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Article
Publication date: 12 January 2024

Li Chen, Yiwen Chen and Yang Pan

This study aims to empirically test how sponsored video customization (i.e. the degree to which a sponsored video is customized for a sponsoring brand) affects video shares…

Abstract

Purpose

This study aims to empirically test how sponsored video customization (i.e. the degree to which a sponsored video is customized for a sponsoring brand) affects video shares differently depending on influencer characteristics (i.e. mega influencer and expert influencer) and brand characteristics (i.e. brand establishment and product involvement).

Design/methodology/approach

This study uses a unique real-world data set that combines coded variables (e.g. customization) and objective video performance (e.g. sharing) of 365 sponsored videos to test the hypotheses. A negative binomial model is used to analyze the data set.

Findings

This study finds that the effect of video customization on video shares varies across contexts. Video customization positively affects shares if they are made for well-established brands and high-involvement products but negatively influences shares if they are produced by mega and expert influencers.

Research limitations/implications

This study extends the influencer marketing literature by focusing on a new media modality – sponsored video. Drawing on the multiple inference model and the persuasion knowledge theory, this study teases out different conditions under which video customization is more or less likely to foster audience engagement, which both influencers and brands care about. The chosen research setting may limit the generalizability of the findings of this study.

Practical implications

The findings suggest that mega and expert influencers need to consider if their endorsement would backfire on a highly customized video. Brands that aim to engage customers with highly-customized videos should gauge their decision by taking into consideration their years of establishment and product involvement. For video-sharing platforms, especially those that are planning to expand their businesses to include “matching-making services” for brands and influencers, the findings provide theory-based guidance on optimizing such matches.

Originality/value

This paper fulfills an urgent research need to study how brands and influencers should produce sponsored videos to achieve optimal outcomes.

Details

European Journal of Marketing, vol. 58 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 24 April 2024

Haiyan Song and Hanyuan Zhang

The aim of this paper is to provide a narrative review of previous research on tourism demand modelling and forecasting and potential future developments.

Abstract

Purpose

The aim of this paper is to provide a narrative review of previous research on tourism demand modelling and forecasting and potential future developments.

Design/methodology/approach

A narrative approach is taken in this review of the current body of knowledge.

Findings

Significant methodological advancements in tourism demand modelling and forecasting over the past two decades are identified.

Originality/value

The distinct characteristics of the various methods applied in the field are summarised and a research agenda for future investigations is proposed.

目的

本文旨在对先前关于旅游需求建模和预测的研究进行叙述性回顾并对未来潜在发展进行展望。

设计/方法

本文采用叙述性回顾方法对当前知识体系进行了评论。

研究结果

本文确认了过去二十年旅游需求建模和预测方法论方面的重要进展。

独创性

本文总结了该领域应用的各种方法的独特特征, 并对未来研究提出了建议。

Objetivo

El objetivo de este documento es ofrecer una revisión narrativa de la investigación previa sobre modelización y previsión de la demanda turística y los posibles desarrollos futuros.

Diseño/metodología/enfoque

En esta revisión del marco actual de conocimientos sobre modelización y previsión de la demanda turística y los posibles desarrollos futuros,se adopta un enfoque narrativo.

Resultados

Se identifican avances metodológicos significativos en la modelización y previsión de la demanda turística en las dos últimas décadas.

Originalidad

Se resumen las características propias de los diversos métodos aplicados en este campo y se propone una agenda de investigación para futuros trabajos.

Article
Publication date: 25 March 2024

Zhixue Liao, Xinyu Gou, Qiang Wei and Zhibin Xing

Online reviews serve as valuable sources of information, reflecting tourists’ attentions, preferences and sentiments. However, although the existing research has demonstrated that…

Abstract

Purpose

Online reviews serve as valuable sources of information, reflecting tourists’ attentions, preferences and sentiments. However, although the existing research has demonstrated that incorporating online review data can enhance the performance of tourism demand forecasting models, the reliability of online review data and consumers’ decision-making process have not been given adequate attention. To address the aforementioned problem, the purpose of this study is to forecast tourism demand using online review data derived from the analysis of review helpfulness.

