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This paper aims to present a review of small and medium-sized enterprise (SME) literature on the adoption of technology for marketing with the objective the knowledge trajectory from SMEs to tourism SMEs (TSMEs) and presents a research agenda for the adoption of digital marketing among TSMEs.

The quantitative literature review method is adopted to analyze 50 articles published in high-ranking journals from 2011–2021. The selected papers were reviewed to quantitatively present the popular theoretical frameworks, constructs and research methods used for the adoption of digital marketing among SMEs and to present a future research agenda in the context of TSMEs.

The findings present a review of theoretical approaches, research design, methods, and models used by researchers, and identify new directions for future research in the context of the adoption of digital marketing among TSMEs. The paper presents a theoretical critique of the technology adoption theories and builds on diffusion of innovation theory, technology–organization–environment (TOE), and institutional theory to propose an expanded model to study digital marketing adoption among TSMEs.

The article presents a significant advancement in the theoretical understanding of the adoption of digital marketing by offering the application of the TOE framework with moderating role of mimetic and normative pressures. Thus, the study contributes to the scarce research on institutional theory in the context of services (tourism) and offers an alternative and holistic perception to study digital marketing. The research model serves as an organizing tool for future researchers and practitioners to probe and further augment knowledge development in tourism and TSMEs.

Negligible published work on TSMEs makes this study valuable and the proposed model gives strategic information in the given context.

This study examines the vital factors that influence digital marketing adoption among small travel agencies (brick-and-mortar) and the impact of digital marketing adoption on organizational performance modeled as a formative-formative HOC.

This empirical study builds on diffusion of innovation (DOI) theory and technology-organization-environment (TOE) framework to identify the factors of digital marketing adoption by small travel agencies. Data were collected from 226 small travel agents in India using purposive and snowball sampling. Partial least square-structural equation modelling (PLS-SEM) is used to analyze the reflectively and formatively measured constructs.

The findings reveal significant constructs of digital marketing adoption by small travel agencies. The study also establishes the positive impact of digital marketing adoption on organizational performance. Trust partially mediates the impact of technological factors (relative advantage, security concerns) and organizational factor (knowledge) on digital marketing adoption.

The study provides methodological contribution to the literature by applying confirmatory composite analysis (CCA) approach in PLS-SEM. The study contributes to the literature by integrating DOI theory and TOE framework. The study enriches the literature on trust as it recognizes the crucial role of trust as a mediating construct.

The study provides useful implications to marketing practitioners of small travel agencies. The study shows strong predictive capacity and can be generalized throughout diverse samples.

The study adds value to the literature as it explores the digital marketing adoption among the under researched small travel agencies by integrating DOI-TOE theory. The study uniquely proposes and validates organizational performance as a formative-formative higher-order construct.

Millions of dollars are being spent by over-the-top platform (OTT) providers to produce content for the Indian market. These circumstances highlight the necessity for a solution that attracts and maintains customers, enabling OTT providers to generate revenues and profits. This study explores the underlying gratifications (e.g. informative; connectivity) obtained from over-the-top platform (OTT) attributes (e.g. global content; regional and cultural content) through consequences (e.g. create awareness; related to reality).

Means-end chain theory uncovered gratifications consumers fulfill through the use of OTT platforms. The laddering technique explores the linkage among attributes, consequences and gratifications that influence OTT platforms' consumers' consumption patterns. In total, 27 interviews were conducted in India, and participants responded to questions regarding attributes of OTT platforms, consequences and gratifications in a one-on-one interview procedure. Hierarchical value maps were built to better understand customer selection of OTT platforms based on the replies.

The results suggested that six attributes of OTT platforms (for ex-global content; regional and rural content; rating before watching) were associated with the four consequences (for ex-create awareness; related to reality; saves time), which were associated with four gratifications, which are informativeness, connectivity, social enhancement and productivity.

The prospective function of OTT services in the entertainment and media business has grabbed consumer attention. However, limited literature focuses on identifying gratifications consumers gain from OTT attributes. Through these findings, managers and practitioners can gain insights regarding strategies to increase OTT adoption and help develop a loyal consumer base.

This hypothetical case study aims to revisit the classical model given by Henri Fayol whereby he put forward a set of 14 principles to guide managers in decision-making across organizations. The case study showcases the dilemma in which the top manager of an automobile company finds himself when some of the very basic principles – on which the whole discipline of management is founded – are ignored. It will also serve as an aid for faculty members in B-Schools to teach students the significance of basic management principles postulated many years back which stand relevant even in contemporary times.

This case study is based on a hypothetical scenario in the corporate world. Different incidents in a fictitious automobile manufacturing firm are presented and the corresponding principles given by Henri Fayol are inferred.

This case study highlights that decision-making gets complicated if fundamental principles of management are not complied with. The decision taken during each and every situation which has been discussed in this case study is contrary to the correct course of action as propounded by Fayol. Modern-day managers must acknowledge the relevance and importance of these principles for achieving success in business.

This case study underscores that even in this volatile business environment where most of the management practices are technology-driven, we cannot disregard the most elementary rules of management. The managers working at different levels in the organizational hierarchy may be guided to make the right decisions in situations similar to the ones described.

The purpose of this article is to present a mathematical model for the fully developed flow of Bi-viscous Bingham nanofluid through a uniform-width anisotropic porous channel. The model incorporates a generalized Brinkman-Darcy formulation for the porous layers while considering the motion of nanoparticles influenced by both Brownian diffusion and thermophoresis effects.

