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Prior research seldom explores the different structures of marketing presence in the top management team (MPTMT) and their impact on new product performance. In this paper, we distinguish among three structures of MPTMT: (1) a dedicated MPTMT; (2) a joint marketing and sales MPTMT; and (3) a joint marketing and other operations MPTMT. We then examine how these three structures of MPTMT are related to cross-functional integration in NPD and, subsequently, new product performance.

Path analysis is used to test the model using data collected from 139 U.S. manufacturing firms. We conducted two rounds of survey data collection (with a one-year gap) to assess the potential effect of common method variance.

The results show that, compared with no MPTMT, all MPTMT structures positively affect cross-functional integration in NPD, which, in turn, enhances new product performance. However, joint MPTMT structures have a greater impact than a dedicated MPTMT. Our moderation analysis also reveals that as TMT heterogeneity increases, the effect of dedicated MPTMT diminishes, but the effects of the other two joint structures remain positive and stable.

The model could include alternative mediating organizational processes and performance outcomes.

The findings provide managers with insight on how to configure and leverage marketing influence in the upper echelons in both SMEs and large firms.

The findings of this study highlight the importance of delineating MPTMT structures, understanding how they create value, and specifying their boundary conditions.

This study aims to extend the cognitive appraisal theory by developing and validating a conceptual framework to illustrate how travelers' behavioral intention is generated via a multi-stage evaluation of health-related variables.

SEM and moderator analysis were conducted to examine the theoretical framework (post-intervention event travel intention) and to investigate how the appraisal process differs across travelers with various attitudes toward vaccination.

This study found that cruise travel intention was positively influenced by the perceived hedonic value and perceived trustworthiness and negatively influenced by perceived infection risk. Furthermore, whereas perceived hedonic value, perceived trustworthiness and perceived risk of infection were all predicted by crisis management, the dimensions of crisis management operated differently. In addition, vaccination attitudes amplified the unfavorable effect of perceived risk on intention.

Drawing on the CAT, this study developed and validated a conceptual framework to integrate crisis management with customers' behavioral intentions. This study extends existing cruise travel intention theory by demonstrating how post-pandemic travelers' behavioral intention is generated via a multi-stage appraisal-reappraisal process based on the evaluations of infection risks and cruise line crisis management.

The COVID-19 pandemic has contributed to making workers more uncompromising with respect to issues such as quality of workplace relations and work-life balance. Hence, motivation and leadership style assume a key relevance for keeping the workforce engaged. We hypothesize that individuals may exhibit different preferences for motivational drivers and for leadership style, and that these two sets of preferences might be correlated with each other and with employees’ personality traits.

Here, we empirically investigate the relationship between leadership style and motivation, by also hypothesizing the possible contribution of personality traits. An online survey was developed and distributed to 150 employees or interns/trainees to collect measures related to their preference for leadership, their motivational drivers, as well as their personality traits. The data were analyzed by means of mediation and moderation analyses to disentangle the three-level relationship existing between these constructs.

Our results suggest that indeed there exists a relationship between preferences for leadership style and motivational drivers. Furthermore, one of these relationships appears to be critically mediated by specific personality traits.

This work is the first, to our knowledge, empirically testing the existence of a three-level relationship between leadership preferences, motivation and personality traits of employees and to contribute to disentangle their reciprocal influences.

Based on social exchange theory and social identification theory, I investigated how employee organizational identification affects the effectiveness of commitment-based human resource (HR) practices. I focused on employee attitudes (job satisfaction) and behaviors (proactive knowledge seeking) as HR practices’ outcomes.

Using a structural equation modeling analytical approach, I tested the hypotheses with data from a web-based cross-sectional survey of 208 specialists and engineers of manufacturing subsidiaries in Poland.

Results showed that the positive relationship between commitment-based-HR practices and job satisfaction is weakened for employees strongly identified with the organization. Simultaneously, the connection between seeking knowledge and job satisfaction is stronger and more important for people who identify moderately to strongly.

The study limitations regard mainly its cross-sectional design and single cultural and industrial context.

From the managerial perspective, the study suggests that to enhance proactive employee behavior, companies need to increase employee organizational identification and ensure that employees have a positive perception of the implemented HR practices.

The study contributes to the ongoing discussion on whether individual contingencies affect the effectiveness of commitment-based HR practices in the form of individual attitudinal and behavioral outcomes. The findings revealed that the contingent effect of organizational identification depends on the type of individual outcomes, suggesting that the strength of organizational identification affects how employees decide to reciprocate the organization’s attention and investment.

