless phone application in education institution and a survey to collect data from 206 undergraduate students from two academic faculties in a Malaysian public university to explore the respondents' perception and the nature of wireless phone use.

Findings

The respondents' perceptions on the application of wireless hand services in the context of library and information services were found to be very positive. A high majority of the respondents indicated their willingness to become the users of such services if offered.

Research limitations/implications

Limitations in this study are related with the ability of the result to be generalized to other user groups. More research needs to be conducted on the interface design and retrieval to fit information in a much smaller application device that is also limited by a smaller bandwidth.

Practical implications

The findings should assist information providers such as libraries and telecommunication service providers in designing the system that allows for effective access to various information and library services using mobile phones.

Originality/value

This study should be an eye opener for both the researcher and the practitioners that the wireless application services are still lacking, despite the increasing needs from the users.

Details

Campus-Wide Information Systems, vol. 23 no. 1
Type: Research Article
ISSN: 1065-0741

Keywords

Article
Publication date: 27 November 2007

Chun‐Hsiung Liao, Chun‐Wang Tsou and Ming‐Feng Huang

The purpose of this study is to analyse factors influencing subscribers' usage of 3G mobile services in Taiwan.

3643

Abstract

Purpose

The purpose of this study is to analyse factors influencing subscribers' usage of 3G mobile services in Taiwan.

Design/methodology/approach

The research model, based on a technology acceptance model (TAM) and added perceived enjoyment, was tested by means of a two‐stage structure equation modelling approach. Data were collected from 532 respondents via a web questionnaire survey.

Findings

The findings indicate that perceived usefulness, perceived ease of use and perceived enjoyment are positively related to attitude, and perceived enjoyment has a positive influence on perceived usefulness.

Practical implications

The findings suggest users of 3G mobile services need to be provided with more diverse and entertaining ways of communicating, which are at the same time easily accessible and convenient to use.

Originality/value

A new correlation from perceived enjoyment to perceived usefulness was found to have a significant effect. This finding indicates enjoyment as a key factor influences customers' adoption of 3G services.

Details

Online Information Review, vol. 31 no. 6
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 2 March 2015

Jinzhu Song, Sukanlaya Sawang, Judy Drennan and Lynda Andrews

The purpose of this paper is to answer two research questions which are “What are key factors which influence Chinese to adopt mobile technology?” and “Do these key factors differ…

1910

Abstract

Purpose

The purpose of this paper is to answer two research questions which are “What are key factors which influence Chinese to adopt mobile technology?” and “Do these key factors differ from factors which are identified from western context?”.

Design/methodology/approach

The findings from a pilot study with 45 in-depth interviews are used to develop questionnaires and test across 800 residents from the three research cities. The data were analyzed by structural equation modeling together with multi-group analysis.

Findings

The data suggest eight important concepts, i.e. utilitarian expectation, hedonic expectation, status gains, status loss avoidance, normative influence, external influence, cost, and quality concern, are influential factors affecting users’ intentions to adopt 3G mobile technology. Differences are found between the samples in the three research cities in the effect of hedonic expectation, status gains, status loss avoidance, and normative influence on mobile technology adoption intention.

Research limitations/implications

As the stability of intentions may change over time, only measuring intentions might be inadequate in predicting actual adoption behaviors. However, the focus on potential users is thought to be appropriate, given that the development of 3G is still in its infancy in China.

Originality/value

Previous research into information technology adoption among Chinese users has not paid attention to regional diversity. Some research considered China as a large single market and some was conducted in only one province or one city. Culturally, China is a heterogeneous country.

Details

Information Technology & People, vol. 28 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 18 May 2010

Laurie Bridges, Hannah Gascho Rempel and Kimberly Griggs

The purpose of this paper is to provide an overview of the current state of worldwide mobile usage; mobile technologies; libraries' use of mobile technologies including a review…

3806

Abstract

Purpose

The purpose of this paper is to provide an overview of the current state of worldwide mobile usage; mobile technologies; libraries' use of mobile technologies including a review of library mobile catalog options, both vendor‐supplied and in‐house created; perspectives from current library leaders and innovators on the importance of incorporating the libraries' resources into the mobile environment; and future directions for mobile library services.

Design/methodology/approach

A range of recently published literature (2008‐2010), which aims to provide practical statistics and resources for libraries wishing to mobilize their web site, is summarized in order to provide the reader with tools for creating a mobile library proposal. The sources are sorted into sections: mobile phone popularity, smartphones/web‐enabled phones, mobile phone use, library mobile web sites and catalogs, and what library leaders have to say.

Findings

The paper provides an evaluative summary of mobile statistics and resources, indicating the salient points and how to find more information for libraries wishing to draft a mobile library proposal.

Practical implications

The paper presents a useful source of information for both libraries wishing to create a proposal for a mobile library site, and for libraries that simply want an overview of the current state of mobile use and technologies.

Originality/value

The paper includes up‐to‐date data about worldwide mobile phone penetration rates and mobile phone use, and is the first to argue for proposing the development of both a mobile library web site and a mobile catalog.

Details

Reference Services Review, vol. 38 no. 2
Type: Research Article
ISSN: 0090-7324

Keywords

1 – 10 of over 1000