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Open Access
Article
Publication date: 27 June 2023

Dawid Booyse and Caren Brenda Scheepers

While artificial intelligence (AI) has shown its promise in assisting human decision, there exist barriers to adopting AI for decision-making. This study aims to identify barriers

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Abstract

Purpose

While artificial intelligence (AI) has shown its promise in assisting human decision, there exist barriers to adopting AI for decision-making. This study aims to identify barriers in the adoption of AI for automated organisational decision-making. AI plays a key role, not only by automating routine tasks but also by moving into the realm of automating decisions traditionally made by knowledge or skilled workers. The study, therefore, selected respondents who experienced the adoption of AI for decision-making.

Design/methodology/approach

The study applied an interpretive paradigm and conducted exploratory research through qualitative interviews with 13 senior managers in South Africa from organisations involved in AI adoption to identify potential barriers to using AI in automated decision-making processes. A thematic analysis was conducted, and AI coding of transcripts was conducted and compared to the manual thematic coding of transcripts with insights into computer vs human-generated coding. A conceptual framework was created based on the findings.

Findings

Barriers to AI adoption in decision-making include human social dynamics, restrictive regulations, creative work environments, lack of trust and transparency, dynamic business environments, loss of power and control, as well as ethical considerations.

Originality/value

The study uniquely applied the adaptive structuration theory (AST) model to AI decision-making adoption, illustrated the dimensions relevant to AI implementations and made recommendations to overcome barriers to AI adoption. The AST offered a deeper understanding of the dynamic interaction between technological and social dimensions.

Open Access
Article
Publication date: 12 July 2023

Alberto Cavazza, Francesca Dal Mas, Paola Paoloni and Martina Manzo

Artificial Intelligence (AI) is a growing technology impacting several business fields. The agricultural sector is facing several challenges, which may be supported by the use of

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Abstract

Purpose

Artificial Intelligence (AI) is a growing technology impacting several business fields. The agricultural sector is facing several challenges, which may be supported by the use of such a new advanced technology. The aim of the paper is to map the state-of-the-art of AI applications in agriculture, their advantages, barriers, implications and the ability to lead to new business models, depicting a future research agenda.

Design/methodology/approach

A structured literature review has been conducted, and 37 contributions have been analyzed and coded using a detailed research framework.

Findings

Findings underline the multiple uses and advantages of AI in agriculture and the potential impacts for farmers and entrepreneurs, even from a sustainability perspective. Several applications and algorithms are being developed and tested, but many barriers arise, starting from the lack of understanding by farmers and the need for global investments. A collaboration between scholars and practitioners is advocated to share best practices and lead to practical solutions and policies. The promising topic of new business models is still under-investigated and deserves more attention from scholars and practitioners.

Originality/value

The paper reports the state-of-the-art of AI in agriculture and its impact on the development of new business models. Several new research avenues have been identified.

Open Access
Book part
Publication date: 18 July 2022

Agata Leszkiewicz, Tina Hormann and Manfred Krafft

Organizations across industries are increasingly using Artificial Intelligence (AI) systems to support their innovation processes, supply chains, marketing and sales and other…

Abstract

Organizations across industries are increasingly using Artificial Intelligence (AI) systems to support their innovation processes, supply chains, marketing and sales and other business functions. Implementing AI, firms report efficiency gains from automation and enhanced decision-making thanks to more relevant, accurate and timely predictions. By exposing the benefits of digitizing everything, COVID-19 has only accelerated these processes. Recognizing the growing importance of AI and its pervasive impact, this chapter defines the “social value of AI” as the combined value derived from AI adoption by multiple stakeholders of an organization. To this end, we discuss the benefits and costs of AI for a business-to-business (B2B) firm and its internal, external and societal stakeholders. Being mindful of legal and ethical concerns, we expect the social value of AI to increase over time as the barriers for adoption go down, technology costs decrease, and more stakeholders capture the value from AI. We identify the contributions to the social value of AI, by highlighting the benefits of AI for different actors in the organization, business consumers, supply chain partners and society at large. This chapter also offers future research opportunities, as well as practical implications of the AI adoption by a variety of stakeholders.

