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1 – 1 of 1Jinsoo Hwang and Jinkyung Jenny Kim
This study aims to propose the effect of five sub-dimensions of the expected benefits, which include compatibility, social influence, convenience, function and emotion on attitude…
Abstract
Purpose
This study aims to propose the effect of five sub-dimensions of the expected benefits, which include compatibility, social influence, convenience, function and emotion on attitude and behavioral intentions.
Design/methodology/approach
A research model including eight hypotheses was tested using 413 samples collected in South Korea.
Findings
The data analysis results indicated that the five sub-dimensions of expected benefits aid to enhance attitude, which plays an important role in the formation of behavioral intentions.
Originality/value
This study was designed to empirically identify the important role of expected benefits in the context of drone food delivery services for the first time.
摘要
无人机送餐服务的预期效益:对态度和行为意向影响的研究
研究目的
本研究提出无人机送餐的预期效益, 及其五大维度(兼容性, 社交影响力, 方便, 实用, 以及情感)对消费者态度和行为意向的影响。
研究设计/方法/途径
本研究样本包括413韩国消费者来检测提出的理论模型以及八项研究假设。
研究结果
数据分析显示预期效益包括的五大维度可以提高消费者态度。消费者态度在促进行为意向产生了关键性影响。
研究原创性/价值
本论文是有关预期效益在无人机送餐的关键性作用的首次实证研究
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