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Article
Publication date: 28 July 2023

Luluo Peng, Yuting Wei, Xiaodan Zhang and Danping Wang

The brand logo, as a fundamental element of marketing communications, serves as a crucial visual representation of a brand. In the current era of mobile Internet, logo flatness…

Abstract

Purpose

The brand logo, as a fundamental element of marketing communications, serves as a crucial visual representation of a brand. In the current era of mobile Internet, logo flatness has become a new trend in practice. However, there remains a scarcity of research that explores the effects of logo flatness on consumer perceptions and brand attitudes.

Design/methodology/approach

Across four studies, using both observational analyses of real brands and experimental manipulations of fictitious brands, the authors examined the impact of logo flatness on consumer perceptions and brand attitudes.

Findings

Results show that logo flatness promotes the perception of modernity due to the simplicity it presents. Consumers will evaluate the brand more positively when their perception of the logo association is congruent with the brand image. Notably, traditional brands using skeuomorphic logos and modern brands employing flat logos can effectively enhance consumers' brand attitudes.

Practical implications

The findings of this study have significant implications for businesses seeking to enhance consumers' brand attitude and foster brand renewal through the strategic selection and design of logos that align with their brand image.

Originality/value

This study provides a theoretical and empirical test of the influence of logo flatness on consumers' perception of brand image, thereby enriching the existing research on brand management.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 28 December 2023

Na Xu, Yanxiang Liang, Chaoran Guo, Bo Meng, Xueqing Zhou, Yuting Hu and Bo Zhang

Safety management plays an important part in coal mine construction. Due to complex data, the implementation of the construction safety knowledge scattered in standards poses a…

Abstract

Purpose

Safety management plays an important part in coal mine construction. Due to complex data, the implementation of the construction safety knowledge scattered in standards poses a challenge. This paper aims to develop a knowledge extraction model to automatically and efficiently extract domain knowledge from unstructured texts.

Design/methodology/approach

Bidirectional encoder representations from transformers (BERT)-bidirectional long short-term memory (BiLSTM)-conditional random field (CRF) method based on a pre-training language model was applied to carry out knowledge entity recognition in the field of coal mine construction safety in this paper. Firstly, 80 safety standards for coal mine construction were collected, sorted out and marked as a descriptive corpus. Then, the BERT pre-training language model was used to obtain dynamic word vectors. Finally, the BiLSTM-CRF model concluded the entity’s optimal tag sequence.

Findings

Accordingly, 11,933 entities and 2,051 relationships in the standard specifications texts of this paper were identified and a language model suitable for coal mine construction safety management was proposed. The experiments showed that F1 values were all above 60% in nine types of entities such as security management. F1 value of this model was more than 60% for entity extraction. The model identified and extracted entities more accurately than conventional methods.

Originality/value

This work completed the domain knowledge query and built a Q&A platform via entities and relationships identified by the standard specifications suitable for coal mines. This paper proposed a systematic framework for texts in coal mine construction safety to improve efficiency and accuracy of domain-specific entity extraction. In addition, the pretraining language model was also introduced into the coal mine construction safety to realize dynamic entity recognition, which provides technical support and theoretical reference for the optimization of safety management platforms.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 6 February 2024

Yuting Wu, Athira Azmi, Rahinah Ibrahim, Azmiah Abd Ghafar and Sarah Abdulkareem Salih

With rapid urbanization, cities are facing various ecological and environmental problems. Living in harmony with nature is more important than ever. This paper aims to evaluate…

Abstract

Purpose

With rapid urbanization, cities are facing various ecological and environmental problems. Living in harmony with nature is more important than ever. This paper aims to evaluate the ecosystem and ecological features of Azheke village, a key component of the Hani Rice Terraces World Cultural Heritage in China. The focus is on exploring effective ways to improve the relationship between humans and the natural environment through urban design in order to create a livable and sustainable city that can promote the development of sustainable smart urban ecology design.

Design/methodology/approach

This study conducted a systematic literature review to answer the following research questions: (1) How does Azheke design achieve harmony between humans and nature? (2) What are the effective approaches to improve the relationship between humans and nature within urban ecosystems? (3) How can urban design learn and integrate from Azheke’s ecological features to improve the relationship between humans and nature?