Design/methodology/approach

The authors propose a novel “identification-first, forecasting-second” framework. This framework prioritizes the identification of helpful reviews through a comprehensive analysis of review helpfulness, followed by the integration of helpful online review data into the forecasting system. Using the SARIMAX model with helpful online review data sourced from TripAdvisor, this study forecasts tourist arrivals in Hong Kong during the period from August 2012 to June 2019. The SNAÏVE/SARIMA model was used as the benchmark model. Additionally, artificial intelligence models including long short-term memory, back propagation neural network, extreme learning machine and random forest models were used to assess the robustness of the results.

Findings

The results demonstrate that online review data are subject to noise and bias, which can adversely affect the accuracy of predictions when used directly. However, by identifying helpful online reviews beforehand and incorporating them into the forecasting process, a notable enhancement in predictive performance can be realized.

Originality/value

First, to the best of the authors’ knowledge, this study is one of the first to focus on the data issue of online reviews on tourism arrivals forecasting. Second, this study pioneers the integration of the consumer decision-making process into the domain of tourism demand forecasting, marking one of the earliest endeavors in this area. Third, this study makes a novel attempt to identify helpful online reviews based on reviews helpfulness analysis.

Details

Nankai Business Review International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-8749

Keywords

Article
Publication date: 26 March 2024

Xichen Chen, Alice Yan Chang-Richards, Florence Yean Yng Ling, Tak Wing Yiu, Antony Pelosi and Nan Yang

Despite extensive academic research related to digital technologies (DT), their integration into architecture, engineering and construction (AEC) projects lags in practice. This…

Abstract

Purpose

Despite extensive academic research related to digital technologies (DT), their integration into architecture, engineering and construction (AEC) projects lags in practice. This paper aims to discover DT deployment patterns and emerging trends in real-life AEC projects.

Design/methodology/approach

A case study methodology was adopted, including individual case analyses and comparative multiple-case analyses.

Findings

The results revealed the temporal distribution of DT in practical AEC projects, specific DT products/software, major project types integrated with digital solutions, DT application areas and project stages and associated project performance. Three distinct patterns in DT adoption have been observed, reflecting the evolution of DT applications, the progression from single to multiple DT integration and alignment with emerging industry requirements. The DT adoption behavior in the studied cases has been examined using the technology-organization-environment-human (TOE + H) framework. Further, eight emerging trend streams for future DT adoption were identified, with “leveraging the diverse features of certain mature DT” being a shared recognition of all studied companies.

Practical implications

This research offers actionable insights for AEC companies, facilitating the development of customized DT implementation roadmaps aligned with organizational needs. Policymakers, industry associations and DT suppliers may leverage these findings for informed decision-making, collaborative educational initiatives and product/service customization.

Originality/value

This research provides empirical evidence of applicable products/software, application areas and project performance. The examination of the TOE + H framework offers a holistic understanding of the collective influences on DT adoption. The identification of emerging trends addresses the evolving demands of the AEC industry in the digital era.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 1 April 2024

Pauline Anne Found, Dnyaneshwar Mogale, Ziran Xu and Jianhao Yang

Corona Virus Disease (Covid-19) is a global pandemic that emerged at the end of 2019 and caused disruptions in global supply chains, particularly in the food supply chains that…

Abstract

Purpose

Corona Virus Disease (Covid-19) is a global pandemic that emerged at the end of 2019 and caused disruptions in global supply chains, particularly in the food supply chains that exposed the vulnerability of today’s food supply chain in a major disruption which provided a unique research opportunity. This review explores the current research direction for food supply chain resilience and identifies gaps for future research in preparing for future major global pandemics.

Design/methodology/approach

This article presents a review of food supply chain resilience followed a systematic literature review of the business and management-based studies related to the food supply chain in Covid-19 published between December 2019 and December 2021 to identify the immediate issues and responses that need to be addressed in the event of future disruptions in food supply chains due to new global health threats.

Findings

The study revealed the need for more literature on food supply chain resilience, particularly resilience to a major global pandemic. The study also uncovered the sequence of events in a major pandemic and identified some strategies for building resilience to potential future risks of such an event.

Research limitations/implications

The limitations of this study are apparent. Firstly, the selection of databases is not comprehensive. Due to time limitations, authoritative publishers such as Springer, Emerald, Wiley and Taylor & Francis were not selected. Secondly, a single author completed the literature quality testing and text analysis, possibly reducing the credibility of the results due to subjective bias. Thirdly, the selected literature are the studies published during the immediate event of Covid-19, and before January 2022, other research studies may have been completed but were still in the state of auditing at this time.

Originality/value

This paper is the first study that provides a detailed classification of the immediate challenges to the food supply chain faced in both upstream and downstream nodes during a major global disruption. For researchers, this clearly shows the immediate difficulties faced at each node of the food supply chain, which provides research topics for future studies.

Details

Journal of Manufacturing Technology Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 28 March 2023

Lina Zhong and Yingchao Dong

The purpose of this paper is to explore the changes of the scale of urban tourists in mainland China under the impact of COVID-19 and, specifically, the following questions: how…

Abstract

Purpose

The purpose of this paper is to explore the changes of the scale of urban tourists in mainland China under the impact of COVID-19 and, specifically, the following questions: how did the scale of domestic tourists change nationwide and in the seven geographic regions? What are the differences in the changes among the seven geographic regions? What are the changes in the hot spot areas and spatial clustering of domestic tourists across the country?

Design/methodology/approach

Using the data of domestic tourist arrivals in 337 cities in mainland China from 2018 to 2021, this research analyzes the absolute differences and relative differences in the scale of domestic tourists nationwide and in seven geographic divisions with the help of indicators such as range analysis, standard deviation, coefficient of variation and Herfindahl–Hirschman Index and explores the changes in the hot spot areas and spatial concentration degree of the spatial scale of domestic tourists nationwide under the influence of the epidemic using kernel density analysis and spatial auto-correlation analysis.

Findings

The absolute differences in all seven geographical divisions continue to increase during 2018–2021. The domestic tourism in southwest China is extremely uneven. Absolute differences in the northwest and northeast regions are relatively small, and the development in attracting domestic tourists is more balanced. Relative differences in southwest China are comparatively large, with the trend of uneven development being obvious. The northeast, northwest and eastern regions of China are small, and the development is more balanced. The popularity of domestic tourism in the Beijing–Tianjin–Hebei region, as well as the Yangtze River Delta region, continues to decline and then pick up in 2021. The inland southwest region became a new domestic tourism hot spot in 2021. The size of domestic tourists from 2018 to 2021 in mainland China cities shows a significant positive spatial correlation, and there is a spatial agglomeration phenomenon, but some regional agglomeration types change from 2018 to 2021.

Research limitations/implications

The impact of the epidemic on the number and spatial scale of domestic tourism in China has been clarified, which makes up for the comparison of domestic tourism changes before and after the epidemic. A clear understanding of the changes in the number and spatial scale of domestic tourists in different regions after the epidemic is conducive to the development of domestic tourism revitalization strategies in accordance with the actual situation of each province and promotes the internal circulation of Chinese tourism.

Practical implications

This paper tries to clarify the quantitative scale of domestic tourism in different regions after the epidemic, which is conducive to the development of domestic tourism revitalization strategies in cities in different regions according to regional characteristics and the actual situation of each province and to promote the healthy operation of the internal circulation of tourism in China. This paper also tries to show the changes of domestic tourism market hot spots, agglomeration conditions changes before and after the outbreak and the clarity of tourists’ preference space changes.

Originality/value

Scale of domestic tourists; Absolute difference; Relative difference; Spatial hot spot distribution; Spatial agglomeration change

目的

本文旨在探寻疫情影响下中国大陆城市游客规模演化规律, 具体而言, 疫情影响下, 全国及七大地理分区的国内游客量规模变化如何?七大地理地区的变化有何差异?以及疫情影响下, 全国国内游客空间规模的热点区域和空间集聚程度有何变化?

研究设计与方法

利用2018-2021年中国大陆337各城市的国内游客量数据, 借助极差、标准差、变异系数、赫芬达尔指等指标分析全国及七大地理分区国内游客规模的绝对差异和相对差异; 借助核密度分析、空间自相关分析等ArcGIS分析工具, 探寻疫情影响下全国国内游客空间规模的热点区域和空间集聚程度的变化情况。

研究发现

①绝对差异方面, 七大地理分区的绝对差异均持续增大。西南地区的游客量的绝对差异巨大, 国内游发展极不均衡。西北地区、东北地区绝对差异相对较小, 在吸引国内游客方面发展较为均衡。②相对差异方面, 西南地区的国内游发展相对差异较大, 发展不均衡趋势明显; 东北地区、西北地区、华东地区的国内游发展相对差异较小, 发展较为均衡。③热点区域变化方面, 京津冀地区、长三角地区的国内旅游热度持续下降, 在2021年有所回升; 内陆西南地区在2021年成为新的国内游热点区域。④2018年至2021年城市国内游客量规模均呈现出显著的空间正相关的关系, 存在着空间集聚现象, 但部分区域集聚类型在2018到2021年间发生变化。

研究价值

①理论意义:明晰了疫情对中国国内旅游人次的数量规模和空间规模的影响, 弥补了当前疫情前后国内旅游业变化对比的研究; 阐明了疫情前后中国城市国内游客空间格局的变化, 拓展了研究情景, 丰富了中国旅游业时空变化的相关研究。②实践意义:明晰了疫后不同地区国内旅游人次的数量规模和空间规模变化情况, 以及国内旅游市场热点变化和游客空间偏好变化, 有利于各地区城市对症下药, 制定符合各省份实际情况的国内旅游业振兴策略, 促进中国旅游业内循环。

Article
Publication date: 20 December 2022

Biyanka Ekanayake, Alireza Ahmadian Fard Fini, Johnny Kwok Wai Wong and Peter Smith

Recognising the as-built state of construction elements is crucial for construction progress monitoring. Construction scholars have used computer vision-based algorithms to…

Abstract

Purpose

Recognising the as-built state of construction elements is crucial for construction progress monitoring. Construction scholars have used computer vision-based algorithms to automate this process. Robust object recognition from indoor site images has been inhibited by technical challenges related to indoor objects, lighting conditions and camera positioning. Compared with traditional machine learning algorithms, one-stage detector deep learning (DL) algorithms can prioritise the inference speed, enable real-time accurate object detection and classification. This study aims to present a DL-based approach to facilitate the as-built state recognition of indoor construction works.

Design/methodology/approach

The one-stage DL-based approach was built upon YOLO version 4 (YOLOv4) algorithm using transfer learning with few hyperparameters customised and trained in the Google Colab virtual machine. The process of framing, insulation and drywall installation of indoor partitions was selected as the as-built scenario. For training, images were captured from two indoor sites with publicly available online images.

Findings

The DL model reported a best-trained weight with a mean average precision of 92% and an average loss of 0.83. Compared to previous studies, the automation level of this study is high due to the use of fixed time-lapse cameras for data collection and zero manual intervention from the pre-processing algorithms to enhance visual quality of indoor images.

Originality/value

This study extends the application of DL models for recognising as-built state of indoor construction works upon providing training images. Presenting a workflow on training DL models in a virtual machine platform by reducing the computational complexities associated with DL models is also materialised.

Details

Construction Innovation , vol. 24 no. 4
Type: Research Article
ISSN: 1471-4175

Keywords

Article
Publication date: 21 May 2024

Xinyang Li, Marek Kozlowski, Sarah Abdulkareem Salih and Sumarni Binti Ismail

In urban planning, sustainability is closely linked to the quality of urban public spaces (UPS). However, some UPS encounter issues of low attractiveness and underutilisation…

Abstract

Purpose

In urban planning, sustainability is closely linked to the quality of urban public spaces (UPS). However, some UPS encounter issues of low attractiveness and underutilisation. Vitality serves as a crucial measure in this context. The research perspective on the vitality of UPS centres on the balance between human activities and the built environment. Therefore, this article aims to systematically review critical aspects of UPS vitality evaluation system, including research objects, vitality components and research methods, from the dimensions of crowd activity and the built environment.

Design/methodology/approach

A systematic literature review using PRISMA analysed English-language publications from 2008 to 2023 in Scopus and Web of Science (WOS) databases, employing keywords related to UPS and vitality, with defined inclusion and exclusion criteria.