Details

Smart Industry – Better Management
Type: Book
ISBN: 978-1-80117-715-3

Keywords

Open Access
Article
Publication date: 13 October 2023

Bartlomiej Gladysz, Davide Matteri, Krzysztof Ejsmont, Donatella Corti, Andrea Bettoni and Rodolfo Haber Guerra

Manufacturing small and medium-sized enterprises (SMEs) have already noticed the tangible benefits offered by artificial intelligence (AI). Several approaches have been proposed…

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Abstract

Purpose

Manufacturing small and medium-sized enterprises (SMEs) have already noticed the tangible benefits offered by artificial intelligence (AI). Several approaches have been proposed with a view to support them in the processes entailed in this innovation path. These include multisided platforms created to enable the connection between SMEs and AI developers, making it easier for them to network each other. While such platforms are complex, they facilitate simultaneous interaction with several stakeholders and reaching out to new potential users (both SMEs and AI developers), through a collaboration with supporting ecosystems such as digital innovation hubs (DIHs).

Design/methodology/approach

Mixed methods were used. The literature review was performed to identify the existing approaches within and outside the manufacturing domain. Computer-assisted telephonic (in-depth) interviewing , was conducted to include perspectives of AI platform stakeholders and collect primary data from various European countries.

Findings

Several challenges and barriers for AI platform stakeholders were identified alongside the corresponding best practices and guidelines on how to address them.

Originality/value

An effective approach was proposed to provide support to the industrial platform managers in this field, by developing guidelines and best practices on how a platform should build its services to support the ecosystem.

Details

Central European Management Journal, vol. 31 no. 4
Type: Research Article
ISSN: 2658-0845

Keywords

Open Access
Article
Publication date: 4 December 2023

Ignat Kulkov, Julia Kulkova, Daniele Leone, René Rohrbeck and Loick Menvielle

The purpose of this study is to examine the role of artificial intelligence (AI) in transforming the healthcare sector, with a focus on how AI contributes to entrepreneurship and…

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Abstract

Purpose

The purpose of this study is to examine the role of artificial intelligence (AI) in transforming the healthcare sector, with a focus on how AI contributes to entrepreneurship and value creation. This study also aims to explore the potential of combining AI with other technologies, such as cloud computing, blockchain, IoMT, additive manufacturing and 5G, in the healthcare industry.

Design/methodology/approach

Exploratory qualitative methodology was chosen to analyze 22 case studies from the USA, EU, Asia and South America. The data source was public and specialized podcast platforms.

Findings

The findings show that combining technologies can create a competitive advantage for technology entrepreneurs and bring about transitions from simple consumer devices to actionable healthcare applications. The results of this research identified three main entrepreneurship areas: 1. Analytics, including staff reduction, patient prediction and decision support; 2. Security, including protection against cyberattacks and detection of atypical cases; 3. Performance optimization, which, in addition to reducing the time and costs of medical procedures, includes staff training, reducing capital costs and working with new markets.

Originality/value

This study demonstrates how AI can be used with other technologies to cocreate value in the healthcare industry. This study provides a conceptual framework, “AI facilitators – AI achievers,” based on the findings and offer several theoretical contributions to academic literature in technology entrepreneurship and technology management and industry recommendations for practical implication.

Details

International Journal of Entrepreneurial Behavior & Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-2554

Keywords

Open Access
Article
Publication date: 28 July 2021

Ahmad Arslan, Cary Cooper, Zaheer Khan, Ismail Golgeci and Imran Ali

This paper aims to specifically focus on the challenges that human resource management (HRM) leaders and departments in contemporary organisations face due to close interaction…

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Abstract

Purpose

This paper aims to specifically focus on the challenges that human resource management (HRM) leaders and departments in contemporary organisations face due to close interaction between artificial intelligence (AI) (primarily robots) and human workers especially at the team level. It further discusses important potential strategies, which can be useful to overcome these challenges based on a conceptual review of extant research.

Design/methodology/approach

The current paper undertakes a conceptual work where multiple streams of literature are integrated to present a rather holistic yet critical overview of the relationship between AI (particularly robots) and HRM in contemporary organisations.

Findings

We highlight that interaction and collaboration between human workers and robots is visible in a range of industries and organisational functions, where both are working as team members. This gives rise to unique challenges for HRM function in contemporary organisations where they need to address workers' fear of working with AI, especially in relation to future job loss and difficult dynamics associated with building trust between human workers and AI-enabled robots as team members. Along with these, human workers' task fulfilment expectations with their AI-enabled robot colleagues need to be carefully communicated and managed by HRM staff to maintain the collaborative spirit, as well as future performance evaluations of employees. The authors found that organisational support mechanisms such as facilitating environment, training opportunities and ensuring a viable technological competence level before organising human workers in teams with robots are important. Finally, we found that one of the toughest challenges for HRM relates to performance evaluation in teams where both humans and AI (including robots) work side by side. We referred to the lack of existing frameworks to guide HRM managers in this concern and stressed the possibility of taking insights from the computer gaming literature, where performance evaluation models have been developed to analyse humans and AI interactions while keeping the context and limitations of both in view.