Findings

Azheke sustains long-term human-nature harmony through traditional ecological knowledge (TEK) and efficient natural resource use. By incorporating biophilic design and nature-based solutions from Azheke, along with biodiversity-friendly urban planning, we can boost urban ecosystem health and create unique Azheke-inspired urban designs.

Research limitations/implications

This research primarily focuses on the human-nature relationship, exploring design strategies based on biodiversity without delving into the interactions between other components of urban ecosystems, such as social-cultural and economic components.

Originality/value

This paper provides a new perspective and strategies for developing sustainable and smart urban ecology design. These findings can provide theoretical references for urban planners, designers and decision-makers.

Details

Smart and Sustainable Built Environment, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2046-6099

Keywords

Article
Publication date: 15 May 2024

Dan Liu, Tiange Liu and Yuting Zheng

By studying the green development efficiency (GDE) of 33 cities in the provinces of Jiangsu, Zhejiang, and Fujian in China, this study strives to conduct an analysis of the…

Abstract

Purpose

By studying the green development efficiency (GDE) of 33 cities in the provinces of Jiangsu, Zhejiang, and Fujian in China, this study strives to conduct an analysis of the sustainable practices implemented in these developed regions, and derive valuable insights that can foster the promotion of green transformation.

Design/methodology/approach

First, the urban green development system (GDS) was decomposed into the economic benefit subsystem (EBS), social benefit subsystem (SBS), and pollution control subsystem (PCS). Then, a mixed network SBM model was proposed to evaluate the GDE during 20152020, with Moran’s I and Bootstrap truncated regression model subsequently applied to measure the spatial characteristics and driving factors of efficiency.

Findings

Subsystem efficiency presents a distribution trend of PCS > EBS > SBS. There is a particular spatial aggregation effect in EBS efficiency, whereas SBS and PCS efficiencies have no significant spatial autocorrelation. Furthermore, urbanization level contributes significantly to the efficiency of all subsystems; industrial structure, energy consumption, and technological innovation play a crucial role in EBS and SBS; external openness is a pivotal factor in SBS; and environmental regulation has a significant effect on PCS.

Originality/value

This study further decomposes the black box of GDS into subsystems including the economy, society, and environment. Additionally, by employing a mixed network SBM model and Bootstrap truncated regression model to investigate efficiency and its driving factors from the subsystem perspective, it endeavors to derive more detailed research conclusions and policy implications.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 1 January 2024

Hongya Niu, Chunmiao Wu, Xinyi Ma, Xiaoteng Ji, Yuting Tian and Jinxi Wang

This study aims to better understand the morphological characteristics of single particle and the health risk characteristics of heavy metals in PM2.5 in different functional…

Abstract

Purpose

This study aims to better understand the morphological characteristics of single particle and the health risk characteristics of heavy metals in PM2.5 in different functional areas of Handan City.

Design/methodology/approach

High resolution transmission electron microscopy was used to observe the aerosol samples collected from different functional areas of Handan City. The morphology and size distribution of the particles collected on hazy and clear days were compared. The health risk evaluation model was applied to evaluate the hazardous effects of particles on human health in different functional areas on hazy days.

Findings

The results show that the particulate matter in different functional areas is dominated by spherical particles in different weather conditions. In particular, the proportion of spherical particles exceeds 70% on the haze day, and the percentage of soot aggregates increases significantly on the clear day. The percentage of each type of particle in the teaching and living areas varied less under different weather conditions. Except for the industrial area, the size distribution of each type of particle in haze samples is larger than that on the clear day. Spherical particles contribute more to the small particle size segment. Soot aggregate and other shaped particles contribute more to the large size segment. The mass concentrations of hazardous elements (HEs) in PM2.5 in different functional areas on consecutive haze pollution days were illustrated as industrial area > traffic area > living area > teaching area. Compared with the other functional areas, the teaching area had the lowest noncarcinogenic risk of HEs. The lifetime carcinogenic risk values of Cr and As elements in each functional area have exceeded residents’ threshold levels and are at high risk of carcinogenicity. Among the four functional areas, the industrial area has the highest carcinogenic and noncarcinogenic risks. But the effects of HEs on human health in the other functional areas should also be taken seriously and continuously controlled.

Originality/value

The significance of the study is to further understand the morphological characteristics of single particles and the health risks of heavy metals in different functional areas of Handan City. the authors hope to provide a reference for other coal-burning industrial cities to develop plans to improve air quality and human respiratory health.

