Expected benefits with using drone food delivery services: its impacts on attitude and behavioral intentions
Journal of Hospitality and Tourism Technology
ISSN: 1757-9880
Article publication date: 8 July 2021
Issue publication date: 5 August 2021
Abstract
Purpose
This study aims to propose the effect of five sub-dimensions of the expected benefits, which include compatibility, social influence, convenience, function and emotion on attitude and behavioral intentions.
Design/methodology/approach
A research model including eight hypotheses was tested using 413 samples collected in South Korea.
Findings
The data analysis results indicated that the five sub-dimensions of expected benefits aid to enhance attitude, which plays an important role in the formation of behavioral intentions.
Originality/value
This study was designed to empirically identify the important role of expected benefits in the context of drone food delivery services for the first time.
摘要
无人机送餐服务的预期效益:对态度和行为意向影响的研究
研究目的
本研究提出无人机送餐的预期效益, 及其五大维度(兼容性, 社交影响力, 方便, 实用, 以及情感)对消费者态度和行为意向的影响。
研究设计/方法/途径
本研究样本包括413韩国消费者来检测提出的理论模型以及八项研究假设。
研究结果
数据分析显示预期效益包括的五大维度可以提高消费者态度。消费者态度在促进行为意向产生了关键性影响。
研究原创性/价值
本论文是有关预期效益在无人机送餐的关键性作用的首次实证研究
Keywords
Acknowledgements
This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2018S1A5A8027519).
Citation
Hwang, J. and Kim, J.J. (2021), "Expected benefits with using drone food delivery services: its impacts on attitude and behavioral intentions", Journal of Hospitality and Tourism Technology, Vol. 12 No. 3, pp. 593-606. https://doi.org/10.1108/JHTT-05-2020-0123
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited