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Book part
Publication date: 3 July 2024

Julia Coffey

This chapter considers the role and significance of ‘wellness’ as an idealised image, mode of being and subjecthood connected to ‘a perfect life’ in neoliberal Western contexts…

Abstract

This chapter considers the role and significance of ‘wellness’ as an idealised image, mode of being and subjecthood connected to ‘a perfect life’ in neoliberal Western contexts, which is made particularly visible through social media platforms such as Instagram. I discuss how ‘wellness’ is attached to particular bodily styles of presentation and appearance, such as the ‘Instagram influencer’, drawing on data from a qualitative study that used interview and digital photo-voice methods to explore how young people make sense of and encounter ‘perfect social media bodies’. I draw on feminist new materialist understandings of the body as socially and materially co-produced to theorise the body as assembled through the socio-material conditions of everyday life. This theorisation contributes to emerging efforts to interrogate the sociological and material dynamics of ‘wellness’ assemblages as important contemporary modes through which bodies (particularly connected to gendered aspects of feminine bodies) are felt and lived. Importantly, the gendered bodily appearances coded as representing an ‘ideal life’ and ‘perfect body’, which align with comportments of ‘wellness’, are central for understanding how aesthetic capital and bodily value are attributed in a Western neoliberal context. This analysis aims to contribute to feminist analyses of the affective and socio-material dynamics through which bodies and images ‘become’ through each other. The chapter concludes with an examination of the paradoxical and jarring dimensions signalled in the promises of wellness as a pursuit towards attaining an ‘ideal life’ against the backdrop of late capitalism and impending climate collapse.

Details

Researching Contemporary Wellness Cultures
Type: Book
ISBN: 978-1-80455-585-9

Keywords

Book part
Publication date: 3 July 2024

Leanne Downing

The past two decades have witnessed exponential growth in the use of mindfulness-based programmes within professional workplace cultures. From digital media giants such as Google…

Abstract

The past two decades have witnessed exponential growth in the use of mindfulness-based programmes within professional workplace cultures. From digital media giants such as Google, Apple and Facebook, to Fortune 500 companies, hospitals, universities, and government departments, many contemporary workplaces now offer mindfulness-based programmes as a remedy for workplace challenges such as low productivity, employee stress and staff attrition. Using Google’s Search Inside Yourself Leadership Institute as a case study, this chapter adopts Lauren Berlant’s concept of ‘cruel optimism’ as a critical framework for re-evaluating the affective and relational experiences of mindfulness within the contemporary neoliberal workplace. Specifically, it considers the ways in which corporate mindfulness initiatives commonly use the rubric of ‘employee wellbeing’ and ‘self-care’ to pathologise employee experiences of boredom, dissatisfaction and stress while downplaying the social, political and economic factors that contribute to workplace dissatisfaction and employee burnout.

Details

Researching Contemporary Wellness Cultures
Type: Book
ISBN: 978-1-80455-585-9

Keywords

Book part
Publication date: 3 July 2024

Clare Davies

Past research has shown that wellness culture projects identities that are predominantly middle-class, white, thin, able-bodied women. Wellness cultures are amplified through…

Abstract

Past research has shown that wellness culture projects identities that are predominantly middle-class, white, thin, able-bodied women. Wellness cultures are amplified through digital media, namely highly visual social media platforms such as Instagram and TikTok, that promote a feminine ideal that women can (and should) achieve through rigorous commitment and investment. However, discourses surrounding wellness culture are a cause for concern when consumption, choice, and responsibility are positioned as a mode to constantly improve oneself until an idealised appearance is achieved.

In this chapter, the author explores the experiences of five Asian-Australian women aged 18–35 living in Australia as they navigate ideals of femininity. The author draws on perspectives from feminist new materialism to understand the material-discursive practices that form norms and ideals of the female body. Findings are presented in the form of vignettes to help trace affective encounters with objects, digital media, discourses, and other bodies that produce different affective relations as they seek to understand Asian-Australian femininity. The author argues that digital media and wellness culture prompt individual understanding and practices to adhere to transnational ideals of the feminine body rather than dismantling social and cultural norms that limit individual choice, an issue that has thus far received limited scholarly attention for Asian-Australians. This chapter builds on previous studies that position wellness culture within an established white female neoliberal rhetoric.

Details

Researching Contemporary Wellness Cultures
Type: Book
ISBN: 978-1-80455-585-9

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Case study
Publication date: 24 April 2024

Elena Loutskina, Gerry Yemen and Jenny Mead

This case requires students to evaluate alternative dual-share-class corporate structures that allow companies and entrepreneurs to pursue profit with purpose. The case explores…

Abstract

This case requires students to evaluate alternative dual-share-class corporate structures that allow companies and entrepreneurs to pursue profit with purpose. The case explores Impact Makers, an IT consulting company based in Richmond, Virginia. While original founders of the firm hold all voting rights, the cash flow rights belong to two nonprofits setting the stage for a Newman's Own model of management consulting. The case discusses whether and how the alternative corporate structure aids the firm's overall strategy to attract top-quality employees, pay them competitive salaries, and provide superior service to its clients while donating 100% of its lifetime value to charitable causes, largely through partnerships with various nonprofit organizations. More importantly, the case asks students to evaluate how such a dual-share-class and dual-purpose company can raise capital to fund continued growth.