Details

World Journal of Engineering, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1708-5284

Keywords

Article
Publication date: 10 April 2024

Yuting Wang, Guodong Sun, Haisheng Wang and Bobo Jian

The purpose of this study is to solve the issues of time-consuming and complicated computation of traditional measures, as well as the underutilization of two-dimensional (2D…

Abstract

Purpose

The purpose of this study is to solve the issues of time-consuming and complicated computation of traditional measures, as well as the underutilization of two-dimensional (2D) phase-trajectory projection matrix, so a new set of features were proposed based on the projection of attractors trajectory to characterize the friction-induced attractors and to reveal the tribological behavior during the running-in process.

Design/methodology/approach

The frictional running-in experiments were conducted by sliding a ball against a static disk, and the friction coefficient was collected to reconstruct the friction-induced attractors. The projection of the attractors in 2D subspace was then mapped and the distribution of phase points was adapted to conduct the feature extraction.

Findings

The evolution of the proposed moment measures could be described as “initial rapid decrease/increase- midterm gradual decrease/increase- finally stable,” which could effectively reveal the convergence degree of the friction-induced attractors. Moreover, the measures could also describe the relative position of the attractors in phase–space domain, which reveal the amplitude evolution of signals to some extent.

Originality/value

The proposed measures could reveal the evolution of tribological behaviors during the running-in process and meet the more precise real-time running-in status identification.

Details

Industrial Lubrication and Tribology, vol. 76 no. 3
Type: Research Article
ISSN: 0036-8792

Keywords

Article
Publication date: 5 December 2023

Yuting Lv, Yaojie Liu, Rui Wang, Hongyao Yu, Zhongnan Bi, Guohao Liu and Guangbao Sun

This paper aims to design a novel TiC/GTD222 nickel-based high-temperature alloy with excellent hot corrosion resistance by incorporating appropriate amounts of C, Al and Ti…

Abstract

Purpose

This paper aims to design a novel TiC/GTD222 nickel-based high-temperature alloy with excellent hot corrosion resistance by incorporating appropriate amounts of C, Al and Ti elements into GTD222 alloy.

Design/methodology/approach

The composite material was prepared using the selective laser melting (SLM) technology, followed by a hot isostatic pressing (HIP) treatment. Subsequently, the composite underwent a hot corrosion test in a 75% Na2SO4 + 25% NaCl mixed salt environment at 900 °C.

Findings

The HIP-SLMed TiC/GTD222 composite exhibits a relatively low weight loss rate. First, the addition of alloying elements facilitates the formation of multiple protective oxide films rich in Al, Ti and Cr. These oxide films play a crucial role in enhancing the material’s resistance to hot corrosion. Second, the HIP treatment results in a reduction of grain size in the composite and an increased number of grain boundaries, which further promote the formation of protective films.

Originality/value

The hot corrosion behavior of the TiC/GTD222 nickel-based composite material prepared through SLM and HIP processing has not been previously studied. This research provides a new approach for designing nickel-based superalloys with excellent hot corrosion resistance.

Details

Anti-Corrosion Methods and Materials, vol. 71 no. 1
Type: Research Article
ISSN: 0003-5599

Keywords

Article
Publication date: 16 February 2024

Sujie Hu, Yuting Qian and Sumin Hu

The purpose of this study is to explore the economic impact of financial restatements by major customers on the audit opinion of their suppliers, showing that non-financial…

Abstract

Purpose

The purpose of this study is to explore the economic impact of financial restatements by major customers on the audit opinion of their suppliers, showing that non-financial information disclosure potentially helps auditors make better assessments.

Design/methodology/approach

Using a sample of China’s listed firms from 2007 to 2021, the authors aim to find the relationship between customers’ financial restatements and their suppliers’ audit opinions. Heckman selection model, placebo tests and other robustness checks are used as well.

Findings

The findings reveal that customers’ financial restatements have a significant effect on the likelihood of suppliers receiving modified audit opinions. This relationship is pronounced when suppliers face a higher level of financial constraints, exhibit poorer accounting conservatism or receive more negative media coverage. Additionally, this effect occurs through increased business risk and information risk, which heightens auditors’ perceived audit risk. Moreover, the study highlights the influence of switching costs, auditor expertise and restatement severity on this relationship.