Few studies have explained how and when consumers are willing to engage in online brand-related activities (COBRAs). This study examines the role of brand love in a consumer’s decision to engage in online brand-related activities, considering the mediating effect of attitudinal brand engagement and the moderating effect of brand value on this relationship.

The study analysed data from 404 Spanish consumers using structural equation modelling and the PROCESS package in SPSS to test hypotheses, including mediation and moderation effects.

The study expands on previous research by revealing the mediating role of brand attitudinal engagement in the relationship between brand love and COBRAs and the moderating role of brand value in the relationship between brand engagement and COBRAs. The results show that online consumers who feel brand love from an online store are likelier to be engaged with the brand. This predisposes them to comment on, share, and create content related to the company or brand. Furthermore, consumers who attribute a high value to the brand are likelier to engage in brand-related online activities.

This study offers valuable insights into mechanisms to encourage consumers to generate content, known as user-generated content, to the extent that the tools for developing this content are the same.

至今, 很少研究嘗試去探討消費者為何或於何時會樂意去參與與品牌相關的在線活動。本研究擬探討品牌摯愛對消費者會否決定參與與品牌相關的在線活動所扮演的角色; 研究方法是透過分析態度品牌參與的中介效應和品牌價值在上述品牌摯愛與參與在線活動之間的關聯上所起的調節效果,以求達至研究目的。

研究人員收集來自404名西班牙消費者的數據,並以結構方程模型和SPSS裏的模組PROCESS,去檢測有關的假設,包括就中介效應和調節效果的假設。

研究揭示了態度品牌參與在品牌摯愛與COBRAs 之間的關聯上所扮演的中介角色,研究亦揭示了品牌價值在品牌參與與COBRAs之間的關聯上所扮演的調節角色; 就此而言, 本研究拓展了從前學者探討有關的領域。再者,研究結果顯示,如果消費者從網上商店產生品牌愛慕的話,他們會投入這個品牌; 這使他們更有可能去評價有關的公司和品牌,以及去分享和創建關於公司和品牌的內容; 而且,若消費者視品牌本身擁有高度價值的話,他們會更易於參與與品牌相關的在線活動。

本研究提供了寶貴的啟示,使我們更了解驅使消費者去創造內容 (即用戶生成內容) 的機制,以至生成這些內容的工具均儘相同的地步。

The hotel customers are conscious of the deteriorating environmental conditions and demand for online immersions. Hotels lack an exciting shift in customer behavior for augmented customer re-patronage intention (CRPI) especially in developing countries. This study aims to apply customer-dominant service logic (CDSL) to comprehend customers’ life-sphere contributing to some of the vital United Nations sustainable development goals (UN SDGs). In this essence, CDSL grasps the impact of customer empowerment (CE) and environmental corporate social responsibility (Env CSR) on customer re-patronage intention (C-RPI) with the mediating and moderating effects in Pakistan’s four- and five-star hotels.

A deductive approach is followed in which an online survey of 400 hotel customers was conducted using purposive and snowball sampling techniques to understand the practice of C-RPI and UN SDGs.

This study reveals that executing the UN SDGs in the hotel industry eventually boosts CE and Env CSR, further enhancing online customer value cocreation (O-CVCC) resulting in C-RPI. Both CE and Env CSR gain a complimentary/partial mediation by O-CVCC on C-RPI is also reported. Moreover, sensation seeking moderates the relationship between CE and O-CVCC. Yet, customer commitment does not moderate the relationship between O-CVCC and C-RPI.

This study highlights that C-RPI (i.e. SDG 11) enhances when Env CSR is taken care of (i.e. SDG 13), customers are empowered (i.e. SDG 5 and SDG 17) and cocreated online (i.e. SDG 9). To the best of the authors’ knowledge, this study is one of the first studies to empirically test the approaches in the hotel industry contributing to SDG 5, 9, 11, 13 and 17.

Los clientes de hoteles son conscientes de las condiciones ambientales deteriorantes y demandan inmersión en línea. Los hoteles carecen de un cambio emocionante en el comportamiento del cliente para la intención de repatronaje aumentada (CRPI) especialmente en países en desarrollo. Este estudio aplica la lógica de servicio dominante del cliente (CDSL) para comprender la esfera de vida de los clientes que contribuyen a algunos de los vitales Objetivos de Desarrollo Sostenible (ODS) de las Naciones Unidas (ODS de la ONU). En esencia, CDSL comprende el impacto del empoderamiento del cliente (CE) y la RSE ambiental (Env CSR) en C-RPI con efectos de mediación y moderación en hoteles de cuatro y cinco estrellas de Pakistán.

