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The search for luxurious hospitality experiences increasingly coincides with the imperative to mitigate negative impacts in the pursuit of greater sustainability. This is a task often understood as being complex particularly in the context of luxury hospitality which often resonates with conspicuous consumption. This chapter uses a case study approach to analyze the complex relationship between luxury tourism and sustainability. The study focuses on the development of “luxury” from a materialistic perspective toward an experience economy and relates this to the concept of sustainability and agreements relevant to the tourism industry. The environmental impact of luxury hospitality is then discussed. The case study on properties in Costa Rica, South Africa, the Maldives, Vietnam, and French Polynesia focuses on philosophy, facilities, energy and waste consumption, food and beverage, conservational and educational activities, and alignment to the United Nations Sustainable Development Goals (UN SDGs). The focus is on the properties and shows limitations in that it is not applicable to the whole tourist journey and experience. All properties understand luxury as based on experiences and involvement in nature. Measures to mitigate environmental impact and foster conservational and educational activities are mainstream practices. Comparing the cases with academic literature on luxury, sustainability, ecotourism, and environmental policies underline that sustainability-driven luxury hospitality shows valuable steps toward a more sustainable product but is ultimately faced with the dilemma of taking into consideration and ultimately mitigating the impacts of the entire travel value chain.

Issues, which have negatively impacted a diversity of business stakeholders, suggest that business thinking and leadership behaviors surrounding a desired strategic business focus appear increasingly inadequate. For example, that integration strategies and differentiation strategies are mutually exclusive. Three issues appear to contribute to such circumstances.

First, Western strategic business frameworks are largely based on quantitative foci, and remain largely unchallenged. Second, balance between key leadership team agendas and external stakeholder expectations is usually absent. Third, there is minimal connection between what organizational cultures reward, and how human resource management prescriptions provide support.

To address such concerns and implant a renewed strategic business focus, Porter and Kramer (2006, 2011) have identified the notion of shared value, which seems an appealing means to redress business problems represented by negative multistakeholder relations; moreover, an absence of any contemporary acknowledgment of the social contract. Nevertheless, a number of elements appear to be missing from the how shared value is portrayed by Porter and Kramer (2006, 2011).

Based on Maslow’s notion of Eupsychia, and employing an Ideation approach, a renewed strategic business focus supporting the notion of shared value is presented. The renewed focus seeks to enhance Porter and Kramer’s (2011) framework, by including key features to enhance shared value, including elements of Eastern and Western philosophy, and Western organization theory.

Problematic examples, identifying the absence of shared value, and including research propositions are identified.

The attempt to establish a common European framework for core platforms' duties and responsibilities toward other actors in the digital environment is at the core of the recent scholarly debate surrounding the Digital Markets Act (DMA) proposal. In particular, the everlasting juxtaposition between the “data power” – as emerging from recent cases (Section 2) – that dominant tech companies enjoy and the concept of consumer sovereignty (Section 3) lies at the core of the proposal's attempt to identify digital core platforms as market gatekeepers. Accordingly, this chapter critically investigates the divide between power imbalance and consumer sovereignty in light of the architecture designed by the DMA, with a specific focus on its effectiveness in identifying gatekeepers' power drivers (Section 4). After highlighting the main critical aspects of the pertinent rules, opportunities for fruitful developments are then identified through the reframing of some of the notions considered in the proposal, and namely the role of “lock-in” effects and “data accumulation” (Section 5). Lastly, this chapter suggests that the DMA advancements – while desirable – are bound to be fragmentary in the absence of a wider appraisal of the nature of data power imbalance dynamics in the modern digital markets (Section 6).