Practical implications

Risks originating from customers can spread along the supply chain, emphasizing the necessity for auditors to give heightened attention to both the audited firms and their customer information. Moreover, regulators should carefully consider the important impact of customer information disclosures to maximize the protection of the interests of external information users.

Originality/value

This study not only confirms the crucial role of customer information disclosures in annual reports for stakeholders and auditors but also contributes to the existing literature on customer–supplier relationships.

Details

Managerial Auditing Journal, vol. 39 no. 3
Type: Research Article
ISSN: 0268-6902

Keywords

Article
Publication date: 30 April 2024

Yong Wang, Yuting Liu and Fan Xu

Soft robots are known for their excellent safe interaction ability and promising in surgical applications for their lower risks of damaging the surrounding organs when operating…

Abstract

Purpose

Soft robots are known for their excellent safe interaction ability and promising in surgical applications for their lower risks of damaging the surrounding organs when operating than their rigid counterparts. To explore the potential of soft robots in cardiac surgery, this paper aims to propose an adaptive iterative learning controller for tracking the irregular motion of the beating heart.

Design/methodology/approach

In continuous beating heart surgery, providing a relatively stable operating environment for the operator is crucial. It is highly necessary to use position-tracking technology to keep the target and the surgical manipulator as static as possible. To address the position tracking and control challenges associated with dynamic targets, with a focus on tracking the motion of the heart, control design work has been carried out. Considering the lag error introduced by the material properties of the soft surgical robotic arm and system delays, a controller design incorporating iterative learning control with parameter estimation was used for position control. The stability of the controller was analyzed and proven through the construction of a Lyapunov function, taking into account the unique characteristics of the soft robotic system.

Findings

The tracking performance of both the proportional-derivative (PD) position controller and the adaptive iterative learning controller are conducted on the simulated heart platform. The results of these two methods are compared and analyzed. The designed adaptive iterative learning control algorithm for position control at the end effector of the soft robotic system has demonstrated improved control precision and stability compared with traditional PD controllers. It exhibits effective compensation for periodic lag caused by system delays and material characteristics.

Originality/value

Tracking the beating heart, which undergoes quasi-periodic and complex motion with varying accelerations, poses a significant challenge even for rigid mechanical arms that can be precisely controlled and makes tracking targets located at the surface of the heart with the soft robot fraught with considerable difficulties. This paper originally proposes an adaptive interactive learning control algorithm to cope with the dynamic object tracking problem. The algorithm has theoretically proved its convergence and experimentally validated its performance at the cable-driven soft robot test bed.

Details

Robotic Intelligence and Automation, vol. 44 no. 3
Type: Research Article
ISSN: 2754-6969

Keywords

Article
Publication date: 26 June 2023

Jiangtao Hong, Yuting Quan, Xinggang Tong and Kwok Hung Lau

The fresh food supply chain industry faces significant challenges in risk management because of the complexity, immature development and unpredictable external environment of…

Abstract

Purpose

The fresh food supply chain industry faces significant challenges in risk management because of the complexity, immature development and unpredictable external environment of imported fresh food supply chains (IFFSCs). This study aims to identify specific risk factors in IFFSCs, demonstrate how these risks are transmitted within the system and provide an analytical framework for managing these risks.

Design/methodology/approach

A total of 15 risk factors for IFFSCs through extensive literature review and expert consultation are identified and classified into seven levels using interpretive structural modeling (ISM) to demonstrate the risk transmission path. Fuzzy Matrice d’Impacts Croises-Multiplication Appliance Classement (MICMAC) analysis is then used to analyze the role of each factor.

Findings

The interactions of the 15 identified risk factors of IFFSCs, classified into seven levels, are visualized using ISM. The fuzzy MICMAC analysis classifies the factors into four groups, namely, dependent, independent, linkage and autonomous factors, and identifies the relatively critical risk factors in the system.

Research limitations/implications

The findings of this research provide a clear framework for enterprises operating in IFFSCs to understand the specific risks they may face and how these risks interact within the system. The fuzzy MICMAC analysis also classifies and highlights critical risk factors in the system to facilitate the formulation of appropriate mitigation measures.

Originality/value

This study provides enterprises in IFFSCs with a comprehensive understanding of how the risks can be effectively managed and a basis for further exploration. The theoretical model constructed is also a new effort to address the issues of risk in IFFSCs. The ISM and the fuzzy MICMAC analysis offer clear insights for researchers and enterprises to grasp complex concepts.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

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