Se utilizó un enfoque deductivo en el que se llevó a cabo una encuesta en línea a 400 clientes de hoteles utilizando técnicas de muestreo intencional y de bola de nieve para comprender la práctica de RPI y los ODS de la ONU.

Este estudio revela que la ejecución de los ODS de la ONU en la industria hotelera finalmente impulsa CE y Env CSR, y mejora aún más O-CVCC resultando en C-RPI. También se informa que tanto CE como Env CSR obtienen una mediación complementaria/parcial por la co-creación de valor del cliente en línea (O-CVCC) en C-RPI. Además, la búsqueda de sensaciones (SS) modera entre CE y O-CVCC. Sin embargo, el compromiso del cliente (CC) no modera entre O-CVCC y C-RPI.

Este estudio destaca que C-RPI (es decir, ODS 11) mejora cuando se cuida Env CSR (es decir, ODS 13), los clientes están empoderados (es decir, ODS 5 y ODS 17) y co-creados en línea (es decir, ODS 9). Este estudio es uno de los primeros estudios en probar empíricamente los enfoques en la industria hotelera que contribuyen a los ODS 5, 9, 11, 13 y 17.

酒店客户对环境恶化的意识日益增强, 并呼吁进行在线沉浸体验。在发展中国家, 尤其需要酒店采取激动人心的客户行为转变措施,以增强客户再次光顾意向（CRPI）。本研究旨在运用客户主导服务逻辑（CDSL）理解客户的生活领域, 同时为联合国关键的可持续发展目标（UN SDGs）做出贡献。在这一框架下, 研究将探讨客户赋权（CE）和环境 CSR（Env CSR）对巴基斯坦四星级和五星级酒店中 CRP I的调节和中介作用。

本研究采用演绎方法, 结合目的性和雪球抽样技术, 对400名酒店客户进行了在线调查, 以深入了解 RPI 以及UN SDGs 的实践情况。

该研究表明, 在酒店业执行 UN SDGs 最终促进了CE 和 Env CSR, 并进一步增强了O-CVCC, 从而导致了C-RPI的提升。同时, CE和Env CSR在 C-RPI 上通过在线客户价值共创（O-CVCC）获得了互补/部分中介。此外, 感知寻求（SS）在CE和O-CVCC之间起到了调节作用。然而, 客户承诺（CC）在O-CVCC和C-RPI之间没有调节作用。

该研究表明, 在酒店业执行 UN SDGs 最终促进了CE 和 Env CSR, 进而进一步增强了O-CVCC, 从而导致 C-RPI的提升。同时, CE 和Env-CSR 在客户再次光顾意向上通过在线客户价值共创 (O-CVCC) 获得了互补或部分中介作用。此外, 感知寻求 (SS) 在CE和 O-CVCC 之间起到了调节作用。然而, 客户承诺(CC)在O-CVCC和C-RPI之间没有发现调节作用。

该研究强调了在 EnvCSR 受到关注时（即SDG 13）, 客户被赋权时（即 SDG 5和SDG 17）, 以及在线共同创造时（即 SDG 9）会增强客户再次光顾意向（即 SDG 11）。这项研究是第一批在实践中测试了酒店业对 SDG 5、9、11、13 和17做出贡献的方法之一。

Municipalities have the potential to become models of the circular economy (CE). This paper aims to examine the impact of the municipal council’s characteristics on municipal CE disclosure and promotion.

This paper is based on the resource dependence and upper echelons theories. For a sample of the 100 largest cities in Canada, a mixed methodology is used to code and analyze data and test the hypotheses.

Municipal councillors’ education and experience related to the environment or sustainability are both likely to affect CE disclosure, and their sector membership (public or private) moderates the relationship between CE disclosure and councillors’ experience. This experience may be reinforced by membership in the private sector, which has applied CE principles more extensively than the public sector has. Municipal councils with a greater number of councillors from the private sector appear to perform better in matters of transparency and to disclose more CE information on their public websites.

Municipalities could use the findings to foster their transition to CE by implementing a CE-related training plan for their councillors. A CE-dedicated section on their websites could improve transparency and inform and educate residents about CE.