Findings

(1) Research objects, including parks, squares, waterfronts, blocks and streets. (2) The factors contributing to crowd activity characteristics originate from five dimensions, namely spatial, temporal, visitor, activity and feedback. Environmental factors, both external (accessibility, surrounding function mix and population density) and internal (service facility mix and water presence), significantly impact vitality. (3) The study primarily relies on quantitative data, including traditional surveys and emerging significant data sources like dynamic location and traffic, social media, geospatial and point of interest (POI) data. Data analysis methods commonly used include correlation analysis and comprehensive evaluation techniques.

Originality/value

The findings contribute to a comprehensive understanding of the vitality evaluation system for UPS from multiple perspectives for urban planners, aiding in identifying key factors and research methods in the vitality evaluation of various types of UPS.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2631-6862

Keywords

Open Access
Article
Publication date: 31 May 2023

Xiaojie Xu and Yun Zhang

For policymakers and participants of financial markets, predictions of trading volumes of financial indices are important issues. This study aims to address such a prediction…

Abstract

Purpose

For policymakers and participants of financial markets, predictions of trading volumes of financial indices are important issues. This study aims to address such a prediction problem based on the CSI300 nearby futures by using high-frequency data recorded each minute from the launch date of the futures to roughly two years after constituent stocks of the futures all becoming shortable, a time period witnessing significantly increased trading activities.

Design/methodology/approach

In order to answer questions as follows, this study adopts the neural network for modeling the irregular trading volume series of the CSI300 nearby futures: are the research able to utilize the lags of the trading volume series to make predictions; if this is the case, how far can the predictions go and how accurate can the predictions be; can this research use predictive information from trading volumes of the CSI300 spot and first distant futures for improving prediction accuracy and what is the corresponding magnitude; how sophisticated is the model; and how robust are its predictions?

Findings

The results of this study show that a simple neural network model could be constructed with 10 hidden neurons to robustly predict the trading volume of the CSI300 nearby futures using 1–20 min ahead trading volume data. The model leads to the root mean square error of about 955 contracts. Utilizing additional predictive information from trading volumes of the CSI300 spot and first distant futures could further benefit prediction accuracy and the magnitude of improvements is about 1–2%. This benefit is particularly significant when the trading volume of the CSI300 nearby futures is close to be zero. Another benefit, at the cost of the model becoming slightly more sophisticated with more hidden neurons, is that predictions could be generated through 1–30 min ahead trading volume data.

Originality/value

The results of this study could be used for multiple purposes, including designing financial index trading systems and platforms, monitoring systematic financial risks and building financial index price forecasting.

Details

Asian Journal of Economics and Banking, vol. 8 no. 1
Type: Research Article
ISSN: 2615-9821

Keywords

Article
Publication date: 12 June 2024

Xiaoshuai Peng, Shoufeng Ji, Lele Zhang, Russell G. Thompson and Kangzhou Wang

Modular capacity units enable rapid reconfiguration, providing tactical flexibility to efficiently meet customer demand during disruptions and ensuring sustainability. Moreover…

Abstract

Purpose

Modular capacity units enable rapid reconfiguration, providing tactical flexibility to efficiently meet customer demand during disruptions and ensuring sustainability. Moreover, the Physical Internet (PI) enhances the potential of modular capacity in addressing efficiency, sustainability, and resilience challenges. To evaluate the sustainability and resilience advantages of the PI-enabled reconfigurable modular system (PI-M system), this paper studies a PI-enabled sustainable and resilient production-routing problem with modular capacity.

Design/methodology/approach

We develop a multi-objective optimization model to assess the sustainability and resilience benefits of combining PI and modular capacity in a chemical industry case study. A hybrid solution approach, combining the augmented e-constraint method, construction heuristic, and hybrid adaptive large neighborhood search, is developed.

Findings

The experimental results reveal that the proposed solution approach is capable of obtaining better solutions than the Gurobi and the existing heuristic in a shorter running time. Moreover, compared with the traditional system, the PI only and traditional with modular capacity systems, PI-M system has significant advantages in both sustainability and resilience.

Originality/value

To the best of our knowledge, this study is the first to integrate the PI and modular capacity and investigate sustainability and resilience in the production-routing problem.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

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