Originality/value

Our paper is one of the few studies that go beyond a rather general or functional analysis of AI in the HRM context. It specifically focusses on the teamwork dimension, where human workers and AI-powered machines (robots) work together and offer insights and suggestions for such teams' smooth functioning.

Details

International Journal of Manpower, vol. 43 no. 1
Type: Research Article
ISSN: 0143-7720

Keywords

Open Access
Article
Publication date: 22 April 2020

Theresa Eriksson, Alessandro Bigi and Michelle Bonera

This paper explores if and how Artificial Intelligence can contribute to marketing strategy formulation.

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Abstract

Purpose

This paper explores if and how Artificial Intelligence can contribute to marketing strategy formulation.

Design/methodology/approach

Qualitative research based on exploratory in-depth interviews with industry experts currently working with artificial intelligence tools.

Findings

Key themes include: (1) Importance of AI in strategic marketing decision management; (2) Presence of AI in strategic decision management; (3) Role of AI in strategic decision management; (4) Importance of business culture for the use of AI; (5) Impact of AI on the business’ organizational model. A key consideration is a “creative-possibility perspective,” highlighting the future potential to use AI not only for rational but also for creative thinking purposes.

Research limitations/implications

This work is focused only on strategy creation as a deliberate process. For this, AI can be used as an effective response to the external contingencies of high volumes of data and uncertain environmental conditions, as well as being an effective response to the external contingencies of limited managerial cognition. A key future consideration is a “creative-possibility perspective.”

Practical implications

A practical extension of the Gartner Analytics Ascendancy Model (Maoz, 2013).

Originality/value

This paper aims to contribute knowledge relating to the role of AI in marketing strategy formulation and explores the potential avenues for future use of AI in the strategic marketing process. This is explored through the lens of contingency theory, and additionally, findings are expressed using the Gartner analytics ascendancy model.

Details

The TQM Journal, vol. 32 no. 4
Type: Research Article
ISSN: 1754-2731

Keywords

Open Access
Article
Publication date: 25 January 2022

Yash Chawla, Fumio Shimpo and Maciej M. Sokołowski

India is a fast-growing economy, that has a majority share in the global information technology industry (IT). Rapid urbanisation and modernisation in India have strained its…

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Abstract

Purpose

India is a fast-growing economy, that has a majority share in the global information technology industry (IT). Rapid urbanisation and modernisation in India have strained its energy sector, which is being reformed to cope. Despite being the global IT heart and having above average research output in the field of artificial intelligence (AI), India has not yet managed to leverage its benefits to the full. This study aims to address the role of AI and information management (IM) in India’s energy transition to highlight the challenges and barriers to its development and use in the energy sector.

Design/methodology/approach

The study, through analysis of proposed strategies, current policies, available literature and reports, discusses the role of AI and IM in the energy transition in India, highlighting the current situation and challenges.

Findings

The results show dispersed research and development incentives for IT in the Indian energy sector; however, the needed holistic top-down approach is lacking, calling for due attention in this matter. Adaptive and swift actions from policymakers towards AI and IM are warranted in India.

Practical implications

The ongoing transition of the Indian energy sector with the integration of smart technologies would result in increased access to big data. Extracting the maximum benefits from this would require a comprehensive AI and IM policy.

Social implications

The revolution in AI and robotics must be carried out in line with sustainable development goals, to support climate action and to consider privacy issues – both areas in India must be strengthened.

Originality/value

The paper offers an original discussion on certain applicable solutions regarding the energy transition of AI coming from the Global South; they are based on lessons learned from the Indian case studies presented in this study.

Details

Digital Policy, Regulation and Governance, vol. 24 no. 1
Type: Research Article
ISSN: 2398-5038

Keywords

Open Access
Article
Publication date: 30 June 2022

Bhawana Rathore, Rohit Gupta, Baidyanath Biswas, Abhishek Srivastava and Shubhi Gupta

Recently, disruptive technologies (DTs) have proposed several innovative applications in managing logistics and promise to transform the entire logistics sector drastically…

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Abstract

Purpose

Recently, disruptive technologies (DTs) have proposed several innovative applications in managing logistics and promise to transform the entire logistics sector drastically. Often, this transformation is not successful due to the existence of adoption barriers to DTs. This study aims to identify the significant barriers that impede the successful adoption of DTs in the logistics sector and examine the interrelationships amongst them.