The public sector could learn from the private sector’s best practices regarding CE.

This paper contributes to the literature by providing empirical evidence of the transparency and engagement of municipalities toward CE. The authors extend the resource dependence and upper echelons theories to a new context, that of public organizations.

Online shopping around the world is growing exponentially, especially during the COVID-19 pandemic. This study aims to examine how an online customer's purchasing experience influences his/her buying intention and willingness to believe in fraud news, as well as the ripple impact of satisfaction and trust, with gender as a moderator in an emerging economy during COVID-19.

Based on the underpinning of the stimulus-organism-behavior-consequence (SOBC) theory, the research model was developed, and collected data from 259 respondents using convenience samples technique. Next, the data were analyzed using partial least squares-based structural equation modeling (PLS-SEM), SPSS (Statistical Package for the Social Sciences) and Hayes Process Macro.

The study results confirmed that the online shopping experience (OSE) has positive impact on customers' satisfaction (CS), purchase intention (PI) and customer trust (CT); CS has positive effects on trust toward online shopping and their future product PI; future product PI significantly affects customers' propensity to believe and act on fraud news (PBAFN). The finding also states that gender moderates the relationships of CS to PI, OSE to PI and PI to PBAFN, but doesn't moderate the CT to PI relationship.

The study findings will assist policymakers and online vendors to win customers' hearts and minds' through confirming satisfaction, trust and a negative attitude toward fake news, which will lead to customer loyalty and the sustainable development of the industry. Finally, the limitations and future research directions are discussed.

In a context where the sharing economy (SE) plays an important role in the transformation of today’s business landscape, profoundly changing the behavior of consumers and many established companies, some companies have begun to adapt to SE by incorporating its value propositions into their business models. Therefore, the purpose of this paper is to study the role of consumer innovativeness, brand levels and the need for uniqueness on the way to attitudes and intentions to participate in SE.

This study collected the data through an online user survey, achieving a total sample of 717. The data were first analyzed using structural equation modeling and then combined with the use of the PROCESS macro.

The findings provide empirical evidence of the antecedents of consumer innovativeness in a SE context and its role in explaining consumer attitudes and intentions to participate in non-ownership consumption. Furthermore, they also demonstrate that brand tiers and the need for uniqueness moderate the relationship between intentions and participation.

The results of this study contribute to the theoretical development of the SE by presenting the first conceptual model that considers including the brand tiers effect and connects it to two leading theories on consumer behavior (diffusion of innovations theory and uniqueness theory). In addition, the study’s findings provide valuable insights for sharing platforms and traditional companies that choose to participate in the collaborative economy.

This paper investigates the focal role of close co-worker friendship in reducing incivility. Furthermore, this paper examines negative workplace gossip as a mediator and gender and promotion focus as moderators.

Using a time-lagged approach, 553 full-service restaurant front-line co-workers in Greater Cairo responded. Further, the data were analyzed using SmartPLS v.4.

Promotion focus weakened close co-workers’ friendships, causing them to speak negatively about each other with other co-workers. Multi-group analysis showed that males were more likely to spread negative gossip about their close co-workers and thus were subjected to incivility-related behaviors by their co-workers.

This paper is an early attempt to explore the focal role of promotion focus in the full-service restaurant context. This paper adds to affective events theory (AET) with a limited understanding of explaining and predicting co-worker incivility.

本文擬探討同僚間緊密的友好關係在減少不文明行為方面所扮演的重要角色。此外、本文擬把職場的流言蜚語看作是調解員而對其加以探索; 本文亦把性別和對晉升的關注看作是仲裁人而進行探究。

研究人員使用時間差距法進行研究和探討。數據來自553名於大開羅提供整套服務的餐館內工作的一線員工所給予的回應。研究人員以SmartPLS 結構方程建模軟體第四版 (SmartPLS v.4) 對數據進行分析。

研究人員發現，僱員對晉升的關注削弱了同僚間緊密的友好關係，並驅使他們在其他同事中對同僚作負面的評價。另外，多組分析顯示了男性員工更有可能散播關於其要好同僚的閒言閒語，因此，他們會遭受同僚不文明的待遇。

本研究是早期的嘗試，去探索在提供整套服務餐館的背景下，僱員對晉升的關注所扮演的重要角色。另外，本研究的結果將會添加至情感事件理論 - 該理論就解釋和預測同僚不文明行為所提供的闡釋似有點不足。