The case opens with CEO Michael Pirron reminding himself of all the questions he had run through to execute a strategy to further grow Impact Makers' consulting business both through expanding a menu of services and through conquering new geographical markets. To do either, or both, the company needed a cash infusion. Internal cash was limited, as up to 40% of it flowed to charitable partners, demonstrating Impact Makers' commitment to its mission. Raising debt for a company without fixed assets was challenging and time consuming. Complicating it all was that being structured as a nonstock corporation rendered equity raising difficult. Could Impact Makers raise money to grow and stay true to community values at the same time?

Details

Darden Business Publishing Cases, vol. no.
Type: Case Study
ISSN: 2474-7890
Published by: University of Virginia Darden School Foundation

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Article
Publication date: 15 August 2024

Godslove Ampratwum, Robert Osei-Kyei and Vivian W.Y. Tam

Critical infrastructures are susceptible to unexpected disruptive events that affect their functional performance. Public–private partnership (PPP) offers opportunities for…

Abstract

Purpose

Critical infrastructures are susceptible to unexpected disruptive events that affect their functional performance. Public–private partnership (PPP) offers opportunities for stakeholders to build resilience by proactively coordinating and positioning the capabilities of the stakeholders. Partnerships are mostly riddled with risks that affect the performance and goal attainment of the partnerships. The purpose of this study was to develop a risk assessment model for PPP in critical infrastructure resilience (CIR) using fuzzy synthetic evaluation.

Design/methodology/approach

This study used a quantitative approach to analyse survey responses from respondents. Mean score ranking, Kendall’s coefficient of concordance and fuzzy synthetic evaluation were used to analyse the responses from respondents.

Findings

This study identified seven risk categories; Political, Financial, Ethical, Bureaucracies and red tapes, Legal, Coordination and Institutional as the critical risk categories that may frustrate the partners in a PPP arrangement from performing their responsibilities. A risk assessment model was also developed in the form of a risk index equation to ascertain the risk level of using a PPP to build critical infrastructure resilience in Ghana. It was found that the risk level in using PPP to build critical infrastructure resilience is high.

Practical implications

The outcome of this study can be used as an informative and guiding tool to streamline any future PPP arrangement or even amend current PPP arrangements in critical infrastructure resilience.

Originality/value

The study has drawn attention to the risks in using PPP to build critical infrastructure resilience within the Ghanaian context. It has also established a risk index to assess the risk level of using PPP to build critical infrastructure resilience. This risk index can be used to ascertain the risk level in different countries. In addition, no research has been conducted to empirically test the risks in using PPP to build critical infrastructure resilience thus making this study a novel contribution to the critical infrastructure resilience research domain.

Details

Smart and Sustainable Built Environment, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2046-6099

Keywords

Open Access
Article
Publication date: 26 February 2024

Anne-Charlott Callerstig, Marta Lindvert, Elisabet Carine Ljunggren, Marit Breivik-Meyer, Gry Agnete Alsos and Dag Balkmar

In order to address the gender divide in technology entrepreneurship, we explore how different national contexts impact policies and policy implementation. We investigate how…

Abstract

Purpose

In order to address the gender divide in technology entrepreneurship, we explore how different national contexts impact policies and policy implementation. We investigate how transnational concerns (macro level) about women’s low participation in (technology) entrepreneurship are translated and implemented amongst actors at the meso level (technology incubators) and understood at the micro level (women tech entrepreneurs).

Design/methodology/approach

We adopt gender institutionalism as a theoretical lens to understand what happens in the implementation of gender equality goals in technology entrepreneurship policy. We apply Gains and Lowndes’ (2014) conceptual framework to investigate the gendered character and effects of institutional formation. Four countries represent different levels of gender equality: high (Norway and Sweden), medium (Ireland) and low (Israel). An initial policy document analysis provides the macro level understanding (Heilbrunn et al., 2020). At the meso level, managers of technology business incubators (n = 3–5) in each country were interviewed. At the micro level, 10 female technology entrepreneurs in each country were interviewed. We use an inductive research approach, combined with thematic analysis.

Findings

Policies differ across the four countries, ranging from women-centred approaches to gender mainstreaming. Macro level policies are interpreted and implemented in different ways amongst actors at the meso level, who tend to act in line with given national policies. Actors at the micro level often understand gender equality in ways that reflect their national policies. However, women in all four countries share similar struggles with work-life balance and gendered expectations in relation to family responsibilities.

Originality/value

The contribution of our paper is to (1) entrepreneurship theory by applying gendered institutionalism theory to (tech) entrepreneurship, and (2) our findings clearly show that the gendered context matters for policy implementation.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 30 no. 7
Type: Research Article
ISSN: 1355-2554

Keywords

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