Design/methodology/approach

Initially, 12 critical barriers were identified through an extensive literature review on disruptive logistics management, and the barriers were screened to ten relevant barriers with the help of Fuzzy Delphi Method (FDM). Further, an Interpretive Structural Modelling (ISM) approach was built with the inputs from logistics experts working in the various departments of warehouses, inventory control, transportation, freight management and customer service management. ISM approach was then used to generate and examine the interrelationships amongst the critical barriers. Matrics d’Impacts Croises-Multiplication Applique a Classement (MICMAC) analysed the barriers based on the barriers' driving and dependence power.

Findings

Results from the ISM-based technique reveal that the lack of top management support (B6) was a critical barrier that can influence the adoption of DTs. Other significant barriers, such as legal and regulatory frameworks (B1), infrastructure (B3) and resistance to change (B2), were identified as the driving barriers, and industries need to pay more attention to them for the successful adoption of DTs in logistics. The MICMAC analysis shows that the legal and regulatory framework and lack of top management support have the highest driving powers. In contrast, lack of trust, reliability and privacy/security emerge as barriers with high dependence powers.

Research limitations/implications

The authors' study has several implications in the light of DT substitution. First, this study successfully analyses the seven DTs using Adner and Kapoor's framework (2016a, b) and the Theory of Disruptive Innovation (Christensen, 1997; Christensen et al., 2011) based on the two parameters as follows: emergence challenge of new technology and extension opportunity of old technology. Second, this study categorises these seven DTs into four quadrants from the framework. Third, this study proposes the recommended paths that DTs might want to follow to be adopted quickly.

Practical implications

The authors' study has several managerial implications in light of the adoption of DTs. First, the authors' study identified no autonomous barriers to adopting DTs. Second, other barriers belonging to any lower level of the ISM model can influence the dependent barriers. Third, the linkage barriers are unstable, and any preventive action involving linkage barriers would subsequently affect linkage barriers and other barriers. Fourth, the independent barriers have high influencing powers over other barriers.

Originality/value

The contributions of this study are four-fold. First, the study identifies the different DTs in the logistics sector. Second, the study applies the theory of disruptive innovations and the ecosystems framework to rationalise the choice of these seven DTs. Third, the study identifies and critically assesses the barriers to the successful adoption of these DTs through a strategic evaluation procedure with the help of a framework built with inputs from logistics experts. Fourth, the study recognises DTs adoption barriers in logistics management and provides a foundation for future research to eliminate those barriers.

Details

The International Journal of Logistics Management, vol. 33 no. 5
Type: Research Article
ISSN: 0957-4093

Keywords

Open Access
Article
Publication date: 20 February 2023

Benjamin Nitsche, Jonas Brands, Horst Treiblmaier and Jonas Gebhardt

Academics and practitioners have long acknowledged the potential of multiagent systems (MAS) to automate and autonomize decision-making in logistics and supply chain networks…

Abstract

Purpose

Academics and practitioners have long acknowledged the potential of multiagent systems (MAS) to automate and autonomize decision-making in logistics and supply chain networks. Despite the manifold promises of MAS, industry adoption is lagging behind, and the exact benefits of these systems remain unclear. This study aims to fill this knowledge gap by analyzing 11 specific MAS use cases, highlighting their benefits, clarifying how they can help enhance logistics network resilience and identifying existing barriers.

Design/methodology/approach

A three-stage Delphi study was conducted with 18 industry experts. In the first round, these experts identified 11 use cases of MAS and their potential benefits, as well as any barriers that could hinder their adoption. In the second round, they assessed the identified use cases with regard to their potential to enhance logistics network resilience and improve organizational productivity. Furthermore, they estimated the complexity of MAS implementation. In the third round, the experts reassessed their evaluations in light of the evaluations of the other study participants.

Findings

This study proposes 11 specific MAS use cases and illustrates their potential for increasing logistics network resilience and enhancing organizational performance due to autonomous decision-making in informational processes. Furthermore, this study discusses important barriers for MAS, such as lack of standardization, insufficient technological maturity, soaring costs, complex change management and a lack of existing use cases. From a theoretical perspective, it is shown how MAS can contribute to resilience research in supply chain management.

Practical implications

The identification and assessment of diverse MAS use cases informs managers about the potential of this technology and the barriers that need to be overcome.

Originality/value

This study fills a gap in the literature by providing a thorough and up-to-date assessment of the potential of MAS for logistics and supply chain management. To the best of the authors’ knowledge, this is the first study to investigate the relevance of MAS for logistics network resilience using the Delphi method.

Details

Supply Chain Management: An International Journal, vol. 28 no. 5
Type: Research Article
ISSN: 1359-8546

Keywords

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