The similarity transformations derived through Lie group analysis are used to reduce the system from nonlinear partial differential equations to nonlinear ordinary differential equations. The finite difference method-based numerical routine bvp4c is employed to collect and graphically present the outcomes for velocity, temperature, and nanoparticle concentration profiles. The flow pattern is analyzed through streamlined plots. Furthermore, skin friction, heat, and mass transmission rates are investigated and presented via line plots.

It is observed that in anisotropic porous media, the temperature profile is stronger than in isotropic porous media. The thermal anisotropic parameter enhances the concentration profile while reducing the temperature.

Anisotropy arises in various industrial and natural systems due to factors such as preferred orientation or asymmetric geometry of fibers or grains. Hence, this study has applications in oil extraction processes, certain fibrous and biological materials, geological formations, and dendritic zones formed during the solidification of binary alloys.

1. The permeability and thermal conductivity are not constant; instead, they have different values in the x and y directions. 2. This study considers the dependency of thermophoresis on nanoparticle volume fraction and Brownian diffusion on the temperature in both the fluid flow equations and boundary conditions. 3. A novel similarity transformation is derived using Lie group analysis instead of using an existing transformation already available in the literature.

Working capital efficiency (WCE) is crucial for the sustainability of both large and small firms. This study aims to use the sample of micro, small and medium-sized enterprises (MSMEs) in India and tries to understand the critical determinants of WCE.

Using a fixed effect panel data model on a sample of 578 MSMEs (59 micro, 226 medium and 296 small firms), this study explores the relationship between the predictors of WCE. Additionally, the study adopted two metrics for measuring WCE among each type of firm (micro, small and medium).

Several firm-specific variables, including leverage (lever), firm age (AGE), firm size (Fsiz), profitability (Prof), extended payment terms (EPT), human capital (HCap), asset turnover ratio (ATR), reverse factoring (RF) and firm growth (FG), have a significant effect on working capital management efficiency (WCE). In contrast, tangibility (Tangib) and salary expenses (Sal) had an insignificant effect on working capital management efficiency.

The study is based on secondary data. Future studies may incorporate some primary data, which will facilitate qualitative analysis.

The studies explore the relationship between WCE and expenses in HCap, EPT, RF and Sal as the predictors for WCE, which was not studied earlier in MSMEs scenario, especially in case of developing nation.

Entrepreneurship is one of the significant drivers of economic growth, development and job generation in several countries worldwide. Realizing its significant contribution to the nation’s development, policymakers and educators have also drawn attention to fostering entrepreneurship among the youth. Researchers attempted to comprehend the dynamics and investigate the factors influencing entrepreneurial intention (EI). As is true for other abilities and response tendencies, individual differences exist for EI also. This study aims to explore the relationship of emotional intelligence (EIn) and cognitive flexibility (CF) with EI and mediating effect of entrepreneurial self-efficacy (ESE) in the relationship between CF, EIn and EI.

The cross-sectional survey was conducted to gather responses from 635 individuals aged 17–26 years (M = 19.2, SD = 1.49). The hypotheses were tested using correlation, regression and mediation analysis.

The findings indicated that EIn and CF were significantly and positively related to EI. Furthermore, ESE was found to be a partial mediator between EIn and EI and a full mediator between CF and EI.

Results reflected the critical significance of ESE and implied that EI might be strengthened by intervening in ESE through various sources.

This study adds to the existing literature by incorporating less studied individual factors (EIn and CF) to better understand EI by explaining the mediation mechanism through ESE.

Introduction: The Stock Exchange is an economic indicator of sustainability in the global market over an extended period. The Indian economy has observed a downfall in foreign currency in quarter 2 of 2022, as per the reports of the International Monitory Fund. The central banks of many countries have been facing crises because of a piercing decline in their reserves, which is additionally affecting their sustainable performance. The Indian economy is one of the most potentially sound economies emerging as a global leader, and this study is an attempt to understand the economy’s vulnerability to foreign factors.

Purpose: The research explores the impact of the US Dollar, EURO and Japanese Yen on Bombay Stock Exchange and the National Stock Exchange Index.

Methodology: Four variables have been considered for the conduct of the study: Sensex, Nifty, inflation and foreign exchange. Sensex and Nifty have been taken as dependent variables, while foreign exchange and inflation have been taken as independent variables.

The regression analysis has been performed using Microsoft Excel: The variables used for the study are monthly values from January 2011 to December 2020. The specific period is selected to avoid the impact of COVID-19 on the stock market, avoiding biases in the results.

Findings: All the variables are affecting the performance of each other up to a certain level.

Practical Implication: The research chapter will help the investor understand the relationship between many variables and their impact on the stock market, which will assist them in gaining higher profits.

This research focuses on the challenges of establishing a better medical system that can detect and diagnose diseases earlier. Using such cutting-edge health systems, healthcare practitioners may quickly and effectively manage patients’ medical issues by providing the appropriate data at the right time about the right people. The advancement of technology has increased the usefulness of devices that routinely analyse health measurements or monitoring time-sensitive health-related data. Medical professionals and patients alike are downloading health-related mobile apps to better track and manage their health. The research evidences how Internet of Things (IoT) technology may be used to support health care.